Dustin Norway

What Dustin Norway does

Dustin Norway AS is a B2B e-commerce platform and IT products and services provider operating exclusively in the Norwegian market. Headquartered in Moss, Norway (Tykkemyr 1, NO-1597 Moss; VAT 939 483 969), the company is a wholly-owned subsidiary of the publicly listed Swedish parent Dustin Group AB and serves as the group's Norwegian operating entity. The primary customer base spans large enterprises and the public sector, with named reference accounts including BioInnovation Institute (life sciences), F.C. Copenhagen (sports), and Å Energi (energy, 1,500+ employees). GTM combines a self-service e-commerce storefront, inside phone sales (21 04 40 00), and dedicated enterprise coverage targeting complex IT procurement.

The company operates a transactional e-commerce platform at dustin.no offering approximately 265,000 products across thirteen categories, including PCs, servers, networking, storage, printers, mobile devices, software, POS equipment, and home/office solutions. Distribution is handled through a core logistics partnership with Bring (Posten Norge), enabling same-day dispatch for orders placed before 15:00 and 1-2 business day delivery to Norwegian business addresses, with pallet capacity up to 700 kg. The technology stack is a standard transactional e-commerce platform; no proprietary IP, APIs, SDKs, or AI capabilities are disclosed, and warehouse automation (robots) is referenced for order processing throughput.

Revenue is generated through a hybrid model. Transactional hardware sales (one-time) dominate catalog economics; recurring revenue is anchored by managed services (Modern Workplace, Network as a Service, Cloud), the Software Marketplace (software license subscription), and Dustin IT as a Service. Multi-year cash flow is built through 24 or 36-month lease agreements originated with financial partner DLL Finans, with credit assessment and administration fees. Ancillary revenue comes from Takeback (sustainable IT equipment recycling, professional services) and Dustin Trygghetsavtale, an insurance product underwritten with Aon Sweden. All catalog prices exclude VAT (Ekskl. MVA); payment options include invoice, e-invoice (EHF), card (Visa/Mastercard), Trustly, and leasing.

Name

Dustin Norway

Website

https://dustin.no

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dustin Norway AS is a B2B e-commerce platform and IT products and services provider serving large enterprises and the public sector in Norway with 265,000 SKUs, managed services, software marketplace, leasing, and logistics, as a subsidiary of Sweden's Dustin Group AB.

Ownership category

akta.pro rank

Product category

B2B IT Hardware Distribution and Managed Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

Keywords

• B2B IT distribution
• IT hardware reselling
• Managed IT services
• Software license management
• Enterprise IT procurement

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: Dustin generates revenue through the sale of IT hardware products including PCs, tablets, servers, storage, networking, printers, components, accessories, and mobile phones. The company offers approximately 265,000 products with delivery within 1-2 business days.
2. Managed Services: Dustin offers managed services where they monitor and manage customers' IT environments, allowing businesses to focus on core operations. Includes services such as Modern Workplace, Network as a Service, Cloud solutions, Data Protection, and Security services.
3. Software Marketplace: Dustin Software Marketplace allows businesses to purchase and manage all software licenses in one place, providing full control over costs.
4. Takeback / Recycling Services: Dustin Takeback service allows customers to return obsolete IT equipment in a secure, sustainable manner. Dustin handles the rest.
5. Leasing / Rental: Customers can lease products through 24 or 36-month rental agreements. A credit assessment is conducted by partner DLL Finans. An administration fee and notification fee apply. Delivery occurs when all products are in stock and the lease agreement is signed.
6. Dustin IT as a Service: Full-stack IT-as-a-Service offering covering modern workplace, networking, cloud, and security services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dustin Norway is a B2B e-commerce platform that sells approximately 265,000 IT hardware products across 13 categories — PCs, tablets, servers, storage, networking, printers, components, mobile, audio/video, POS, office, and software — to Norwegian businesses. Alongside hardware resale, the company offers managed IT services, a Software Marketplace for license management, cloud services, Modern Workplace, Network as a Service, IT lifecycle management, and a secure Takeback/recycling service for end-of-life equipment.

Product overview

Dustin Norway is a Norwegian B2B IT products and services e-commerce platform offering approximately 265,000 IT products across 13 main categories including PCs, servers, networking, storage, printers, and software. The platform provides managed IT services (Managed Services, Modern Workplace, Network as a Service), a Software Marketplace for license management, cloud services, and product lifecycle management. The company operates as a one-stop shop for businesses, combining hardware sales with value-added services like Takeback (sustainable IT disposal), Dustin Trygghetsavtale insurance, and a Knowledge Bank for IT education and trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services Managed monitoring and administration of customers' IT environments, allowing businesses to focus on core operations. Delivered as a recurring service for Norwegian enterprises.
• Software Marketplace Centralized platform for purchasing and managing software licenses with full cost control across the customer's software estate.
• Cloud Services Scalable cloud solutions that grow and adapt with business needs, offered under Dustin's managed services portfolio.
• Modern Workplace Modern workplace solutions and services that equip employees with endpoint, collaboration, and productivity tooling.
• Network as a Service Managed network services providing connectivity and networking infrastructure as a recurring service.
• Dustin IT as a Service Full-stack IT-as-a-Service offering covering modern workplace, networking, cloud, and security services on a managed basis.
• Takeback Secure, sustainable return and recycling service for end-of-life IT equipment, handled end-to-end by Dustin.
• Product Lifecycle Management Services for managing the full lifecycle of customer IT products from procurement through deployment to end-of-life.
• Dustin Trygghetsavtale (Insurance Agreement) Insurance coverage for purchased IT products, offered in partnership with Aon Sweden, with claims handled via Aon's portal.
• IT Hardware Catalog (PCs, tablets, servers, networking, storage, printers, components, mobile, audio/video, POS, office) Approximately 265,000 IT hardware SKUs across 13 categories — including laptops, desktops, tablets, servers, storage, networking, security, PC components, printers, mobile phones, audio/video equipment, POS systems, and home/office products — sold directly to Norwegian businesses via dustin.no.
• Leasing / Rental (via DLL Finans) 24- or 36-month lease agreements for IT products arranged through financial partner DLL Finans, with administration and notification fees and a required credit assessment.

Quantifiable outcome

• Orders placed before 15:00 are typically shipped same day

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Aon SwedenminorOthersAon Sweden partners with Dustin on the Dustin Trygghetsavtale (Dustin Insurance Agreement), offering insurance coverage for purchased products. Customers can report claims through Aon's portal. Contact: 070 11 11 42 or [email protected].
• Bring (Posten Norge)coreChannel Partner/ Reseller/ DistributorBring is Dustin's logistics partner for deliveries in Norway. They handle transport of orders to business addresses across Norway, with delivery typically within 1-3 business days after dispatch.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a key technology partner, with Dustin's customer cases highlighting joint solutions using Microsoft technologies including Copilot AI, Modern Workplace, and cloud solutions. Featured in customer cases with BioInnovation Institute and Å Energi.
• Nordre Follo Municipality (Skoleteam)minorStrategic or Co-development PartnerDustin's school team collaborated with teachers in Nordre Follo municipality to explore how stylus use on iPad can support students' writing development, motivation and learning.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ALSO Group: European wholesale IT distributor serving resellers and managed service providers across multiple countries. Comparable to Dustin's wholesale distribution backbone, with overlapping vendor portfolios and managed services offerings.
• CDW: Large US-headquartered IT reseller serving enterprise, public sector and SMB with hardware, software and services. Closely analogous to Dustin's one-stop-shop B2B IT distribution model at a much larger scale.
• Computacenter: European-headquartered IT infrastructure provider focused on enterprise corporate and public-sector accounts. Closely comparable to Dustin's enterprise field sales motion, managed services and workplace transformation capabilities.
• SHI International: Large US-based IT solutions provider offering hardware, software, services and cloud. Directly comparable to Dustin's enterprise IT procurement, software asset management and lifecycle services.
• Insight Enterprises: Global IT solutions and services provider combining hardware distribution, software licensing, managed services and intelligent solutions. Highly comparable to Dustin's blended distribution-plus-services model.
• Bechtle: Europe's largest independent IT systems integrator and reseller with broad enterprise offerings. Comparable business model to Dustin in IT procurement, managed services and software licensing, serving enterprise and public-sector accounts across multiple European geographies.

Direct peers

• NetOnNet: Norwegian consumer and business electronics retailer offering IT hardware and accessories with strong e-commerce presence. Overlaps directly with Dustin's Norwegian B2B and prosumer IT product catalog.
• Elkjøp: Nordic consumer electronics and small-business IT retailer with extensive Norwegian store and online footprint. Overlaps with Dustin on IT hardware, accessories and mobile devices, particularly for SMB buyers.
• Komplett: Major Norwegian e-commerce retailer of PCs, components and consumer electronics. Directly comparable to Dustin on product range and channel, with growing presence in the B2B and SMB segments.
• Atea: Largest Nordic IT infrastructure and services reseller, with strong Norway presence. Competes head-to-head with Dustin Norway across hardware distribution, managed services, software licensing and workplace solutions for enterprise and public-sector customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiwPa-CMaKRbf0qq0WKJ7Bw
• Facebookfacebook.com/dustinnorge
• LinkedInlinkedin.com/company/dustin-norway-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dustin Norway