Samboro

What Samboro does

Samboro is a Guatemalan ceramic tile manufacturer and home renovation product distributor founded in approximately 1994, operating one of the most modern ceramic tile factories in Latin America from its production facility in Villa Nueva, Guatemala. The company's core manufacturing capability is digital printing on ceramic tiles — a technology adopted approximately three years before the source publication that enables painting over textures to produce high-fidelity emulations of wood, granite, and other natural materials, replacing traditional flat-screen and roller serigraphy methods. Current production capacity stands at 35,000 m² per day, up from 760 m² per day at inception. Samboro also manufactures and markets wall tiles (azulejos) and facade tiles (fachaletas), and has assembled a complementary product ecosystem spanning faucets, sanitary ware, adhesives and grout, cleaning products, and installation tools sourced from brands including Roca, Mapei, Fila, and Rubi. The company organizes its ceramic tile portfolio across four sub-brands: Samboro (mainline), Digiker (specialty formats), Brasilia (broad ceramic series), Mexicali (export-focused), and Castello (premium wood-look).

Samboro's commercial model operates across three channels: a direct-to-consumer retail network of 9 owned showrooms and outlets in Guatemala plus 3 showrooms in Costa Rica (Escazú, Heredia, San Sebastián); an authorized distributor network referenced across the region and supported by a dedicated distributor inventory portal; and B2B project sales targeting developers, contractors, and commercial clients, including named customers such as Portales, Ciudad Cayalá, McDonald's Guatemala, and residential developments in Panama. The company also contract manufactures (maquila) ceramic tiles for the Spanish brand Keraben, with exports reaching the United States, the Americas, and the Caribbean. To complement its manufactured catalog, Samboro imports ceramic products from China, Italy, and Spain. Pricing is quote-based and not publicly disclosed; customer engagement is supported by a Roomvo-powered Virtual Decorator tool and a REVIT-compatible BIM library for architects.

Customer segmentation is primarily horizontal, split between residential consumers purchasing for home renovation (living rooms, kitchens, bathrooms, terraces, bedrooms) and B2B project clients requiring large-volume, custom-format, and personalized tile solutions. The company is privately held, Guatemalan-domiciled, and operates without disclosed external institutional investors. With 51–100 employees, twelve owned retail locations across two countries, and an export arm through the Keraben maquila relationship, Samboro occupies a regionally significant position in the Central American ceramic tile market.

Name

Samboro

Legal name

Samboro S.A.

Website

https://samboro.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Samboro is a Guatemalan ceramic tile manufacturer with 35,000 m²/day production capacity, serving residential consumers and B2B developers. It operates 12 owned showrooms across Guatemala and Costa Rica, plus a regional distributor network and maquila exports to the Americas and Caribbean.

Ownership category

akta.pro rank

Product category

Ceramic Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Ceramic floor tiles
• Ceramic wall tiles
• Facade tiles
• Sanitary ware
• Construction finishing materials

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ceramic Tile Manufacturing and Sales: Samboro manufactures ceramic tiles (pisos, azulejos, fachaletas) at its factory in Guatemala and sells through owned showrooms, outlets, and a distributor network domestically and regionally. The company also exports products.
2. Contract Manufacturing / Maquila: Samboro maquila (contract manufactures) products for the Spanish brand Keraben, exporting finished products to the United States, the Americas, and the Caribbean. This represents an OEM-style revenue stream.
3. Imported Product Distribution: Samboro imports ceramic products from China, Italy, and Spain to complement its own manufactured catalog, distributing these through its regional sales channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Samboro manufactures ceramic floor tiles (pisos), wall tiles (azulejos), and facade tiles (fachaletas) at its Villa Nueva, Guatemala factory, selling under the Samboro brand and four sub-brands (Digiker, Brasilia, Mexicali, Castello) through owned showrooms, factory outlets, and an authorized distributor network in Guatemala, Costa Rica, and Central America. The company also distributes complementary products (faucets, sanitary ware, adhesives, cleaning agents, installation tools) and performs contract manufacturing (maquila) for the Spanish brand Keraben for export to the US, Americas, and the Caribbean.

Product overview

Samboro is a Guatemalan manufacturer and distributor of ceramic tiles with an extensive portfolio of complementary products for the construction and renovation market. Its core offering is ceramic tiles (pisos, azulejos, fachaletas) sold under the Samboro brand and four sub-brands: Digiker (specialty formats), Brasilia (comprehensive ceramic series), Mexicali (Latin American export-focused), and Castello (premium wood-look tiles). The product ecosystem spans six categories: Cerámica (floor/wall tiles), Grifería (faucets and bathroom fittings), Loza sanitaria (sanitary ware), Adhesivos y sisas (adhesives and grout), Limpieza y mantenimiento (cleaning products), and Herramientas para instalación (installation tools). Samboro supports sales through a Virtual Decorator tool (Roomvo-powered) for consumer visualization and provides BIM files for architectural professionals. The company operates its own manufacturing plant in Guatemala with a reported daily capacity of 35,000 m², while also importing products from China, Italy, and Spain to complement its catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Digiker: A sub-brand of Samboro offering ceramic tile series in various formats (7x21 cm, 10x66 cm, 36x50 cm), including collections such as Alpes, Brick, Calacatta, Cali, Canto, Cartagena, Cuzco, Elda, Estatuario, Filipinas, Galápagos, Lanzarote, Medellín, Subway, and Ártica Fachaleta.
• Brasilia
• Mexicali
• Castello

Products and services

• Cerámica Samboro (Ceramic Floor, Wall, and Facade Tiles) Manufactured ceramic floor tiles (pisos), wall tiles (azulejos), and facade tiles (fachaletas) sold under the Samboro brand and sub-brands Digiker, Brasilia, Mexicali, and Castello. Collections span azulejos, decorativos, cementos, fachaletas, geométricos, maderas, mármoles, and rústicos, with custom-format and personalized-logo options available for B2B projects.
• Grifería (Faucets and Bathroom/Kitchen Fittings)

Quantifiable outcome

• Production capacity grew from 760 m2/day to 35,000 m2/day — a 46x increase from early days to present

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• KerabencoreTechnology or IntegrationSamboro S.A. maquila (contract manufactures) ceramic tile products for the Spanish brand Keraben. Through this arrangement, Samboro gained the opportunity to produce Keraben products in Guatemala and export them to the United States, the Americas, and the Caribbean. This partnership validates Samboro's manufacturing quality and technology capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pamesa Cerámica: Spanish ceramic tile manufacturer with significant international presence, including Latin America. Comparable to Samboro in product categories, format innovation, and export-led growth, though at larger scale and with broader geographic footprint.
• Grupo Lamosa: Largest ceramic tile and adhesives manufacturer in Latin America, with US operations through subsidiaries. Comparable to Samboro in product mix (tiles plus adhesives/sanitary ware) and Latin American go-to-market, though at meaningfully larger scale.
• Interceramic: Mexican ceramic tile and sanitary ware manufacturer with a strong regional Latin American presence. Highly comparable to Samboro as a vertically integrated ceramic producer serving developers and consumers across the Americas.
• Keraben: Spanish ceramic tile brand owned by Roca and Samboro's maquila partner. Direct peer given that Samboro contract-manufactures Keraben products; comparable in product portfolio, design-led positioning, and export distribution.
• Florim: Italian ceramic and porcelain tile manufacturer with international distribution including the Americas. Comparable in design innovation, large-format capabilities, and project/architect channel focus.

Broad incumbents

• Mohawk Industries: US-listed global flooring giant (ceramic via Daltile, porcelain, LVT, carpet). Broad incumbent whose ceramic tile business overlaps with Samboro's product and channel mix, but at vastly greater scale and with multi-category distribution.
• Marazzi: Italian ceramic tile brand owned by Mohawk Industries. Comparable product mix (ceramic/porcelain tiles) and design-led positioning, though operating at much larger scale with Italian and US manufacturing footprint.
• Daltile: US ceramic tile subsidiary of Mohawk Industries and one of the largest tile distributors in North America. Comparable product (ceramic/porcelain tile) and B2B/contractor distribution model, but operates at much greater scale in the US market.
• Roca: Spanish global leader in bathroom sanitary ware and ceramic products, and parent of Samboro's partner Keraben. Comparable in ceramic and sanitary ware categories, with showrooms globally; broader and more diversified than Samboro.
• RAK Ceramics: UAE-headquartered global ceramic and sanitary ware manufacturer with distribution across the Middle East, Europe, and the Americas. Comparable in tiles-plus-sanitary-ware product mix and export-led growth model, though at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SamboroGuatemala
• LinkedInlinkedin.com/company/samboro-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samboro