ATL Seafood
- Company typePrivate
- Founded2004
- HeadquartersIjmuiden, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATL Seafood does
ATL Seafood BV is a privately held Dutch seafood wholesaler founded in 2004 and headquartered at Loggerstraat 55, IJmuiden, the historical heart of Dutch fisheries. The company sources fresh fish daily from Dutch, Danish, and Norwegian auctions and supplements this with a worldwide partner network for farmed fish, shellfish, lobster, and frozen products, building an assortment of more than 50 species. It holds MSC, ASC, and FSSC22000 certifications and is a partner of the Good Fish Foundation/VISwijzer and GreenKey sustainability programs.
Its primary customer segment is the Dutch HORECA sector — hotels, restaurants, catering, and institutional kitchens — served through dedicated account managers who are themselves former professional chefs, enabling menu consultation alongside product sales. ATL operates its own modern refrigerated delivery fleet with next-day delivery on same-day orders, supported by the inONE online ordering platform and a dedicated mobile application. Notable customers include Michelin-starred restaurants (Merlet, Restaurant Moon), the Anantara Grand Hotel Krasnapolsky Amsterdam, and a long tail of independent Dutch restaurants.
ATL operates within a co-located partner ecosystem at IJmuiden alongside Salty Butcher (premium meat) and Bellamy's (soups, sauces, and meal components, including fish-waste upcycling), enabling cross-category HORECA procurement. During the COVID-19 pandemic the company co-founded Zin in Vers, a direct-to-consumer webshop joint venture that extends ATL's premium seafood into the home-cooking market. Revenue is not publicly disclosed; the company is privately held with no identified parent company or institutional investors and operates on a one-time-transaction wholesale model with quote-based pricing for HORECA accounts.
ATL Seafood firmographics
Firmographics- Name
- ATL Seafood
- Legal name
- ATL Seafood BV
- Website
- https://atlseafood.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ATL Seafood industry classification
Industry- Product category
- Seafood Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industries
- Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)
Keywords
Where ATL Seafood is headquartered
LocationHeadquarters
- HQ city
- Ijmuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ATL Seafood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Fish and Seafood Sales to HORECA: ATL Seafood generates the majority of its revenue through direct wholesale sales of fresh, frozen, and processed fish and seafood products to hotels, restaurants, catering companies, and institutions. Products include fresh fish, shellfish, crustaceans, prepared fish dishes, and specialty items. Sales are conducted through dedicated account managers and the inONE online platform.
- Direct-to-Consumer Seafood (via Zin in Vers): ATL Seafood participates in the consumer market through Zin in Vers, a joint venture with other hospitality suppliers, offering premium seafood products directly to home cooks through an e-commerce platform. Orders are delivered the next day.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ATL Seafood product offering
Product offeringCore offering
ATL Seafood is a Dutch wholesale supplier of fresh, frozen, and live fish and seafood products serving the HORECA sector (hotels, restaurants, catering, and institutions) in the Netherlands. The company sources daily from Dutch, Danish, and Norwegian fish auctions and distributes through its own refrigerated fleet with next-day delivery. It also reaches individual home cooks via the Zin in Vers joint-venture webshop.
Product overview
ATL Seafood is a Dutch seafood supplier operating as a single unified product offering centered on fresh, sustainable fish and seafood products. The core offering includes a wide assortment of fresh, frozen, and live seafood (fish, shellfish, crustaceans) distributed primarily to the hospitality sector (horeca) and increasingly to home cooks. The company provides an inONE online ordering platform and mobile app for customer ordering. ATL Seafood also offers products from partner brands: Salty Butcher (meat products) and Bellamy's (soups and sauces), and is associated with Zin in Vers for home delivery of fresh products.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fish and Seafood Assortment A wide assortment of fresh, frozen, and live fish and seafood including cod, salmon, sea bass, tuna, oysters, mussels, clams, scallops, crab, lobster, and specialty items, sourced daily from Dutch, Danish, and Norwegian auctions plus a worldwide partner network. Offered to HORECA customers and through partner channels to consumers.
- Prepared Fish Dishes and Specialty Seafood Items Prepared fish dishes, BBQ-ready products (salmon, sea devil, sea wolf, fish skewers), and specialty seafood items for professional kitchens and home cooking.
- inONE Online Ordering Platform An online ordering platform used by HORECA customers to browse ATL Seafood products, view real-time pricing and availability, and place orders. The platform also aggregates orders from other suppliers.
- ATL Seafood Mobile Application A mobile application providing customers with product information, current prices, availability, weekly offers, recipes from partner chefs, and order placement integrated with the inONE platform.
Quantifiable outcome
- Over 1,000 HORECA customers served
- +3 more outcomes
Companies that use ATL Seafood
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ATL Seafood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ATL Seafood partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Zin in VerscoreZin in Vers is a joint venture between ATL Seafood and other hospitality suppliers, created during the COVID-19 pandemic to bring premium seafood and food products to home cooks. The webshop offers ATL Seafood products alongside meat (from Salty Butcher) and prepared foods, with next-day delivery and a 4.7/5 Google rating.
- Salty ButchercoreSalty Butcher shares premises with ATL Seafood and specializes in premium meat products for HORECA. Both companies serve the same customer base (hotels and restaurants) and collaborate on cross-selling opportunities. Salty Butcher emphasizes quality meat products delivered with the same care as ATL Seafood's fish.
- Bellamy'scoreBellamy's is a food production company creating fresh soups and meal components in their development and production kitchen. The company shares premises with ATL Seafood and contributes to sustainability by processing fish waste into culinary products. Bellamy's serves HORECA, businesses, retail, and private label customers.
- inONE PlatformcoreinONE is an online ordering platform that ATL Seafood uses to serve HORECA customers. The platform allows hospitality businesses to order from multiple suppliers in one place, with access to product information, real-time pricing, and availability. ATL Seafood's mobile app integrates with this platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ATL Seafood competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ATL Seafood social profiles
Digital presenceATL Seafood compliance and trust
Trust signalCompliance4 records
ATL Seafood financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATL Seafood leadership team
Management profileNumber of profiles
Profiles1 record
ATL Seafood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATL Seafood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATL Seafood
What does ATL Seafood do?
ATL Seafood is a Dutch wholesale supplier of fresh, frozen, and live fish and seafood products serving the HORECA sector (hotels, restaurants, catering, and institutions) in the Netherlands. The company sources daily from Dutch, Danish, and Norwegian fish auctions and distributes through its own refrigerated fleet with next-day delivery. It also reaches individual home cooks via the Zin in Vers joint-venture webshop.
Is ATL Seafood a public or private company?
ATL Seafood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATL Seafood founded?
ATL Seafood was founded in 2004. It employs 51 to 100 people.
Where is ATL Seafood based?
ATL Seafood is headquartered in Ijmuiden, Netherlands, in the Europe region.
How does ATL Seafood make money?
Two revenue lines are on record. B2B Fish and Seafood Sales to HORECA is the primary driver. The others are direct-to-Consumer Seafood (via Zin in Vers).
Does ATL Seafood have an API?
No public API is recorded for ATL Seafood.
What industry is ATL Seafood in?
ATL Seafood's product category is Seafood Wholesale Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFANALAI, Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke). Its NAICS code is 42446 and its SIC code is 5140.