Zin in Buiten
Zin in Buiten is a Dutch sole-proprietorship rural coaching practice that provides advisory, planning, and landscape design services to farmers, private landowners, and area coordinators working on nature-inclusive agriculture and multifunctional rural estate development in the Netherlands.
- Company typePrivate
- Founded1998
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Zin in Buiten does
Zin in Buiten is a Dutch sole proprietorship (eenmanszaak) operated by Eline van de Veen from Utrecht, providing rural coaching, planning, and landscape design services to farmers, private landowners ("buitenlui"), and area coordinators engaged in nature-inclusive agriculture, agroforestry, and multifunctional rural estate development. The firm is registered as Eline van de Veen (KvK 58787666) at Texel 39, 3524 AR Utrecht, and has been active in Dutch rural development since approximately 1998. Core service offerings comprise bespoke one-on-one advisory engagements (quote-based), the 2015 published handbook "Ondernemend Buitenleven" containing a proprietary 7-step PIONIER methodology, and a €55 podcast-based "Luisterprogramma" coaching product that walks rural starters through the first three PIONIER steps.
The practice's technology footprint is intentionally light: no proprietary software platform, no mobile app, and no AI/ML components. The Seats4silence sub-brand (2015) operates within the Seats2meet.com ecosystem as a community/listing layer connecting green rural locations with the S2M professional network, but it is not a standalone platform. Marketing is content-driven via blog, Aweber email newsletter, a private Facebook community, and presence at Dutch rural-development events. Revenue is generated from three streams: professional services (advisory and coaching, quote-based), a one-time €55 fee for the Listening Program, and book sales (currently sold out). Geographic scope is strictly domestic (Netherlands). Recent strategic activity has centered on impact-investing pilots for nature-inclusive agriculture and contracted projects for regional landscape coalitions, indicating project-by-project expansion rather than structural scaling.
Zin in Buiten firmographics
Firmographics- Name
- Zin in Buiten
- Legal name
- Eline van de Veen (Zin in Buiten)
- Website
- https://zininbuiten.eu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zin in Buiten is a Dutch sole-proprietorship rural coaching practice that provides advisory, planning, and landscape design services to farmers, private landowners, and area coordinators working on nature-inclusive agriculture and multifunctional rural estate development in the Netherlands.
- Ownership category
- akta.pro rank
Zin in Buiten industry classification
Industry- Product category
- Rural Development Advisory
- NAICS
- Environmental Consulting Services (54162), Landscape Architectural Services (54132)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Agroforestry & Perennial Cropping Systems (EUABABAD)
- akta.pro secondary industry
- Sustainable/Green Building & LEED Consulting (BPAHAKAG)
Keywords
Where Zin in Buiten is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zin in Buiten business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advisory and Coaching Services: One-on-one coaching and advisory services for farmers, landowners, and rural initiative takers. Includes plan development, landscape design guidance, and process facilitation.
- Listening Program: Podcast-based coaching program (€55) helping starters in rural areas clarify their mission and develop plans following the PIONIER method.
- Book Sales - Ondernemend Buitenleven: Handbook published in 2015 (now sold out), providing practical guidance for developing multifunctional rural estates. Also available as free e-book excerpt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Listening Program for Rural Starters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Zin in Buiten product offering
Product offeringCore offering
Zin in Buiten is a sole-practitioner rural coaching practice that provides one-on-one advisory, plan development, and landscape design services for farmers, rural landowners, and area coordinators. The practice applies the proprietary 7-step PIONIER method to help clients translate green and social ambitions into executable, sustainable plans covering agroforestry, nature-inclusive farming, permit applications, financing, and farm succession. Offerings extend to a published handbook, a podcast-based listening program, and the Seats4silence outdoor-workspace network integrated with Seats2meet.com.
Product overview
Zin in Buiten is a rural coaching practice offering advisory services, educational products, and a network platform for sustainable rural development. The core offering consists of Eline van de Veen's consulting services for farmers, landowners, and area coordinators. Key products include the 2015 handbook 'Ondernemend Buitenleven' (also available as free e-book), the €55 'Luisterprogramma' podcast-based walking program, and the Seats4silence platform sub-brand for outdoor workspaces integrated with Seats2meet.com. The company also manages various rural development projects including impact investing pilots, landscape design initiatives, and farm succession projects.
Differentiator
Problem solved
Functional benefit
Brands
- Seats4silence: A network connecting outdoor locations with professionals for quiet workspaces and nature-based meetings, operating within the Seats2meet.com ecosystem from 2015-2022.
- Ondernemend Buitenleven
Products and services
- Ondernemend Buitenleven (Handbook) A 2015 handbook that helps aspiring and current rural entrepreneurs develop plans for multifunctional farmyards and collective rural living, structured around the 7-step PIONIER method with concrete examples and practical guidance for sustainable rural development.
- Luisterprogramma (Listening Program) A podcast-based coaching program with walking exercises that helps rural starters clarify their sustainable mission by following the first three steps of the PIONIER method. Priced at €55, it includes podcasts, group sessions, and access to a private Facebook community and online Zin in Buiten café.
- Project Coaching Services Personalized advisory and coaching services for farmers, rural landowners, and initiative-takers covering idea development, execution planning, landscape design, erf planting, agroforestry, and permit applications. Delivered through personal meetings on-site or online.
- Gratis E-book Ondernemend Buitenleven A free inspirational excerpt of the 'Ondernemend Buitenleven' handbook, containing five practical examples of sustainable rural entrepreneurship and living, used as a lead-generation tool.
Companies that use Zin in Buiten
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Zin in Buiten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Zin in Buiten partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Seats2meet.comcoreSeats4silence is a sub-initiative connecting green entrepreneurial locations with Seats2meet.com's network of professionals. The partnership enables outdoor work and meeting spaces at rural locations, contributing to rural economy revitalization.
- Deltaplan BiodiversiteitminorZin in Buiten is a supporter of Deltaplan Biodiversiteit, aligning with their mission to promote biodiversity in Dutch agriculture and rural areas.
- Streekontwikkeling Anders in de IJsselvalleicoreRegional initiative bridging the gap between mainstream farmers, agro-ecological farmers, and citizens. Eline contributes through writing and facilitating dialogue about sustainable rural futures.
- Proefboerderij Haverkamp TeamminorTeam including: biological farm family Hekkert from Terwolde, Niek Roozen bv landscape architects, On(t)roerend Goed, studioMAEK, AMS Architectuur collaborated on winning design competition entry.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Zin in Buiten competitors and assessment
Company assessmentBroad incumbents
- Natuurmonumenten: Largest Dutch nature conservation organisation, actively purchasing and managing farmland and rural estates. Overlaps with Zin in Buiten on rural estate transitions and farm succession, but at institutional landowner scale rather than coaching.
- Wageningen University & Research (WUR): Netherlands' leading agricultural research institution. While not a coaching practice, WUR shapes policy and trains the same farmer/coordinator audience Zin in Buiten serves, and competes indirectly for advisory and project funding on agroforestry and nature-inclusive agriculture.
- Stichting Deltaplan Biodiversiteit: National Dutch biodiversity coalition that Zin in Buiten supports. Operates at much larger scale on the same nature-inclusive agriculture and rural biodiversity themes Zin in Buiten coaches individual farmers and landowners on, but as a programme-level convener rather than 1:1 advisor.
- Stichting Natuur & Milieu: Major Dutch environmental NGO working on agriculture, biodiversity, and rural sustainability policy. Operates in the same thematic space as Zin in Buiten and often funds or coordinates the area-coordinator buyers Zin in Buiten serves.
Direct peers
- Boerennatuur.nl: Dutch collective of farmer-nature cooperatives delivering nature-inclusive agriculture at landscape scale. Shares the same farmer-and-nature target audience and Dutch policy context as Zin in Buiten, but organises cooperatives rather than coaching individual pioneers.
- CLM Onderzoek en Advies: Established Dutch independent consultancy advising farmers, governments, and NGOs on sustainable agriculture, nature-inclusive farming, and rural land use — the same buyers and topics as Zin in Buiten, but with a multi-consultant team and institutional project scale.
- Seats2meet.com: Strategic platform partner of Zin in Buiten via the Seats4silence sub-brand. Both operate in the Dutch rural/co-working and community-building space, targeting professionals and rural locations, with overlapping missions around rural revitalisation and shared workspaces.
- Niek Roozen bv Landscape Architects: Dutch landscape architecture firm that collaborated with Zin in Buiten on the Proefboerderij Haverkamp design competition entry. Delivers comparable landscape design and rural planning services to landowners and rural initiatives, but as a multi-person studio rather than a solopreneur.
- Connecting Agri & Food: Dutch network organisation supporting sustainable and nature-inclusive agriculture across provinces, including farm succession and multifunctional farming — addressing many of the same problems Zin in Buiten solves, but as a multi-stakeholder programme rather than 1:1 coaching.
- Land & Co: Dutch rural development advisory firm working with landowners, municipalities, and farmers on land-use plans, multifunctional estates, and rural transitions — a close functional parallel to Zin in Buiten's coaching and landscape design service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Zin in Buiten social profiles
Digital presenceZin in Buiten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zin in Buiten leadership team
Management profileNumber of profiles
Profiles1 record
Zin in Buiten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zin in Buiten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zin in Buiten
What does Zin in Buiten do?
Zin in Buiten is a sole-practitioner rural coaching practice that provides one-on-one advisory, plan development, and landscape design services for farmers, rural landowners, and area coordinators. The practice applies the proprietary 7-step PIONIER method to help clients translate green and social ambitions into executable, sustainable plans covering agroforestry, nature-inclusive farming, permit applications, financing, and farm succession. Offerings extend to a published handbook, a podcast-based listening program, and the Seats4silence outdoor-workspace network integrated with Seats2meet.com.
Is Zin in Buiten a public or private company?
Zin in Buiten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zin in Buiten founded?
Zin in Buiten was founded in 1998. It employs 1 to 10 people.
Where is Zin in Buiten based?
Zin in Buiten is headquartered in Utrecht, Netherlands, in the Europe region.
How does Zin in Buiten make money?
Three revenue lines are on record. Advisory and Coaching Services are the primary driver. The others are listening Program and book Sales - Ondernemend Buitenleven.
Who are Zin in Buiten's main competitors?
Broad incumbents on record are Natuurmonumenten, Wageningen University & Research (WUR), Stichting Deltaplan Biodiversiteit and Stichting Natuur & Milieu. Direct peers are Boerennatuur.nl, CLM Onderzoek en Advies, Seats2meet.com, Niek Roozen bv Landscape Architects, Connecting Agri & Food and Land & Co.
Does Zin in Buiten have an API?
No public API is recorded for Zin in Buiten.
What industry is Zin in Buiten in?
Zin in Buiten's product category is Rural Development Advisory. Its primary akta.pro industry code is EUABABAD, Agroforestry & Perennial Cropping Systems, with a secondary code of BPAHAKAG, Sustainable/Green Building & LEED Consulting. Its NAICS code is 54162 and its SIC code is 8742.