inONE
inONE is a Dutch foodtech platform connecting European hospitality businesses with their suppliers through a unified ordering app. Restaurants order free from multiple suppliers, while suppliers pay fees for digital order processing on a two-sided marketplace serving 16,000+ venues.
- Company typePrivate
- Founded2006
- HeadquartersLeiden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What inONE does
inONE is a Dutch foodtech company headquartered in Leiden that operates a two-sided digital ordering platform connecting European hospitality businesses with their suppliers. The core product, the inOne Bestelplatform and its companion mobile app, allows restaurants, cafés, hotels, and hospitality groups to place orders with multiple suppliers through a single interface, supported by inventory management and kitchen-process tooling. The platform serves more than 16,000 restaurants and is differentiated into vertical-specific modules — Box Leverancier, Vers Leverancier, and Totaal Groothandel on the supplier side, and Restaurant & Café plus Keten & Groepen on the hospitality side — with a separate Hospitality Tools add-on for workflow optimization. The company has been operating for approximately 19 years and emphasizes 24/7 customer support.
inONE's business model is a freemium two-sided marketplace. Hospitality businesses use the ordering app at no cost, eliminating adoption friction and driving the long-tail demand base that makes the platform attractive to suppliers. Suppliers — box/canned goods distributors, fresh produce vendors, and total wholesalers — pay subscription or transaction-related fees to access the platform, which streamlines their order processing and broadens their sales reach through a digital channel. The company is privately held and bootstrapped with no disclosed external funding, M&A, or institutional ownership, and its GTM is sales-led, combining free demo requests and expert consultations with self-serve mobile onboarding for smaller accounts. Geographic focus is Europe, with the website localized in Dutch, English, and French.
inONE firmographics
Firmographics- Name
- inONE
- Legal name
- inOne
- Website
- https://myinone.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- inONE is a Dutch foodtech platform connecting European hospitality businesses with their suppliers through a unified ordering app. Restaurants order free from multiple suppliers, while suppliers pay fees for digital order processing on a two-sided marketplace serving 16,000+ venues.
- Ownership category
- akta.pro rank
inONE industry classification
Industry- Product category
- Hospitality Procurement Software
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD), Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where inONE is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
inONE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform fees from suppliers: Leveranciers betalen voor het gebruik van het online bestelplatform om hun orderverwerkingsproces te stroomlijnen en hun verkoop te verbreden via dit online kanaal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free ordering app for hospitality businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
inONE product offering
Product offeringCore offering
inONE operates an online ordering platform and mobile app that connect hospitality businesses (restaurants, cafés, hotels, chains) with their suppliers, enabling consolidated multi-supplier ordering, inventory and order-list management, and 24/7 customer support. The platform offers specialized configurations for box suppliers, fresh produce suppliers, and total wholesalers on the supply side.
Product overview
inONE is a Foodtech company operating a unified ordering platform for the European hospitality and supplier market. The core offering consists of the inOne Bestelplatform and inOne App, which enable restaurants, cafés, and hospitality businesses to order from multiple suppliers through a single interface. The platform includes specialized solutions for different supplier types (Box, Vers/Tresh, Totaal/Wholesale) and hospitality segments (Restaurant & Café, Chain & Groups), complemented by Hospitality Tools for inventory management and kitchen process optimization. The platform serves over 16,000 restaurants with 24/7 support and 19 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- inOne Bestelplatform Digital ordering platform that connects hospitality businesses with their suppliers, enabling restaurants and cafés to place orders with multiple suppliers through a single interface with real-time inventory management and order tracking.
- inOne App (Bestelapp) Mobile application that lets hospitality businesses place orders with all their suppliers quickly and easily, consolidating supplier information in one place for restaurants, cafés, hotels, and chains.
Quantifiable outcome
- Time savings on ordering processes
Companies that use inONE
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
inONE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
inONE partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
inONE competitors and assessment
Company assessmentBroad incumbents
- Metro / METRO Markets:
- Sysco (Shop / Foodie): Sysco is a global broadline foodservice distributor that has invested in digital ordering platforms for its hospitality customers; it competes with inOne by offering proprietary procurement tools tied to its wholesale scale.
Direct peers
- MarketMan: MarketMan provides inventory management and supplier ordering for restaurants, overlapping with inOne's hospitality tools and multi-supplier ordering capabilities across a similar customer base.
- Apicbase: Apicbase is a Belgium-based hospitality management platform offering recipes, inventory, and supplier ordering — a regional European peer with similar multi-supplier procurement workflows for hospitality.
- Galley Solutions: Galley Solutions provides recipe costing, inventory, and supplier ordering software for foodservice operators, directly comparable to inOne's hospitality-side ordering and inventory tools.
- Cut+Dry (formerly BlueCart): Cut+Dry operates a B2B ordering platform for restaurants and foodservice distributors with inventory and procurement tools, directly comparable to inOne's supplier-side ordering focus.
- Choco: Choco is a Berlin-based B2B food ordering platform connecting restaurants and wholesalers, making it the closest direct competitor to inOne across Europe with a comparable supplier-buyer aggregation model.
Regional players
- FoodByUs: FoodByUs is an Australia-headquartered B2B marketplace connecting hospitality venues with suppliers; comparable business model and supplier-buyer aggregation, but serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
inONE social profiles
Digital presenceinONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
inONE leadership team
Management profileNumber of profiles
inONE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inONE
What does inONE do?
inONE operates an online ordering platform and mobile app that connect hospitality businesses (restaurants, cafés, hotels, chains) with their suppliers, enabling consolidated multi-supplier ordering, inventory and order-list management, and 24/7 customer support. The platform offers specialized configurations for box suppliers, fresh produce suppliers, and total wholesalers on the supply side.
Is inONE a public or private company?
inONE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was inONE founded?
inONE was founded in 2006. It employs 11 to 50 people.
Where is inONE based?
inONE is headquartered in Leiden, Netherlands, in the Europe region.
How does inONE make money?
One revenue line is on record: platform fees from suppliers.
Who are inONE's main competitors?
Broad incumbents on record are Metro / METRO Markets and Sysco (Shop / Foodie). Direct peers are MarketMan, Apicbase, Galley Solutions, Cut+Dry (formerly BlueCart) and Choco. FoodByUs is listed as a regional player.
Does inONE have an API?
No public API is recorded for inONE.
What industry is inONE in?
inONE's product category is Hospitality Procurement Software. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of AFAIAAAD, Hospitality Broadline Distributors (Hotels, Resorts, Leisure).