Ski Barn

What Ski Barn does

Ski Barn is a privately held, family-scale specialty retailer of ski and snowboard equipment, apparel, and related services, founded in 1971 and headquartered in Paramus, New Jersey. The business operates four physical showrooms across northern and central New Jersey (Paramus, Wayne, Lawrenceville, Shrewsbury) complemented by a Shopify-based e-commerce storefront, employing between 11 and 50 staff. Its offering spans skis, snowboards, boots, bindings, helmets, goggles, bags, and apparel for men, women, and children, anchored by premium vendor relationships with Stockli, Rossignol, Nordica, Atomic, Tecnica, Salomon, and Marker on the hardware side and Fire&Ice, Goldbergh, Mackage, Parajumper, Obermeyer, and Helly Hansen on the apparel side.

The company monetizes through four revenue streams: (1) one-time retail sales of winter equipment and apparel, (2) seasonal ski and snowboard rentals (junior packages start at $129.95), (3) professional services including Masterfit-certified boot fitting and Montana Crystal Glide equipment tuning, and (4) a counter-seasonal April-through-August patio furniture and outdoor living showroom (deep seating, dining sets, grills, firepits). It is differentiated by 'America's Best Bootfitters' certification from Masterfit University, an exclusive Race Department at Wayne staffed by former racers, and a rental-coupon booklet program that bundles lift-ticket, lodging, and gear discounts through partnerships with multi-state kids-ski-free passport programs (Ski NY, PA, VT) and regional resorts.

Ski Barn serves three primary consumer segments: enthusiast skiers/snowboarders (men, women, kids), competitive ski racers (via the Wayne Race Department), and families with junior skiers/boarders (via seasonal rentals and ski-free passport promotion). The Shrewsbury store is currently undergoing expansion, signaling continued investment in the core New Jersey footprint. The firm is independent with no disclosed venture capital, private equity, or parent ownership, and revenue figures are not publicly disclosed.

Name

Ski Barn

Legal name

Ski Barn

Website

https://skibarn.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Barn is a private New Jersey-based specialty retailer operating four stores that sells skis, snowboards, apparel, and accessories, offers seasonal rentals and professional boot fitting and tuning, and counter-seasonally sells patio furniture from April through August.

Ownership category

akta.pro rank

Product category

Ski & Snowboard Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Seasonal ski rentals
• Professional boot fitting
• Winter apparel sales

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment and Apparel Sales: Retail sales of ski and snowboard equipment including skis, boots, bindings, snowboards, and clothing/apparel. Products sold through 4 retail locations and e-commerce website.
2. Seasonal Equipment Rentals: Seasonal ski and snowboard rental programs offering both new and lightly used equipment. Complete junior packages starting at $129.95. Revenue generated per rental season.
3. Professional Services: Boot fitting services and equipment tuning. Revenue from service appointments and custom fitting work.
4. Patio Furniture Sales (Seasonal): April through August outdoor patio furniture sales including deep seating, dining sets, grills, firepits, umbrellas, and accessories. Same expert staff, different product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ski Barn retails ski and snowboard equipment, apparel, and accessories through four New Jersey stores and an e-commerce website, complemented by seasonal rental packages for skis and snowboards and professional services including certified boot fitting and equipment tuning. The retailer also operates a seasonal April-August patio furniture showroom offering outdoor living products and design consultations.

Product overview

Ski Barn is a multi-location ski and snowboard retail chain operating four New Jersey stores (Paramus, Wayne, Lawrenceville, and Shrewsbury) offering a combination of equipment sales and seasonal rental services. The core product portfolio centers on winter sports gear — skis, snowboards, boots, bindings, and apparel for men, women, and children — supported by professional services including boot fitting, equipment tuning, and an expert racing department. The company also runs seasonal rental programs with options for new or lightly used equipment, a rental coupon program, and a curated kids ski free program. From April through August, the stores convert to a patio furniture showroom offering outdoor furniture, grills, and design consultations, enabling year-round operations. The portfolio is anchored by premium ski brands (Stockli, Rossignol, Nordica, Atomic, Salomon, Blizzard, K2) and apparel brands (Fire&Ice, RH+, Goldbergh, Mackage, Parajumper, Obermeyer, Helly Hansen), sold alongside complementary accessories (goggles, helmets, bags, poles).

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Ski & Snowboard Rentals Seasonal rental packages for skis, snowboards, boots, and bindings available for adults and children, with options for brand-new or lightly used equipment, professional fitting, and free replacement of outgrown boots during the rental season.
• Boot Fitting Professional boot fitting service certified by Masterfit University as one of 'America's Best Bootfitters,' providing precision fitting for ski and snowboard boots with over 50 years of staff experience.
• Equipment Tuning State-of-the-art tuning using the Crystal Glide Finish machine by Montana of Switzerland to bring skis and snowboards back to near-new quality, including professional binding inspection and adjustment.
• Race Department Services Specialized race equipment department at the Wayne, NJ location featuring former racer staff, top racing brands with special-order capability, custom footbeds for racers, high-performance race boot rentals for juniors, and Montana Robotic Crystal Glide Finish Machine tuning for race-specific base structures.
• Ski Equipment (Skis, Boots, Bindings) Downhill skis for men and women from brands including K2, Volkl, Atomic, Blizzard, Stockli, Nordica, Rossignol, Salomon, Line, Armada, and Dynastar, with matching ski boots and bindings sold across men's and women's collections.
• Snowboard Equipment (Snowboards, Boots, Bindings) Snowboards, snowboard boots, and bindings sold separately for men and women across the four New Jersey stores and online.
• Men's Apparel Men's ski and snowboard clothing including jackets, fleece, sweatshirts, sweaters, vests, midlayers, shirts, pants, gloves, mittens, thermals, hats, accessories, socks, and footwear.
• Women's Apparel Women's ski and snowboard clothing including jackets, fleece, sweatshirts, sweaters, vests, midlayers, shirts, pants, gloves, mittens, thermals, hats, accessories, socks, and footwear.
• Kids' Apparel Children's ski and snowboard clothing including boys' and girls' jackets, pants, sweaters, fleece, midlayers, shirts, gloves, mittens, thermals, hats, accessories, socks, and footwear, plus baby and toddler selections.
• Ski & Snowboard Accessories Accessories including goggles and sunglasses for adults and kids, helmets for adults and kids, boot bags, ski bags, snowboard bags, luggage, ski poles, roof racks and carriers, sleds, and general accessories.
• Summer Patio Furniture Seasonal outdoor patio furniture showroom (April–August) offering deep seating, dining sets, grills, pizza ovens, firepits, heaters, umbrellas, bases, accessories, and free in-store, at-home, or virtual patio design consultations.
• Gift Cards Digital and physical gift cards available for purchase, redeemable across Ski Barn's equipment, apparel, accessories, and service offerings.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Ski NYminorGTM or Marketing PartnerSki NY offers the 3rd, 4th and 5th Grade Ski & Ride Passport Program. Ski Barn participates as a retail partner, directing customers to these kids ski free programs at 26+ participating New York resorts.
• Pennsylvania Ski Area AssociationminorGTM or Marketing PartnerPA Ski Area Association offers 4th and 5th grade snowpass for free skiing at 21 participating resorts. Ski Barn directs customers to this program.
• Ski VermontminorGTM or Marketing PartnerSki Vermont offers 5th grade passport with free skiing at participating resorts. Ski Barn participates as a retail partner directing families to these programs.
• Ski Resorts (Campgaw, Jiminy Peak, Mount Peter, Shawnee Mt, West Mountain, Holiday Mountain, Gore Mountain)minorGTM or Marketing PartnerSki Barn provides resort coupons and lift ticket discounts from partner resorts included in rental coupon booklet program. Discounts range from $5-$25 off or BOGO offers.
• Premium Ski Brands (Rossignol, Nordica, Atomic, Tecnica, Salomon, Stockli, Marker)coreOthersSki Barn features top ski and snowboard brands including Rossignol, Nordica, Atomic, Tecnica, Salomon, Stockli and Marker. These are featured as premium brands sold in stores.
• Premium Apparel Brands (Fire&Ice, RH+, Goldbergh, Mackage, Parajumper, Obermeyer, Helly Hansen)coreOthersSki Barn carries premium outerwear brands including Fire&Ice, RH+, Goldbergh, Mackage, Parajumper, Obermeyer, and Helly Hansen.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Christy Sports: Multi-state specialty ski and snowboard retailer with shop, rental, and tuning services across the Mountain West and other regions. Closest direct peer to Ski Barn in format (retail + rentals + service) and category mix.
• EVO: Omnichannel ski, snowboard, and outdoor retailer combining e-commerce with destination store concepts. Comparable on core ski/snowboard equipment and apparel assortment and on rental/service adjacencies, with a stronger digital channel.
• Sturtevant's Sports: Pacific Northwest-based specialty ski and snowboard shop with rentals, boot fitting, and tuning. Comparable service-led specialty retail model and premium brand positioning.
• Peter Glenn Ski & Sport: Multi-store East Coast ski and snowboard specialty retailer offering equipment, apparel, and rentals. Direct competitor for Ski Barn's NJ and broader Northeast customer base.
• Sun & Ski Sports: Multi-store specialty retailer with a strong focus on ski, snowboard, and outdoor gear including rentals and boot fitting. Closely comparable multi-location specialty format.

Broad incumbents

• REI Co-op: Large outdoor co-op retailer carrying ski/snowboard equipment, apparel, and accessories alongside a much broader outdoor assortment. Overlaps on category and customer, with stronger digital and national scale.
• Dick's Sporting Goods: National sporting goods retailer with seasonal ski/snowboard equipment and apparel. Competes for the same NJ shopper with broader assortment and stronger pricing power.
• Backcountry: Online-first specialty outdoor retailer with deep ski and snowboard equipment and apparel assortment and expert content. Comparable category focus with a far stronger digital channel.
• Zumiez: National action sports retailer carrying snowboards, boots, bindings, and winter apparel. Overlaps on snowboarding equipment and youth/casual customer segments.

Others

• Patagonia: Premium outdoor apparel and equipment brand with overlapping ski/snowboard apparel assortment. Indirect comparison as a premium brand and supplier in Ski Barn's premium apparel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/skibarn
• Xx.com/skibarn_nj
• LinkedInlinkedin.com/company/ski-barn-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Barn