First Centennial Mortgage Corporation

What First Centennial Mortgage Corporation does

First Centennial Mortgage Corporation (FCM) is a privately held residential mortgage lender founded in 1995 and originally headquartered in Aurora, Illinois. The company originates conventional agency, government-backed, and non-conforming residential mortgages through a loan-officer-led sales motion augmented by an online application portal and phone-based servicing. Following a 2023 strategic partnership, FCM has been integrated into Guild Mortgage Company (NMLS ID 3274, headquartered at 5887 Copley Drive, San Diego, California) and now operates primarily as a brand and loan-servicing entity on Guild's platform, with new originations routed through Guild and existing FCM borrowers serviced via a dedicated FCM phone channel.

The product set is broad and undifferentiated in shape but comprehensive in coverage: Fixed Rate and Adjustable Rate Mortgages, FHA, Conventional, Jumbo, Renovation, VA, and USDA loans, supported by a suite of online calculators (payment, affordability, income, closing cost, refinance, home sale, buying power) and a content-marketing/blog funnel aimed at first-time and move-up buyers. Distribution relies on individual loan officers for consultative sales, an online self-serve application, and inside-sales phone support, with business-partner portals for builders, real estate agents, and title agents. Marketing emphasizes six consecutive Inc. 5000 Fastest-Growing Private Companies recognitions (2017–2022) and stated core values around customer service, integrity, and collaboration.

The revenue model combines transaction-based origination fee income (spread between loan rate and cost of funds, plus borrower-paid origination fees) with recurring loan-servicing fee income from the legacy book. Pricing is quote-based rather than publicly disclosed, calibrated to borrower credit, loan size, property, and prevailing market rates. The customer base is entirely B2C — individual homebuyers and refinancers — yielding a long-tail, low-concentration revenue mix but with material forward concentration risk tied to the post-2023 Guild Mortgage partnership, on which the company's origination pipeline now depends.

Name

First Centennial Mortgage Corporation

Legal name

Guild Mortgage Company

Website

https://gofcm.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

First Centennial Mortgage Corporation is a private residential mortgage lender founded in 1995, offering Fixed Rate, ARM, FHA, Conventional, Jumbo, Renovation, VA, and USDA loans to retail homebuyers. Following a 2023 partnership, it now operates as a brand under Guild Mortgage, servicing its existing loan book while new originations flow through the parent.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination Fees: First Centennial Mortgage generates revenue through origination fees charged when loans are originated. As a mortgage lender, the company earns income from the spread between loan interest rates and cost of funds, as well as origination fees paid by borrowers.
2. Loan Servicing: The company services mortgage loans, collecting monthly payments from borrowers and managing escrow accounts. Revenue is generated through servicing fees and interest earned on held mortgages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

First Centennial Mortgage originates and services residential mortgage loans through a full menu of loan products, including Fixed Rate, Adjustable Rate (ARM), FHA, Conventional, Jumbo, Renovation, VA, and USDA loans. Loan officers guide individual borrowers through planning, application, qualification, and closing, with servicing support available for existing customers. Following the 2023 partnership with Guild Mortgage, new originations and servicing are delivered through the Guild Mortgage platform.

Product overview

First Centennial Mortgage offers a comprehensive menu of mortgage loan products and financial tools. The core offering consists of eight distinct loan products (Fixed Rate, Adjustable Rate, FHA, Conventional, Jumbo, Renovation, VA, and USDA loans) that serve various homebuying needs from first-time buyers to those purchasing higher-value properties. These loan products are complemented by a suite of mortgage calculators and educational blog resources to help customers understand and plan their home financing. The company operates as part of Guild Mortgage following a partnership announcement.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgage A traditional mortgage with a fixed interest rate for the entire loan term, providing predictable monthly payments for individual homebuyers and homeowners refinancing through First Centennial Mortgage.
• Adjustable Rate Mortgage (ARM) A residential mortgage with an interest rate that adjusts periodically based on market conditions after an initial fixed period, offered to individual homebuyers seeking lower initial payments.
• FHA Loan A government-backed mortgage insured by the Federal Housing Administration, typically with lower down payment requirements, offered to qualifying individual homebuyers.
• Conventional Mortgage A standard residential mortgage not insured or guaranteed by a government agency, following guidelines set by Fannie Mae or Freddie Mac, offered to individual homebuyers.
• Jumbo Loan A residential mortgage that exceeds conforming loan limits set by Fannie Mae and Freddie Mac, used to finance higher-value properties for qualifying individual homebuyers.
• Renovation Loan A residential financing product that combines the purchase or refinance of a home with funds for repairs and improvements, offered to individual homeowners.
• VA Loan A government-guaranteed residential mortgage for eligible veterans and service members, often requiring no down payment or private mortgage insurance, offered to individual borrowers.
• USDA Loan A zero-down-payment residential mortgage for rural and suburban homebuyers meeting USDA income eligibility requirements, offered to individual borrowers.
• Mortgage Calculators A suite of online financial tools (total mortgage payment, affordability, income, closing cost, refinance, home sale, and buying power calculators) that helps individual borrowers estimate and plan residential mortgage financing.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Guild MortgagecoreStrategic or Co-development PartnerFirst Centennial Mortgage has entered into a partnership with Guild Mortgage. FCM is now partnering with Guild Mortgage and operates under their brand presence. Existing FCM loan officers can be found on the Guild Mortgage website. Current FCM loan customers are directed to contact Guild Mortgage for ongoing loan servicing needs. The partnership combines FCM's mortgage lending expertise with Guild Mortgage's broader platform and resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CrossCountry Mortgage: National retail mortgage lender with a strong branch/loan officer model and a full menu of conforming, government, and specialty loan products. Directly comparable in distribution model and target borrower segments.
• Caliber Home Loans: National retail and wholesale mortgage lender offering conforming, government, and non-QM products. Comparable in scale and product breadth to FCM/Guild and competes in the same retail purchase origination channel.
• Fairway Independent Mortgage: Retail mortgage banker operating through a branch and loan officer network, offering conventional, government, and renovation loan products. Comparable to FCM in channel mix (loan officer-led retail) and product breadth.
• Guild Mortgage: Parent company of FCM since the 2023 partnership; offers the same residential mortgage products (Fixed, ARM, FHA, VA, USDA, Jumbo, Renovation, Conventional) through direct loan officer channels. Direct parent/overlap with comparable retail mortgage model and product menu.
• NewRez (now Rithm Capital subsidiary): National mortgage originator and servicer offering retail and wholesale channels with a comparable loan product mix including conventional, FHA, VA, and renovation products. Overlaps directly with FCM's retail origination and servicing activities.
• Movement Mortgage: Retail-focused residential mortgage lender known for its loan officer model and community-oriented branding, similar to FCM's relationship-driven approach. Offers comparable purchase and refinance loan products across multiple states.
• loanDepot: National retail and wholesale mortgage lender offering a comparable suite of conventional, government, and refinance products. Competes head-to-head with FCM/Guild on retail purchase originations through loan officers and direct-to-consumer channels.

Broad incumbents

• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender operating primarily through independent broker channels. Adjacent to FCM's retail model but competes for the same underlying borrower demand and loan officer relationships nationwide.
• Rocket Mortgage: Largest U.S. retail mortgage lender, dominant in direct-to-consumer digital originations. While FCM operates primarily through loan officers, both serve the same residential purchase and refinance market with overlapping product suites, making Rocket the most consequential broad competitor.

Emerging players

• Paramount Mortgage (formerly Paramount Equity): Regional and expanding retail mortgage lender with a focus on renovation and government loan products that overlap directly with FCM's renovation and FHA/VA/USDA offerings. Comparable product specialization rather than full-suite overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/firstcentennial
• Facebookfacebook.com/gofcm
• LinkedInlinkedin.com/company/first-centennial-mortgage-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Centennial Mortgage Corporation