marmelab
Marmelab is a French digital innovation studio that builds custom web, mobile, and AI applications for enterprises and maintains popular open-source developer tools including React-admin (used by 30,000+ companies) and Atomic CRM.
- Company typePrivate
- Founded2012
- HeadquartersNancy, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What marmelab does
Marmelab is a privately held French digital innovation studio founded in 2012 and headquartered in Nancy, France, with a team of approximately 22 senior developers (average 10+ years of experience). The company operates two complementary business lines. The first is a custom software development studio delivering web, mobile, and AI applications for enterprise clients using agile/SCRUM methodology, with sprint-based engagements, hypothesis-driven development, GitHub-transparent code access, and no long-term commitments. Notable clients include Qwant, ARTE, Accor, Coutot-Roehrig, CNRS, BNP Paribas, BpiFrance, Amnesty International France, WALLIX, Harmonie Mutuelle, IAD, Canal+, TF1, and 20 Minutes, alongside Fortune 500 firms using their open-source products (Toyota, Disney, Intel, IBM, NVIDIA, Adobe, Ford).
The second line is a portfolio of open-source developer tools with significant community traction: React-admin (26k GitHub stars, 170-230+ hooks and components, used by 30,000+ companies including Fortune 500s and powering 3,000 new websites monthly), Shadcn Admin Kit (modern Tailwind-based admin library), Atomic CRM (open-source CRM toolkit built on React, TypeScript, Supabase, with SSO, MCP server, and Claude Code integration), and GreenFrame (open-source web carbon footprint measurement tool integrated into CI pipelines). Combined GitHub stars exceed 80k.
Marmelab monetizes through professional services (project-based custom development and open-source customization consulting), recurring subscriptions (React-admin Enterprise Edition starting at €145/month with premium features like RBAC, editable datagrid, audit logs; Atomic CRM managed hosting at €25-€50/month with Enterprise tier including SOC 2/HIPAA compliance). The company is bootstrapped (no external funding rounds disclosed), B Corp certified, and operates with a global footprint claim across its open-source distribution while concentrating professional services revenue in the European enterprise segment.
marmelab firmographics
Firmographics- Name
- marmelab
- Legal name
- Marmelab
- Website
- https://marmelab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marmelab is a French digital innovation studio that builds custom web, mobile, and AI applications for enterprises and maintains popular open-source developer tools including React-admin (used by 30,000+ companies) and Atomic CRM.
- Ownership category
- akta.pro rank
marmelab industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where marmelab is headquartered
LocationHeadquarters
- HQ city
- Nancy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
marmelab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Software Development Services: Project-based professional services for web, mobile, and AI development. Engagements follow agile methodology with sprints, starting with discovery, technical assessment, proposal, and sprint-based delivery.
- React-admin Enterprise Edition: Premium version of react-admin framework with additional features (RBAC, editable datagrid, nested forms, real-time updates, etc.) and professional support. Pricing starts from €145/month.
- Atomic CRM Managed Hosting: Managed hosting services for Atomic CRM with tiered pricing: Starter (€25/month), Team (€50/month), and Enterprise (custom). Includes infrastructure maintenance, backups, and support.
- Open-source Community & Consulting: Expertise services for customizing and implementing open-source products (react-admin, Atomic CRM, Shadcn Admin Kit), including scoping, custom development, training, and code audits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | React-admin Open-Source Edition - Free forever with 170+ hooks and components |
| Subscription | Monthly | React-admin Enterprise Edition - Starting from €145/month |
| Freemium | Others | Atomic CRM Open-Source - Free self-hosted |
| Subscription | Monthly | Atomic CRM Starter - €25/month |
| Subscription | Monthly | Atomic CRM Team - €50/month (most popular) |
| Subscription | Monthly | Atomic CRM Enterprise - Custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
marmelab product offering
Product offeringCore offering
Marmelab is a French digital innovation studio that delivers custom web, mobile, and AI application development services to enterprise clients using an agile, hypothesis-driven methodology. The studio also maintains and monetizes a portfolio of open-source products, including React-admin (an admin panel framework used by 30,000+ companies), Shadcn Admin Kit, Atomic CRM (a customizable CRM toolkit), and GreenFrame (a web carbon-footprint measurement tool). Revenue is generated through project-based custom development engagements, paid enterprise editions of React-admin, managed hosting subscriptions for Atomic CRM, and expertise/consulting services.
Product overview
Marmelab is a French digital innovation studio that develops client web/mobile applications and maintains a portfolio of open-source products. The open-source portfolio centers on React-admin, a mature React framework for building admin panels and B2B apps (26k GitHub stars, 30,000+ companies including Toyota, Disney, Intel, IBM), complemented by Shadcn Admin Kit (600 stars) as a modern alternative using Shadcn UI and Tailwind CSS. Atomic CRM (600 stars) is a customizable CRM toolkit built on Shadcn Admin Kit with AI capabilities including an MCP server for natural language CRM interaction and an Agent Harness for Claude Code-driven development. GreenFrame (250 stars) enables measurement and reduction of web application carbon footprints. React-admin comes in two editions: a free open-source version (170+ hooks/components) and a commercial Enterprise Edition (230+ components, starting at 145€/month). Atomic CRM offers tiered pricing from free self-hosted to Enterprise with custom pricing.
Differentiator
Problem solved
Functional benefit
Brands
- React-admin: An open-source, low-code framework that accelerates the development of admins, dashboards, and B2B apps. Powers 3,000 new websites every month with 26k GitHub stars.
- Shadcn Admin Kit
- Atomic CRM
- GreenFrame
Products and services
- React-admin (Open-Source Edition) Open-source, low-code React framework for building admin panels, internal tools, dashboards, ERPs, and B2B applications. Powers 3,000 new websites monthly and is used by 30,000+ companies including Toyota, Disney, Intel, IBM, NVIDIA, Adobe, Ford, and BNP Paribas.
- React-admin Enterprise Edition Commercial paid edition of React-admin with 230+ hooks and components, including fine-grained permissions (RBAC), editable datagrid, nested forms, many-to-many relationships, soft delete, versioning, real-time updates, calendar, tree structures, JSON Schema forms, site-wide search, audit log, and scheduler. Professional support with guaranteed response time. Pricing starts from 145€/month.
- Shadcn Admin Kit Open-source admin library built on Shadcn UI and Tailwind CSS for rapidly constructing internal tools, dashboards, and B2B applications. Provides 200+ hooks and components as a modern alternative to React-admin.
- Atomic CRM Open-source CRM toolkit for personalized customer-relationship management solutions, built on React, TypeScript, Shadcn UI, TanStack Query, Supabase, and PostgreSQL. Features contact/company management, deals pipeline with Kanban, task tracking, activity logs, SSO (Google Workspace, Azure AD, Keycloak, Auth0), email-to-note, contact avatars, REST API, mobile app, MCP server for AI assistants, and internationalization. Pricing from free (self-hosted) to 25€/month (Starter), 50€/month (Team), and Enterprise (custom) with SOC 2 and HIPAA compliance.
- GreenFrame Open-source solution for measuring and reducing the carbon footprint of web applications. Helps developer teams adopt sustainable coding practices by integrating into CI pipelines, comparing page load energy consumption across scenarios.
- Custom Software Development Services Project-based custom software development services covering web, mobile, and AI application development for enterprise clients. Engagements start with a discovery call, technical call, tailored proposal, and sprint-based agile development with daily standups and bi-monthly demos. Includes full intellectual property transfer upon completion. Used by clients including Qwant, ARTE, Accor, CNRS, Toyota, Walt Disney, and Intel.
Quantifiable outcome
- React-admin powers 3,000 new websites every month
- +2 more outcomes
Companies that use marmelab
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
marmelab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature5 records
marmelab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SupabasecoreAtomic CRM uses Supabase as its backend infrastructure, providing PostgreSQL database, authentication, edge functions, and hosting. Supabase offers SOC 2 Type II and ISO 27001 certifications for enterprise compliance requirements.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
marmelab competitors and assessment
Company assessmentDirect peers
- Theodo: French digital studio specializing in custom web and mobile development for enterprises, with a similar boutique size and agile/scrum delivery model. Theodo is one of Marmelab's closest direct competitors in the French enterprise dev studio market.
- Netguru: European (Polish-origin) digital consultancy providing custom web, mobile, and AI development to enterprise clients. Comparable in offering software product development services with a focus on quality and agile delivery.
- Refine: Open-source React-based framework for building admin panels, dashboards, and internal tools — directly competing with Marmelab's React-admin in the same developer segment with overlapping hooks/components and data provider patterns.
- Retool: Low-code platform for building internal tools, dashboards, and admin panels. While more enterprise/commercial, Retool targets the same buyer (developers building B2B admin interfaces) and competes with both React-admin and Shadcn Admin Kit.
- BairesDev: Large-scale nearshore software outsourcing company providing custom web, mobile, and AI development to enterprise clients. Competes with Marmelab on enterprise dev services with a much larger but less boutique delivery model.
- Itransition: Custom software development company providing web, mobile, and enterprise application services to mid-market and enterprise clients. Comparable in services-led custom development motion targeting similar buyer profiles.
Emerging players
- Twenty: Open-source CRM built with modern web stacks (React, TypeScript, NestJS, PostgreSQL) positioned as an alternative to Salesforce and HubSpot. Twenty is a direct emerging competitor to Atomic CRM in the AI-native, open-source CRM category.
- Appsmith: Open-source low-code platform for building internal tools, dashboards, and admin panels. Competes with React-admin in the developer-facing admin UI space, with a strong open-source community and recent commercial momentum.
- ToolJet: Open-source low-code platform for building internal tools and business applications. Competes in the same admin/internal-tools category as React-admin, Shadcn Admin Kit, and Appsmith.
Broad incumbents
- Thoughtworks: Global technology consultancy delivering custom software, agile transformation, and architecture services to enterprises. Represents a scaled incumbent competing for the same enterprise digital craftsmanship engagements Marmelab targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
marmelab social profiles
Digital presencemarmelab compliance and trust
Trust signalCompliance3 records
marmelab financial estimates
Financial estimateRevenue estimate
Valuation estimate
marmelab leadership team
Management profileNumber of profiles
Profiles4 records
marmelab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marmelab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marmelab
What does marmelab do?
Marmelab is a French digital innovation studio that delivers custom web, mobile, and AI application development services to enterprise clients using an agile, hypothesis-driven methodology. The studio also maintains and monetizes a portfolio of open-source products, including React-admin (an admin panel framework used by 30,000+ companies), Shadcn Admin Kit, Atomic CRM (a customizable CRM toolkit), and GreenFrame (a web carbon-footprint measurement tool). Revenue is generated through project-based custom development engagements, paid enterprise editions of React-admin, managed hosting subscriptions for Atomic CRM, and expertise/consulting services.
Is marmelab a public or private company?
marmelab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was marmelab founded?
marmelab was founded in 2012. It employs 11 to 50 people.
Where is marmelab based?
marmelab is headquartered in Nancy, France, in the Europe region.
How does marmelab make money?
Four revenue lines are on record. Custom Software Development Services are the primary driver. The others are react-admin Enterprise Edition, atomic CRM Managed Hosting and open-source Community & Consulting.
Who are marmelab's main competitors?
Direct peers on record are Theodo, Netguru, Refine, Retool, BairesDev and Itransition. Emerging players are Twenty, Appsmith and ToolJet. Thoughtworks is listed as a broad incumbent.
Does marmelab have an API?
Yes. React-admin offers 10+ auth adapters and 50+ API adapters for connecting to third-party authentication backends and REST/GraphQL backends. Atomic CRM provides a REST API for programmatic access to CRM data. Developer documentation is at marmelab.com/atomic-crm/doc/developers/atomic-crm-api.
What industry is marmelab in?
marmelab's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511 and its SIC code is 7372.