MicroHabitat
MicroHabitat is a Montreal-based urban farming services company founded in 2016 that designs, installs, and operates rooftop, outdoor, and indoor farms for commercial real estate owners, corporations, and schools across 20+ cities in North America and Europe.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MicroHabitat does
MicroHabitat is a Montreal-based urban farming services company founded in 2016 that designs, installs, and operates rooftop, outdoor, and indoor farms for commercial real estate owners, corporations, and schools. The company runs what it describes as the world's largest urban farming network, with 250+ active farms across 20+ cities in North America and Europe, and supports sustainability outcomes such as LEED, BOMA, WELL, and FITWEL green-building certifications. Its core product is a turnkey managed service encompassing site assessment, custom design and installation, weekly maintenance, seasonal rotations, and full production management, supplemented by educational programming (workshops, farm tours, interactive kiosks) and a tenant-facing digital engagement portal called MyUrbanFarm (myurbanfarm.ai).
The underlying technology stack is primarily operational rather than software-led: physical farm infrastructure combined with production management processes and a lightweight digital portal. The company does not disclose proprietary AI/ML models, patents, or research output, and the MyUrbanFarm platform is positioned as an engagement layer rather than a differentiated software product. MicroHabitat monetizes through recurring service contracts on an annual cadence (pricing is custom and quote-based, not publicly disclosed), supplemented by professional-services revenue from educational activities. Customer logos span the largest commercial real estate services firms (JLL, CBRE, Cushman & Wakefield, Oxford Properties, BGO, Ivanhoé Cambridge) and major property owners (GWL Realty Advisors, Triovest, CLV Group, Broccolini, Crestpoint, Boardwalk, Groupe Petra, Northam, Warrington PCI), with BNP Paribas as a financial-services reference. The go-to-market is enterprise field sales targeting CRE decision-makers, supported by content marketing, an ROI calculator, a BOMA Canada co-developed guide, and direct demo bookings via [email protected].
The business model is anchored by ongoing maintenance relationships that embed MicroHabitat's staff into property operations and create switching friction. The Urban Solidarity Farms program, delivered through 35+ food bank partnerships, has produced 500K+ lbs of donated produce and is positioned as a community-impact differentiator that supports ESG-driven renewals. Co-founder and CEO Orlane Panet leads the company, which operates as a private for-profit entity with no disclosed funding rounds, ownership structure, or financial filings.
MicroHabitat firmographics
Firmographics- Name
- MicroHabitat
- Legal name
- MicroHabitat
- Website
- https://microhabitat.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicroHabitat is a Montreal-based urban farming services company founded in 2016 that designs, installs, and operates rooftop, outdoor, and indoor farms for commercial real estate owners, corporations, and schools across 20+ cities in North America and Europe.
- Ownership category
- akta.pro rank
MicroHabitat industry classification
Industry- Product category
- Urban Farming Services
- NAICS
- Soil Preparation, Planting, and Cultivating (115112), Other Food Crops Grown Under Cover (111419)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where MicroHabitat is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MicroHabitat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Urban Farming Services: Comprehensive urban farming solutions including design, installation, and ongoing maintenance services. Revenue generated through service contracts with weekly maintenance visits and full production management for client properties.
- Educational Activities: In-person and virtual workshops, farm tours, and interactive educational experiences for tenants, employees, and students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom urban farming solutions with tailored pricing based on space, goals, and scope of services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MicroHabitat product offering
Product offeringCore offering
MicroHabitat designs, installs, and maintains turnkey urban farms (rooftop, ground-level outdoor, and controlled-environment indoor farms) for commercial properties, corporations, and schools. The company also provides educational activities linked to those farms and operates MyUrbanFarm, a digital portal for monitoring and managing installed farms. Through its Urban Solidarity Farms program, MicroHabitat donates produce from a portion of its farms to local food banks.
Product overview
MicroHabitat is a services-first urban farming company operating a network of 250+ farms across 20+ cities in North America and Europe. The core offering is a fully managed urban farming service covering assessment, design, installation, and year-round operation of rooftop, outdoor, and indoor farms. The product portfolio consists of three primary service lines — Outdoor Farm, Indoor Farm, and Educational Activities — all delivered as turnkey, professionally maintained solutions. An ancillary digital tenant portal called MyUrbanFarm (myurbanfarm.ai) extends the physical farm service with a digital engagement layer. Together these form a unified ecosystem spanning physical farm infrastructure, ongoing cultivation management, community programming, and produce distribution to both building occupants and local food banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Farm Turnkey design, installation, and maintenance of outdoor urban farms (rooftop and ground-level) that turn unused real-estate space into productive agricultural zones. Targeted at commercial real-estate owners, corporations, and schools seeking on-site food production and sustainability amenities.
- Indoor Farm Turnkey design, installation, and maintenance of controlled-environment indoor farms for buildings and spaces where outdoor cultivation is not viable. Targeted at commercial real estate owners, corporations, and schools.
- Educational Activities Educational programming delivered on-site at MicroHabitat's urban farms, designed for schools and corporate groups to support learning about agriculture, nutrition, and sustainability.
- MyUrbanFarm Digital portal at myurbanfarm.ai provided to clients to monitor and manage their MicroHabitat-installed urban farms.
- Urban Solidarity Farms Community program in which MicroHabitat allocates part of its urban farms to produce food donated to local food banks.
Quantifiable outcome
- 250+ urban farms deployed across North America and Europe
- +4 more outcomes
Companies that use MicroHabitat
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
MicroHabitat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MicroHabitat partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BOMA CanadacoreIn partnership with BOMA Canada, MicroHabitat developed the definitive guide to integrating urban agriculture in commercial real estate. Available in English and French PDF guides.
- JLLminorTrusted partner and customer. Major commercial real estate services firm featuring MicroHabitat urban farming solutions.
- Cushman & WakefieldminorTrusted partner and customer. Global commercial real estate services firm featuring MicroHabitat urban farming solutions.
- Oxford PropertiesminorTrusted partner and customer. Global real estate developer and investor featuring MicroHabitat urban farming solutions.
- BGOminorTrusted partner and customer. Global commercial real estate firm featuring MicroHabitat urban farming solutions.
- CBREminorTrusted partner and customer. World's largest commercial real estate services firm featuring MicroHabitat urban farming solutions.
- Ivanhoé CambridgeminorTrusted partner and customer. Canadian real estate investment company featuring MicroHabitat urban farming solutions.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
MicroHabitat competitors and assessment
Company assessmentBroad incumbents
- AeroFarms: Indoor vertical farming operator with large-scale facilities and proprietary aeroponic technology. Broadly comparable urban agriculture category player, but AeroFarms is significantly larger, well-capitalized, and focused on produce production rather than services.
- Bowery Farming: Indoor vertical farming operator at scale, producing leafy greens and herbs for retail. Comparable in controlled-environment urban agriculture but operates its own farms and sells produce rather than providing installation/maintenance services.
- Plenty: Indoor vertical farming company building large-scale vertical farms for retail produce. Adjacent in urban controlled-environment agriculture; deeper capital base but producer model rather than service/installation.
Emerging players
- Freight Farms: Container-based vertical farming technology provider. Comparable in urban controlled-environment agriculture category but sells modular container farm hardware units rather than turnkey rooftop installation services.
- Agritecture: Urban agriculture consulting and advisory firm. Comparable in providing advisory and planning services around urban farming, but focused on consulting rather than hands-on installation and maintenance like MicroHabitat.
Direct peers
- BrightFarms: Indoor/greenhouse farming operator producing leafy greens for retail. Operates a similar urban agriculture production model across multiple U.S. sites, comparable in controlled-environment growing methodology though focused on retail produce supply rather than B2B services.
- Sky Vegetables: Rooftop hydroponic farm design and operation company. Comparable in the urban rooftop agriculture category, focusing on commercial-scale installations though historically active in fewer markets.
- Lufa Farms: Montreal-based rooftop greenhouse operator and produce delivery service. Directly comparable to MicroHabitat as a Canadian-founded urban farming business; however, Lufa Farms focuses on commercial produce sales to consumers rather than B2B farm installation services for CRE clients.
- Gotham Greens: Urban greenhouse operator building commercial-scale rooftop and indoor farms across North America. Comparable category (urban/rooftop agriculture) but Gotham Greens operates its own farms for produce retail rather than installing farms on third-party properties.
- Brooklyn Grange: Rooftop farming operator and consulting/services provider in New York City. Most directly comparable service model — installs and maintains urban farms plus offers educational programming — though at smaller scale and single-region footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
MicroHabitat social profiles
Digital presenceMicroHabitat financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroHabitat leadership team
Management profileNumber of profiles
Profiles1 record
MicroHabitat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroHabitat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroHabitat
What does MicroHabitat do?
MicroHabitat designs, installs, and maintains turnkey urban farms (rooftop, ground-level outdoor, and controlled-environment indoor farms) for commercial properties, corporations, and schools. The company also provides educational activities linked to those farms and operates MyUrbanFarm, a digital portal for monitoring and managing installed farms. Through its Urban Solidarity Farms program, MicroHabitat donates produce from a portion of its farms to local food banks.
Is MicroHabitat a public or private company?
MicroHabitat is a private company. It is classified as unknown and is currently operating.
When was MicroHabitat founded?
MicroHabitat was founded in 2016. It employs 11 to 50 people.
Where is MicroHabitat based?
MicroHabitat is headquartered in Montréal, Canada, in the North America region.
How does MicroHabitat make money?
Two revenue lines are on record. Urban Farming Services are the primary driver. The others are educational Activities.
Who are MicroHabitat's main competitors?
Broad incumbents on record are AeroFarms, Bowery Farming and Plenty. Emerging players are Freight Farms and Agritecture. Direct peers are BrightFarms, Sky Vegetables, Lufa Farms, Gotham Greens and Brooklyn Grange.
Does MicroHabitat have an API?
No public API is recorded for MicroHabitat.
What industry is MicroHabitat in?
MicroHabitat's product category is Urban Farming Services. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 115112 and its SIC code is 700.