Hollywood Casino Gulf Coast

What Hollywood Casino Gulf Coast does

Hollywood Casino Gulf Coast is a regional gaming and hospitality resort operated by PENN Entertainment, Inc. (NASDAQ: PENN) and located on the waterfront of the Bay of St. Louis in Bay St. Louis, Mississippi, between Biloxi, MS and New Orleans, LA. Founded in 1992, the property centers on a 14-story, 291-room hotel tower alongside a casino floor featuring approximately 800 slot machines and video poker games, 32 table games (blackjack, craps, baccarat, roulette), 5 smoke-free live poker tables, and a Kambi-powered retail sportsbook with an online Bet Builder tool. The resort also includes the Arnold Palmer-designed Bridges Golf Club (a 6,900-yard, par 72 course ranked top 10 in Mississippi by Golf Digest), the Azalea Spa & Salon, a 100-site RV park (ranked top 100 by Good Sam), a 20-slip marina with 200-foot day pier and watercraft rentals, a pool and 350+ foot lazy river complex, nine distinct dining venues (Bogart's Steakhouse, Epic Buffet, Celebrity Grill, Bridges Grill, Lucky Noodle, Gurkha Cigar Lounge, Hollydeck Bar & Marina, Palisades Cocktail Bar & Lounge), and 12,500+ square feet of meeting and event space.

The property operates a multi-vertical revenue model combining casino play (gaming/sportsbook), hotel accommodations (nightly rates plus a $13.99 daily resort fee), food and beverage (transactional across nine venues plus room/RV delivery), golf (memberships and seasonal packages), marina and RV park rentals, and spa services. Pricing is primarily unit-based (per night, per round, per service) with subscription-style options such as the platinum/gold golf memberships and PENN Play-tier-linked benefits; PENN Cash rewards can be redeemed across dining, spa, golf, and retail purchases. Distribution is overwhelmingly direct-to-consumer through walk-in traffic, the proprietary PENN Play mobile app (mobile check-in, digital room key, mobile ordering), direct online hotel booking, and organized bus/motorcoach tour programs with commission structures.

Go-to-market centers on cross-property PENN Play loyalty (21 PENN Entertainment hotels and casinos), the PENN Heroes discount tier for military/veterans/first responders, event-driven casino promotions and slot tournaments, live entertainment programming, and bus group/tour packages targeting regional Gulf Coast leisure travelers from Mississippi and Louisiana. Key 2025 capital investments include a property renovation of the lobby and High Limit gaming area, the EZ Play hybrid table game zone, the Video Poker Paradise, the Gurkha Cigar Lounge via partnership with Southern Smoke Cigar Co., an expanded Baccarat pit at Lucky Noodle, mobile digital room key deployment, and a reimagined Palisades cocktail bar — collectively signaling competitive refresh of a stable regional asset rather than new-market expansion.

Name

Hollywood Casino Gulf Coast

Legal name

Hollywood Casino Gulf Coast (operated by PENN Entertainment, Inc.)

Website

https://hollywoodgulfcoast.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hollywood Casino Gulf Coast is a PENN Entertainment-operated waterfront casino resort in Bay St. Louis, MS, offering gaming, a 291-room hotel, Arnold Palmer-designed golf, nine dining venues, a marina, an RV park, spa, and meeting space to regional Mississippi and Louisiana leisure travelers.

Ownership category

akta.pro rank

Product category

Casino and Resort Hospitality

NAICS

Casino Hotels (72112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industry

Integrated Casino Resorts (THAGAJAA)

Keywords

• Casino gaming services
• Resort hotel hospitality
• Sports betting sportsbook
• Golf club marina
• Food and beverage dining

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Casino Gaming: Primary revenue from slot machines, table games, poker room, and sports betting. Includes approximately 800 slot machines, 32 table games, 5 poker tables, and sportsbook wagers.
2. Hotel Accommodations: 291-room waterfront hotel with various room types from standard rooms to luxury suites. Revenue from nightly room rates plus resort fees.
3. Food & Beverage: Nine dining venues including Bogart's Steakhouse, Epic Buffet, Celebrity Grill, Bridges Grill, Lucky Noodle, Gurkha Cigar Lounge, Palisades Bar, Hollydeck Bar, and room service. Also includes mobile ordering and delivery.
4. Golf Operations: The Bridges Golf Club, Arnold Palmer signature 18-hole course with golf packages, memberships (Platinum and Gold tiers), pro shop, and dining at Bridges Grill
5. RV Park & Marina: 100-site RV park with 50/30 amp hookups, 20-boat slip marina, day pier access, and watercraft rentals including pontoon boats, wave runners, and golf carts
6. Azalea Spa & Salon: Full-service spa offering massages, facials, nail services, hair services, and waxing. Redeemable with PENN Cash.
7. Casino Credit Program: 24/7 credit line for slot and table game players with no interest or fees, allowing markers to be deposited via checking account

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hollywood Casino Gulf Coast is an integrated casino resort offering 24/7 gaming (approximately 800 slot machines, 32 table games, poker, and a sportsbook), a 291-room waterfront hotel, The Bridges Golf Club (Arnold Palmer signature course), multiple dining venues, a spa, marina, and RV park. Operated by PENN Entertainment, it serves Gulf Coast leisure, gaming, and group tourism markets.

Product overview

Hollywood Casino Gulf Coast is a premier resort destination operated by PENN Entertainment, offering an integrated resort experience combining gaming, hospitality, dining, golf, marina, and entertainment. The property features a full-service casino floor with approximately 800 slot machines, 32 table games, live poker, and a sportsbook; luxury waterfront hotel with 291 rooms and diverse suite options; The Bridges Golf Club, an Arnold Palmer signature course; Azalea Spa & Salon; Pool & Lazy River complex; Full-service marina with boat slips and watercraft rentals; RV Park; and over 12,500 square feet of meeting space. Dining venues include Bogart's Steakhouse, Epic Buffet, Celebrity Grill, Bridges Grill, Lucky Noodle Bar, Hollydeck Bar & Marina, Gurkha Cigar Lounge, and Palisades Cocktail Bar & Lounge. The resort operates the PENN Play loyalty program connecting 21 PENN Entertainment properties, enabling cross-property rewards, mobile app integration with digital room keys, and real-time offers. Recent additions include renovated gaming areas, Video Poker Paradise, EZ Play hybrid table games, Gurkha Cigar Lounge, and Digital Room Key functionality through the PENN Play app.

Differentiator

Problem solved

Functional benefit

Brands

• PENN Play: The loyalty rewards program for PENN Entertainment properties, offering members exclusive offers, promotions, and the ability to earn and redeem PENN Cash and Tier Points.
• PENN Heroes
• Azalea Spa & Salon
• The Bridges Golf Club
• Hollywood Marina
• Hollywood RV Park
• Hollywood Pool & Lazy River

Products and services

• Casino Floor Gaming Full-service casino floor with approximately 800 slot machines, 32 table games (blackjack, craps, baccarat, roulette), 5 live poker tables, and a Video Poker Paradise with 40 progressive jackpots.
• Sportsbook

Quantifiable outcome

• Voted Top 10 Courses in Mississippi by Golf Digest
• +1 more outcomes

Named customers2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Southern Smoke Cigar Co.coreStrategic or Co-development PartnerPartnership with Southern Smoke Cigar Co. to create the landmark Gurkha Cigar Lounge at Hollywood Casino Gulf Coast. The lounge offers premium Gurkha cigars, fine spirits, and sophisticated atmosphere as a unique amenity. First-of-its-kind destination partnership combining casino hospitality with luxury cigar experience.
• TicketmastercoreGTM or Marketing PartnerThrough PENN Play relationship, members can redeem PENN Cash for tickets to concerts and sporting events via Ticketmaster integration. Connects gaming rewards to entertainment experiences, driving value for loyalty program members.
• Cruisin' TikisGTM or Marketing PartnerTiki cruise company located at Hollywood's marina offering romantic evening cruises and family-friendly cruises. Brings water-based entertainment options to marina guests.
• Pontoon Rentals BSLminorGTM or Marketing PartnerPontoon boat rental company offering exploration of Jourdan River and Bay St. Louis. Rentals accommodate up to 11 guests for romantic cruises or thrilling rides. Located conveniently at Hollywood Casino Gulf Coast marina.
• Shore Thing Fishing ChartersminorGTM or Marketing PartnerEstablished in 2003, largest Louisiana and Mississippi fishing charter company on Mississippi Gulf Coast. Offers fishing, bird watching, and Cat Island visits. Picks up charters at Hollywood Casino Marina.
• BSL Golf Cart RentalsminorGTM or Marketing PartnerGolf cart rental service enabling cruise to downtown Bay St. Louis for local restaurants, bars, and shopping. Convenient option for guests to explore Old Town Bay St. Louis.
• Wave Runner RentalsminorGTM or Marketing PartnerWave runner (jet ski) rentals available for half-day or full-day use, providing thrilling water experience at Hollywood Casino Gulf Coast marina.
• Gurkha (Cigar Brand)coreOEM/ Whitelabel/ Licensing PartnerGurkha cigar brand featured exclusively in Gurkha Cigar Lounge. Offers premium selections including Gurkha 25th Anniversary Beauty, Gurkha Classic Havana Blend XO, Gurkha Ghost Gold Exorcist, and more. Lounge offers cigar pairings with premium spirits.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beau Rivage Resort & Casino: Beau Rivage is the largest and most upscale casino resort on the Mississippi Gulf Coast (Biloxi), operated by MGM Resorts. It is the direct competitive anchor in the same regional market, offering a larger-scale integrated resort with hotel, gaming, dining, and entertainment targeting overlapping Gulf Coast visitors.
• Hard Rock Hotel & Casino Biloxi: Hard Rock Hotel & Casino Biloxi is a branded integrated casino resort in Biloxi, MS, competing directly for the same Gulf Coast gaming and lodging demand as Hollywood Casino Gulf Coast, with a comparable mix of hotel rooms, gaming floor, dining, and entertainment programming.
• IP Casino Resort Spa - Biloxi: IP Casino Resort Spa is a Boyd Gaming-operated casino hotel in Biloxi, MS, directly comparable in scale and amenity mix to Hollywood Gulf Coast—including hotel rooms, full gaming floor, multiple restaurants, and a spa—competing for overlapping regional visitation.
• Golden Nugget Biloxi: Golden Nugget Biloxi is a Landry's-owned casino hotel on the Mississippi Gulf Coast, comparable in integrated resort format to Hollywood Gulf Coast, with hotel, gaming, dining, and marina amenities targeting the same regional customer base.
• Boomtown Casino Biloxi: Boomtown Casino Biloxi is a sister PENN Entertainment property in the Mississippi Gulf Coast market, sharing the PENN Play loyalty program, multi-property progressive bets, and overlapping customer base—a direct intra-portfolio competitor.
• L'Auberge Casino Resort Lake Charles: L'Auberge Lake Charles is a sister PENN Entertainment integrated resort in Louisiana, comparable in business model and operational template to Hollywood Gulf Coast, with hotel, gaming, golf-adjacent amenities, multiple restaurants, and shared PENN Play rewards platform.
• Ameristar Casino Hotel Vicksburg: Ameristar Vicksburg is a sister PENN property in Mississippi that participates in the same multi-property progressive bets and PENN Play loyalty program as Hollywood Gulf Coast, with a comparable mid-market casino hotel format and shared corporate operating playbook.
• Margaritaville Resort Casino Bossier City: Margaritaville Resort Casino is a PENN Entertainment property in Bossier City, LA, sharing the same loyalty, marketing, and operational platforms as Hollywood Gulf Coast, with a similarly sized casino hotel offering in a comparable regional market.

Regional players

• Silver Slipper Casino Hotel: Silver Slipper is a smaller casino hotel located west of Bay St. Louis on the Mississippi Gulf Coast, comparable in scale and regional appeal to Hollywood Gulf Coast, drawing on overlapping drive-in visitation from the New Orleans-to-Biloxi corridor.
• Horseshoe Bossier City: Horseshoe Bossier City (Caesars Entertainment) is a regional casino competitor in northwest Louisiana, comparable in format and scale to Hollywood Gulf Coast, targeting a similar drive-in regional gaming customer with overlapping loyalty rewards dynamics through Caesars Rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HollywoodCasino
• YouTubeyoutube.com/user/PENNEntertainment
• Facebookfacebook.com/HollywoodCasinoGulfCoast
• LinkedInlinkedin.com/company/penn-entertainment
• Instagraminstagram.com/hollywoodcasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Casino Gulf Coast