What Ameristar Casinos does

Ameristar Casinos, Inc. is a U.S.-based casino operator that develops, owns, and operates casino and hospitality properties. Founded in 1954 and headquartered in Las Vegas, the company's flagship property, Ameristar St. Charles, is the highest-revenue casino in Missouri, generating $26.1 million in April 2026 — roughly 15% of the $170.9 million recorded across the state's 13 licensed casinos, which grew 1.1% year-over-year. The company serves adult consumers in the St. Louis metropolitan area and broader Missouri region, offering slot machines, table games, and ancillary hospitality and entertainment amenities.

The business model is a physical, land-based gaming operation. Revenue is generated through wagering activity (gaming win) and complementary hospitality spend (food, beverage, lodging, entertainment). Pricing — including bet limits, table minimums, and slot denominations — is set at the property level and is not publicly disclosed. Customer acquisition is driven by walk-in traffic to casino locations, supported by the mychoice.com player loyalty and rewards platform under which Ameristar's digital presence is hosted. The company holds state-issued gaming licenses that constitute a significant regulatory barrier to entry.

Based on the available input, Ameristar Casinos is a privately held company (no public ticker identified) operating in a fixed-license, regulated gaming market. The data set is sparse: no consolidated revenue, headcount, leadership roster, M&A history, product roadmap, or technology stack details are disclosed. The most significant analytical gap is the absence of company-wide financial figures and a full property-level portfolio breakdown, which limits confident assessment of scale and growth trajectory beyond the single April 2026 data point.

Name

Ameristar Casinos

Website

https://mychoice.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ameristar Casinos is a U.S. casino operator that owns and runs land-based gaming properties, anchored by Ameristar St. Charles, the leading casino in Missouri. It serves adult gaming consumers with slot machines, table games, and hospitality services.

Ownership category

akta.pro rank

Product category

Casino Gaming & Hospitality

NAICS

Casino Hotels (72112), Gambling Industries (7132)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming operations
• Gaming entertainment venues
• Land-based casinos
• Slot and table games
• Casino hospitality services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Ameristar Casinos, Inc. develops, owns, and operates casinos and related facilities in the United States. The company runs land-based casino properties — most notably Ameristar St. Charles in Missouri — that offer full-service gaming entertainment including slot machines and table games, along with hospitality and entertainment amenities to adult consumers in regional U.S. markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Ameristar St. Charles Casino
• Slot Machine Gaming
• Table Games

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Peers

• Monarch Casino & Resort:

Broad incumbents

• Penn Entertainment: Penn Entertainment operates the mychoice.com rewards ecosystem that hosts the Ameristar brand, and is a major regional and land-based casino operator across the U.S. It is the broadest incumbent comp due to direct ownership/brand integration with Ameristar properties.
• Caesars Entertainment: Caesars operates one of the largest U.S. regional casino footprints with a Caesars Rewards loyalty program, directly competing with Ameristar in multiple regional markets and through shared loyalty ecosystems.

Direct peers

• Boyd Gaming: Boyd Gaming operates a multi-property portfolio of regional and drive-to casinos across the U.S., closely matching Ameristar's model of regional destination casino resorts serving drive-to markets.
• Bally's Corporation: Bally's operates a portfolio of regional and destination casinos across the U.S., including properties comparable in size and market positioning to Ameristar's regional gaming properties.
• Churchill Downs Incorporated: Churchill Downs owns and operates multiple regional casino properties across the U.S., particularly in the Midwest and South, overlapping with Ameristar's regional gaming strategy.
• Red Rock Resorts: Red Rock Resorts operates a portfolio of Las Vegas-area casino properties serving local drive-to markets, providing a comparable regional casino operating model to Ameristar's properties.
• Golden Entertainment: Golden Entertainment operates regional casinos, taverns, and route gaming operations across the U.S., with comparable regional gaming exposure to Ameristar's drive-to casino properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameristar Casinos