What Seagull Software Systems does

Seagull Software Systems operates Seagull Scientific, LLC, a private enterprise software company founded in 1990 and headquartered in Bellevue, Washington, with a secondary Redmond office and international offices in Spain, Taiwan, and Japan. The company's core product is BarTender, an enterprise label design and printing platform used by manufacturing, retail, healthcare, and food & beverage organizations to author, automate, and print regulatory and supply-chain labels; the platform processes more than 100 billion unique identifiers annually. Its second product line, BarTender Track & Trace, extends the platform into item-level serialization and traceability workflows, and following the October 2024 merger with Mojix, the company is integrating RFID and IoT capture capabilities to cover hardware, software, and item-level data across the labeling stack.

The business generates revenue through three streams: one-time licenses for BarTender, subscription/SaaS contracts (particularly for Track & Trace and newer offerings), and professional services for implementation, integration, and certification. Go-to-market is multi-channel: direct enterprise sales into large regulated customers, channel partners for mid-market and international reach, and a self-serve tier for SMB and prosumer users. The 251-500 employee base spans engineering, support, and field operations across four countries. Seagull is privately held and has not disclosed external funding rounds; the only historical acquisition noted in the input is Oak Grove Systems Inc. (June 4, 2005).

Name

Seagull Software Systems

Legal name

Seagull Scientific, LLC

Website

https://seagullsoftware.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Seagull Software Systems (Seagull Scientific) is a private Bellevue, WA-based enterprise software company that develops the BarTender label design and BarTender Track & Trace platforms, serving manufacturing, retail, healthcare, and food & beverage supply chains globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (BarTender): BarTender label management software is offered as a licensed product with print job tracking capabilities including time/date, printer model, port, IP address, and template information for license enforcement and support purposes
2. Software Subscriptions: Cloud-based SaaS solutions including BarTender Track & Trace platform delivered as subscription-based service
3. Professional Services: Support services and professional services provided to customers, including service data processing for support, product information, and communications

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Seagull Software provides BarTender Labeling software for designing, managing, printing, and automating labels, barcodes, and RFID tags, and BarTender Track & Trace, a SaaS platform for end-to-end item-level traceability, serialization, and supply chain visibility. Together the two products process over 100 billion unique identifiers annually and enable enterprises to harmonize supply chain data for compliance, inventory, and operational efficiency.

Product overview

Seagull Software provides a unified platform comprising two core products: BarTender Labeling for label design, management, and printing automation (supporting barcodes and RFID tags), and BarTender Track & Trace as a SaaS traceability platform for item-level visibility. The two products work together to enable end-to-end supply chain intelligence, from label creation to tracking compliance, serialization, and inventory management across industries.

Differentiator

Problem solved

Functional benefit

Brands

• BarTender: Label design and management solutions enabling businesses to design, manage, print, and automate the production of labels, barcodes, and RFID tags.
• BarTender Track & Trace

Products and services

• BarTender Labeling

Quantifiable outcome

• Over 100 billion unique identifiers processed annually

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MojixcoreStrategic or Co-development Partner · 1 October 2024Seagull Software merged with Mojix to enhance supply chain management through item-level traceability. The combined firm leverages labeling and data tracking technology to improve compliance, serialization, and inventory management across various industries. This strategic merger signals a move to strengthen supply chain visibility and regulatory adherence capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Honeywell: Honeywell provides barcode/RFID scanners, printers, and supply chain software including traceability capabilities that intersect with Seagull's label management and item-level intelligence platform.
• Blue Yonder: Blue Yonder (Panasonic-owned) offers supply chain planning and execution software including traceability and inventory visibility solutions competing for similar enterprise transformation budgets.
• SAP: SAP embeds labeling and serialization capabilities within its ERP and supply chain suites (e.g., SAP Ariba, S/4HANA), competing for the same enterprise compliance and traceability budgets as Seagull.
• Avery Dennison: Avery Dennison is a leading RFID inlay and label manufacturer expanding into integrated traceability software and digital product passport solutions, overlapping with Seagull's item-level intelligence platform.
• Zebra Technologies: Zebra offers enterprise printing hardware (ZebraDesigner software, RFID readers) and asset intelligence solutions that overlap with Seagull's labeling and item-level tracking platform across supply chain use cases.

Emerging players

• Impinj: Impinj provides RAIN RFID readers, tags, and ItemSense software for item-level intelligence, directly adjacent to Seagull's Mojix-augmented RFID traceability offerings in retail and logistics.

Direct peers

• TEKLYNX: TEKLYNX provides label design and barcode software solutions (LABEL MATRIX, CODESOFT, SENTINEL) directly competing with BarTender in mid-market and enterprise labeling environments.
• NiceLabel (a Loftware company): NiceLabel (now part of Loftware) provides all-in-one label design and management software directly competitive with BarTender's mid-market and enterprise labeling capabilities.
• Loftware: Loftware (including NiceLabel) is the closest direct competitor to Seagull's BarTender, offering enterprise label design, management, and printing software with strong barcode and RFID capabilities across regulated industries.

Others

• u-blox (now part of Qualcomm): u-blox provides positioning and wireless modules used in asset tracking and IoT solutions that complement, but do not directly compete with, Seagull's labeling and traceability software platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagull Software Systems