Cannabis Capital Group

What Cannabis Capital Group does

Cannabis Capital Group is a Chicago-based boutique consulting and advisory firm serving the medical cannabis industry across the United States. Founded in 2018 by Eddie Armstrong (former Arkansas House Minority Leader), Sherra Armstrong (medical marketing), and Dr. Alonzo Williams (a practicing gastroenterologist with 30+ years of clinical experience), the firm offers five consulting service lines — cultivation license acquisition, regulatory assessment and compliance management, government affairs and lobbying, medical advisory, and team formation/strategic partnership development — alongside two investing service lines (investor education and deal facilitation/capital raise). A proprietary crowdfunding and investment curation platform underpins the investing side, channeling medically vetted deals to physicians and healthcare-focused high-net-worth investors.

CCG's business model is professional services: consulting fees are billed on a project or retainer basis, while investing revenue is generated through facilitation fees, success fees, or platform access charges (specific pricing is not publicly disclosed). The go-to-market is consultative, enterprise-style direct sales supplemented by content marketing, podcasts, webinars, and PR — including Black Enterprise, The Network Journal, TastyTrade's Bootstrapping in America, and Abaca-hosted social equity webinars. Customer segments include medical cannabis operators and license applicants (primary), physicians and healthcare professionals (primary), cannabis investors (primary), and government/community organizations (secondary).

Technology is not central to CCG's offering — the firm does not operate a unified software platform, mobile app, or API. Its proprietary assets are the crowdfunding/investment curation platform and an extensive network spanning medicine, government, and the cannabis industry. The firm is privately held, owner-operated by the three founders plus CIO John Engle and Director of Operations Robert deBin (president of the Arkansas Cannabis Industry Association), with no institutional investors, funding rounds, or M&A activity disclosed. Headcount is reported at 1–10, and CCG has not published financials.

Name

Cannabis Capital Group

Legal name

Cannabis Capital Group LLC

Website

https://thecannabiscapitalgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannabis Capital Group is a Chicago-based boutique consulting and advisory firm that helps medical cannabis entrepreneurs win cultivation and dispensary licenses, navigate compliance, and access physician-vetted capital, serving operators, healthcare professionals, and HNW investors across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: CCG charges fees for a comprehensive suite of consulting services including cultivation license acquisition, regulatory assessment and compliance management, government affairs and lobbying, medical advisory, and team formation and strategic partnership development. These are professional services engagements typically billed on a project or retainer basis.
2. Investing Services — Deal Facilitation and Capital Raise: CCG provides deal facilitation and capital raise services, helping develop pitch decks, valuation models, and fundraising collateral. Clients are introduced to a curated group of medical professional investors within CCG's proprietary network and receive access to CCG's proprietary crowdfunding platform. Revenue likely comes from success fees, facilitation fees, or platform access charges.
3. Investor Education Services: CCG develops curricula for educating investors and physicians about the cannabis industry, its clinical benefits, and legal status. Revenue may be generated through course fees or educational program enrollment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cannabis Capital Group is a boutique consulting and advisory firm that helps medical cannabis businesses navigate state license application processes, regulatory compliance, and government affairs, while also providing investor education and capital raise facilitation. The firm delivers end-to-end consulting services across cultivation and dispensary licensing, compliance management, lobbying, medical advisory, and team formation, supported by a proprietary crowdfunding and investment platform that curates expert-vetted deals for healthcare-focused investors.

Product overview

Cannabis Capital Group is a boutique consulting and advisory firm (not a unified software platform) offering two primary service lines: Consulting Services and Investing Services. Consulting Services encompass five distinct offerings: Cultivation License Acquisition (customized license applications), Regulatory Assessment & Compliance Management (ongoing compliance support), Government Affairs & Lobbying (policy advocacy), Medical Advisory (medical community education and certification support), and Team Formation & Strategic Partnership Development. Investing Services include Investor Education (curricula for investors and physicians) and Deal Facilitation and Capital Raise (fundraising support through pitch development and investor introductions). These services are supported by a Proprietary Investment Platform (curating vetted deals for healthcare-focused investors) and a Proprietary Crowdfunding Platform (enabling fundraising campaigns).

Differentiator

Problem solved

Functional benefit

Products and services

• Cultivation License Acquisition End-to-end consulting service that helps entrepreneurs win cannabis cultivation licenses through customized applications tailored to specific state regulatory requirements, including operating procedures, building plans, security design, and financial projections. Intended for cannabis startups and operators pursuing state cultivation licenses.
• Regulatory Assessment and Compliance Management

Quantifiable outcome

• 486 out of 500 points scored on Arkansas cultivation license application — highest score among 98 applicants, beating next highest by 42 points

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Frontier Data: Cannabis-focused data analytics, research, and advisory firm. Provides industry intelligence and consulting to operators, investors, and policymakers — directly comparable to CCG's advisory and investor-education offerings in the medical cannabis vertical.
• Arcview Group: Cannabis investment and research advisory firm connecting operators with capital. Directly comparable to CCG's deal facilitation, capital raise, and investor education services, particularly for institutional and high-net-worth investors.
• GreenWave Advisors: Cannabis financial advisory and consulting firm providing licensing, operations, and capital strategy support to cannabis companies. Closely comparable to CCG's consulting-plus-investing dual service model.
• Viridian Capital Advisors: Cannabis-focused financial advisory and investment bank providing capital raise, M&A, and strategic advisory to cannabis operators. Comparable to CCG on the deal facilitation and capital raise side of the business.
• CanopyBoulder: Cannabis industry accelerator and advisory platform providing mentorship, capital access, and consulting to cannabis startups. Comparable to CCG's startup-focused advisory and capital facilitation work.
• Tress Capital: Cannabis-focused investment management and advisory firm. Comparable to CCG on the curated cannabis-investing and physician-investor platform dimension.
• MJ Holdings: Diversified cannabis consulting and holding company providing licensing support, operational consulting, and investment exposure. Comparable to CCG's licensing-acquisition and capital-raise model with added operating exposure.
• Cannabis Strategic Ventures: Cannabis advisory and investment firm providing consulting, brand-building, and capital markets services to cannabis operators. Comparable to CCG's licensing-plus-capital service model.

Broad incumbents

• Tilt Holdings: Public cannabis holding company with software, services, and consumer brands. A broader incumbent offering overlapping advisory-adjacent services and capital partnerships to cannabis operators at scale.
• MariMed (MariMed Advisors): Multi-state cannabis operator that also provides consulting and licensing support to other operators. Comparable as a broader incumbent with adjacent advisory and licensing expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CannaCapGroup
• Facebookfacebook.com/CannaCapGroup
• LinkedInlinkedin.com/company/cannabis-capital-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabis Capital Group