Speed

What Speed does

Speed XM is a Montreal-based B2B experiential marketing agency that delivers turnkey brand activation campaigns connecting large corporate clients with consumer audiences through on-the-ground deployments. Its client base spans convenience retail (Couche-Tard), grocery (IGA, Sobeys), food and beverage brands (St-Hubert, Folgers, Nivea, Smucker's, Jif, Beefeater, Bombay, G.H. Mumm), government and para-public bodies (Loto-Québec, Hydro-Québec, STM, Ville de Laval, MSSS), and financial services (Desjardins). The documented portfolio includes more than 40 named-customer campaigns across consumer packaged goods, alcohol distribution, sports sponsorships, and nonprofit/charity activations.

The company operates nine service lines: activation, sponsorship, field marketing, digital, geotargeting, stunt marketing, retail, corporate events, and media. Execution capability is anchored by wholly-owned subsidiary Staff Personnel Événementiel, acquired in January 2020 and integrated under the M2S (Speed + Staff) brand, which provides turnkey ambassador recruitment and field-personnel deployment. The integrated entity delivers creative conceptualization, on-site staffing, logistics, data capture through QR codes and digital touchpoints, social-content production, and post-campaign performance reporting. Service offerings are organized around turnkey project management for brands seeking measurable on-ground activation outcomes (impressions, samples distributed, contest sign-ups, sales lift).

Speed XM monetizes through negotiated B2B professional services fees on a per-campaign or per-contract basis, with no disclosed public pricing or subscription model. Revenue is generated entirely from project engagements with enterprise brand owners and government buyers; the company does not sell to consumers directly. Operations are concentrated in Quebec, with documented activations extending to the rest of Canada, including a Folgers 84-day national tour (7 million impressions), a Jif 200,000-sample launch across 550 Canadian stores, and a Sunrype outdoor activation across four Western Canadian locations. The firm is privately held with no disclosed external investors, operates with 11-50 employees from a single Montreal headquarters (3700 St-Patrick, Local #318), and lists one disclosed officer, Vice-Président Associé Antoine Daoud, who also serves as Data Protection Officer.

Name

Speed

Legal name

Speed XM

Website

https://speed-xm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Speed XM is a Montreal-based B2B experiential marketing agency providing turnkey brand activation, field marketing, sponsorship execution, and event staffing services to large corporations and government clients across Quebec and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing and Activation Services: Speed XM is a service-based experiential marketing agency. It generates revenue by providing turnkey brand activation services to corporate clients — including campaign conceptualization, creative design, on-site execution, staffing (through its acquired Staff Personnel Événementiel subsidiary), logistics, and post-campaign reporting. Revenue is project-contract based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Speed XM is a Montreal-based B2B experiential marketing agency that delivers turnkey brand activation campaigns for large corporate clients. Services span activation, sponsorship management, field marketing (terrain), digital, geotargeting, stunt marketing, retail merchandising, corporate events, and media buying, supported by in-house ambassador staffing through its Staff Personnel Événementiel subsidiary (M2S brand).

Product overview

Speed XM is a Montreal-based experiential marketing and brand activation agency offering a comprehensive suite of services including activation, sponsorship management, field marketing, digital marketing, geotargeting, stunt marketing, retail marketing, corporate events, and media services. The agency delivers turnkey brand experiences through its team and deployed ambassador staffing services acquired through Staff Personnel Événementiel in January 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Activation
• Commandite (Sponsorship)
• Terrain (Field Marketing)
• Numérique (Digital)
• Géociblage (Geotargeting)
• Stunt
• Détail (Retail)
• Corporative (Corporate)
• Média
• Ambassador Staffing (M2S / Staff Personnel Événementiel)

Quantifiable outcome

• $755K raised for Fondation Martin-Matte, 700 participants, 500 hot beverages served at Couche-Tard 'Les Beaux 4 Heures'
• +5 more outcomes

Named customers43 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Staff Personnel ÉvénementielcoreStrategic or Co-development Partner · 1 January 2020In January 2020, SPEED acquired Staff Personnel Événementiel, described as 'Numéro UN dans le placement de personnel événementiel, de promotion, de service à la clientèle.' Staff deploys quality, proactive, versatile teams and is described as 'la plus grande équipe d'ambassadeurs au Québec.' This acquisition is central to Speed XM's field staffing capability and is integrated under the M2S (Speed + Staff) brand.

Scale indicators20 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• lg2: Quebec-headquartered independent creative agency with strong brand activation and shopper marketing capabilities serving major Quebec and Canadian brands; competes with Speed XM for the same regional brand activation mandates.
• Sid Lee: Montreal-based creative and advertising agency with an experiential and brand activation practice serving major Canadian and international brands; directly comparable to Speed XM as a Quebec-headquartered integrated agency competing for the same client roster.
• L'Empreinte: Quebec experiential marketing and event agency that designs and executes brand activations and live events for major Canadian brands; a direct local competitor to Speed XM in field marketing and activation.
• Citizen Relations: North American communications and experiential agency with a strong Quebec/Canadian practice; competes with Speed XM for integrated communications and brand activation mandates.
• Bos (Bleublancrouge successor): Montreal-based independent agency offering creative, brand activation, and experiential services to Quebec brands; closely comparable in geography, size, and service mix to Speed XM.
• Taxel (formerly TAXEL): Quebec-based creative and experiential agency serving major brands across Canada; comparable to Speed XM in regional scope, service mix (activation + digital), and target client base.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within the IPG network offering experiential, sponsorship, and content services to enterprise brands; a broader-scale peer often pitching the same enterprise brand owners Speed XM serves.
• Momentum Worldwide: Global experiential marketing agency within IPG that delivers brand experiences, sponsorships, and shopper marketing; competes with Speed XM for enterprise experiential RFPs.
• George P. Johnson (GPJ): Global experiential marketing agency operating across North America with large-scale brand experience capabilities; represents the scaled incumbent that competes with Speed XM for national and multi-region experiential mandates.

Regional players

• Novigroup: Quebec-based experiential and field marketing agency operating in the same provincial market as Speed XM with comparable staffing and activation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/XMSpeed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed