AllStitch Embroidery Supplies

What AllStitch Embroidery Supplies does

AllStitch Embroidery Supplies is a privately held, US-based e-commerce retailer founded in 2002 that sells machine embroidery, quilting, sewing, and serger supplies to both residential hobbyists and commercial embroidery operators. The company operates a single direct-to-consumer Shopify storefront (allstitch.com), ships domestically within the United States, and offers free shipping on orders over $175. It distributes through multiple digital channels, including an email newsletter of 75,000+ subscribers and active accounts on Facebook, Instagram, LinkedIn, Pinterest, and YouTube, supplemented by an educational blog and tutorial library. Headcount is small (1-10 employees), with a customer service operation in Baltimore, MD and a primary contact line indicating a New Hampshire presence (Gilford).

The product catalog centers on branded thread (Madeira Polyneon, Madeira Classic Rayon, Madeira metallic and specialty threads, Fil-Tec Glisten, Aeroquilt, Aerofil, Aerolock, Aeroflock) plus AllStitch-branded stabilizers, prewound bobbins, magnetic and traditional hoops, Towa tension gauges, embroidery blanks including the Cubbies plush line, and assorted tools and notions. The company has begun introducing private-label SKUs (e.g., the AllStitch stabilizer line) and sustainability-positioned thread (Madeira Polyneon Green, a recycled PET product), reflecting a gradual shift from pure reseller toward a hybrid retailer-plus-private-label model. Bundle SKUs target both entry-level (Home Starter Packs) and commercial (Pro Series Bundle) buyers.

The business model is transactional retail with unit-level pricing across SKUs ranging from under $10 (clearance) to over $1,800 (large commercial kits). No subscription tiers, enterprise contracts, or recurring revenue mechanics are disclosed. The company is bootstrapped with no recorded external funding, no acquisitions, no parent company, and no disclosed revenue, leaving its financial scale inferred rather than confirmed. Its 22+ years of continuous operation, horizontal segmentation across hobbyist and commercial buyers, and emphasis on discount pricing, large in-stock inventory, and educational content together define a stable niche e-commerce position rather than a high-growth venture.

Name

AllStitch Embroidery Supplies

Legal name

AllStitch Embroidery Supplies

Website

https://allstitch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Embroidery Supplies

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

akta.pro secondary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Machine embroidery supplies
• Embroidery thread
• Embroidery stabilizers
• Quilting supplies
• Serger thread

Headquarters

HQ city

Gilford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of machine embroidery supplies including thread, stabilizers, needles, bobbins, hoops, blanks, and accessories. Revenue generated through individual product transactions with free shipping threshold at $175.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AllStitch Embroidery Supplies is an online retailer selling machine embroidery, quilting, sewing, and serger supplies directly to consumers and commercial embroidery operations. The core inventory spans Madeira-brand threads (Polyneon polyester, Classic rayon, metallic and specialty threads), AllStitch-brand stabilizers and backings, prewound bobbins, needles, magnetic and traditional hoops, embroidery blanks, and supporting tools and notions. Orders are placed via the company's Shopify storefront and shipped domestically, with free shipping on orders over $175.

Product overview

AllStitch Embroidery Supplies is an e-commerce retailer specializing in machine embroidery, quilting, sewing, and serger supplies. The product portfolio centers on a comprehensive thread offering including Madeira Polyneon (now evolving to 100% recycled Polyneon Green), Madeira Classic Rayon, and specialty metallic threads (Madeira CR Metallic, Supertwist, Fil-Tec Glisten). The company offers complete embroidery stabilization solutions through its AllStitch-brand stabilizers (Classic, Heavy Duty, C0-Series, RipStitch, SheerStitch), prewound bobbins in various styles, and embroidery blanks including the popular Cubbies plush line. Supporting products include magnetic and traditional embroidery hoops for home and commercial machines, precision tools like Towa digital tension gauges and Handy Dandy stitch removers, and starter/commercial bundles. The company sells to both residential home embroiderers and commercial multi-needle operations, serving as a discount supplier since 2002 with free shipping on orders over $175.

Differentiator

Problem solved

Functional benefit

Products and services

• Madeira Polyneon Embroidery Thread 100% polyester machine embroidery thread in #40 and #60 weights, sold in 5,500 yd cones, 1,100 yd mini snap cones, 2,734 yd half cones, 1,640 yd spools (#60), 440 yd spools, and 220 yd spools; designed to eliminate looping, puckering, and thread breaks with vibrant, chlorine-bleach-resistant colors.
• Polyneon Green Recycled Embroidery Thread 100% recycled post-consumer PET bottle polyester thread, the eco-evolution of Madeira Polyneon, retaining the same strength, glossy finish, and vibrant color palette.
• Madeira Classic Rayon Embroidery Thread 100% viscose rayon embroidery thread in #40 and #60 weights, available in 5,500 yd cones, 1,100 yd mini snap cones, 1,640 yd spools, and 220 yd spools; recognized globally for high tensile strength and glossy luster with a soft hand in high-stitch-count projects.
• Madeira Metallic Embroidery Threads Specialty metallic threads including Madeira Polyester CR Metallic Soft Touch (2,734 yd cones, OEKO-TEX certified, 95°C washable, abrasion- and oxidation-resistant), Madeira FS Metallic #40 (1,100 yd spools), Madeira Supertwist #30 (1,100 yd spools with triple-applied twisting for shimmer), and Fil-Tec Glisten Metallic (730 yd wrapped-rayon spools).
• Quilting Thread Specialty threads for machine quilting including Aeroquilt 40 (3,000 yd), Cotona 50 (1,100 yd), and Sensa Green 40 (1,100 yd).
• Machine Sewing Thread Polyester sewing construction threads including Aerofil 120 (1,100 yd and 440 yd) and Aerofil 35 (330 yd and 110 yd) for home and commercial machines.
• Serger-Overlock Thread Overlock and serger threads including Aerolock 180 (2,190 yd), Aerolock 125 (1,320 yd), Aeroflock 100 (1,100 yd), and Aeroflock 100 Variegated (1,100 yd).
• Embroidery Blanks Embroiderable blanks including acrylics, blank patches and emblems, children's blankets and towels, Christmas blanks, unsewn drink koolers, EB Sports Ball collection, Cubbies plush animals (Cuddle Pals, Classic Collection, Harlequin Sensory Collection), embroiderable sacks, plush bears/bunnies/dolls/clothing, and QuickStitch embroidery paper.
• AllStitch Stabilizers and Backings Cut-away, tear-away, wash-away, water-soluble, fusible (Cover-A-Stitch, Fuse-N-Bond), 3D foam (PuffyStitch), and specialty stabilizers including the AllStitch Classic, Heavy Duty, C0-Series, RipStitch, and SheerStitch lines, plus Terial Magic liquid stabilizer, Stitch-N-Heat melt-away film, Solvy topping, and an AllStitch stabilizer sample book.
• Prewound Embroidery Bobbins Pre-wound embroidery machine bobbins in Style L, available in cardboard-sided and sideless formats in white and black with various thread weights, plus bobbin thread cones, bobbin cases and spools, and tension gauges.
• Towa Digital Bobbin Case and Tension Gauge Digital tension gauge for accurately measuring and adjusting embroidery machine thread tension, available with M-style and L-style bobbin inserts.
• Magnetic and Machine-Specific Embroidery Hoops Magnetic embroidery hoops for hands-free hooping compatible with single-needle home and multi-needle commercial machines, plus model-specific hoops for Baby Lock, Brother, and Bernina Deco 500/600 single-needle home embroidery machines.
• Embroidery Hand Tools (Stitch Removers, Erasers, Scissors, Markers) Hand tools for embroidery work including the Handy Dandy Stitch Remover (narrow and wide blades), Peggy's Stitch Eraser with replacement blades, scissors/snips/shears, seam rippers and tweezers, placement and alignment tools, fabric markers, rotary cutters/mats/rulers, tape measures, and lint brushes.
• Home Machine Starter Pack and Creative Essentials Bundle Entry-level bundled supply packs containing essential thread, stabilizer, and accessory items for beginning home embroidery users.
• Pro Series Commercial Starter Bundle Commercial-grade starter bundle of thread, stabilizers, and consumables sized for professional multi-needle embroidery operations.
• Embroidery Machine Needles Flat-sided shank home machine embroidery, sewing, and quilting needles; round shank commercial embroidery needles; plus Needle Ease needle changing tool and needle threaders.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Joann Stores: National big-box fabric and craft retailer carrying an overlapping assortment of threads, stabilizers, and embroidery supplies. Mass-market incumbent whose scale and pricing pressure AllStitch on overlapping home-sewer SKUs.
• Hobby Lobby: Large nationwide craft and fabric retailer with broad thread and notions assortment serving hobbyist embroiderers. Indirect competitor on entry-level residential supplies.
• Michaels Companies: North America's largest arts-and-crafts retailer with broad thread, stabilizer, and embroidery accessory assortment. Bigger-line competitor targeting the same hobbyist buyer.

Others

• Fil-Tec: Specialty thread manufacturer (Glide, Glisten metallic, monofilament) that supplies AllStitch and also sells direct. Adjacent manufacturer peer with overlapping specialty thread product lines.
• Coats Group: Global industrial thread and craft thread conglomerate (owns brands including Madeira-adjacent sewing thread lines). Sells across craft and industrial channels that compete for the same commercial embroidery end-users.
• Madeira USA: Madeira is the dominant thread brand that AllStitch resells; they also operate a direct US retail operation. Functions as both AllStitch's primary supplier and a competing direct channel selling the same SKUs.

Direct peers

• Rock Hill Thread: Niche online retailer of embroidery and serger threads in bulk cones, competing head-to-head with AllStitch on price-and-yardage in the same commercial operator segment.
• EmbroideryOnline: Online specialty retailer of machine embroidery supplies, threads, stabilizers, and blanks serving the same residential and commercial embroiderer segments as AllStitch. Closest product/customer overlap.
• Royal Thread: Online specialty supplier focused on embroidery thread and notions with bulk pricing for commercial accounts, directly competing for similar high-volume commercial embroidery shops.
• Ann's Country / AnnTheGran: Discount e-commerce retailer of machine embroidery threads and supplies with similar twin-segment (home + commercial) focus and educational content strategy directly comparable to AllStitch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AllStitchEmbroiderySupplies
• Facebookfacebook.com/EmbroiderySupplies
• LinkedInlinkedin.com/company/allstitch-embroidery-supplies
• Instagraminstagram.com/allstitchembroidery
• Pinterestpinterest.com/allstitch
• Xx.com/allstitch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllStitch Embroidery Supplies