Palermo FC

What Palermo FC does

Palermo Football Club S.p.A. is a professional Italian football club founded in 1900 in Palermo, Sicily, currently competing in Serie B, the second tier of Italian football. The club is majority-owned by City Football Group Limited (acquired July 2022), with Dario Mirri retained as President and Giovanni Gardini serving as CEO and General Manager, and operates under the direction and coordination of City Football Group, which controls a 12-club global portfolio including Manchester City, Inter Milan, Girona, and Melbourne City. The club plays home matches at the Stadio Renzo Barbera, a 36,215-seat stadium, and trains at the newly opened Palermo City Football Academy in Torretta — the club's first dedicated training facility in 120+ years. Revenue is generated across five streams: broadcasting and media rights from Serie B and cup participation, sponsorships (anchored by a main-partner deal with Sicily by Car appearing on jerseys from July 2025 and kit supplier PUMA), merchandising and retail (online store plus physical outlets at the stadium and Falcone e Borsellino Airport), matchday operations (tickets, season subscriptions distributed via Vivaticket), and brand licensing. The club operates a multi-product commercial surface that includes a four-kit PUMA match range for 2025/26, lifestyle sub-brands (Black Collection, Aquile Urbane, 125 Capsule Collection for the club's 125th anniversary), memorabilia, a Ticketing Gift Card (€10–€500), Rosanero premium stadium experiences, a Fidelity Card loyalty program, and a Palermo Museum.

The customer base is split between a primary B2C segment of passionate local fans and supporters in Sicily — who consume matches, season tickets, and merchandise — and a secondary community segment in Palermo neighborhoods (ZEN, CEP, Borgo Nuovo, Sperone, Kalsa) engaged through the 'Palermo in the Community' social initiative that renovates football pitches for youth. Commercial customers are dominated by a tiered B2B sponsor portfolio: a flagship multi-year main partnership with Sicily by Car (a Euronext Growth Milan-listed car rental company with ~20,000 vehicles and 600+ employees), a technical kit deal with PUMA, and mid-tier partners including Etihad, Bisaten, Supermercati Deco, Inxaero, LT Costruzioni, Santacroce, and Caffè Trinca. In 2025 the club diversified into education services, launching three professional programs (a Master Breve in Management dello Sport with the University of Palermo, a Corso Club Manager, and a Corso Match Analyst & Scouting) and has signaled international commercial expansion through participation in the Calcio Italiano tournament at Optus Stadium in Perth, Australia in August 2026, alongside Juventus, AC Milan, and Inter Milan. The underlying technology stack is conventional for a sports organization: Vivaticket for ticketing, PayPal for community donations, GLS for merchandise fulfillment, and standard e-commerce and CMS platforms — there are no proprietary AI/ML or software products disclosed.

Name

Palermo FC

Legal name

Palermo Football Club S.p.A.

Website

https://palermofc.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Palermo FC is a 125-year-old Italian professional football club based in Palermo, Sicily, competing in Serie B and majority-owned by City Football Group since 2022. It serves Sicilian supporters through matchday, broadcasting, sponsorships, merchandise, and a growing education and community-program portfolio.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticketing services
• Team merchandise retail
• Football academy training
• Sports broadcasting rights

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Broadcasting and Media Rights: Revenue from television and media rights associated with participation in Serie B and cup competitions
2. Sponsorships and Partnerships: Main partner sponsorship with Sicily by Car appearing on team jerseys, along with other commercial partnerships including kit supplier Puma
3. Merchandising and Retail: Sale of official merchandise including jerseys, apparel, and accessories through online store and physical outlets at stadium and airport
4. Matchday Revenue: Ticket sales for home matches at Stadio Renzo Barbera, including season subscriptions and individual match tickets
5. Licensing and Brand: Commercialization of Palermo FC brand through licensing agreements and brand partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Palermo FC is a professional football club competing in Serie B, the second tier of Italian football. It sells matchday tickets and season subscriptions for home games at Stadio Renzo Barbera, operates an official e-commerce store for jerseys and apparel, and runs a football academy, women's team, and youth sector. The club generates additional revenue from sponsorship, brand licensing, and media rights.

Product overview

Palermo FC operates a multi-channel product and service portfolio centered on its professional football club. The core offering includes Serie B team operations with match ticketing and season subscriptions distributed via Vivaticket. The club's commercial arm encompasses an official e-commerce store (Palermo FC Official Store) selling four kit variants (Match Kit 2025/26), lifestyle sub-brands (Black Collection, Aquile Urbane Collection, 125 Capsule Collection), and memorabilia. Digital services include a Ticketing Gift Card, Rosanero Experiences for premium stadium access, and a Fidelity Card loyalty program. Educational offerings comprise three professional development programs (Master Breve in Management dello Sport, Corso Club Manager, Corso Match Analyst & Scouting) delivered in partnership with the University of Palermo. The club also operates the Palermo Museum and produces multimedia content including podcast series. The 'Palermo in the Community' initiative represents the club's social responsibility efforts in neighborhood redevelopment.

Differentiator

Problem solved

Functional benefit

Brands

• Palermo in the Community: Social responsibility project dedicated to requalifying areas of the city through the construction of football fields for youth.

Products and services

• Palermo FC Official Store
• Match Kit 2025/26 Official match jerseys and associated apparel for the 2025/26 football season, comprising Home, Away, Third, and Fourth kits manufactured by PUMA.
• Black Collection Lifestyle apparel collection featuring black-themed merchandise including T-shirts, hoodies, polo shirts, and caps.
• Aquile Urbane Collection Urban lifestyle merchandise collection with contemporary designs representing the club's identity.
• 125 Capsule Collection Commemorative merchandise celebrating Palermo FC's 125-year history since founding in 1900.
• Memorabilia Collectible items including autographed jerseys from players and club legends.
• Ticketing Gift Card Prepaid voucher valid for purchasing season tickets or match tickets for Palermo FC home games at Renzo Barbera Stadium. Card values range from €10 to €500 with 12-month validity.
• Season Tickets (Abbonamenti) Season ticket subscriptions for Palermo FC home matches, available in multiple tiers including full, reduced (women/over 65), and under 16/under 14 categories.
• Match Tickets Individual match tickets for Palermo FC Serie B and cup home matches at Stadio Renzo Barbera.
• Rosanero Experiences Premium stadium experiences including behind-the-scenes access and special matchday activities at Renzo Barbera Stadium.
• Fidelity Card Loyalty card program for Palermo FC fans, enabling ticket transfers and integration with match attendance.
• Master Breve in Management dello Sport Six-month executive education program in sports management developed in partnership with University of Palermo, combining theoretical coursework with practical experience at the club.
• Corso Club Manager Professional training program for aspiring club managers, team managers, and referee liaisons, focusing on leadership and organizational skills within professional football clubs.
• Corso Match Analyst & Scouting 24-hour tactical analysis and football scouting course with field experience component, teaching data interpretation and talent evaluation.
• Podcast Series (Siamo Aquile, Torretta Cafè, Pezzi da Museo) Audio and video podcast series featuring club history, behind-the-scenes content, and football discussions available on Spotify and YouTube.

Quantifiable outcome

• Over 1 billion global followers across City Football Group network
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Sicily by CarflagshipGTM or Marketing Partner · 19 June 2025Sicily by Car is the Main Partner for 2025-2026 season with logo appearing on all team jerseys starting July 2025. Italian car rental company listed on Euronext Growth Milan since 2023 operating fleet of approximately 20,000 vehicles with 600+ employees. Partnership aligns around promoting Sicilian regional excellence and supporting Sicily by Car's international expansion across Europe.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manchester City FC: Fellow City Football Group club and the network's flagship asset. Operates as a professional football club with global commercial reach, providing direct comparability on parent-group governance, multi-stream revenue model, and international sponsorship strategy.
• Girona FC: Spanish football club majority-owned by City Football Group. Most direct sibling to Palermo within CFG's portfolio of minority / majority stakes in non-flagship European clubs, sharing group-level best practices, scouting, and commercial frameworks.
• Inter Milan: Italian top-flight football club with CFG as a minority shareholder. Direct Italian peer and competition in shared Serie A/Serie B promotion context, sharing the same national broadcasting pool and Italian sponsor universe that Palermo taps for partnerships.
• New York City FC: Major League Soccer club fully owned by City Football Group. Sibling CFG asset with comparable mid-tier revenue scale and reliance on group-level commercial and operational integration.
• Melbourne City FC: A-League club fully owned by City Football Group. Provides direct comparability on how CFG scales commercial, academy and community programs in a mid-sized market — a relevant analogue for Palermo's growth trajectory.
• UC Sampdoria: Historic Italian football club currently competing in Serie B. Closest on-pitch and commercial peer to Palermo given similar Serie B revenue scale, Italian-only geographic reach, and recent club-history turbulence.
• Venezia FC: Italian football club with a strong brand-identity and lifestyle-merchandising angle. Comparable as a mid-tier Italian club with diversified revenue (matchday, merchandise, lifestyle brand) and an emphasis on differentiated visual identity, similar to Palermo's rosanero brand work.

Broad incumbents

• Juventus FC: One of Italy's top-tier football clubs and a global commercial benchmark. Comparable as an Italian football club with multi-stream revenue (broadcasting, sponsorships, merchandising), but operates at far larger scale in Serie A. Palermo is scheduled to face Juventus in international friendlies.
• AC Milan: Historic Italian Serie A club with global brand. Comparable on Italian football economics, Serie A/B competition context, and stadium/matchday operations; Palermo is scheduled to play AC Milan in preseason.
• AS Roma: Major Italian Serie A club owned by a US-based Friedkin Group. Comparable on Italian football economics, multi-stream revenue (broadcasting, sponsorships, stadium, merchandising), and stadium-driven matchday economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@palermofc
• Instagraminstagram.com/palermofc
• Xx.com/palermofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palermo FC