Navarro Vineyards
Family-owned Anderson Valley winery founded in 1974 producing estate-grown cool-climate wines and non-alcoholic grape juices, sold direct-to-consumer through a tasting room, website, Pre-Release wine club, and select fine-dining wholesale accounts.
- Company typePrivate
- Founded1974
- HeadquartersPhilo, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Navarro Vineyards does
Navarro Vineyards and Winery is a family-owned estate winery founded in 1974 and based in Philo, California, in the Anderson Valley of coastal Mendocino County. The winery produces a portfolio of estate-grown cool-climate wines emphasizing Alsatian and Burgundian varietals — Gewürztraminer, Riesling, Pinot Gris, Chardonnay, Pinot Noir — alongside Rhône-inspired blends (Red Roan GSM), a value red blend (Navarrouge), and botrytis-affected late-harvest dessert wines. Production also extends to non-alcoholic estate grape juices (Gewürztraminer juice, Pinot Noir juice, and Verjus), which are sold both directly and into high-end restaurant accounts. The business operates a deliberately exclusive direct-to-consumer distribution model — tasting room, phone, website, and a myNavarro Pre-Release wine club — and does not place wine in retail stores.
Viticulture and winemaking follow traditional methods: biodynamic farming, hand and night harvesting, sur lie aging, French oak barrel programs (including custom barrels from Billon Cooperage in Beaune), and a Dijon-clone Pinot Noir program spanning six clones across separate vineyard blocks. Grape sourcing is anchored by long-tenured supplier relationships — Valley Foothill Vineyard for Riesling since 1979, Dark Horse (Dolan family) for biodynamic Rhône varieties, and Al Tollini's old-vine Zinfandel and Carignane — providing differentiated fruit and supply continuity over decades.
Revenue is generated primarily through unit-priced DTC wine sales ($19.80-$59+ per bottle, magnums to $79), discounted sampler packages (3-, 6-, and 12-bottle configurations with promotional shipping), the Pre-Release wine club subscription mechanism, and a smaller wholesale stream of non-alcoholic grape juices to fine-dining hospitality accounts. The company is privately held, bootstrapped, and currently operated by founders Ted Bennett and Deborah Cahn alongside the next generation, Aaron and Sarah Cahn Bennett. There is no external investment, public listing, or parent company disclosed.
Navarro Vineyards firmographics
Firmographics- Name
- Navarro Vineyards
- Legal name
- Navarro Vineyards
- Website
- https://navarrowine.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned Anderson Valley winery founded in 1974 producing estate-grown cool-climate wines and non-alcoholic grape juices, sold direct-to-consumer through a tasting room, website, Pre-Release wine club, and select fine-dining wholesale accounts.
- Ownership category
- akta.pro rank
Navarro Vineyards industry classification
Industry- Product category
- Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Navarro Vineyards is headquartered
LocationHeadquarters
- HQ city
- Philo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navarro Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales: Wines sold directly to consumers through the tasting room, website, phone orders, and Pre-Release wine club program. Majority of production sold this way as wines are not available in local retail stores.
- Sampler Package Sales: Pre-configured wine sampler packages (3-pack, 6-pack, 12-pack) sold at discounts with discounted or one-cent shipping
- Non-Alcoholic Grape Juices: Production and sale of non-alcoholic grape juices including Verjus, Gewürztraminer juice, and Pinot Noir juice from the same estate grapes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines starting under $20 |
| Unit Pricing | Pay-as-you-go | Mid-range varietal wines $27-$35 |
| Unit Pricing | Pay-as-you-go | Premium and single-vineyard wines $39-$59 |
| Transaction based/ take rate | Pay-as-you-go | Sampler packages with discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Navarro Vineyards product offering
Product offeringCore offering
Family-owned estate winery located in Anderson Valley, coastal Mendocino, California, producing a diverse portfolio of varietal wines (Pinot Noir, Chardonnay, Sauvignon Blanc, Riesling, Gewürztraminer, Rosé), late-harvest Botrytis-affected wines, proprietary red blends such as Navarrouge and Red Roan, Verjus, and non-alcoholic grape juices. The estate operates a direct-to-consumer sales model via its tasting room, phone orders, website, and the Pre-Release Wine Club, with wines shipped directly to customers rather than through retail distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Varietal Wines (Pinot Noir, Chardonnay, Sauvignon Blanc, Riesling, Gewürztraminer, Rosé)
Quantifiable outcome
- 98 points - 2025 Rosé of Pinot Noir and 2024 Sauvignon Blanc received top scores
- +1 more outcomes
Companies that use Navarro Vineyards
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Navarro Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Navarro Vineyards partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Valley Foothill VineyardcoreNeighbor Mark's vineyard producing Riesling grapes since 1979. Navarro has purchased Valley Foothill's Riesling grapes every vintage since, accounting for about a third of Navarro's Riesling production. 50+ year relationship.
- Al Tollini's VineyardscoreSupplier of old-vine Zinfandel (80-90 years old, goblet-trained, unirrigated) and old-vine Carignane grapes for Navarrouge blend. Family vineyard tradition spanning multiple generations.
- Dark Horse Vineyards (Dolan Family)coreBiodynamic hillside vineyard on red volcanic soil south of Ukiah, supplying Grenache, Syrah, and Mourvèdre for Red Roan GSM blend. 50-year friendship with Dolan family.
- Bob GibsonminorSupplier of Sangiovese grapes originally requested for rosé production, with excess barrels incorporated into Navarrouge red blend.
- UPS and Other ShippersminorWine and merchandise shipping partner handling deliveries to customers. Customers assume responsibility once picked up by shipper.
- Billon CooperageminorFrench cooperage in Beaune producing barrels customized for Navarro. They age oak planks outside for three years rather than customary two, producing balanced fruit-oak integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Navarro Vineyards competitors and assessment
Company assessmentDirect peers
- Husch Vineyards: Anderson Valley winery in Philo, California with a comparable focus on estate-grown cool-climate varietals and a small-production, family/founder-run operation.
- Kistler Vineyards: Highly regarded Sonoma Coast Chardonnay and Pinot Noir producer with comparable cool-climate estate winemaking, small production, and allocation-driven demand.
- Littorai Wines: Sonoma/Mendocino coast Pinot Noir and Chardonnay specialist with analogous cool-climate single-vineyard philosophy and small-production craft model.
- Goldeneye Winery: Anderson Valley Pinot Noir-focused estate winery with similar cool-climate specialization and premium, small-lot positioning in Mendocino County.
- Roederer Estate: Anderson Valley sparkling wine producer located in Philo, California, directly comparable as a cool-climate estate winery operating in Navarro's home appellation with a similar small-production, premium positioning.
- Williams Selyem Winery: Cult California Pinot Noir producer with comparable premium pricing, limited production, and direct/mailing-list distribution strategy.
- Scharffenberger Cellars: Anderson Valley sparkling wine producer sharing Navarro's Philo, Mendocino terroir and small-lot, cool-climate winemaking approach.
- Failla Wines: Premium California Pinot Noir and Chardonnay producer with comparable small-production estate winemaking and direct-to-consumer focus.
Broad incumbents
- Peter Michael Winery: Established Knights Valley/Sonoma County estate winery with a broader portfolio and significantly larger production scale, but operating in the same ultra-premium California estate wine category.
Emerging players
- St. Innocent Winery: Oregon-based small-production Pinot Noir and cool-climate white specialist with comparable estate winemaking craft approach and direct-to-consumer emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Navarro Vineyards social profiles
Digital presenceNavarro Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navarro Vineyards leadership team
Management profileNumber of profiles
Profiles8 records
Navarro Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navarro Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navarro Vineyards
What does Navarro Vineyards do?
Family-owned estate winery located in Anderson Valley, coastal Mendocino, California, producing a diverse portfolio of varietal wines (Pinot Noir, Chardonnay, Sauvignon Blanc, Riesling, Gewürztraminer, Rosé), late-harvest Botrytis-affected wines, proprietary red blends such as Navarrouge and Red Roan, Verjus, and non-alcoholic grape juices. The estate operates a direct-to-consumer sales model via its tasting room, phone orders, website, and the Pre-Release Wine Club, with wines shipped directly to customers rather than through retail distribution.
Is Navarro Vineyards a public or private company?
Navarro Vineyards is a private company. It is classified as family owned and is currently operating.
When was Navarro Vineyards founded?
Navarro Vineyards was founded in 1974. It employs 51 to 100 people.
Where is Navarro Vineyards based?
Navarro Vineyards is headquartered in Philo, United States, in the North America region.
How does Navarro Vineyards make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are sampler Package Sales and non-Alcoholic Grape Juices.
Who are Navarro Vineyards's main competitors?
Direct peers on record are Husch Vineyards, Kistler Vineyards, Littorai Wines, Goldeneye Winery, Roederer Estate, Williams Selyem Winery, Scharffenberger Cellars and Failla Wines. Peter Michael Winery is listed as a broad incumbent. St. Innocent Winery is listed as an emerging player.
Does Navarro Vineyards have an API?
No public API is recorded for Navarro Vineyards.
What industry is Navarro Vineyards in?
Navarro Vineyards's product category is Estate Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.