St. Innocent Winery
St. Innocent Winery is a family-owned Oregon winery producing premium vineyard-designated Pinot Noir, Chardonnay, and traditional-method sparkling wines from seven Willamette Valley vineyards since 1988, serving collectors, tourists, and trade via tasting room, wine club, and 25-plus distributors.
- Company typePrivate
- Founded1988
- HeadquartersJefferson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What St. Innocent Winery does
St. Innocent Winery is a family-owned Oregon winery, founded in 1988 by Mark Vlossak, that produces premium vineyard-designated Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines from sources across the Willamette Valley. The winery sources fruit from seven vineyards spanning five AVAs (Willamette Valley, Mount Pisgah Polk County, McMinnville, Yamhill-Carlton, and Eola-Amity Hills), including its own 47-acre Enchanted Way estate (15 acres planted, first estate harvest in 2023), and serves wine collectors, wine country tourists, and trade accounts. The estate applies LIVE, Organic, and Biodamic-certified farming across partner sites, supporting a positioning built around 'sense of place' and food-friendly wines.
Production is built on a gravity-flow winery designed to minimize pumping and mechanical intervention, an underground barrel cellar using natural temperature and humidity control, hand-harvested and hand-sorted fruit, and traditional Champenoise sparkling production that Vlossak has been refining for over three decades. The portfolio includes vineyard-designated Pinot Noirs from sites including Freedom Hill (since 1994), Shea (since 1998, source of a 94-point Wine Advocate Pinot Noir), Momtazi (since 2006), and Temperance Hill, along with whites, the Oeil de Perdrix Pinot Noir blanc, a Crémant Rosé, large-format and Library releases, and the Makenzie Holley-led 'Not So Innocent' sub-label.
Revenue is generated through four channels: (i) DTC tasting room experiences in Jefferson, Oregon (Sip & Savor $35/person, Heritage Vineyards Flight $30/person, Winemaker's Brunch $70/person, Sparkling Wine Celebration, Friday wood-fired pizza nights, and private events at The Cabin); (ii) online direct shipping to most US states; (iii) a four-tier Wine Club (À La Carte, Classic, Heritage, Sparkling) with 12-month commitments and member-exclusive releases; and (iv) wholesale via 25+ distributors across US regions plus Canada, Germany, and Singapore through partners including Winebow, The Country Vintner, International Cellars, Lifford Wine Agency, California Wines (Germany), and First Growth Asia (Singapore). The business remains small (5–10 employees) and privately held, with no disclosed external funding.
St. Innocent Winery firmographics
Firmographics- Name
- St. Innocent Winery
- Legal name
- St. Innocent, Ltd.
- Website
- https://stinnocentwine.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- St. Innocent Winery is a family-owned Oregon winery producing premium vineyard-designated Pinot Noir, Chardonnay, and traditional-method sparkling wines from seven Willamette Valley vineyards since 1988, serving collectors, tourists, and trade via tasting room, wine club, and 25-plus distributors.
- Ownership category
- akta.pro rank
St. Innocent Winery industry classification
Industry- Product category
- Winery / Premium Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where St. Innocent Winery is headquartered
LocationHeadquarters
- HQ city
- Jefferson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Innocent Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and online shop. Includes Pinot Noir, Chardonnay, Pinot Blanc, Riesling, sparkling wines, and library/large format bottles. WineClub members receive preferential pricing.
- Wine Club Memberships: Three Wine Club tiers (A La Carte, Sparkling Wine Club, Heritage Wine Club, Classic Wine Club) requiring 12-month commitments. Provides recurring revenue through quarterly or semi-annual shipments with member discounts.
- Tasting Room Experiences: Paid tasting experiences including Sip & Savor ($35/person), Heritage Vineyards Flight ($30/person), Winemaker's Brunch ($70/person), and private events. Food pairings and culinary experiences complement wine sales.
- Wholesale/Distribution: Wholesale accounts through 25+ distributors across US states and international markets including Canada, Germany, and Singapore. Provides geographic expansion beyond direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sip & Savor Experience - Five wines paired with four seasonal food bites |
| Unit Pricing | Pay-as-you-go | Heritage Vineyards Flight - Four Heritage vineyard Pinot noirs plus whites/sparkling |
| Unit Pricing | Pay-as-you-go | Winemaker's Brunch - Monthly brunch with Mark Vlossak and Vickianne |
| Subscription | Multi-year contract | Heritage Wine Club - Six bottles selected by Mark Vlossak plus six customizable |
| Subscription | Multi-year contract | Classic Wine Club - Six bottles selected by Mark Vlossak |
| Subscription | Multi-year contract | Sparkling Wine Club - Three bottles four times per year |
| Subscription | Monthly | A La Carte Wine Club - $50 monthly contribution to house account |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
St. Innocent Winery product offering
Product offeringCore offering
St. Innocent Winery produces and sells premium vineyard-designated Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines crafted from seven Willamette Valley vineyards using gravity-flow processing and hand-harvested fruit. The winery monetizes these wines through direct-to-consumer tasting room sales, online retail, four tiers of Wine Club memberships, paid tasting experiences (Sip & Savor, Heritage Vineyards Flight, Winemaker's Brunch), private events, and wholesale distribution to restaurants and retailers across 25+ US states and select international markets.
Product overview
St. Innocent Winery is a single-estate Oregon winery producing premium Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines from seven distinct vineyard sources in the Willamette Valley. The portfolio consists of vineyard-designated Pinot Noirs (Freedom Hill, Momtazi, Shea, Temperance Hill, Justice, Villages Cuvée), white wines (Chardonnay, Pinot Blanc, Riesling, Crémant Rosé), and specialty wines including the 'Oeil de Perdrix' and 'Not So Innocent' Grauburgunder. The winery offers visitor experiences through its tasting room including the Sip & Savor Experience and Heritage Vineyards Flight, hosts the Winemaker's Brunch monthly, and provides private event space at The Cabin. Wine Club memberships (À La Carte, Sparkling, Heritage, and Classic tiers) provide ongoing access to limited releases and member-exclusive offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Not So Innocent: A separate wine label created by Makenzie Holley, Mark Vlossak's daughter. The first vintage was a skin-contact rosé of Pinot gris called 'Not So Innocent' Grauburgunder in 2021.
Products and services
- Pinot Noir
Quantifiable outcome
- First harvest from estate Enchanted Way Vineyard completed in 2023
- +3 more outcomes
Companies that use St. Innocent Winery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
St. Innocent Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St. Innocent Winery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Enchanted Way Vineyard (Estate)core47.55-acre estate property in South Salem Hills planted 2018. 15 acres planted to Pinot Noir and Chardonnay with 4 distinct micro-hillsides. First estate harvest in 2023.
- WinebowcorePrimary distributor for New York, New Jersey, Connecticut, Florida, Georgia, and Illinois markets. Also handles international distribution for British Columbia, Alberta, and Manitoba, Canada. One of the major wine and spirits distributors in the US.
- The Country VintnercoreDistributor for Delaware, Virginia, D.C., Maryland, North Carolina, South Carolina, and West Virginia markets.
- Freedom Hill VineyardcoreLong-term partnership since 1994. Located in foothills of Oregon Coast Range. Source for Pinot Noir, Chardonnay, and Pinot Blanc. St. Innocent has exclusive use of specific vineyard blocks.
- Shea VineyardcorePartnership since 1998 with one of Oregon's most famous vineyard sites in Yamhill-Carlton AVA. Source for acclaimed Shea Vineyard Pinot Noir. 94-point wine achieved from this site.
- Momtazi VineyardcorePartnership since 2006 with vineyard in McMinnville AVA. High-elevation site at mouth of Van Duzer Corridor producing dark, rich Pinot Noir with rustic character.
- Temperance Hill VineyardcorePartnership with highest vineyard in Eola-Amity Hills AVA (660'-860' elevation). Source for Pinot Noir, Chardonnay, and Riesling. Farmed organically by Dai Crisp.
- First Growth Asia Pte LtdminorMarketing agency representing St. Innocent wines in Singapore and broader Asian markets.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
St. Innocent Winery competitors and assessment
Company assessmentDirect peers
- Domaine Serene: Willamette Valley Pinot Noir and Chardonnay producer with luxury pricing, club membership, and estate vineyards across multiple AVAs. Comparable premium DTC positioning, though operating at higher price points.
- Ken Wright Cellars: Willamette Valley single-vineyard Pinot Noir specialist sourcing from multiple AVAs with strong DTC and tasting-room presence in Carlton. Directly comparable portfolio strategy to St. Innocent's vineyard-designated approach.
- Penner-Ash Wine Cellars: Willamette Valley boutique Pinot Noir producer sourcing from multiple AVAs including Yamhill-Carlton and Eola-Amity Hills. Comparable vineyard-designated portfolio and tasting-room DTC focus.
- Adelsheim Vineyard: Pioneering Chehalem Mountains Willamette Valley Pinot Noir, Chardonnay, and Pinot Gris producer. Comparable AVA-diverse sourcing and DTC club model, with similar mid-sized boutique scale.
- Beaux Frères: Iconic Willamette Valley Pinot Noir producer founded in 1986, also family-owned and producing vineyard-designated wines from Ribbon Ridge. Closely comparable in scale, philosophy, and direct-to-consumer focus to St. Innocent.
- ROCO Winery: Willamette Valley Pinot Noir producer with Rollin Soles (formerly Argyle) making single-vineyard wines. Comparable Willamette Valley AVA sourcing and traditional-method sparkling expertise.
- Argyle Winery: Willamette Valley producer recognized for sparkling wines (Blanc de Blancs, Blanc de Noirs) and Pinot Noir. Directly comparable in combining estate sparkling program with Pinot Noir and Chardonnay from Dundee Hills.
- Sokol Blosser Winery: Pioneering Dundee Hills Willamette Valley winery founded in 1971, focused on organic and biodynamic Pinot Noir, Chardonnay, and Pinot Gris. Comparable sustainability focus and DTC club-driven model.
Peers
- Eyrie Vineyards: Pioneering Oregon Pinot Noir and Pinot Gris producer founded in 1966 by David Lett, also making traditional-method sparkling wines. Comparable Willamette Valley heritage and traditional-method sparkling program to St. Innocent.
Broad incumbents
- Domaine Drouhin Oregon: Burgundy-connected (Joseph Drouhin) Willamette Valley Pinot Noir and Chardonnay producer with larger production scale and broader distribution. Comparable varietal focus and Willamette Valley AVA sourcing but operates at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
St. Innocent Winery social profiles
Digital presenceSt. Innocent Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Innocent Winery leadership team
Management profileNumber of profiles
Profiles5 records
St. Innocent Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Innocent Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Innocent Winery
What does St. Innocent Winery do?
St. Innocent Winery produces and sells premium vineyard-designated Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines crafted from seven Willamette Valley vineyards using gravity-flow processing and hand-harvested fruit. The winery monetizes these wines through direct-to-consumer tasting room sales, online retail, four tiers of Wine Club memberships, paid tasting experiences (Sip & Savor, Heritage Vineyards Flight, Winemaker's Brunch), private events, and wholesale distribution to restaurants and retailers across 25+ US states and select international markets.
Is St. Innocent Winery a public or private company?
St. Innocent Winery is a private company. It is classified as family owned and is currently operating.
When was St. Innocent Winery founded?
St. Innocent Winery was founded in 1988. It employs 1 to 10 people.
Where is St. Innocent Winery based?
St. Innocent Winery is headquartered in Jefferson, United States, in the North America region.
How does St. Innocent Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, tasting Room Experiences and wholesale/Distribution.
Who are St. Innocent Winery's main competitors?
Direct peers on record are Domaine Serene, Ken Wright Cellars, Penner-Ash Wine Cellars, Adelsheim Vineyard, Beaux Frères, ROCO Winery, Argyle Winery and Sokol Blosser Winery. Eyrie Vineyards is listed as a peer. Domaine Drouhin Oregon is listed as a broad incumbent.
Does St. Innocent Winery have an API?
No public API is recorded for St. Innocent Winery.
What industry is St. Innocent Winery in?
St. Innocent Winery's product category is Winery / Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.