SEOgroup

What SEOgroup does

SEOgroup Interactive Prosta Spółka Akcyjna is a privately held Polish internet marketing agency founded in 2008 and headquartered in Gdynia, with additional offices in Warsaw (Poland) and Albuquerque, New Mexico (United States). The firm offers a portfolio of digital marketing services anchored by its flagship product SEO360®, a proprietary comprehensive SEO service built on research conducted across 855 companies and 327 competing firms in 36 European markets, packaged into 17+ country-specific localizations (including Seznam support in Czech Republic and multilingual coverage in Spain and Switzerland). Adjacent offerings include a Generative Engine Optimization sub-brand called The Best GEO, paid-media management across Google Ads, Meta (Facebook/Instagram), YouTube, and TikTok, GA4 and e-commerce analytics implementation, content marketing, website development, and SEO/UX auditing.

The underlying technology stack is a service-delivery platform rather than a SaaS product: SEO360® combines customer journey analysis, technical SEO, content optimization, UX/CRO, link building (with post-contract link retention guarantees), and ongoing data analysis, sold under a hybrid subscription plus success-fee model with sales-growth guarantees written into the contract. Revenue mechanics are predominantly recurring annual subscriptions with individually quoted enterprise pricing and a free audit-with-consultation as the top-of-funnel entry point.

The go-to-market is direct enterprise sales (B2B) targeting both e-commerce and B2B companies, with named clients spanning manufacturing (FANUC Polska), investment holdings (Moderna Holding), energy (Energa, 5+ years), healthcare (Invicta, Klinika Ambroziak), logistics (DB Schenker), automotive (Porsche Centrum Sopot), martech (GetResponse), retail (Oponeo, Samsonite visible on the homepage), and regulated e-commerce/CBD (Green Pharm). The company claims 'hundreds of clients' and operates with a 11–50 headcount, distributing work across three offices and a network of country-specific service pages.

Name

SEOgroup

Legal name

SEOgroup Interactive Prosta Spółka Akcyjna

Website

https://seogroup.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SEOgroup is a Polish digital marketing agency founded in 2008, offering proprietary SEO360® services across 17+ European markets plus paid media, analytics, and AI-driven GEO optimization to enterprise B2B and e-commerce clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Search engine optimization
• Digital marketing services
• Performance marketing
• Paid media advertising
• Internet analytics

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. SEO and Digital Marketing Services: Professional services revenue from SEO, SEM, content marketing, web development, analytics implementation, and digital marketing strategy consulting. The company operates on a hybrid model with success fee components, where after achieving 100% of the intended goal, new targets are set based on success fee settlements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

SEOgroup is a Polish internet marketing agency providing SEO, paid media, content marketing, web development, analytics implementation, and digital strategy services. Its flagship offering is SEO360®, a proprietary comprehensive SEO service covering 17+ European country markets, paired with a hybrid success-fee billing model and contractually guaranteed results. The portfolio also includes Google Ads, Meta Ads, YouTube Ads, TikTok Ads management, GA4 implementation, SEO/UX audits, and a complementary GEO (Generative Engine Optimization) sub-brand.

Product overview

SEOgroup is an internet marketing agency headquartered in Gdynia, Poland, offering a portfolio of digital marketing services anchored by its flagship product SEO360® — a comprehensive, research-backed SEO service available across 17+ European country markets. The portfolio also includes a complementary GEO brand (The Best GEO) for generative engine optimization. The service offering is organized into four main categories: (1) SEO services including SEO360® country-specific packages, local SEO for Polish cities, international SEO, e-commerce SEO, and SEO packages; (2) Internet advertising covering Google Ads, Meta Ads (Facebook/Instagram), YouTube Ads, and TikTok Ads; (3) Internet analytics including GA4 implementation, e-commerce configuration, and social media analytics; and (4) Websites, content and audits covering website development, content marketing, digital strategy, SEO/UX audits, and ad account audits. Supporting resources include a knowledge base blog, training programs, and published case studies.

Differentiator

Problem solved

Functional benefit

Brands

• The Best GEO: A brand focused on GEO (Generative Engine Optimization) services leveraging AI strategies

Products and services

• SEO360® A proprietary comprehensive SEO service combining strategy, technical SEO, content optimization, UX/CRO, and link building, available across 17+ European country markets with contractually guaranteed traffic and revenue growth and a hybrid success-fee billing component. Built for businesses seeking measurable SEO outcomes.
• The Best GEO (Generative Engine Optimization) A sub-brand service for AI-based Generative Engine Optimization (GEO), positioning client brands to appear in AI-generated search responses and answers. Targeted at businesses seeking visibility in next-generation search and answer engines.
• Local SEO Local SEO service for businesses targeting customers in specific geographic areas across Polish cities including Warsaw, Wroclaw, Poznan, Katowice, and Gdansk. Built for SMEs and multi-location businesses needing city-level visibility.
• E-commerce SEO Specialized SEO service for online stores aimed at increasing qualified traffic and sales. Designed for e-commerce businesses and retail brands.
• SEO Packages Pre-configured SEO service packages offered within the SEO360® framework for clients with standardized needs.
• Google Ads Management Paid search advertising management on Google Ads, including campaign creation, optimization, and ongoing performance management. For businesses seeking direct-response search advertising.
• Meta Ads Management (Facebook and Instagram) Social media advertising management on Facebook and Instagram via the Meta advertising platform, including campaign setup and audience targeting. For brands seeking paid social reach.
• YouTube Ads Management Video advertising campaign management on YouTube, including creative and targeting. For brands seeking video ad placements.
• TikTok Ads Management Short-form video advertising campaign management on TikTok, including creative production and campaign setup. For brands targeting younger demographics.
• GA4 Implementation Implementation and configuration of Google Analytics 4 for website traffic and conversion tracking. For businesses needing accurate cross-platform analytics.
• E-commerce Analytics Configuration Analytics configuration tailored for e-commerce websites, including enhanced tracking and conversion funnel setup. For online stores needing accurate sales attribution.
• Social Media Analytics Analytics and reporting services for social media performance tracking across platforms.
• Website Development Website design and development services to support client digital presence and marketing infrastructure.
• Content Marketing Content creation and marketing strategy services to build brand authority and organic visibility.
• Digital Marketing Strategy Consulting Comprehensive digital marketing strategy development tailored to client business objectives, including channel planning and measurement frameworks.
• SEO/UX Audit Website audit covering technical SEO aspects and user experience evaluation, available with free consultation.
• Ad Account Audit Audit service evaluating the effectiveness and configuration of paid advertising accounts, including spend efficiency and conversion tracking.
• Training Programs Educational training programs covering SEO, digital marketing, and related topics delivered to clients and prospects.

Quantifiable outcome

• Guaranteed traffic and revenue growth written into contract
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Best GEOcoreStrategic or Co-development PartnerThe Best GEO is a related brand under the SEOgroup umbrella focused on AI-based GEO (Generative Engine Optimization) services. The company states '92% more clients thanks to AI!' through GEO strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elephate: Polish SEO agency focused on SEO and content-driven growth, headquartered in Poland. Directly comparable as a mid-sized Polish SEO specialist competing for the same European enterprise SMB segment.
• Delante: Polish SEO agency with international SEO and link-building services. Comparable to SEOgroup in core offering (enterprise SEO across European markets) and Polish operating base.
• Whites Agency: Polish digital agency offering SEO, performance marketing, and analytics. Overlaps with SEOgroup's service portfolio (SEO + GA4 + paid media) and similar enterprise-mid-market segment.
• Custard Online Marketing: UK digital marketing agency with SEO, PPC, and content services. Closely comparable enterprise SEO service with guaranteed-results billing and similar scale of operation to SEOgroup.
• Reaktor (Polish digital agency): Polish performance marketing and SEO agency serving European clients. Comparable in service mix (SEO, paid media, content) and in competing for similar European SMB/mid-market budgets.
• Aira: UK-based SEO and content marketing agency specializing in enterprise SEO and link building. Directly comparable mid-market SEO competitor with similar guaranteed-results commercial model.
• The SEO Works: UK SEO agency delivering SEO, paid search, and analytics services to enterprise clients. Overlaps with SEOgroup in core SEO + paid media positioning and similar scale.
• SemStorm: Digital marketing agency with SEO and performance offerings and proprietary analytics tools. Comparable in SEO-led service model plus in-house tools, similar European footprint.

Broad incumbents

• Dept Agency: Large European digital agency with SEO, content, paid media, and analytics capabilities. Overlaps broadly with SEOgroup in SEO/CRO/content but operates at significantly greater scale across more markets.
• Dentsu (Dentsu Creative / Dentsu Performance): Global advertising holding group delivering SEO, paid media, and digital strategy within a much larger portfolio. Competes for the same enterprise clients as SEOgroup through its network agencies but with substantially broader offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SEOgroup_
• YouTubeyoutube.com/channel/UCdCPYcx3bB1je-UWJIUtbNA/featured
• Facebookfacebook.com/AgencjaSEM
• LinkedInlinkedin.com/company/seogroupcando
• Pinterestpl.pinterest.com/seogroup_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEOgroup