Barwis

What Barwis does

Barwis Methods (legal entity: BARWIS Performance Center) is a privately held sports performance and rehabilitation company founded in 2011 and headquartered in Deerfield Beach, Florida. The company delivers an integrated platform of services spanning four categories — Fitness (group classes, personal training, gym memberships, remote training via BARWIS Anywhere), Performance (sport-specific training from youth through professional levels, including team training and batting cages), Wellness (neurological re-engineering, physical therapy, massage therapy, recovery, nutrition, mental performance coaching, stretch and mobility, and regenerative services), and Evaluation (proprietary ARS Screening, biomechanical testing, sports performance evaluation, and the Total Athlete Package). The core methodology integrates biomechanics, neurology, psychology, and manual therapy, supported by sensor-based assessment tools including NordBord force plates, Dynavision, and BlazePods.

The customer base is anchored by elite professional athletes across the NFL, NHL, MLB, and UFC, with the founder Mike Barwis holding the role of Director of Sports Science and Human Performance for the Anaheim Ducks and Detroit Red Wings. Beyond pro athletes, the company serves college athletes (via structured summer performance classes priced at $25/session or $100/week), youth and high school athletes, and general fitness and rehabilitation clients. The company operates seven owned physical facilities across Florida (Deerfield Beach, Fort Pierce, Jupiter, Boca Raton, Plantation), Colorado (Englewood as the regional headquarters), and Michigan (Troy).

Revenue is generated through a mix of recurring gym memberships, one-off personal training and group class purchases, professional services (physical therapy, evaluation, recovery), and enterprise-level relationships with professional sports teams. Pricing is partially transparent ($25-$100/week unit pricing for college performance classes) but largely quote-based for personal training and specialized programs, indicating a high-touch, consultation-driven sales motion. The company is privately owned and operated by founder Mike Barwis with no disclosed outside investors, and operates two affiliated 501(c)(3) foundations (First Step Foundation for neurological recovery and Athletic Angels Foundation for underserved youth).

Name

Barwis

Legal name

BARWIS Performance Center

Website

https://barwis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Barwis Methods is a multi-location sports performance and rehabilitation company that delivers integrated fitness, athletic training, physical therapy, and neurological re-engineering services to professional, collegiate, and youth athletes as well as general fitness clients across seven owned facilities in Florida, Colorado, and Michigan.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Performance Training (EDALAIAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Sports performance training
• Athletic rehabilitation services
• Physical therapy services
• Neurological re-engineering
• Athlete fitness coaching

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Memberships: Recurring membership fees for gym access at Barwis facilities in Florida and Colorado locations
2. Personal Training: One-on-one training sessions with Barwis coaches and specialists, sold as individual sessions or packages
3. Group Fitness Classes: BARWIS Built group training classes and small group training sessions
4. Sports Performance Training: Specialized programs for youth, high school, college, and professional athletes including team training
5. Physical Therapy & Wellness Services: Physical therapy, massage therapy, recovery services, and neurological re-engineering programs
6. Evaluation Services: ARS screening, biomechanical testing, and sports performance evaluations with data-driven insights
7. College Performance Classes: Structured summer training programs for college athletes including speed, agility, and strength work

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Barwis Methods operates a multi-location sports performance and rehabilitation facility providing integrated fitness, performance, wellness, and evaluation services. Core offerings include personal training, group fitness, sport-specific training for youth through professional athletes, physical therapy, neurological re-engineering, and proprietary ARS (Athletic Rating System) screening assessments delivered through owned training facilities in Florida, Colorado, and Michigan.

Product overview

Barwis is a sports performance and rehabilitation company offering an integrated platform of fitness, performance, wellness, and evaluation services. The core Fitness category includes group classes, personal training, and gym memberships. Performance services span youth to professional athletes with sport-specific training programs. The Wellness division offers neurological re-engineering, physical therapy, massage therapy, recovery, nutrition, and mental performance coaching. Evaluation services include the proprietary ARS Screening, biomechanical testing, and sports performance evaluation. The Total Athlete Package bundles ARS Screening with performance evaluation for comprehensive athlete development. Additionally, Barwis operates two non-profit foundations (First Step Foundation and Athletic Angels Foundation) focused on community outreach and accessibility to sports training.

Differentiator

Problem solved

Functional benefit

Brands

• Barwis Physical Therapy: Physical therapy services offered at Barwis facilities, including Deerfield and Colorado locations.

Products and services

• Fitness Services

Quantifiable outcome

• Athletes have achieved professional sports contracts and opportunities (DJ Herman - Miami Dolphins mini camp, Kenneth Harris - New England Patriots)
• +3 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• First Step FoundationcoreOthers501(c)(3) nonprofit organization helping those with spinal cord, neurological, and related disorders regain movement and mobility by providing access to BARWIS Neurological Re-engineering elite recovery program via training scholarships. Founded by Mike Barwis as part of community impact mission.
• Athletic Angels FoundationcoreOthersNonprofit dedicated to providing underprivileged and at-risk youth with vital resources, opportunities, experiences, and mentoring through sports-related environments. Supports youth development within athletics while cultivating character, intellect, and interpersonal skills.
• Anaheim DucksflagshipStrategic or Co-development PartnerMike Barwis serves as Director of Sports Science and Human Performance for the NHL team, overseeing comprehensive performance program integrating strength and conditioning, recovery science, injury prevention, physical therapy, and nutrition strategies.
• Detroit Red WingsflagshipStrategic or Co-development PartnerMike Barwis appointed as Director of Sports Science and Human Performance for NHL franchise, overseeing all physical performance components including functional strength, metabolic conditioning, injury prevention, and recovery optimization.
• ThorneminorGTM or Marketing PartnerSupplement partner offering BARWIS discount code for 10% off products. Thorne is a performance nutrition and supplement brand.
• IsoSpecminorGTM or Marketing PartnerHealth technology partner featured on BARWIS partners page with discount code for BARWIS clients.
• LevelsminorGTM or Marketing PartnerHealth platform partner featured in media coverage of Mike Barwis and BARWIS training methods.
• JR RanchminorGTM or Marketing PartnerNutrition partner offering BARWIS discount code for clients. JR Ranch provides performance nutrition products.
• Gold Star Hockey CombineminorStrategic or Co-development PartnerHockey combine organization that chose BARWIS as home for annual hockey combine, hosting talented hockey players for performance testing and evaluation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Equinox: Equinox is a luxury fitness operator offering high-end personal training and group fitness, comparable to Barwis's premium-priced, professionally-staffed training tier even though it lacks pro-athlete specialization.
• Life Time Fitness: Life Time operates premium fitness clubs nationally with in-house personal training, sports performance, and recovery services, providing overlapping capability at far larger scale and broader consumer base.

Regional players

• Professional Physical Therapy: Professional Physical Therapy is a multi-state outpatient PT and sports rehabilitation provider with clinical and athlete services that overlap with Barwis Physical Therapy's sports rehab and recovery offerings.

Direct peers

• IMG Academy: IMG Academy is a Florida-based multi-sport training and boarding institution offering sport-specific coaching, performance testing, and rehab for youth through professional athletes—directly comparable in athlete-targeting and full-service training model.
• Mike Boyle Strength and Conditioning: Mike Boyle's facility in Massachusetts delivers sports performance, strength coaching, and rehabilitation to athletes and adults using a science-driven methodology similar to Barwis's BARWIS Methods.
• Velocity Sports Performance: Velocity Sports Performance is a franchise network of sports training centers offering performance coaching and physical therapy—closely matching Barwis's multi-service, facility-based model and athlete focus.
• EXOS (formerly Athletes' Performance): EXOS operates elite sports performance training centers and has long served NFL, NHL, MLB, and Olympic athletes, making it the closest direct peer in integrated sports performance, nutrition, and rehab services.
• Parisi Speed School: Parisi Speed School is a franchise-based sports performance network specializing in speed, strength, and conditioning for youth and high school athletes; comparable in methodology, target customer, and franchise-style scale potential.
• Cressey Sports Performance: Cressey Sports Performance operates facility-based strength, conditioning, and rehabilitation services for professional and amateur baseball and hockey players, mirroring Barwis's athlete-driven, science-based approach.

Emerging players

• DeFranco's Training System: DeFranco's Training operates sports performance facilities plus online coaching/remote programs, comparable to Barwis's blend of in-person athlete training and BARWIS Anywhere remote offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BARWIS/videos
• Facebookfacebook.com/BarwisMethods
• LinkedInlinkedin.com/in/mike-barwis-7a2b104a
• Instagraminstagram.com/barwismethods
• Xx.com/barwismethods

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barwis