Barwis
Barwis Methods is a multi-location sports performance and rehabilitation company that delivers integrated fitness, athletic training, physical therapy, and neurological re-engineering services to professional, collegiate, and youth athletes as well as general fitness clients across seven owned facilities in Florida, Colorado, and Michigan.
- Company typePrivate
- Founded2011
- HeadquartersDeerfield Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barwis does
Barwis Methods (legal entity: BARWIS Performance Center) is a privately held sports performance and rehabilitation company founded in 2011 and headquartered in Deerfield Beach, Florida. The company delivers an integrated platform of services spanning four categories — Fitness (group classes, personal training, gym memberships, remote training via BARWIS Anywhere), Performance (sport-specific training from youth through professional levels, including team training and batting cages), Wellness (neurological re-engineering, physical therapy, massage therapy, recovery, nutrition, mental performance coaching, stretch and mobility, and regenerative services), and Evaluation (proprietary ARS Screening, biomechanical testing, sports performance evaluation, and the Total Athlete Package). The core methodology integrates biomechanics, neurology, psychology, and manual therapy, supported by sensor-based assessment tools including NordBord force plates, Dynavision, and BlazePods.
The customer base is anchored by elite professional athletes across the NFL, NHL, MLB, and UFC, with the founder Mike Barwis holding the role of Director of Sports Science and Human Performance for the Anaheim Ducks and Detroit Red Wings. Beyond pro athletes, the company serves college athletes (via structured summer performance classes priced at $25/session or $100/week), youth and high school athletes, and general fitness and rehabilitation clients. The company operates seven owned physical facilities across Florida (Deerfield Beach, Fort Pierce, Jupiter, Boca Raton, Plantation), Colorado (Englewood as the regional headquarters), and Michigan (Troy).
Revenue is generated through a mix of recurring gym memberships, one-off personal training and group class purchases, professional services (physical therapy, evaluation, recovery), and enterprise-level relationships with professional sports teams. Pricing is partially transparent ($25-$100/week unit pricing for college performance classes) but largely quote-based for personal training and specialized programs, indicating a high-touch, consultation-driven sales motion. The company is privately owned and operated by founder Mike Barwis with no disclosed outside investors, and operates two affiliated 501(c)(3) foundations (First Step Foundation for neurological recovery and Athletic Angels Foundation for underserved youth).
Barwis firmographics
Firmographics- Name
- Barwis
- Legal name
- BARWIS Performance Center
- Website
- https://barwis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barwis Methods is a multi-location sports performance and rehabilitation company that delivers integrated fitness, athletic training, physical therapy, and neurological re-engineering services to professional, collegiate, and youth athletes as well as general fitness clients across seven owned facilities in Florida, Colorado, and Michigan.
- Ownership category
- akta.pro rank
Barwis industry classification
Industry- Product category
- Sports Performance Training
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning / Performance Training (EDALAIAI)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports-Specific Group Conditioning (HSADABAK)
Keywords
Where Barwis is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Barwis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Memberships: Recurring membership fees for gym access at Barwis facilities in Florida and Colorado locations
- Personal Training: One-on-one training sessions with Barwis coaches and specialists, sold as individual sessions or packages
- Group Fitness Classes: BARWIS Built group training classes and small group training sessions
- Sports Performance Training: Specialized programs for youth, high school, college, and professional athletes including team training
- Physical Therapy & Wellness Services: Physical therapy, massage therapy, recovery services, and neurological re-engineering programs
- Evaluation Services: ARS screening, biomechanical testing, and sports performance evaluations with data-driven insights
- College Performance Classes: Structured summer training programs for college athletes including speed, agility, and strength work
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | College Performance Class - Lift + Mobility |
| Unit Pricing | Pay-as-you-go | College Performance Class - Speed + Agility |
| Other | Multi-year contract | Personal Training & Specialized Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Barwis product offering
Product offeringCore offering
Barwis Methods operates a multi-location sports performance and rehabilitation facility providing integrated fitness, performance, wellness, and evaluation services. Core offerings include personal training, group fitness, sport-specific training for youth through professional athletes, physical therapy, neurological re-engineering, and proprietary ARS (Athletic Rating System) screening assessments delivered through owned training facilities in Florida, Colorado, and Michigan.
Product overview
Barwis is a sports performance and rehabilitation company offering an integrated platform of fitness, performance, wellness, and evaluation services. The core Fitness category includes group classes, personal training, and gym memberships. Performance services span youth to professional athletes with sport-specific training programs. The Wellness division offers neurological re-engineering, physical therapy, massage therapy, recovery, nutrition, and mental performance coaching. Evaluation services include the proprietary ARS Screening, biomechanical testing, and sports performance evaluation. The Total Athlete Package bundles ARS Screening with performance evaluation for comprehensive athlete development. Additionally, Barwis operates two non-profit foundations (First Step Foundation and Athletic Angels Foundation) focused on community outreach and accessibility to sports training.
Differentiator
Problem solved
Functional benefit
Brands
- Barwis Physical Therapy: Physical therapy services offered at Barwis facilities, including Deerfield and Colorado locations.
Products and services
- Fitness Services
Quantifiable outcome
- Athletes have achieved professional sports contracts and opportunities (DJ Herman - Miami Dolphins mini camp, Kenneth Harris - New England Patriots)
- +3 more outcomes
Companies that use Barwis
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles5 records
Barwis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Barwis partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- First Step Foundationcore501(c)(3) nonprofit organization helping those with spinal cord, neurological, and related disorders regain movement and mobility by providing access to BARWIS Neurological Re-engineering elite recovery program via training scholarships. Founded by Mike Barwis as part of community impact mission.
- Athletic Angels FoundationcoreNonprofit dedicated to providing underprivileged and at-risk youth with vital resources, opportunities, experiences, and mentoring through sports-related environments. Supports youth development within athletics while cultivating character, intellect, and interpersonal skills.
- Anaheim DucksflagshipMike Barwis serves as Director of Sports Science and Human Performance for the NHL team, overseeing comprehensive performance program integrating strength and conditioning, recovery science, injury prevention, physical therapy, and nutrition strategies.
- Detroit Red WingsflagshipMike Barwis appointed as Director of Sports Science and Human Performance for NHL franchise, overseeing all physical performance components including functional strength, metabolic conditioning, injury prevention, and recovery optimization.
- ThorneminorSupplement partner offering BARWIS discount code for 10% off products. Thorne is a performance nutrition and supplement brand.
- IsoSpecminorHealth technology partner featured on BARWIS partners page with discount code for BARWIS clients.
- LevelsminorHealth platform partner featured in media coverage of Mike Barwis and BARWIS training methods.
- JR RanchminorNutrition partner offering BARWIS discount code for clients. JR Ranch provides performance nutrition products.
- Gold Star Hockey CombineminorHockey combine organization that chose BARWIS as home for annual hockey combine, hosting talented hockey players for performance testing and evaluation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Barwis competitors and assessment
Company assessmentBroad incumbents
- Equinox: Equinox is a luxury fitness operator offering high-end personal training and group fitness, comparable to Barwis's premium-priced, professionally-staffed training tier even though it lacks pro-athlete specialization.
- Life Time Fitness: Life Time operates premium fitness clubs nationally with in-house personal training, sports performance, and recovery services, providing overlapping capability at far larger scale and broader consumer base.
Regional players
- Professional Physical Therapy: Professional Physical Therapy is a multi-state outpatient PT and sports rehabilitation provider with clinical and athlete services that overlap with Barwis Physical Therapy's sports rehab and recovery offerings.
Direct peers
- IMG Academy: IMG Academy is a Florida-based multi-sport training and boarding institution offering sport-specific coaching, performance testing, and rehab for youth through professional athletes—directly comparable in athlete-targeting and full-service training model.
- Mike Boyle Strength and Conditioning: Mike Boyle's facility in Massachusetts delivers sports performance, strength coaching, and rehabilitation to athletes and adults using a science-driven methodology similar to Barwis's BARWIS Methods.
- Velocity Sports Performance: Velocity Sports Performance is a franchise network of sports training centers offering performance coaching and physical therapy—closely matching Barwis's multi-service, facility-based model and athlete focus.
- EXOS (formerly Athletes' Performance): EXOS operates elite sports performance training centers and has long served NFL, NHL, MLB, and Olympic athletes, making it the closest direct peer in integrated sports performance, nutrition, and rehab services.
- Parisi Speed School: Parisi Speed School is a franchise-based sports performance network specializing in speed, strength, and conditioning for youth and high school athletes; comparable in methodology, target customer, and franchise-style scale potential.
- Cressey Sports Performance: Cressey Sports Performance operates facility-based strength, conditioning, and rehabilitation services for professional and amateur baseball and hockey players, mirroring Barwis's athlete-driven, science-based approach.
Emerging players
- DeFranco's Training System: DeFranco's Training operates sports performance facilities plus online coaching/remote programs, comparable to Barwis's blend of in-person athlete training and BARWIS Anywhere remote offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Barwis social profiles
Digital presenceBarwis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barwis leadership team
Management profileNumber of profiles
Profiles8 records
Barwis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barwis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barwis
What does Barwis do?
Barwis Methods operates a multi-location sports performance and rehabilitation facility providing integrated fitness, performance, wellness, and evaluation services. Core offerings include personal training, group fitness, sport-specific training for youth through professional athletes, physical therapy, neurological re-engineering, and proprietary ARS (Athletic Rating System) screening assessments delivered through owned training facilities in Florida, Colorado, and Michigan.
Is Barwis a public or private company?
Barwis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barwis founded?
Barwis was founded in 2011. It employs 101 to 250 people.
Where is Barwis based?
Barwis is headquartered in Deerfield Beach, United States, in the North America region.
How does Barwis make money?
Seven revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training, group Fitness Classes, sports Performance Training, physical Therapy & Wellness Services, evaluation Services and college Performance Classes.
Who are Barwis's main competitors?
Broad incumbents on record are Equinox and Life Time Fitness. Professional Physical Therapy is listed as a regional player. Direct peers are IMG Academy, Mike Boyle Strength and Conditioning, Velocity Sports Performance, EXOS (formerly Athletes' Performance), Parisi Speed School and Cressey Sports Performance. DeFranco's Training System is listed as an emerging player.
Does Barwis have an API?
No public API is recorded for Barwis.
What industry is Barwis in?
Barwis's product category is Sports Performance Training. Its primary akta.pro industry code is EDALAIAI, Strength & Conditioning / Performance Training, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 71394 and its SIC code is 7997.