Checks In The Mail

What Checks In The Mail does

Checks In The Mail Inc. is a direct-to-consumer e-commerce retailer specializing in personal checks, business checks, and check-related accessories, headquartered in New Braunfels, Texas. The company operates as a subsidiary of Vericast, a diversified marketing and technology conglomerate, and reports a cumulative customer base of approximately 12 million. Its core product portfolio includes personal checks (standard and high-security variants), manual and computer/laser business checks compatible with QuickBooks, Quicken, Xero, and NetSuite, and a suite of complementary accessories such as address labels, checkbook covers, deposit slips, registers, debit caddies, and custom ink stamps. High-security checks incorporate physical anti-fraud features including heat-sensitive ink, watermarks, holograms, and invisible fluorescent fibers.

The company generates revenue primarily through one-time unit sales of physical check products at price points ranging from approximately $5.25 to $33.59 per pack, with accessories sold separately. An optional FraudArmor identity theft protection service is offered as a $4.99-per-pack subscription add-on, providing managed resolution, dark web monitoring, and up to $25,000 in expense reimbursement, representing a partial shift toward recurring revenue. Distribution is exclusively direct via the secure.checksinthemail.com e-commerce storefront, with customer acquisition driven by email marketing, promotional campaigns (new customer codes, seasonal sales), and an affiliate program through CJ Affiliate. No physical retail presence exists, and operations are limited to the United States (foreign accounts are explicitly excluded). The company's principal differentiation rests on an extensive library of licensed brand designs (Disney, Star Wars, Peanuts, Thomas Kinkade, Warner Bros/Nightmare Before Christmas, ASPCA) and security features that position it as an alternative to bank-supplied checks.

Name

Checks In The Mail

Legal name

Checks In The Mail Inc.

Website

https://secure.checksinthemail.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

Checks In The Mail is a direct-to-consumer e-commerce retailer of personal checks, business checks, and check accessories, serving US consumers and small businesses. It operates as a Vericast subsidiary, offering licensed-brand designs, high-security anti-fraud features, and an optional FraudArmor identity protection subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Personal Check Sales: One-time and recurring sales of personal check products with various design options. Customers reorder checks as needed, creating repeat purchase behavior.
2. Business Check Sales: Sales of manual business checks, laser/computer checks, and high-security business checks for business customers.
3. Accessories and Supplies: Sale of complementary products including checkbook covers, address labels, stamps, deposit slips, debit caddies, and organizers.
4. FraudArmor Protection Service: Optional identity theft protection add-on with check orders, providing managed resolution services and insurance coverage for additional fee per pack.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Checks In The Mail is a direct-to-consumer e-commerce retailer that designs, prints, and ships personal and business checks, including High Security variants with anti-fraud features. The core catalog also includes complementary accessories such as custom address labels, checkbook covers, deposit slips and registers, debit caddies, custom ink stamps, and bill organizers, many available with licensed branded designs (Disney, Star Wars, Peanuts, Thomas Kinkade, ASPCA).

Product overview

Checks In The Mail offers a comprehensive portfolio of check printing and financial document products, primarily serving personal and business checking account needs. The core offerings include Personal Checks (individual/family accounts) and Business Checks (manual and computer/laser formats), both available in standard and High Security versions with fraud prevention features. The product ecosystem extends to complementary accessories including Custom/Address Labels, Checkbook Covers, Deposit Slips & Registers, Debit Caddies, Custom Ink Stamps, and Bill Organizers. Many products feature licensed artwork from brands such as Disney, Star Wars, Peanuts, Thomas Kinkade, and ASPCA. An optional FraudArmor identity protection service is offered with check orders. The company operates as a direct-mail and online retailer under Vericast, positioning itself as an alternative to bank-ordered checks with convenience and competitive pricing.

Differentiator

Problem solved

Functional benefit

Brands

• FraudArmor: Identity theft protection and check fraud protection service offered to customers, including up to $25,000 Identity Theft Expense Reimbursement and Cash Recovery Insurance.
• Secure Track

Products and services

• Personal Checks Personal and family checking account checks sold direct to consumers in thousands of designs, including High Security, Patriotic, Classic, Dog Breeds, Patterns, Character themes, and licensed brands (ASPCA, Peanuts, Star Wars, Disney, Thomas Kinkade). Available in single and duplicate formats.
• Business Checks Checks designed for business checking accounts, available in High Security, Manual Business, and Computer/Laser formats with options for payroll, vouchers, and general purpose use, targeted at small business owners.
• Computer/Laser Checks Printable business checks compatible with QuickBooks, Quicken, Xero, and NetSuite accounting software, available in formats including laser check on top, laser check in middle, laser 3-to-a-page, wallet laser, and continuous form.
• Manual Business Checks Traditional pad-style business checks for handwritten use, available in High Security, General Purpose, Payroll & Voucher, and Business Register configurations, designed for small businesses that do not need printed checks.
• High Security Checks Personal and business checks with enhanced fraud prevention features including heat-sensitive ink, watermarks, holograms, and invisible fluorescent fibers, available in multiple color options.
• Custom Address Labels Personalized peel-and-stick address labels in various designs, colors, and themes including Disney, Star Wars, seasonal, and designer collections, for letters, packages, books, and organization.
• Checkbook Covers Leather and designer checkbook covers in styles including Top Stub, Side Tear, and wallet-compatible formats, with licensed artwork and materials ranging from genuine leather to silk blend.
• Deposit Slips and Registers Deposit tickets (1-part and 3-part options) and checkbook registers for tracking financial transactions, including Extra Check Registers with 2-year calendars and space for over 150 transactions.
• Debit Caddies Compact card and transaction organizers made from leather and silk blend materials, featuring ID windows, credit card slots, mini transaction registers, and receipt pockets.
• Custom Ink Stamps
• Bill Organizers Monthly bill payment organizers and receipt keepers for home and business financial management.
• FraudArmor Identity Protection Optional add-on service included with check orders providing fully managed identity resolution, Dark Web Monitoring, Lost Wallet and Lost Document Assistance, check replacement, and up to $25,000 in Identity Theft Expense Reimbursement and Cash Recovery Insurance, priced around $4.99 per pack.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Humane World for AnimalsminorStrategic or Co-development PartnerHarland Clarke Corp. (parent of Checks In The Mail) supports Humane World for Animals (formerly Humane Society of the United States). From June 1, 2024 until May 31, 2026, Harland Clarke donates $0.50 for every check and accessory sold featuring Humane World branding.
• DisneyminorOEM/ Whitelabel/ Licensing PartnerLicensed to produce Disney-branded personal checks, address labels, and accessories featuring characters including Mickey, Frozen, Moana, Stitch, and others.
• Star Wars (Lucasfilm/Disney)minorOEM/ Whitelabel/ Licensing PartnerLicensed to produce Star Wars-branded personal checks and accessories featuring characters from the franchise.
• Peanuts WorldwideminorOEM/ Whitelabel/ Licensing PartnerLicensed to produce Peanuts-themed personal checks featuring Charlie Brown and friends.
• Thomas KinkademinorOEM/ Whitelabel/ Licensing PartnerLicensed to produce Thomas Kinkade-branded personal checks and address labels featuring the painter's artwork.
• Warner Bros. DiscoveryminorOEM/ Whitelabel/ Licensing PartnerLicensed to produce Tim Burton's The Nightmare Before Christmas-branded personal checks and address labels.
• ASPCAminorOEM/ Whitelabel/ Licensing PartnerLicensed to produce ASPCA-branded personal checks featuring animal photography.
• QuickBooks, Quicken, Xero, NetSuitecoreTechnology or IntegrationComputer/laser checks are compatible with major accounting software platforms including QuickBooks, Quicken, Xero, and NetSuite for business check printing.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Checks Unlimited: Long-standing direct-to-consumer mail-order and online retailer of personal and business checks, address labels, and accessories. Closest direct competitor on assortment, GTM, and target customer to Checks In The Mail.
• Carousel Checks: Online-only retailer of personal checks, business checks, and accessories with a comparable licensed-design and security-feature proposition. Directly competes for the same reorder-driven consumer base.
• Designer Checks: Online check retailer focused on designer and licensed-brand personal and business checks, address labels, and accessories. Direct overlap on licensed IP (Disney, Warner Bros., collegiate brands) and the same DTC reorder model.
• Check Advantage: Internet-first check retailer offering personal checks, business and laser checks, accessories, and address labels. Overlaps closely with Checks In The Mail on product mix, pricing tiers, and security-feature marketing.

Broad incumbents

• Vistaprint (Cimpress): Large-scale online printing platform that markets business checks, stationery, and small-business supplies alongside its core print products. Adjacent competitor for the small-business laser-check and accessories segment.
• Harland Clarke: Established check printing and financial supply business referenced as a related entity within the same Vericast corporate group. Comparable in core product (personal and business checks) but operates with a broader B2B and bank-channel footprint.
• Deluxe: Diversified financial services and check manufacturer that produces checks sold through banks, retailers, and direct channels. A much larger incumbent whose offerings span the same end-product categories as Checks In The Mail.

Others

• Bradford Exchange: Direct-to-consumer retailer of licensed collectibles, gifts, and personalized products distributed primarily through catalogs and online. Comparable on DTC gifting and licensed-IP merchandising model, though not a check competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/citmchecks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checks In The Mail