Carousel Checks
Carousel Checks is a privately held, direct-to-consumer e-commerce check printer (founded 2003, Palos Hills, IL) selling personal, business, and custom-photo checks, deposit tickets, and accessories at up to 80% off bank prices, with QuickBooks compatibility and optional EZShield fraud protection.
- Company typePrivate
- Founded2003
- HeadquartersPalos Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carousel Checks does
Carousel Checks is a privately held direct-to-consumer e-commerce check printing company founded in 2003 and headquartered in Palos Hills, Illinois. The company designs, prints, and ships personal and business checks, deposit tickets, and complementary accessories (checkbook covers, address labels, check registers, self-inking stamps, envelopes) through its own website, with phone order support and local pickup as secondary channels. It serves individual consumers seeking themed or personalized check designs at lower prices than bank channels, and small-to-medium businesses needing laser or manual business checks—including QuickBooks-compatible formats for payroll and accounts payable. The company has no app or third-party marketplace presence, distributing exclusively through carouselchecks.com.
The company's core technology is check printing and personalization with layered physical security: three-dimensional metallic holograms, security warning bands, invisible fluorescent fibers, chemical-stain-reactive paper, microprint, and heat-sensitive thermochromic icons—marketed under a premium "Hologram Checks" product tier with an optional EZShield fraud-protection add-on. Revenue is almost entirely transactional (one-time purchases averaging roughly $25-$95 per box order with volume discounts), with a single subscription-style add-on ($3.99 EZShield coverage up to $25,000). Pricing is positioned at up to 80% off typical bank check prices, and the catalog spans 30+ thematic design categories, including a Licensed Artists collection featuring 15+ commissioned illustrators.
Operationally, Carousel Checks is a small business (11-50 employees, no disclosed funding, no parent company or institutional ownership on record) that has built its market position on third-party reputation signals—BBB A+ accreditation, 4.4 stars on Google, and 4.3 stars across approximately 26,000 Trustpilot reviews—rather than on technology differentiation or geographic scale. Customer-acquisition channels are organic search, third-party review sites, Facebook/LinkedIn presence, and a small affiliate program; no AI, advertising-tech integration, or platform/sdk offering is disclosed in the input data.
Carousel Checks firmographics
Firmographics- Name
- Carousel Checks
- Legal name
- Carousel Checks Inc.
- Website
- https://carouselchecks.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carousel Checks is a privately held, direct-to-consumer e-commerce check printer (founded 2003, Palos Hills, IL) selling personal, business, and custom-photo checks, deposit tickets, and accessories at up to 80% off bank prices, with QuickBooks compatibility and optional EZShield fraud protection.
- Ownership category
- akta.pro rank
Where Carousel Checks is headquartered
LocationHeadquarters
- HQ city
- Palos Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carousel Checks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Personal and Business Checks: One-time purchase model for personal and business checks including various formats (singles, duplicates, top stub, side tear, deskset, laser checks). Customers order boxes of checks with typical quantities of 100-200 checks per order.
- Deposit Tickets and Slips: Personal and business deposit tickets sold alongside checks or separately for banking transactions
- Check Accessories: Checkbook covers, address labels, check registers, and ink stamps sold as complementary products
- Custom Photo Check Design: Customers upload their own photos to create personalized checks with no customization charges
- EZShield Fraud Protection: Optional add-on fraud protection service at $3.99 per order for check fraud coverage up to $25,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Photo Checks pricing - Singles format |
| Unit Pricing | Pay-as-you-go | Custom Photo Checks pricing - Duplicates format |
| Unit Pricing | Pay-as-you-go | Value-priced personal checks |
| Subscription | Pay-as-you-go | EZShield Check Fraud Protection add-on |
| Unit Pricing | Pay-as-you-go | Carousel Personal Check Box accessory |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Carousel Checks product offering
Product offeringCore offering
Carousel Checks designs, prints, and ships personal and business bank checks directly to consumers and small businesses via its own e-commerce storefront. The company offers dozens of themed designs, custom photo personalization, and high-security variants such as hologram checks with optional EZShield fraud protection. All products are designed and printed in the USA and guaranteed 100% bank-compatible.
Product overview
Carousel Checks operates as an online check printing company offering a comprehensive portfolio of personal and business check products. The core offerings include Personal Checks in dozens of themed collections (Value Priced, Hologram, Custom Photo, Animals, Flowers, Beach, Scenic, Stylistic, Licensed Artists, and many more), Business Checks available as Laser/Inkjet prints for accounting software compatibility or traditional Manual formats, and Deposit Tickets. The company also offers Check Accessories including Checkbook Covers, Check Registers, Address Labels, and Self-Inking Stamps. Premium security options include Hologram Checks featuring advanced fraud protection technology, and an optional EZShield Check Fraud Protection add-on providing up to $25,000 coverage. The product portfolio is structured around the core check printing service with various format options (Top Stub, Side Tear, Deskset, Secretary Deskbook) and thematic design collections to serve individual consumer preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checks
- Hologram Personal Checks Personal checks featuring three-dimensional metallic hologram, security warning band border, invisible fluorescent fibers, chemical stain detection, microprint, and heat-sensitive thermochromic icon for fraud protection.
- Custom Photo Checks Personalized personal checks allowing customers to upload their own photos to create custom designs, optionally bundled with EZShield fraud protection up to $25,000.
- Laser & Inkjet Business Checks Computer and laser printable business checks compatible with QuickBooks and other accounting software, available in Top, Middle, Bottom, and 3-per-page voucher formats.
- Hologram Laser Business Checks High-security laser business checks featuring hologram fraud protection, available in Blue Green, Blue Safety, Green Safety, and Burgundy Safety color options.
- Manual Business Checks Traditional handwritten business checks including Disbursement, Multi-Purpose, Payroll, Custom Photo, Business Pocket, and Executive Deskbook styles.
- Deposit Tickets Bank deposit slips and tickets including Personal Deskset, standard Personal, Business 3-to-a-page, Deposit Bags, Deposit Books, Laser Deposit Tickets, and Loose Deposit Slips.
- Check Accessories Checkbook covers, address labels, check registers, self-inking stamps, and double-window envelopes sold as complementary products to checks.
- Licensed Artist Checks Collection Personal check designs featuring licensed artwork from named artists across various themes, providing designs not available from other check printers.
- EZShield Check Fraud Protection Optional fraud protection service providing coverage up to $25,000 against unauthorized use of checks, available for $3.99 as an add-on at order time.
Quantifiable outcome
- Save up to 80% off typical bank check prices
- +2 more outcomes
Companies that use Carousel Checks
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Carousel Checks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Carousel Checks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intuit QuickBookscoreCarousel Checks offers a dedicated QuickBooks Compatible Checks category, providing business checks designed to work seamlessly with Intuit QuickBooks accounting software. This integration allows small businesses to easily print checks directly from their accounting software.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Carousel Checks competitors and assessment
Company assessmentBroad incumbents
- Vistaprint (Cimpress): Mass customizer of small-business print and marketing materials including business checks, stationery, and accessories — broader portfolio but overlapping SMB buyer and order-fulfillment model.
- Sam's Club Checks: Warehouse-club online check storefront (backed by major check printer) competing on value pricing for consumer and SMB check buyers — adjacent channel and buyer.
- Costco Checks: Costco's online check ordering storefront sells personal and business checks at warehouse-club pricing — comparable in product/buyer but leveraging Costco's membership base and broader retail footprint.
- CheckAdvantage / Deluxe Checks: Deluxe (parent of CheckAdvantage and formerly Harland Clarke) is the dominant incumbent in check printing and small-business financial services, offering a far broader portfolio including payroll, banking, and marketing services alongside personal/business checks.
- Walmart Checks: Walmart's online check-printing storefront offering personal, business, and specialty checks at competitive price points — same product, mass-market buyer, and large-company distribution muscle.
Direct peers
- 123Print: Online printer specializing in checks, deposit slips, and business stationery for SMBs and individuals; competes head-to-head with Carousel Checks on laser/computer check SKUs and QuickBooks-compatible formats.
- Checks Unlimited: Long-established online direct-to-consumer check retailer offering personal and business checks with design variety and bank-compatibility pricing — directly comparable in product, channel, and target buyer to Carousel Checks.
- Designer Checks: Direct-to-consumer designer and licensed-artist check retailer (and a unit of Vistaprint/Cimpress) competing in the same themed-license and custom-photo personalization niche.
- ASAP Checks: Online check printer offering personal and business checks, including QuickBooks-compatible laser checks and security/hologram upgrades — closely overlapping assortment and buyer.
- Check Gallery: Online check retailer focused on personal and business checks plus accessories, with a comparable D2C e-commerce-only model and themed-design assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carousel Checks social profiles
Digital presenceCarousel Checks compliance and trust
Trust signalCompliance2 records
Carousel Checks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carousel Checks leadership team
Management profileNumber of profiles
Profiles1 record
Carousel Checks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carousel Checks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carousel Checks
What does Carousel Checks do?
Carousel Checks designs, prints, and ships personal and business bank checks directly to consumers and small businesses via its own e-commerce storefront. The company offers dozens of themed designs, custom photo personalization, and high-security variants such as hologram checks with optional EZShield fraud protection. All products are designed and printed in the USA and guaranteed 100% bank-compatible.
Is Carousel Checks a public or private company?
Carousel Checks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carousel Checks founded?
Carousel Checks was founded in 2003. It employs 11 to 50 people.
Where is Carousel Checks based?
Carousel Checks is headquartered in Palos Hills, United States, in the North America region.
How does Carousel Checks make money?
Five revenue lines are on record. Personal and Business Checks are the primary driver. The others are deposit Tickets and Slips, check Accessories, custom Photo Check Design and EZShield Fraud Protection.
Who are Carousel Checks's main competitors?
Broad incumbents on record are Vistaprint (Cimpress), Sam's Club Checks, Costco Checks, CheckAdvantage / Deluxe Checks and Walmart Checks. Direct peers are 123Print, Checks Unlimited, Designer Checks, ASAP Checks and Check Gallery.
Does Carousel Checks have an API?
No public API is recorded for Carousel Checks.