Diamond Women's Center

What Diamond Women's Center does

Diamond Women's Center, founded in 1966 and based in Edina, Minnesota, is a physician-owned obstetrics and gynecology practice that today operates as the Almara AWH Edina node of Almara Women's Health — a collaboration of 7 Twin Cities physician-owned OBGYN practices. The practice delivers comprehensive women's healthcare across the full life span, including gynecology, pregnancy and obstetrics, infertility treatment, primary care, menopause management, urogynecology, maternal-fetal medicine, lactation support, pelvic floor physical therapy, metabolic health programming, and gender-affirming care, plus diagnostic services (bone density, body composition DEXA scans) and medical aesthetics (lasers, Botox). It serves women across all life stages in the Minneapolis–St. Paul metro, operating from a single office at 6565 France Avenue South, Suite 200, Edina, with hospital-based deliveries and surgical procedures performed at Allina Health Abbott Northwestern and M Health Fairview Southdale.

The underlying technology stack is a standard healthcare practice management and patient scheduling system with virtual visit capabilities — there is no proprietary AI, no developed software product, and no API surface. The business model is fee-for-service professional services: insurance billing and patient payments for clinical encounters, supplemented by self-pay aesthetic revenue. Distribution is direct-to-consumer through self-serve online appointment booking (powered by Phreesia), patient portal access, online bill pay, in-person office visits, and telemedicine appointments. Marketing is driven through the Almara website, patient education blog content, and earned media. Customers are individual patients (B2C), with the practice explicitly emphasizing small on-call physician teams that build multi-year continuity relationships — particularly across the nine-month pregnancy care arc — as the central retention mechanism.

Strategically, the most consequential move in the company's recent history is the rebranding from Associates in Women's Health to Almara AWH Edina and unification with 6 other physician-owned OBGYN practices under the Almara Women's Health umbrella, which consolidates branding, back-office infrastructure, and clinical breadth across the Twin Cities while preserving physician ownership of each constituent practice.

Name

Diamond Women's Center

Legal name

Almara Women's Health

Website

https://diamondobgyn.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Women's Center, operating as Almara AWH Edina under the Almara Women's Health umbrella of 7 Twin Cities physician-owned OBGYN practices, provides comprehensive obstetrics, gynecology, infertility, primary care, and women's specialty services to women across all life stages in the Minneapolis–St. Paul metro from a single Edina clinic.

Ownership category

akta.pro rank

Product category

Women's Health / OBGYN Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Menopause & Midlife Women’s Health (HLAKAJAH), Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal pregnancy care
• Fertility treatment services
• Pelvic floor therapy

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model through insurance billing and patient payments for OBGYN services including routine care, pregnancy/obstetrics, surgical procedures, and aesthetic treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Diamond Women's Center, operating as Almara Women's Health / Almara AWH Edina, provides comprehensive obstetrics, gynecology, and specialty women's healthcare services in Edina, Minnesota. Core offerings include routine gynecology, prenatal and obstetric care, infertility treatment, primary care, menopause management, maternal-fetal medicine, urogynecology, surgery, aesthetic treatments (lasers, Botox), diagnostic scans (bone density, body composition), and supportive programs (lactation, nutrition, pelvic floor therapy, gestational diabetes, breast health, metabolic health, gender affirmation).

Product overview

Almara Women's Health is a collaboration of physician-owned OBGYN practices providing comprehensive healthcare for women. The organization offers a unified platform of core women's health services (gynecology, obstetrics, primary care) supplemented by specialized programs (maternal-fetal medicine, urogynecology, infertility) and supporting services (lactation, nutrition, pelvic floor therapy, metabolic health). The portfolio also includes aesthetic offerings (lasers, Botox) and diagnostic capabilities (bone density, body composition scans). Services are delivered through small practice groups with both in-person and virtual visit options across multiple Twin Cities locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Allina Health Abbott NorthwesterncoreOthersMajor hospital affiliation where Associates in Women's Health / Almara AWH Edina physicians deliver babies and perform hospital-based procedures. Key partner for pregnancy and surgical care services.
• M Health Fairview SouthdalecoreOthersHospital affiliation for delivery and surgical services. Physicians provide inpatient care at this facility as part of the comprehensive women's health service offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Privia Health: Public physician enablement platform providing practice management, value-based care, and payer contracting to multi-specialty practices. Comparable as an enabler of independent OBGYN practices, though it serves a much broader specialty mix.
• Advocate Health (Atrium Health): Large multi-state health system with deep OBGYN, maternal-fetal medicine, and urogynecology service lines across the Midwest. Comparable as a competing delivery channel in the same Twin Cities market where Almara's hospital partners operate.
• CCRM Fertility: National fertility clinic network offering IVF, reproductive endocrinology, and genetic services. Comparable in the infertility and reproductive endocrinology service line that Almara offers, but at greater scale and with a research-oriented brand.

Emerging players

• Kindbody: Fertility and reproductive health platform with owned clinics and employer-benefit partnerships. Comparable in the infertility service line and women's health consumer brand positioning, though substantially more venture-funded and fertility-focused.
• Tia: Tech-enabled women's primary care provider combining gynecology, primary care, and mental health in a hybrid in-person/virtual model. Comparable on patient demographic and omnichannel delivery but operates in different geographies and with venture-backed economics.

Direct peers

• Axia Women's Health: PE-backed, multi-state network of OBGYN and women's health physician practices offering gynecology, obstetrics, maternal-fetal medicine, and urogynecology. Most directly comparable U.S. consolidator competing for the same physician-owned practice tuck-ins and operating on a similar value-based care roadmap.
• Women's Health USA: PE-backed management services organization focused on OBGYN and women's health practices, providing shared back-office, payer contracting, and clinical program support. Highly comparable to the Almara umbrella model.
• Unified Women's Healthcare: Largest U.S. OBGYN-focused practice management platform, affiliated with over 2,500 providers across 20+ states. Closest structural analog to Almara's 7-practice collaboration model and the most likely acquirer of a regional OBGYN roll-up.

Others

• Allina Health: Major Twin Cities health system and current hospital-affiliation partner (Abbott Northwestern). Dual role as collaborator and potential competitor via employed OBGYN group; relevant for understanding partnership economics and competitive dynamics.
• M Health Fairview: University of Minnesota-affiliated health system and current hospital-affiliation partner (Southdale). As with Allina, both a delivery partner and a competing employed-physician channel in the Twin Cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/diamondobgyn
• Facebookfacebook.com/diamondwomenscenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Women's Center