True Sports

What True Sports does

True Sports Physical Therapy is a multi-location sports physical therapy practice founded in 2014 and headquartered in Baltimore, Maryland, operating 20 clinics across Maryland, Pennsylvania, Delaware, and Virginia. The company provides specialized rehabilitation and performance enhancement services for athletes ranging from recreational to professional levels, with a particular emphasis on lacrosse, basketball, baseball, soccer, football, and golf. Its clinical service portfolio includes sports physical therapy, orthopedic PT, dry needling and cupping, manual therapy, blood flow restriction therapy, running rehabilitation, Olympic weightlifting, and strength and conditioning, supported by facilities equipped with Olympic lifting platforms, force plate testing, recovery lounges, indoor turf, and ski-erg/assault bike equipment. The company also operates a "True Teams" collaborative care program that coordinates with physicians, coaches, and other medical professionals around athlete health.

The business model is primarily insurance-based. True Sports functions as an in-network provider with Aetna, BlueCross BlueShield (Carefirst), Cigna, United Healthcare, Oxford, Medicare, Tricare, and Maryland Medical Assistance, and also bills workers' compensation and PIP auto accident claims. The company is structured as a private LLC, is bootstrapped with no disclosed funding rounds, and generates revenue through insurance reimbursement per visit rather than subscription contracts. The go-to-market approach combines direct-to-consumer access (online scheduling via SimplyBook/YouCanBook and phone booking) with community-driven brand building: athlete testimonials, a podcast (True Sports PT Podcast on PodBean), TikTok and YouTube content, a blog, and a separate PT continuing education platform (education.truesportsphysicaltherapy.com).

True Sports has built brand credibility through endorsements from professional athletes across NFL (Sam Koch, Jeremy Zuttah, Michael Burton, Marlowe Wax), MLB (Gavin Sheets), Premier Lacrosse League (Matt Dunn, Max Seibald, Deemer Class, Kristen Carr), NCAA programs (Duke, Syracuse, Maryland), and Olympic/Team USA competitors. It has been recognized as "Baltimore's Best Physical Therapy" by Baltimore magazine and operates embedded clinics in performance facilities (QuantumMovement in Vienna, VA; The Bin in West Chester, PA) to integrate PT with strength and conditioning offerings. Customer segments span elite and professional athletes, collegiate and youth athletes, and recreational athletes, with the elite and youth athlete segments marked as primary.

Name

True Sports

Legal name

True Sports Physical Therapy LLC

Website

https://truesportsphysicaltherapy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

True Sports Physical Therapy is a multi-location sports physical therapy practice operating 20 clinics across Maryland, Pennsylvania, Delaware, and Virginia, providing athlete rehabilitation, performance enhancement, and orthopedic PT services to recreational, collegiate, and professional athletes.

Ownership category

akta.pro rank

Product category

Sports Physical Therapy

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Sports physical therapy
• Orthopedic rehabilitation
• Athletic injury recovery
• Manual therapy services
• Strength conditioning programs

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance-Based Physical Therapy Services: Revenue generated through insurance reimbursements as an in-network provider with multiple major insurance carriers including Aetna, BlueCross BlueShield, Cigna, United Healthcare, and others. Services covered include orthopedic PT, dry needling, manual therapy, and specialized sports rehabilitation.
2. Worker Compensation and Auto Accident Claims: Billing for workers' compensation and personal injury protection (PIP) auto accident claims with valid claim numbers
3. Medicare Services: Physical therapy services covered under Medicare for eligible patients
4. Tricare Military Benefits: Services for military personnel and families through Tricare East and Tricare for Life plans

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

True Sports operates a multi-location sports physical therapy practice providing 1-on-1 rehabilitation, recovery, and performance enhancement services for athletes across all levels—from youth and collegiate to NFL, MLB, PLL, and Olympic competitors. Services are delivered across 20 clinic locations in Maryland, Pennsylvania, Delaware, and Virginia, with specialized treatment modules including orthopedic PT, dry needling, manual therapy, blood flow restriction, Olympic weightlifting, running rehabilitation, and strength & conditioning. The practice is in-network with major insurance carriers, Medicare, and Tricare, enabling affordable access to sports-specific care.

Product overview

True Sports operates as a multi-location sports physical therapy practice offering a unified service model across 19+ locations in Maryland, Pennsylvania, Delaware, and Virginia. The core offering is Sports Physical Therapy, supported by specialized treatment modules including Orthopedic PT, Dry Needling & Cupping, Olympic Weightlifting, Manual Therapy, Blood Flow Rehabilitation, Running Rehabilitation, and Strength & Conditioning. Additional services include True Teams (collaborative athlete care partnerships), an educational platform for PT professionals, and a podcast for industry education. All locations provide in-network insurance billing and one-on-one care with physical therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Physical Therapy

Quantifiable outcome

• NFL punters achieving 16+ season careers with True Sports PT support
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Baltimore RavenscoreOthersProfessional NFL team whose players, including punter Sam Koch (16+ season career), receive sports physical therapy services from True Sports PT
• Chicago White SoxcoreOthersMLB team whose first baseman Gavin Sheets credited True Sports with helping him achieve his MLB career
• Premier Lacrosse League (PLL)coreOthersProfessional lacrosse league featuring multiple athletes (Matt Dunn, Max Seibald) who serve as True Sports PT clients and advocates
• Team USA LacrossecoreOthersUSA Lacrosse organization whose athletes including Max Seibald and Kristen Carr receive True Sports PT services
• QuantumMovementcoreStrategic or Co-development PartnerPerformance training facility in Vienna, VA where True Sports PT operates an embedded clinic location, providing integrated recovery and training services
• Washington NationalsminorOthersMLB team featured among athlete logos, indicating service relationship with professional baseball athletes
• LSU AthleticsminorOthersLouisiana State University athletics program featured among athlete organization logos
• Kansas City RoyalsminorOthersMLB team featured among athlete organization logos
• Olympic athletescoreOthersOlympic athletes including World Series Champions and Olympians featured in podcast content and athlete testimonials

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EXOS (formerly Athletes' Performance): Performance training and integrated rehab provider serving elite and professional athletes; overlaps with True Sports' performance and rehab crossover model, particularly via the embedded Vienna partnership style.

Broad incumbents

• Athletico Physical Therapy: National outpatient PT brand with sports medicine and orthopedic specialties; broader geographic reach and corporate scale than True Sports, with overlapping service lines and insurance partnerships.
• NovaCare Rehabilitation: Division of Select Medical operating large-scale outpatient rehabilitation including sports and orthopedic PT; broader incumbent with similar patient populations across the Mid-Atlantic.

Direct peers

• FYZICAL Therapy & Balance Centers: Franchised PT network offering sports rehabilitation and performance-oriented therapy; competes for athlete and active-adult patients with a similar insurance + cash-pay hybrid model.
• Select Physical Therapy: National outpatient rehabilitation brand with sports medicine services; competes in Maryland, Delaware, and Virginia with similar in-network insurance coverage and orthopedic/sports PT focus.
• Pivot Physical Therapy (now Athletico): Regional Mid-Atlantic PT chain acquired by Athletico with sports medicine programs; competes head-to-head in Maryland and Pennsylvania markets with comparable insurance-based service models.
• ATI Physical Therapy: One of the largest outpatient PT chains in the US with sports rehabilitation and orthopedic therapy offerings; directly competes with True Sports for in-network insurance patients across multiple states.
• Ivy Rehab Physical Therapy: Multi-state outpatient PT platform with sports medicine and orthopedic offerings; overlaps with True Sports in Mid-Atlantic states and competes on payer contracts and clinician recruiting.

Regional players

• MedStar Health Physical Therapy: Hospital-affiliated outpatient rehabilitation network serving the Baltimore/Mid-Atlantic region with orthopedic and sports PT; competes for physician referrals and in-network patients in the same geography.
• Johns Hopkins Physical Medicine and Rehabilitation: Academic medical center offering outpatient sports and orthopedic rehabilitation in the Baltimore market; comparable specialty services with strong institutional referral pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChU_1AqRAVVHCfVk2CxF-9Q
• TikToktiktok.com/@truesportspt
• Xx.com/truesportspt
• Facebookfacebook.com/truesportspt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Sports