What Supported Intelligence does

Supported Intelligence is a private LLC founded in 2012 and headquartered in East Lansing, Michigan, operating as a subsidiary of Anderson Economic Group. It develops and commercializes the patented Rapid Recursive® (RR) technology, a sequential-decision optimization framework grounded in dynamic programming and control theory, delivered through the Rapid Recursive Toolbox (available in MATLAB and Python implementations). The toolbox offers more than 27 pre-built decision models covering valuation, real options, supply chain, real estate, risk analysis, and emerging AI-adjacent use cases such as RAG query routing. The firm monetizes through three streams: subscription access to the RR Toolbox via a cloud API and Model Context Protocol (MCP) server, technology licensing to software providers (notably SmartBracket.io, which distributes RR-powered property valuation tools across 90+ countries), and professional services for custom applications in marketing, inventory, finance, and energy modeling.

The company's go-to-market combines API-first and product-led growth motions: a public Python API, comprehensive documentation, free 1–2 week trials, and tiered subscriptions ($243 per 30 days up to $1,940 annually with ACH discounts) enable self-serve adoption, while the MCP server (launched 2026) embeds the toolbox directly into Claude, ChatGPT, Perplexity, Claude Code, Cursor, Gemini CLI, and Codex CLI. Leadership is provided by President and COO Dan Lipsy (formerly of Goldman Sachs, Barclays Capital, and Olo) under founder and Executive Chairperson Patrick L. Anderson, a nationally recognized economist with 100+ publications and multiple NABE awards. Customer segments span finance and valuation professionals, marketing and operations teams, AI-tool users and developers, and economics/policy analysts, with the company claiming deployment in over 90 countries through both licensing and direct channels.

Name

Supported Intelligence

Legal name

Supported Intelligence LLC

Website

https://supportedintelligence.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Supported Intelligence develops the patented Rapid Recursive Toolbox, a sequential-decision optimization platform (MATLAB and Python) with 27+ pre-built models, delivered via cloud API, licensing, and MCP-native integration with major AI assistants, serving finance, operations, and AI-developer users across 90+ countries.

Ownership category

akta.pro rank

Product category

Decision Intelligence Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Decision intelligence software
• Sequential decision modeling
• Business valuation analytics
• Recursive optimization tools
• Decision modeling API

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RR Toolbox MCP Subscription: Subscription-based access to the Rapid Recursive Toolbox via MCP integration. Plans range from 30-day to annual subscriptions with automatic renewal. ACH bank transfer offered at discounted rates.
2. Software Licensing: Licensing the Rapid Recursive® Technology to software and service providers. Example given: deployed on SmartBracket.io™ platform serving users globally across 90+ countries.
3. Professional Services & Consulting: Accredited consultants collaborate with clients to develop custom applications in marketing, inventory management, financial decision-making, and energy modeling using the RR technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Supported Intelligence develops and licenses the Rapid Recursive (RR) Toolbox, a patented decision intelligence software platform that composes, checks, solves, and reports on complex sequential decision problems. The software applies dynamic programming and control theory to model real options, asymmetric risks, and multiple scenarios across finance, valuation, marketing, supply chain, real estate, and economic policy use cases. It is available in MATLAB and Python versions, delivered via cloud API and Model Context Protocol integration with AI assistants, and accompanied by professional services and a technology licensing program.

Product overview

Supported Intelligence offers a unified platform centered on the Rapid Recursive Toolbox, a proprietary decision intelligence solution available in both MATLAB and Python implementations. The core product is complemented by 27 pre-built decision model templates spanning real estate, automotive, business investment, personal finance, risk analysis, and specialized applications like Amazon HQ2 location analysis, PageRank, and RAG query routing. Additional offerings include professional services (Data-Driven Marketing, Inventory Management, Strategic Valuation, Custom Solutions) and a technology Licensing program. The platform is accessible via API and MCP integration, with subscription plans ranging from $243 per 30 days to $1,940 annually. The technology has been deployed across 90+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapid Recursive Toolbox Comprehensive software suite for composing, checking, solving, and reporting on complex sequential decision problems. Available in both MATLAB and Python versions with graphical and command-line interfaces, error-checking tools, and customizable reporting outputs. Powers decision intelligence across economics, finance, valuation, real options, supply chain, and economic policy domains. Sold as subscription via API and MCP.
• Decision Models Library

Quantifiable outcome

• Charitable donor response prediction within 3% over 12 months using promotional strategy optimization
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• SmartBracketcoreOEM/ Whitelabel/ Licensing PartnerSmartBracket.io™ is a licensed platform that embeds RR Technology for property valuation and investment decisions. It serves users globally across 90+ countries, representing a key distribution partnership for reaching real estate and investment professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aera Technology: Decision intelligence platform applying AI to automate and recommend enterprise decisions across supply chain and finance. Comparable as an emerging category leader taking a more ML/AI-native approach to the same sequential decision problems SI targets.
• Akkio: AI decision platform aimed at marketing, sales, and operations teams with no-code model building. Comparable as an emerging player using AI to democratize decision modeling for non-technical business users — adjacent to SI's market expansion strategy.

Direct peers

• Gurobi Optimization: Leading commercial solver for mathematical optimization (linear, integer, quadratic). Directly comparable to the optimization underpinnings of RR's dynamic-programming approach, and serves overlapping finance, supply-chain, and operations customer use cases.
• Frontline Systems (Analytic Solver): Provider of Analytic Solver and Solver Platform for optimization, simulation, and decision analysis in Excel and across enterprise stacks. Comparable as a competing API/desktop platform for sequential decision and risk modeling by finance and operations teams.
• RiskAMP: Monte Carlo simulation and risk-analysis software for finance and operations. Directly comparable as a small-vendor decision-modeling tool emphasizing transparent scenario analysis rather than opaque machine-learning outputs.
• Palisade: Long-standing decision and risk-analysis software vendor (@RISK, PrecisionTree, RISKOptimizer) for finance, operations, and engineering. Closely comparable to Supported Intelligence in serving analysts who need quantitative decision modeling beyond standard spreadsheet tools.
• DecisionBrain: Optimization and decision-support software vendor targeting workforce planning, scheduling, and complex resource allocation. Directly comparable as a specialized optimization platform solving sequential decision problems for enterprise customers.
• Lumivero (formerly DecisionTools/Pro): Decision analysis platform built around statistical and decision-modeling tools. Directly comparable because it bundles quantitative decision methods (decision trees, Monte Carlo, real options) for the same finance, policy, and research professional segments.

Broad incumbents

• FICO (Xpress Optimization): Decision-management and optimization incumbent serving banking and insurance with FICO Xpress and the broader FICO Platform. Comparable as a much larger enterprise alternative for sequential-decision and prescriptive-analytics workloads.
• IBM Decision Optimization (CPLEX): Enterprise-scale decision optimization offering from IBM via CPLEX solver and DOcplexcloud. Comparable as a broad incumbent providing prescriptive analytics to large enterprises, with overlapping use cases in supply chain, finance, and operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SupIntel
• Facebookfacebook.com/SupportedIntelligence
• LinkedInlinkedin.com/company/supported-intelligence-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supported Intelligence