Trend Factory
Trend Factory is a German live communication agency founded in 1996, headquartered in Rottweil, that designs, produces, and executes live, hybrid, digital, and trade-show events for enterprise clients across the DACH region.
- Company typePrivate
- Founded1996
- HeadquartersRottweil, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trend Factory does
Trend Factory (legal entity: trend factory Marketing und Veranstaltungs GmbH) is a German live communication agency headquartered in Rottweil, Baden-Württemberg, founded in 1996 by Mike Wutta and Thomas Wenger. The company's headquarters is located in the Kraftwerk, a converted former power plant on the Neckar river that doubles as a distinctive own-operated event venue. The firm delivers end-to-end event production services across four primary modalities: Live Events (in-person conferences, corporate celebrations, leadership meetings), Hybrid Events (combined in-person and streaming), Digital Events (fully virtual conferences and online experiences), and Trade Shows and Showrooms (booth design and branded exhibition presence). Services span concept development, design, staging, technical production, F&B coordination, and post-event execution.
The company's underlying technology stack is conventional event-production technology rather than a proprietary software platform: stage design, AV/lighting equipment, decoration, and streaming infrastructure. There is no disclosed SaaS product, public API, or SDK; Trend Factory delivers bespoke physical and digital event experiences rather than licensed software.
Commercially, Trend Factory operates a B2B professional-services model targeting enterprise customers, with all revenue derived from project-based engagements for large German and DACH-region corporates. The portfolio includes marquee clients such as SAP, Daimler AG, Daimler Truck AG, Mercedes-Benz Trucks, Deutsche Bahn, Telefonica Germany, Carl Zeiss Vision International, Robert Bosch, TeamViewer, s.Oliver, Continental AG, Deutsche Bank, B. Braun, Lidl, Kimberly-Clark, and Bitkom. Pricing is custom quote-based with no publicly disclosed rates; the company cites multi-year contracts but operates fundamentally on a project-by-project engagement model. The company is privately held, founder-owned, with no external investment, and remains at approximately 40-50 employees across event management, marketing, event technology, decoration, F&B, and accounting functions.
Trend Factory firmographics
Firmographics- Name
- Trend Factory
- Legal name
- trend factory Marketing und Veranstaltungs GmbH
- Website
- https://trendfactory.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trend Factory is a German live communication agency founded in 1996, headquartered in Rottweil, that designs, produces, and executes live, hybrid, digital, and trade-show events for enterprise clients across the DACH region.
- Ownership category
- akta.pro rank
Trend Factory industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industry
- Trade Shows & Industry Expos (B2B) (MPAGAHAB)
Keywords
Where Trend Factory is headquartered
LocationHeadquarters
- HQ city
- Rottweil
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Trend Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Services: Professional event management and live communication services for corporate clients including event planning, design, production, and execution across multiple formats (live, hybrid, digital)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate event solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Trend Factory product offering
Product offeringCore offering
Trend Factory is a German B2B live communication and event management agency that plans, designs, and produces corporate events in physical, hybrid, and digital formats. Services span concept development, staging, technical production, and execution for conferences, leadership meetings, product launches, trade show booths, and employee celebrations, leveraging its own Kraftwerk venue in Rottweil.
Product overview
Trend Factory is a live communication agency offering an integrated portfolio of event services centered around its owned Kraftwerk venue in Rottweil, Germany. The company provides Live Events (in-person conferences, celebrations, and management meetings), Hybrid Events (combining physical and virtual attendance), Digital Events (fully virtual conferences and online experiences), and Trade Show/Showroom services. With 25-30 years of experience since its founding in 1996, the agency serves corporate clients across Germany and internationally, offering end-to-end event production from concept to execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Events In-person event production for corporate clients, including conferences, festivals, leadership and management meetings, and corporate celebrations held at physical venues.
- Hybrid Events Events combining in-person attendance with live streaming and virtual participation components, enabling broader audience reach for corporate clients.
- Digital Events Fully virtual events including digital conferences, virtual conventions, and online team-building experiences delivered to corporate audiences.
- Trade Shows and Showrooms Exhibition booth design, trade show presence, and branded showroom experiences for product launches and corporate presentations.
- Kraftwerk Venue The company's owned event venue located in a converted power plant in Rottweil, Germany, serving as the primary location for live events and conferences.
- Corporate Event Management Full-service event planning and execution including concept development, design, staging, and production for management meetings, leadership conferences, employee celebrations, and incentive trips.
Companies that use Trend Factory
Customer profileNamed customers37 records
Segments1 record
Ideal customer profiles1 record
Trend Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trend Factory partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Trend Factory competitors and assessment
Company assessmentBroad incumbents
- MCI Group: Swiss-headquartered global meetings, events, and association management firm. Overlaps with Trend Factory across corporate events, trade shows, and conventions but operates at much larger scale across 60+ countries.
- MKG: New York-based experiential marketing agency serving global brands with event design, trade shows, and live experiences — overlapping deliverable mix with Trend Factory but serving multinational accounts.
- George P. Johnson Experience Marketing: Global experience marketing agency (Project Worldwide) providing trade shows, conferences, and brand activations for enterprise technology and industrial clients — comparable to Trend Factory's enterprise B2B event portfolio at larger scale.
- Jack Morton Worldwide: Global brand experience agency within the IPG network producing brand experiences, corporate events, and trade shows for Fortune 500 brands — competitive especially for Trend Factory's multinational enterprise accounts.
Direct peers
- Laika Kommunikation: Berlin-based German creative communications agency with a dedicated live-communication and event division — comparable to Trend Factory in size, location, and focus on live brand experiences for German corporate clients.
- VOK DAMS: Wuppertal-based German corporate events agency founded in 1975, serving large enterprise clients with live, hybrid, and digital event formats — directly comparable in geography, target market, and full-service offering to Trend Factory.
- Stagg & Friends: Munich-based German event marketing agency specializing in brand experiences and corporate events for blue-chip clients — same country, similar enterprise focus, and overlapping live, hybrid, and digital event delivery.
- Insglück: Berlin-based brand experience and event agency serving German enterprise clients with corporate events, trade shows, and hybrid formats — directly comparable mid-sized competitor in the DACH market.
- Überground: Berlin-based German corporate events and incentive agency serving enterprise clients with live and digital event production — comparable mid-sized German competitor in the same horizontal enterprise-events segment.
Emerging players
- Jung von Matt: Major Hamburg-headquartered German creative agency network with a growing experiential and events practice. Adjacent rather than head-to-head: more of an indirect competitor for Trend Factory's event-led creative briefs, especially via the 'NEXT' unit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trend Factory social profiles
Digital presenceTrend Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trend Factory leadership team
Management profileNumber of profiles
Profiles11 records
Trend Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trend Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trend Factory
What does Trend Factory do?
Trend Factory is a German B2B live communication and event management agency that plans, designs, and produces corporate events in physical, hybrid, and digital formats. Services span concept development, staging, technical production, and execution for conferences, leadership meetings, product launches, trade show booths, and employee celebrations, leveraging its own Kraftwerk venue in Rottweil.
Is Trend Factory a public or private company?
Trend Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trend Factory founded?
Trend Factory was founded in 1996. It employs 11 to 50 people.
Where is Trend Factory based?
Trend Factory is headquartered in Rottweil, Germany, in the Europe region.
How does Trend Factory make money?
One revenue line is on record: event Services.
Who are Trend Factory's main competitors?
Broad incumbents on record are MCI Group, MKG, George P. Johnson Experience Marketing and Jack Morton Worldwide. Direct peers are Laika Kommunikation, VOK DAMS, Stagg & Friends, Insglück and Überground. Jung von Matt is listed as an emerging player.
Does Trend Factory have an API?
No public API is recorded for Trend Factory.
What industry is Trend Factory in?
Trend Factory's product category is Corporate Event Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B). Its NAICS code is 56192 and its SIC code is 7311.