MIAB

Name

MIAB

Legal name

MIAB AB

Website

https://miabab.se

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MIAB is a Swedish family-owned facility services provider founded in 1979, offering professional cleaning, workplace services, and industry-specific solutions to healthcare, municipalities, offices, retail, hotels, and transit clients across Sweden and Finland with approximately 4,800 employees.

Ownership category

akta.pro rank

Product category

Facility Services

NAICS

Janitorial Services (561720), Administrative and Support and Waste Management and Remediation Services (56), Waste Collection (5621)

SIC

Services-Management Services (8741)

akta.pro primary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

Keywords

• Commercial cleaning services
• Facility management services
• Workplace services
• Healthcare cleaning
• Hospitality cleaning

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Facility Service Contracts: Long-term contractual agreements for cleaning and facility services to businesses and public sector organizations. Revenue generated through service contracts with annual values, typically multi-year framework agreements procured through public procurement processes.
2. Localvård (Cleaning Services): Core cleaning services including daily cleaning, deep cleaning, floor care, window cleaning, and specialized cleaning for various premises including healthcare, offices, schools, and industrial facilities.
3. Workplace Services (Arbetsplatsservice): Supplementary workplace services including coffee and water supply, fruit deliveries, plant services, reception services, janitorial services, office supplies, conference services, waste management, and patient-near services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MIAB provides professional cleaning services (lokalvård) and workplace services (arbetsplatsservice) to businesses and public sector organizations across Sweden, including daily cleaning, deep cleaning, floor care, window cleaning, construction cleaning, and specialized hygiene cleaning for healthcare environments. The company also delivers supplementary workplace services such as coffee and water supply, fruit deliveries, plant services, reception, janitorial, office supplies, conference services, waste management, and patient-near services. Through its N-Clean sub-brand, MIAB specializes in hotel and ship cleaning services in Sweden and Finland.

Product overview

MIAB offers a multi-brand portfolio of facility services. The core MIAB brand provides professional cleaning (lokvalrd) and workplace services to businesses and public organizations across Sweden. N-Clean, a specialized sub-brand under MIAB Group since 2019, focuses on hotel and ship cleaning services. Amadeus, another acquired brand, provides cleaning and property services primarily in Stockholm. The product portfolio is organized around two main service lines: Lokalvård (professional cleaning including daily, deep, hygiene, construction, and specialized cleaning) and Arbetsplatsservice (workplace services including coffee, fruit, reception, janitorial, conference services, and waste management). Industry-specific solutions are offered for healthcare, municipalities, offices, industry, construction, retail, hotels, ships, and home cleaning. The MIAB Learning platform supports staff training and certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Lokalvård (Professional Cleaning) Professional cleaning services including daily cleaning, deep cleaning, special cleaning, hygiene cleaning, construction cleaning, floor care, window cleaning, and entrance mats. Services are tailored to each customer's premises and requirements with focus on quality and safety. Available to businesses and public sector organizations across Sweden.
• Arbetsplatsservice (Workplace Services) Comprehensive workplace services including coffee and water solutions, fruit deliveries, plant services, reception services, janitorial services, office supplies, conference services, waste management, healthcare patient-near services, host/hostess services, and moving/archiving. Bundled with cleaning contracts for one-stop facility service.
• N-Clean (Hotel and Ship Cleaning) Specialized sub-brand within MIAB Group offering hotel housekeeping, common area cleaning, and ship cleaning services. Established in Finland in 2004 and Sweden in 2011; serves clients including Scandic Hotels, Nordic Choice Hotels, Holiday Club, Sokos Hotels, and The Dock. Approximately 2,000 employees and 40 million EUR revenue.
• Amadeus (Property Maintenance) Stockholm-based cleaning and property maintenance company acquired by MIAB Group. Provides professional cleaning and facility services for businesses, banks, institutions, and private homes, with focus on building and property services.
• Branschlösningar (Industry-Specific Solutions) Industry-specific cleaning and facility solutions tailored for healthcare and elderly care (certified and healthcare-adapted services reducing infection spread), municipalities and regions (flexible school and preschool cleaning), offices and property management (complete solutions for clean and pleasant office environments), industry and manufacturing (business-specific cleaning methods), construction and contracting (professional post-construction cleaning), retail (shopping centers, malls, stores), hotels (complete hospitality cleaning solutions), ships (professional maritime cleaning), and home cleaning (Hemstäd in Stockholm).
• Hemstäd (Home Cleaning) Residential cleaning services available in Stockholm, ranging from regular home cleaning to window washing and move-out cleaning, customized to individual homeowner needs.

Quantifiable outcome

• Over 20 million annual visitors served at Arlanda Airport cleaning contract
• +4 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Activa ServiceminorStrategic or Co-development Partner · 1 January 2026Facility service company acquired at year-end 2025/2026. Operates in Stockholm and Västerås with expertise in shopping center and commercial property maintenance. Strengthens MIAB's presence in Stockholm region and private market sector.
• MIAB GroupcoreOthers · 1 January 2022Parent company structure. MIAB AB is the main operating company in Sweden, part of MIAB Group which includes six companies operating in Sweden and Finland. The group was formally established in 2022.
• N-Clean OycoreStrategic or Co-development Partner · 1 January 2019Finnish cleaning company acquired as majority shareholder in 2019. Specializes in hotel and maritime cleaning services. Founded 2004, operates in Finland and Sweden with approximately 2,000 employees and revenue of approximately 40 million euros. Brand transition to N-Clean MIAB AB underway.
• Comparative AB i Södra SverigeminorStrategic or Co-development Partner · 1 January 2016Acquired in 2016, expanding presence in southern Sweden
• Upplands Städ & Styling i Uppsala samt V-Städ i Västra GötalandsregionenminorStrategic or Co-development Partner · 1 January 2015Acquired in 2015, expanding presence in Uppsala and Västra Götaland regions
• NCA Facility Services ABminorStrategic or Co-development Partner · 1 January 2013Acquired in 2013 as part of expansion strategy
• Telge Rent ABminorStrategic or Co-development Partner · 1 January 2008Acquired in 2008, expanding MIAB's presence in Södertälje area
• Almega and Visita (Industry Associations)minorOthersN-Clean belongs to industry organizations Almega and Visita with clear collective agreements. Indicates compliance with industry labor standards.
• SRY (Servicebranschens Yrkesnämnd)minorOthersIndustry professional body whose standards form the basis for MIAB's cleaning training and methodology. MIAB's training programs are based on SRY standards.

Scale indicators18 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ISS A/S: Danish-headquartered global facility services leader with very strong Nordic presence. Directly competes with MIAB on commercial cleaning, integrated facility management, and public sector contracts across the Nordic region; comparable scale, customer mix, and cleaning-led service portfolio.
• Coor Service Management Holding AB: Stockholm-headquartered pure-play Nordic integrated facility management provider. The closest direct Swedish peer to MIAB in target customer profile (large enterprises and public sector), service breadth (cleaning + workplace services), and IFM delivery model.
• Hemfrid AB: Stockholm-headquartered cleaning and home services provider offering commercial office cleaning, residential home cleaning, and move-related services. Directly comparable to MIAB on Swedish commercial cleaning contracts in Stockholm and surrounding markets.
• Avarn Security Group AB: Nordic provider of security, cleaning and soft facility services operating across Sweden, Norway and Finland. Comparable to MIAB on cleaning services delivered as part of integrated facility contracts to commercial and public sector customers in the Nordics.

Broad incumbents

• Sodexo S.A. French global facility services and food services giant with significant Nordic operations. Notably, MIAB's Group CEO Stefan Forsgren previously worked at Sodexo. Competes for the same Swedish public sector and enterprise cleaning and FM contracts as a broader portfolio incumbent.
• Compass Group plc: UK-listed global support services giant (food, support, cleaning services). Operates in the Nordic region alongside MIAB on cleaning and facility services contracts; broader portfolio incumbent with significantly greater scale and cross-region procurement advantages.

Regional players

• Samhall AB: Swedish state-owned operator providing cleaning and facility services, primarily as a public-employment vehicle. Directly competes with MIAB on Swedish public-sector cleaning tenders (municipalities, regions, government-linked entities), especially where social objectives are weighted in procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miab-nca-facility-services-ab
• Facebookfacebook.com/MIABAB.SE

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIAB