MIAB

What MIAB does

MIAB (Medical Insurance Advisory Bureau) is a UK specialist insurance broker focused exclusively on healthcare professionals. Founded in 2002 and headquartered in Stevenage, the company operates as a trading style of Lloyd & Whyte Limited, itself part of the Benefact Group — a charity-owned international family of specialist financial services companies. MIAB is authorised and regulated by the Financial Conduct Authority (register numbers 306077 and 586374) and arranges policies from leading commercial insurers and Lloyd's of London syndicates.

The company's product portfolio spans six primary healthcare verticals — GPs, dentists, pharmacists, opticians, vets and allied health professionals — plus NHS GP federations, primary care networks and private practitioners. Core commercial lines include Professional Indemnity & Liability Insurance, Surgery/Practice Insurance, Locum Insurance, Business Overheads Insurance, Management Liability Insurance, Employment Practices Liability Insurance, Cyber Liability & Data Insurance, and Dental Nurse Indemnity Insurance. Specialty products target healthcare professionals refused cover by traditional MDOs/VDS. Personal lines include Private Medical Insurance, Income Protection, Critical Illness Cover, Life Insurance, Diabetes Life Cover (via Royal London), and high-value Private Client Insurance (household, motor, travel, landlord via Integro). The Equipsme brand extends into modular subscription health plans for 2-20 employee SMEs via partnerships with AXA PPP Healthcare, Medical Solutions, Thriva and Health Assured; the Wellbeing Matters sub-brand bundles employee assistance, health assessments and cash plans.

MIAB operates a sales-led, multi-channel GTM: phone-based specialist advisers, an online Quote and Buy self-service tool, Outlook-based appointment booking, and approved-supplier referral partnerships with member benefit organisations including Cambrian Alliance Group, Beds & Herts LMC (~40% member-practice penetration) and LMC Buying Groups Federation. Revenue is generated via insurance brokerage commissions on premiums placed with underwriters, supplemented by subscription fees on Equipsme and add-on wellbeing services. Content marketing, webinars, SEO and organic social (Twitter, LinkedIn) support top-of-funnel acquisition within the UK healthcare community.

Name

MIAB

Legal name

The Medical Insurance Advisory Bureau Ltd

Website

https://miab.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

MIAB is a UK specialist insurance broker providing commercial and personal insurance policies — including professional indemnity, practice, locum and cyber cover — exclusively to healthcare professionals such as GPs, dentists, pharmacists, opticians, vets and allied health practitioners, operating as a trading style of Lloyd & Whyte Limited within the Benefact Group.

Ownership category

akta.pro rank

Product category

Healthcare Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Healthcare insurance broker
• Medical professional indemnity
• GP practice insurance
• Dental malpractice insurance
• Specialist insurance advisory

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission: MIAB acts as an insurance intermediary/broker earning commissions from insurance product sales. They arrange policies from leading insurers and Lloyd's of London syndicates for healthcare professionals, charging fees to customers through insurance premiums rather than direct fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MIAB (Medical Insurance Advisory Bureau) is a specialist UK insurance broker that arranges bespoke commercial and personal insurance policies for healthcare professionals, including GPs, dentists, opticians, pharmacists, veterinarians, and allied health professionals. The firm acts as an intermediary, sourcing policies from leading insurers and Lloyd's of London syndicates, and distributing them via direct sales advisers, online self-service tools, and approved-supplier partnerships with healthcare member benefit organisations.

Product overview

MIAB (Medical Insurance Advisory Bureau) is a specialist insurance broker providing bespoke commercial and personal insurance policies for healthcare professionals. The product portfolio is structured as a comprehensive platform-plus-modules architecture covering multiple healthcare sectors including GPs, dentists, opticians, pharmacists, vets, and private practices. Core offerings include Professional Indemnity & Liability Insurance, Surgery/Practice Insurance, Locum Insurance, Business Overheads Insurance, Management Liability Insurance, Employment Practices Liability Insurance, Cyber Liability & Data Insurance, and Dental Nurse Indemnity Insurance. Personal protection products include Private Medical Insurance, Group Private Medical Insurance (via Lloyd & Whyte with AXA PPP Healthcare partnership), Life Insurance, Critical Illness Cover, Income Protection, and Diabetes Life Cover (via Royal London). Additional services include Wellbeing Matters (health and wellbeing platform), Cash Plans, and Modular Plans. Specialty products address professionals refused cover by traditional MDOs. The company also provides Private Client Insurance for high-value individuals covering household, motor, travel, and landlord insurance through partners including Integro. Distribution includes an online Quote and Buy tool for instant coverage and traditional broker-assisted services.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeing Matters: Health and wellbeing based products and services for individuals and businesses, featuring a free online application supporting General, Social and Physical Wellbeing.
• Equipsme Health Insurance

Products and services

• GP Insurance Specialist insurance package for UK General Practitioners covering locum insurance, practice insurance, indemnity essentials, employee benefits, professional indemnity & liability, management liability, and cyber liability & data insurance.
• Dentist Insurance Comprehensive insurance for dental practices and dental care professionals covering practice insurance, business overheads, employee benefits, dental malpractice and indemnity cover (including for dental nurses), management liability and cyber liability.
• Optician Insurance Insurance coverage for opticians including practice insurance, business overheads, professional indemnity & liability, employee benefits, management liability and cyber liability.
• Pharmacist Insurance Insurance products for community and general practice pharmacists covering practice, business overheads, professional indemnity & liability, employee benefits, indemnity cover for those refused cover, management liability, cyber liability and personal protection.
• Vet Insurance Insurance coverage for veterinary practices including locum/practice expenses insurance, professional indemnity, management liability, cyber insurance and employment practices liability.
• Locum Insurance Locum insurance protecting GP and other healthcare practices against the cost of hiring a locum when accident or sickness strikes, with an innovative 'Top Up' policy blending NHS Sickness Reimbursement benefits.
• Surgery Insurance Protection for buildings, contents and risks specifically designed for GP practices, surgeries and medical centres, covering medical, commercial, staff, liability and equipment-related risks.
• Cyber Liability and Data Insurance Coverage for losses related to damage to, or loss of information from, IT systems and networks, providing essential protection for healthcare organisations holding sensitive patient data.
• Business Overheads Insurance Insurance protecting healthcare businesses during unplanned periods of absence by covering fixed overheads such as rent and utilities, or hiring locums and temporary staff.
• Diabetes Life Cover Tailored Life Insurance policy exclusively for diabetics, with simplified application for Type 1 and Type 2 patients and HbA1c-based premium adjustments, offered in partnership with Royal London.
• Professional Indemnity & Liability Insurance Coverage for healthcare professionals including GPs, dentists, opticians, vets, pharmacists and their employees, paying the cost of compensating clients for loss or damage arising from negligent services or advice.
• Management Liability Insurance Protection for healthcare practices against NHS clawbacks, CQC inspections, employment and partnership disputes, official investigations and shareholder disputes, including Directors and Officers Liability, Company Legal Liability and Employment Practices Liability.
• Employment Practices Liability Insurance Coverage against claims made by existing and former employees, including legal costs, awards, settlements and representation costs at official employment investigations.
• Dental Nurse Indemnity Insurance Malpractice insurance designed specifically for dental nurses to fulfil GDC Indemnity requirements, covering all duties with optional extended duties such as prescribing, processing radiographs, taking impressions and fluoride varnish.
• Indemnity Insurance for Those Refused Cover Specialist insurance for healthcare professionals who have been refused cover by their MDO or VDS due to previous claims, disciplinary proceedings or other reasons.
• Private Medical Insurance Health insurance supporting NHS treatment by providing faster access to private care, specialist consultations, tests, hospital accommodation, nursing care, surgery and therapies.
• Group Private Medical Insurance Employee health benefits package providing private medical insurance for businesses, supporting recruitment, retention and workplace morale, delivered in partnership with AXA PPP Healthcare.
• Equipsme Health Plans Modern health insurance policy for small businesses with 2-20 members providing GP access, physio, diagnosis and treatment through partners including AXA PPP Healthcare, Medical Solutions, Thriva and Health Assured.
• Cash Plans Health insurance product helping individuals cover everyday healthcare needs by providing cashback on benefits including dental and optical services.
• Modular Plans Customisable health insurance plans allowing clients to create bespoke coverage combining options such as Cash Plans, GP Referrals, Diagnostics Only, and Diagnostics with Full Treatment including Cancer.
• Income Protection Insurance paying up to 60% of salary tax-free if the insured is unable to work through sickness or accident, with choice of cover amount, plan duration up to age 70, guaranteed or reviewable premiums and inflation-adjusted monthly benefits.
• Critical Illness Cover Insurance providing a cash payment upon diagnosis of specified critical illnesses listed in the policy, which can be added to other protection products to enhance benefits.
• Life Insurance Insurance designed to support families and pay off mortgages and loans by paying a tax-free lump sum upon death, with level, decreasing and increasing cover options.
• Private Client Insurance High-value personal insurance covering Household, Motor (including hypercars, specialist, high-value, classic and high-performance), Travel, and Landlord Insurance, provided through partner Integro.
• Landlord Insurance Coverage for residential property owners and those with Buy-to-Let mortgages, with options to include contents, loss of rent, rent guarantee and more.
• Household Insurance Insurance for main residences, second and holiday homes (including properties abroad) and their contents, provided through partner Integro with access to bespoke policies.
• Motor Insurance Vehicle insurance covering all types including hypercars, specialist, high-value, classic and high-performance cars, provided through partner Integro with dedicated account executive support.
• Travel Insurance Travel insurance available as annual 'all journey' policy or single trip, with no medical screening required, provided through partner Integro.
• Quote and Buy Tool Self-service online platform at miab.quoteandbuy.net enabling instant quotes and policy purchase for nurses, technicians, therapists, paramedics, emergency care practitioners and first aiders seeking professional liability coverage.
• Federation Insurance Insurance solutions for GP Federations and NHS provider organisations with multiple shareholders, partners, employees and sites, covering locum, practice, indemnity essentials, professional indemnity & liability, indemnity for those refused cover, management liability and cyber liability.
• Primary Care Networks Insurance Specialist insurance coverage for Primary Care Networks, providing tailored protection for networked healthcare organisations.
• Private Practice Insurance Insurance for private clinicians and practices covering Practice Insurance, Commercial combined protection, Professional Indemnity & Liability Insurance, Management Liability, Cyber Liability & Data Insurance and Locum Insurance.

Quantifiable outcome

• Nearly 40% of Beds & Herts LMC member practices use MIAB services
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Lloyd & WhytecoreOthers · 1 January 2019In 2019, MIAB became part of Lloyd & Whyte Ltd, an insurance broker specialising in healthcare practices. MIAB benefits from collective buying power that helps clients get tailored policies. Lloyd & Whyte is part of the Benefact Group.
• Benefact GroupcoreOthersThe Lloyd & Whyte Group is part of the Benefact Group - a charity-owned, international family of specialist financial services companies that give all available profits to charity and good causes. MIAB participates in Movement for Good Awards giving away over £1million annually to charities.
• Cambrian Alliance GroupcoreChannel Partner/ Reseller/ DistributorFormed in 2000, Cambrian Alliance Group focuses on providing members with tools to increase their tools and services. MIAB is an approved supplier providing insurance services to Cambrian Alliance members.
• Beds & Herts Local Medical CommitteecoreChannel Partner/ Reseller/ DistributorMIAB is the approved supplier of insurance services, providing nearly 40% of Beds & Herts LMC member practices with Locum Insurance and/or Surgery Insurance. Members receive preferential rates on certain policies.
• Local Medical Committees (LMC) Buying Groups FederationcoreChannel Partner/ Reseller/ DistributorMIAB is an approved partner providing products for LMC Buying Group members including Locum Insurance, Surgery Insurance, and professional indemnity coverage at preferential rates.
• AXA PPP HealthcarecoreStrategic or Co-development PartnerAXA PPP Healthcare provides physio, diagnosis and hospital treatment as part of MIAB's Equipsme health insurance plans. Bills paid by AXA PPP healthcare with no excess on most tiers.
• Medical SolutionsminorStrategic or Co-development PartnerProvides Remote GP and Prescription Services as part of MIAB's Equipsme health insurance offering.
• ThrivaminorStrategic or Co-development PartnerProvides Online Health Checks as part of MIAB's Equipsme health insurance plans.
• Health AssuredminorStrategic or Co-development PartnerProvides Stress Support services as part of MIAB's Equipsme health insurance offering.
• Royal LondonminorStrategic or Co-development PartnerRoyal London provides Diabetes Life Cover - a tailored life insurance policy exclusively for diabetics, offered through MIAB with simplified application process for Type 1 and Type 2 diabetes mellitus patients.
• IntegrominorStrategic or Co-development PartnerIntegro provides household, motor, and travel insurance products for MIAB customers including cover for hypercars, specialist, high-value, classic and high-performance vehicles.
• Lockharts SolicitorsminorImplementation/ SI/ Consulting PartnerLockharts operates the free Management Liability Helpline for policyholders - one of the country's leading healthcare solicitors providing advice to prevent employment challenges from turning into expensive claims.
• Clarity InformaticsminorGTM or Marketing PartnerMIAB offers products for Clarity Informatics GP customers, including 1-year extension to Clarity Appraisal Toolkit with purchase of personal+ products.
• Chase de Vere DentalminorChannel Partner/ Reseller/ DistributorMIAB and Chase de Vere Dental work in partnership providing dental indemnity and private medical insurance services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Dental Defence Union (DDU): UK dental defence organisation providing indemnity and advisory support to dental professionals; serves the same dental vertical as MIAB but with a mutual membership model rather than commercial brokerage.
• Veterinary Defence Society (VDS): UK veterinary defence organisation providing professional indemnity to veterinary surgeons; MIAB explicitly brokers indemnity for vets refused by VDS, making VDS a structural counterpart in the same vertical via a different membership model.
• Medical Defence Union (MDU): UK medical defence organisation providing indemnity and advisory services to doctors; operates alongside MIAB in the UK GP indemnity market with a mutual/membership model rather than brokerage.
• Medical Protection Society: UK medical defence organisation providing professional indemnity and medicolegal support to doctors via membership rather than brokerage; adjacent to MIAB because it offers overlapping products to the same UK GP vertical, but with a fundamentally different membership-based model.

Direct peers

• Howden Group Holdings: Large UK-headquartered specialty insurance broker with a dedicated healthcare practice that brokers professional indemnity, medical malpractice, and practice insurance for UK healthcare professionals — directly comparable to MIAB's customer base and product mix, though at significantly larger scale.
• Bollington Insurance Brokers: UK commercial insurance broker with a healthcare and professional services practice that arranges professional indemnity and commercial insurance for UK healthcare practices — comparable in scale and target market to MIAB.
• PolicyBee: UK specialist insurance broker focused on professional indemnity and liability cover for individuals and small professional firms including healthcare professionals; the closest scale and specialty match to MIAB, competing on similar product lines via direct and online channels.

Broad incumbents

• Aon UK: UK operations of global insurance broker Aon with healthcare industry expertise; offers specialty insurance and risk advisory services to healthcare providers and professionals, overlapping with MIAB's target customers as part of a far broader offering.
• Towergate Insurance: Large UK general commercial insurance broker providing commercial and professional indemnity cover for SMEs including healthcare practices; competes for the same UK healthcare customers but with a much broader industry portfolio.
• Marsh Ltd (UK): UK arm of global insurance and risk advisory broker Marsh; serves healthcare organisations and professionals with professional indemnity, medical malpractice, and risk-management solutions, competing for the same customers as MIAB but from within a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miabltd
• LinkedInlinkedin.com/company/1709798

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIAB