OK

What OK does

OK (legal entity Opin Kerfi hf.) is a privately-held Icelandic IT solutions provider founded in 1985, headquartered in Reykjavík with branch offices in Selfoss and Sauðárkrókur. The company sells and services enterprise IT infrastructure for Icelandic businesses of all sizes, operating across three integrated lines: (1) hardware resale — computers, laptops, monitors, printers, networking equipment, and UPS systems sourced primarily from HP, HPE/Aruba, Fortinet, Ubiquiti/UniFi, TP-link, and Eaton; (2) software licensing — authorized resale of Microsoft, Adobe, and RedHat licenses plus Windows 11 migration services; and (3) managed services and consulting — including 24/7 NOC monitoring (NOC vöktunarþjónusta), backup and disaster recovery (BCDR) with sub-second VM recovery, remote services, and IT operations consulting. A web and software development practice has completed more than 600 projects and provides system integrations including X-road data exchange layer solutions.

The company's solution portfolio extends to digital workplace transformation ("Stafrænt faðmlag"), centralized infrastructure ("Miðlægar lausnir"), and a security offering anchored by the February 2026 launch of Vissa MDR (Managed Detection and Response). Go-to-market is multi-channel: an Iceland-domestic e-commerce storefront (vefverslun.ok.is) for standard product sales, direct enterprise sales for infrastructure and managed-service contracts, three physical branch locations, and participation in industry events such as UTmessan 2026. Pricing is hybrid — per-unit for consumer electronics and accessories (listed in Icelandic Króna), subscription for managed services, and consultation-based for enterprise infrastructure.

Revenue is generated through a diversified mix of hardware margin, software licensing resale, and recurring professional services, with no disclosed financials. The company is recognized as Fortinet Partner of the Year 2025, HPE Årets Innovations Partner 2025, and VR Fyrirmyndarfyrirtæki (Exemplary Company) 2026, and maintains an ongoing enterprise relationship with Isavia, the Icelandic airport operator.

Name

OK

Legal name

Opin Kerfi hf.

Website

https://ok.is

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

OK (Opin Kerfi hf.) is a 40-year-old Icelandic IT solutions provider selling enterprise hardware, software licenses, and managed services — including 24/7 NOC monitoring, backup/DR, and custom software development — to businesses across Iceland through offices, direct sales, and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer & Office Equipment (3570), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• IT infrastructure solutions
• Managed IT services
• Software licensing reseller
• Network security solutions
• Computer hardware reseller

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of computer equipment including laptops, desktops, monitors, networking equipment, printers, and accessories. Products include HP computers, servers, networking gear from Fortinet, Aruba, TP-link, UniFi, and peripherals.
2. Software Licensing: Resale of software licenses from major vendors including Adobe, Microsoft, and RedHat. The company offers software solutions and development services.
3. IT Services and Consulting: Managed services including NOC monitoring (24/7), backup and disaster recovery (BCDR), remote services, IT operations consulting, and web/software development solutions. Includes custom software development, system integrations, and IT consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OK (Opin Kerfi hf.) supplies Icelandic businesses with computer hardware (HP laptops, desktops, monitors, printers), networking and security equipment (Fortinet, HPE Aruba, UniFi, TP-link, Eaton UPS), and software licenses from Microsoft, Adobe, and RedHat. The company complements resale with managed IT services including 24/7 NOC monitoring, backup and disaster recovery (BCDR), operations consulting, X-Road integration, and custom web/software development backed by over 600 completed projects.

Product overview

OK (Opin Kerfi) is an Icelandic IT solutions provider offering a comprehensive portfolio of hardware, software, and services. The core offerings include user equipment (Notendabúnaður) with computers and peripherals from vendors like HP, software licensing (Hugbúnaður) from Adobe, Microsoft, and Red Hat, and printing solutions (Prentbúnaður). The service portfolio includes NOC monitoring (24/7 vöktunarþjónusta), backup and disaster recovery (Afritun & BCDR), operations consulting (Rekstrarráðgjöf), and web/software development services (Vef- og hugbúnaðarlausnir) with over 600 completed projects. Solution offerings include central IT infrastructure (Miðlægar lausnir), digital workplace transformation (Stafrænt faðmlag), security solutions including Vissa MDR, and X-Road data exchange services.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Hardware (Notendabúnaður) Sale of business computer equipment including HP laptops, desktops, monitors, video conferencing peripherals, networking gear, and accessories for Icelandic businesses.
• Software Licensing (Hugbúnaður) Resale of software licenses from major vendors including Adobe, Microsoft, and RedHat, including Windows 11 migration support.
• Printing Equipment (Prentbúnaður) Printers and print management solutions for Icelandic businesses, including HP LaserJet and managed print services.
• NOC Monitoring Service (NOC vöktunarþjónusta) 24/7 monitoring and response service for computer systems, ensuring uninterrupted operations and secure IT environments for businesses reliant on continuous uptime.
• Backup & BCDR (Afritun & BCDR) Data backup services with the ability to recover large virtual machines in seconds, with backup planning tailored to customer requirements for business continuity and disaster recovery.
• Operations Consulting (Rekstrarráðgjöf) IT operations and service consulting covering in-house and cloud environments, advising Icelandic businesses on running and optimizing IT operations.
• Central Infrastructure Solutions (Miðlægar lausnir) Server, storage, and network infrastructure solutions with extensive experience servicing centralized systems for Icelandic enterprises.
• Vissa MDR (Managed Detection and Response) Managed Detection and Response network security monitoring solution that detects and responds to threats before they impact customer operations, offered as part of OK's security portfolio.
• X-Road Data Exchange Integration X-Road data exchange layer solutions for secure data exchange between Icelandic systems and organizations.
• Web and Software Solutions (Vef- og hugbúnaðarlausnir) Custom website creation and specialized software solutions, including system integrations and bespoke development, backed by over 600 completed projects.
• Scuderia Ferrari AI PC (resale) Limited edition AI PC co-designed by HP and Scuderia Ferrari featuring Intel Core Ultra 7, 64GB RAM, up to 180 TOPS AI performance, 2TB PCIe SSD, and 3K Tandem OLED+ touchscreen, resold in Iceland by OK.

Quantifiable outcome

• Over 600 web and software development projects completed

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Twelve partnerships are on record, tiered core and standard.

• IsaviacoreChannel Partner/ Reseller/ DistributorIsavia (Icelandic airport operator) has extended its contract with OK for comprehensive HP computer equipment purchases. The original agreement was signed in a prior year, indicating an established ongoing relationship.
• FortinetcoreTechnology or IntegrationOK is an authorized Fortinet partner, recognized as Fortinet Partner of the Year 2025. The partnership involves reselling and implementing Fortinet security solutions including firewalls (FG-40F, FG-60F, FG-80F, FG-90G, FG-100F) and FortiAP wireless access points.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationOK is an HPE partner awarded Årets Innovations Partner 2025. The partnership covers HPE servers, storage, networking (Aruba), and gateway solutions. OK also received recognition for sustainability practices in HP's Amplify Impact program.
• HP (Hewlett-Packard)coreTechnology or IntegrationHP is a primary vendor partner for computers, laptops, monitors, printers, and peripherals. OK highlights HP's sustainability initiatives including recycled materials use and carbon neutrality goals.
• MicrosoftcoreTechnology or IntegrationOK is an authorized Microsoft reseller offering Microsoft software licenses, including Windows 11 upgrades and migration services.
• AdobestandardTechnology or IntegrationOK offers Adobe software licenses as an authorized reseller.
• RedHatstandardTechnology or IntegrationOK offers RedHat software licenses as an authorized reseller.
• JabrastandardTechnology or IntegrationOK resells Jabra audio equipment including headsets, headphones, and meeting room audio solutions. Jabra Evolve3 headsets with up to 120 hours battery life are featured products.
• HP PolystandardTechnology or IntegrationOK offers HP Poly audio and video conferencing solutions, including meeting room systems and professional headsets.
• Ubiquiti / UniFistandardChannel Partner/ Reseller/ DistributorOK resells Ubiquiti UniFi networking products including switches, access points, and security cameras.
• EatonstandardChannel Partner/ Reseller/ DistributorOK resells Eaton UPS (uninterruptible power supply) systems ranging from 550VA to 3000VA units, including Eaton 3S, 5S, 9PX, and 5PX series.
• TP-linkstandardChannel Partner/ Reseller/ DistributorOK resells TP-link networking products including routers, switches, range extenders, and network cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Computacenter plc: UK-based enterprise IT infrastructure provider offering hardware procurement, managed services, and professional services to large organizations. Comparable in services scope and vendor partnerships (HP, Microsoft, Fortinet).
• Atea ASA: Large Nordic IT infrastructure and services company providing hardware resale, software licensing, managed services, and consulting. Operates across the Nordics and serves enterprise customers with a similar full-stack model, but at much greater scale.
• ALSO Group: European IT distribution and services company specializing in hardware, software, and cloud solutions. Shares vendor partnership model and reselling approach with OK, but operates at a pan-European scale.
• Bechtle AG: European IT systems house and reseller with comprehensive hardware, software, and services portfolio. Operates at much larger scale but shares the same business model of combining IT procurement with managed services for enterprise/SMB customers.
• TietoEVRY: Nordic-headquartered IT services and software company with deep presence in the Nordics, including the public sector. Comparable to OK in serving regulated enterprise and government customers, with overlapping managed services and X-Road-adjacent capabilities.

Direct peers

• Advania: Nordic IT services and infrastructure provider with operations across the Nordics including Iceland. Offers comparable hardware procurement, managed services, cloud, and consulting to enterprise customers in the same regional market.
• Nýherji hf. Icelandic IT solutions and services company offering similar hardware, software, consulting, and managed services to Icelandic enterprises. Closest direct peer given shared geography, customer base, and full-service IT model.
• Crayon Group: Nordic-headquartered IT services company specializing in software asset management, cloud economics, and software licensing optimization. Comparable to OK in software licensing resale and Microsoft/Adobe partner channels.

Regional players

• Elko Grupa: Baltic IT distribution and services company offering hardware, software, and solutions to enterprise customers. Comparable in business model and product mix to OK, though primarily serving a different (Baltic) geography.
• Telia Iceland / Nova: Major Icelandic telecom/IT services providers offering managed IT, cloud, and enterprise services to the same Icelandic customer base as OK. Compete on managed services, connectivity, and IT infrastructure layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/opinkerfi
• LinkedInlinkedin.com/company/opin-kerfi
• Instagraminstagram.com/ok.opinkerfi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK