OK
OK (Opin Kerfi hf.) is a 40-year-old Icelandic IT solutions provider selling enterprise hardware, software licenses, and managed services — including 24/7 NOC monitoring, backup/DR, and custom software development — to businesses across Iceland through offices, direct sales, and an e-commerce storefront.
- Company typePrivate
- Founded1985
- HeadquartersReykjavík, Iceland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What OK does
OK (legal entity Opin Kerfi hf.) is a privately-held Icelandic IT solutions provider founded in 1985, headquartered in Reykjavík with branch offices in Selfoss and Sauðárkrókur. The company sells and services enterprise IT infrastructure for Icelandic businesses of all sizes, operating across three integrated lines: (1) hardware resale — computers, laptops, monitors, printers, networking equipment, and UPS systems sourced primarily from HP, HPE/Aruba, Fortinet, Ubiquiti/UniFi, TP-link, and Eaton; (2) software licensing — authorized resale of Microsoft, Adobe, and RedHat licenses plus Windows 11 migration services; and (3) managed services and consulting — including 24/7 NOC monitoring (NOC vöktunarþjónusta), backup and disaster recovery (BCDR) with sub-second VM recovery, remote services, and IT operations consulting. A web and software development practice has completed more than 600 projects and provides system integrations including X-road data exchange layer solutions.
The company's solution portfolio extends to digital workplace transformation ("Stafrænt faðmlag"), centralized infrastructure ("Miðlægar lausnir"), and a security offering anchored by the February 2026 launch of Vissa MDR (Managed Detection and Response). Go-to-market is multi-channel: an Iceland-domestic e-commerce storefront (vefverslun.ok.is) for standard product sales, direct enterprise sales for infrastructure and managed-service contracts, three physical branch locations, and participation in industry events such as UTmessan 2026. Pricing is hybrid — per-unit for consumer electronics and accessories (listed in Icelandic Króna), subscription for managed services, and consultation-based for enterprise infrastructure.
Revenue is generated through a diversified mix of hardware margin, software licensing resale, and recurring professional services, with no disclosed financials. The company is recognized as Fortinet Partner of the Year 2025, HPE Årets Innovations Partner 2025, and VR Fyrirmyndarfyrirtæki (Exemplary Company) 2026, and maintains an ongoing enterprise relationship with Isavia, the Icelandic airport operator.
OK firmographics
Firmographics- Name
- OK
- Legal name
- Opin Kerfi hf.
- Website
- https://ok.is
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OK (Opin Kerfi hf.) is a 40-year-old Icelandic IT solutions provider selling enterprise hardware, software licenses, and managed services — including 24/7 NOC monitoring, backup/DR, and custom software development — to businesses across Iceland through offices, direct sales, and an e-commerce storefront.
- Ownership category
- akta.pro rank
OK industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Computer & Office Equipment (3570), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
- akta.pro secondary industries
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where OK is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices4 records
Markets served
OK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of computer equipment including laptops, desktops, monitors, networking equipment, printers, and accessories. Products include HP computers, servers, networking gear from Fortinet, Aruba, TP-link, UniFi, and peripherals.
- Software Licensing: Resale of software licenses from major vendors including Adobe, Microsoft, and RedHat. The company offers software solutions and development services.
- IT Services and Consulting: Managed services including NOC monitoring (24/7), backup and disaster recovery (BCDR), remote services, IT operations consulting, and web/software development solutions. Includes custom software development, system integrations, and IT consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit pricing for consumer electronics and accessories |
| Unit Pricing | Pay-as-you-go | Enterprise infrastructure solutions |
| Subscription | Monthly | IT Consulting and Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OK product offering
Product offeringCore offering
OK (Opin Kerfi hf.) supplies Icelandic businesses with computer hardware (HP laptops, desktops, monitors, printers), networking and security equipment (Fortinet, HPE Aruba, UniFi, TP-link, Eaton UPS), and software licenses from Microsoft, Adobe, and RedHat. The company complements resale with managed IT services including 24/7 NOC monitoring, backup and disaster recovery (BCDR), operations consulting, X-Road integration, and custom web/software development backed by over 600 completed projects.
Product overview
OK (Opin Kerfi) is an Icelandic IT solutions provider offering a comprehensive portfolio of hardware, software, and services. The core offerings include user equipment (Notendabúnaður) with computers and peripherals from vendors like HP, software licensing (Hugbúnaður) from Adobe, Microsoft, and Red Hat, and printing solutions (Prentbúnaður). The service portfolio includes NOC monitoring (24/7 vöktunarþjónusta), backup and disaster recovery (Afritun & BCDR), operations consulting (Rekstrarráðgjöf), and web/software development services (Vef- og hugbúnaðarlausnir) with over 600 completed projects. Solution offerings include central IT infrastructure (Miðlægar lausnir), digital workplace transformation (Stafrænt faðmlag), security solutions including Vissa MDR, and X-Road data exchange services.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Hardware (Notendabúnaður) Sale of business computer equipment including HP laptops, desktops, monitors, video conferencing peripherals, networking gear, and accessories for Icelandic businesses.
- Software Licensing (Hugbúnaður) Resale of software licenses from major vendors including Adobe, Microsoft, and RedHat, including Windows 11 migration support.
- Printing Equipment (Prentbúnaður) Printers and print management solutions for Icelandic businesses, including HP LaserJet and managed print services.
- NOC Monitoring Service (NOC vöktunarþjónusta) 24/7 monitoring and response service for computer systems, ensuring uninterrupted operations and secure IT environments for businesses reliant on continuous uptime.
- Backup & BCDR (Afritun & BCDR) Data backup services with the ability to recover large virtual machines in seconds, with backup planning tailored to customer requirements for business continuity and disaster recovery.
- Operations Consulting (Rekstrarráðgjöf) IT operations and service consulting covering in-house and cloud environments, advising Icelandic businesses on running and optimizing IT operations.
- Central Infrastructure Solutions (Miðlægar lausnir) Server, storage, and network infrastructure solutions with extensive experience servicing centralized systems for Icelandic enterprises.
- Vissa MDR (Managed Detection and Response) Managed Detection and Response network security monitoring solution that detects and responds to threats before they impact customer operations, offered as part of OK's security portfolio.
- X-Road Data Exchange Integration X-Road data exchange layer solutions for secure data exchange between Icelandic systems and organizations.
- Web and Software Solutions (Vef- og hugbúnaðarlausnir) Custom website creation and specialized software solutions, including system integrations and bespoke development, backed by over 600 completed projects.
- Scuderia Ferrari AI PC (resale) Limited edition AI PC co-designed by HP and Scuderia Ferrari featuring Intel Core Ultra 7, 64GB RAM, up to 180 TOPS AI performance, 2TB PCIe SSD, and 3K Tandem OLED+ touchscreen, resold in Iceland by OK.
Quantifiable outcome
- Over 600 web and software development projects completed
Companies that use OK
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
OK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
OK partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and standard.
- IsaviacoreIsavia (Icelandic airport operator) has extended its contract with OK for comprehensive HP computer equipment purchases. The original agreement was signed in a prior year, indicating an established ongoing relationship.
- FortinetcoreOK is an authorized Fortinet partner, recognized as Fortinet Partner of the Year 2025. The partnership involves reselling and implementing Fortinet security solutions including firewalls (FG-40F, FG-60F, FG-80F, FG-90G, FG-100F) and FortiAP wireless access points.
- HPE (Hewlett Packard Enterprise)coreOK is an HPE partner awarded Årets Innovations Partner 2025. The partnership covers HPE servers, storage, networking (Aruba), and gateway solutions. OK also received recognition for sustainability practices in HP's Amplify Impact program.
- HP (Hewlett-Packard)coreHP is a primary vendor partner for computers, laptops, monitors, printers, and peripherals. OK highlights HP's sustainability initiatives including recycled materials use and carbon neutrality goals.
- MicrosoftcoreOK is an authorized Microsoft reseller offering Microsoft software licenses, including Windows 11 upgrades and migration services.
- AdobestandardOK offers Adobe software licenses as an authorized reseller.
- RedHatstandardOK offers RedHat software licenses as an authorized reseller.
- JabrastandardOK resells Jabra audio equipment including headsets, headphones, and meeting room audio solutions. Jabra Evolve3 headsets with up to 120 hours battery life are featured products.
- HP PolystandardOK offers HP Poly audio and video conferencing solutions, including meeting room systems and professional headsets.
- Ubiquiti / UniFistandardOK resells Ubiquiti UniFi networking products including switches, access points, and security cameras.
- EatonstandardOK resells Eaton UPS (uninterruptible power supply) systems ranging from 550VA to 3000VA units, including Eaton 3S, 5S, 9PX, and 5PX series.
- TP-linkstandardOK resells TP-link networking products including routers, switches, range extenders, and network cards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OK competitors and assessment
Company assessmentBroad incumbents
- Computacenter plc: UK-based enterprise IT infrastructure provider offering hardware procurement, managed services, and professional services to large organizations. Comparable in services scope and vendor partnerships (HP, Microsoft, Fortinet).
- Atea ASA: Large Nordic IT infrastructure and services company providing hardware resale, software licensing, managed services, and consulting. Operates across the Nordics and serves enterprise customers with a similar full-stack model, but at much greater scale.
- ALSO Group: European IT distribution and services company specializing in hardware, software, and cloud solutions. Shares vendor partnership model and reselling approach with OK, but operates at a pan-European scale.
- Bechtle AG: European IT systems house and reseller with comprehensive hardware, software, and services portfolio. Operates at much larger scale but shares the same business model of combining IT procurement with managed services for enterprise/SMB customers.
- TietoEVRY: Nordic-headquartered IT services and software company with deep presence in the Nordics, including the public sector. Comparable to OK in serving regulated enterprise and government customers, with overlapping managed services and X-Road-adjacent capabilities.
Direct peers
- Advania: Nordic IT services and infrastructure provider with operations across the Nordics including Iceland. Offers comparable hardware procurement, managed services, cloud, and consulting to enterprise customers in the same regional market.
- Nýherji hf. Icelandic IT solutions and services company offering similar hardware, software, consulting, and managed services to Icelandic enterprises. Closest direct peer given shared geography, customer base, and full-service IT model.
- Crayon Group: Nordic-headquartered IT services company specializing in software asset management, cloud economics, and software licensing optimization. Comparable to OK in software licensing resale and Microsoft/Adobe partner channels.
Regional players
- Elko Grupa: Baltic IT distribution and services company offering hardware, software, and solutions to enterprise customers. Comparable in business model and product mix to OK, though primarily serving a different (Baltic) geography.
- Telia Iceland / Nova: Major Icelandic telecom/IT services providers offering managed IT, cloud, and enterprise services to the same Icelandic customer base as OK. Compete on managed services, connectivity, and IT infrastructure layers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OK social profiles
Digital presenceOK compliance and trust
Trust signalCompliance1 record
OK financial estimates
Financial estimateRevenue estimate
Valuation estimate
OK leadership team
Management profileNumber of profiles
Profiles4 records
OK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OK
What does OK do?
OK (Opin Kerfi hf.) supplies Icelandic businesses with computer hardware (HP laptops, desktops, monitors, printers), networking and security equipment (Fortinet, HPE Aruba, UniFi, TP-link, Eaton UPS), and software licenses from Microsoft, Adobe, and RedHat. The company complements resale with managed IT services including 24/7 NOC monitoring, backup and disaster recovery (BCDR), operations consulting, X-Road integration, and custom web/software development backed by over 600 completed projects.
Is OK a public or private company?
OK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OK founded?
OK was founded in 1985. It employs 101 to 250 people.
Where is OK based?
OK is headquartered in Reykjavík, Iceland, in the Europe region.
How does OK make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing and IT Services and Consulting.
Who are OK's main competitors?
Broad incumbents on record are Computacenter plc, Atea ASA, ALSO Group, Bechtle AG and TietoEVRY. Direct peers are Advania, Nýherji hf. and Crayon Group. Regional players are Elko Grupa and Telia Iceland / Nova.
Does OK have an API?
No public API is recorded for OK.
What industry is OK in?
OK's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPAEALAI, Backup & DR Software Implementation & Managed Platforms. Its NAICS code is 5415 and its SIC code is 7370.