Sperry Commercial Global Affiliates

What Sperry Commercial Global Affiliates does

Sperry Commercial Global Affiliates is a commercial real estate franchise platform founded in 2016 by Rand Sperry (former co-founder of Sperry Van Ness) and headquartered at 18881 Von Karman Avenue in Irvine, California. The company operates a network of 62 affiliated brokerage offices across 21 U.S. states, with international presence in Mexico (since 2022) and Poland (since November 2025), and a property management division covering 11.5 million square feet. Its customers are independent commercial real estate brokerages that affiliate with Sperry to obtain brand affiliation, shared technology, training, and cross-market referral infrastructure under a franchise model.

Sperry's core technology stack comprises SperryLINK (a marketing automation and listing-distribution platform integrated with CoStar), Sperry CENTRAL (a cloud-based transaction management system and intranet), the E IQ Platform (an ESG-focused analytics tool brought in via the Cream Property Advisors partnership), and Sperry University (a 24/7 training platform utilizing VR, AR, and AI in content delivery). Affiliated brokerages receive a CoStar national license as part of the franchise package. The platform supports both U.S. and international master-country franchises, enabling repeatable geographic replication.

The franchise model generates revenue through a flat $300/month platform fee per affiliate plus a royalty slightly above 1% on transactions exceeding $100,000, materially below the 3-8% royalty standard in commercial real estate franchising. In January 2026, Sperry was acquired by Sea Glass — a platform combining commercial and residential lifestyle real estate — with leadership transitioning to Jay Olshonsky (formerly President & CEO of NAI Global) as CEO, Mark Hinkins as Global President, Rand Sperry as Chairman Emeritus, and Nick Vanassche as Managing Partner.

Name

Sperry Commercial Global Affiliates

Legal name

SPERRY Commercial Global Affiliates

Website

https://sperrycga.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Sperry Commercial Global Affiliates is a commercial real estate franchise platform founded in 2016, operating 62 affiliated brokerage offices across 21 U.S. states plus Mexico and Poland. It serves independent CRE brokerages with brand, technology (SperryLINK, Sperry CENTRAL, E IQ), training, and a CoStar license under a low-royalty franchise model.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Franchise Brokerage Network

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Commercial real estate franchising
• Commercial brokerage services
• Commercial property management
• Franchise platform
• Investment sales brokerage

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Fees - Monthly Platform Fee: Flat monthly fee of $300 per affiliate for platform access, technology tools, branding, and support services. This represents the core low-cost franchise value proposition compared to competitors charging significantly higher fees.
2. Royalty Fees - Transaction Based: Royalty fees slightly over 1% on commissions exceeding $100,000. This aligns the company's success with affiliate success, as the company earns more when affiliates close larger deals. Compared to typical industry royalty fees of 3-8%.
3. Initial Franchise Fee: One-time initial franchise fee for new affiliates joining the network, with full financial details outlined in the Franchise Disclosure Document (FDD) during the discovery process.
4. Property Management Services: SPERRY manages 11.5 million square feet of commercial real estate coast to coast through affiliates, providing property and asset management solutions including 24/7 web access accounting, tenant retention, and monthly reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sperry Commercial Global Affiliates operates a commercial real estate franchise network that licenses independent brokerage firms to operate under the SPERRY brand. Affiliates gain access to proprietary technology (SperryLINK, Sperry CENTRAL), marketing infrastructure, training via Sperry University, and a collaborative deal-flow network while maintaining local ownership and autonomy. Full-spectrum services delivered include investment sales, leasing, property management, and business brokerage across office, retail, industrial, multifamily, hospitality, land, and special-use assets.

Product overview

Sperry Commercial Global Affiliates operates as a network of independently owned commercial real estate firms united under a franchise model. The platform combines a recognized international brand with local market expertise. Core technology offerings include Sperry CENTRAL (comprehensive real estate intranet and transaction management platform) and SperryLINK (custom marketing support software system). Sperry University provides 24/7 online education and training with VR/AR/AI content. The company provides full-spectrum commercial real estate services through its franchise affiliates including investment sales brokerage, leasing brokerage, property management (managing 11.5 million square feet), and business brokerage. Specialized service modules cover office and industrial, multifamily, retail, land, hospitality, and special-use property segments. The franchise model allows affiliates to maintain local independence while accessing national brand presence and a global network of over 62 U.S. locations across 21 states plus international presence.

Differentiator

Problem solved

Functional benefit

Brands

• Sperry University: 24/7 online education and training platform for commercial real estate professionals including e-learning, bootcamps, and certification programs.
• Sperry Link Software
• Sperry CENTRAL

Products and services

• SPERRY Franchise Platform Commercial real estate franchise offering that enables independent brokerage firms and high-performing teams to operate under the SPERRY brand with shared technology, marketing infrastructure, training, and cross-market referral network.
• Sperry University 24/7 online education and training platform for commercial real estate students, agents, brokers, and managers covering property types, prospecting, sales processes, lending markets, business brokerage, property management, and business planning. Features e-learning, 2-day live bootcamps, mentorship, CEUs, certificates of completion, and VR/AR/AI content delivery.
• Sperry CENTRAL Cloud-based comprehensive real estate intranet and transaction management platform that allows brokers to communicate with clients and organize, manage, and track transactions in real time from anywhere, with centralized access to company information, research, documents, and forms.
• SperryLINK Marketing Software Custom-designed marketing support software system that produces marketing brochures, proposals, and executive summaries and pushes listings to CoStar and other platforms for affiliates.
• Investment Sales Brokerage Investment sales brokerage services for commercial real estate across all major asset classes including office, retail, industrial, multifamily, and land.
• Leasing Brokerage Leasing brokerage services for commercial real estate tenants and landlords across office, industrial, retail, multifamily, and special-use properties.
• Property Management Property and asset management services covering 11.5 million square feet of commercial real estate coast to coast through affiliates, with 24/7 web access accounting, rent collections, tenant retention, expense reviews, monthly reporting, property tax reduction, construction supervision, and asset valuation.
• Business Brokerage Business brokerage service designed to optimize the value of businesses and guide owners through buying or selling processes, leveraging global network resources and marketing platform to maximize exit values.

Quantifiable outcome

• 11.5 million square feet of commercial real estate managed through affiliates
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Sea GlassflagshipStrategic or Co-development Partner · 7 January 2026Sea Glass, a boutique lifestyle real estate franchisor focused on waterfront, resort, and lifestyle-driven markets, acquired Sperry Commercial Global Affiliates in January 2026. The acquisition brings together two complementary brands under shared strategic vision. Jay Olshonsky was appointed CEO of both organizations. Leadership teams remain in place for continuity and brand integrity. Rand Sperry serves as Chairman Emeritus.
• CoStarcoreTechnology or Integration · 1 December 2025SPERRY has a national CoStar license enabling listing distribution and market intelligence access for affiliates.
• Cream Property AdvisorscoreChannel Partner/ Reseller/ Distributor · 1 November 2025First European affiliate partnership with Cream Property Advisors based in Warsaw, Poland. Founded in 2004, Cream manages over 300,000 sqm of retail, office, and logistics space. Provides integrated leasing, property management, asset management, capital markets, and ESG advisory services. Represents SPERRY's entry into the European market.
• MTX Commercial (Al Karmali and Ian O'Connor)coreChannel Partner/ Reseller/ Distributor · 29 October 2024New Houston affiliate led by Al Karmali (owner) and Ian O'Connor (managing director). Ladena Odom serves as designated broker. Specializes in leasing and investment sales of commercial real estate in Dallas/Fort Worth and Houston areas. Karmali also serves as President/CEO of DFW Hospitality Group, Texas Energy, Sterling Global Resources, and other entities.
• Commercial Realty Associates (Chris Pascucci)coreChannel Partner/ Reseller/ Distributor · 16 October 2024New Hampshire affiliate based in Bedford, led by Chris Pascucci as owner and principal broker. Specializes in leasing and investment sales in Northern New England (New Hampshire, Maine, Massachusetts). Previously led commercial real estate division at The Masiello Group with 20 associates.
• Discovery Property Group / Sperry-Discovery CommercialcoreChannel Partner/ Reseller/ Distributor · 23 August 2024First San Diego affiliate led by co-founders Mark Powell and Frank Powell (brothers). Specializes in investment sales in San Diego area. Combined transactions valued at more than $250 million over 20-year careers. Mark Powell is current President-Elect of San Diego Association of REALTORS.
• Ad Astra CommercialcoreChannel Partner/ Reseller/ Distributor · 29 July 2024First Kansas affiliate based in Wichita, led by Will Harmon as managing broker with partners Brant Dumford and Andrew Barnard. Team has over four decades of combined real estate experience. Goals include $25 million in deals in first year. Dumford operates Colony downtown coworking space.
• RealSmart / Sperry-RealSmartcoreChannel Partner/ Reseller/ Distributor · 26 February 2024Tennessee affiliate led by Ben Van Gaasbeek in Chattanooga. Specializes in investment sales, property management and development of commercial and residential real estate in the Chattanooga, TN-GA MSA. Over 20-year career with transactions over $100 million.
• Integrated AssetscoreChannel Partner/ Reseller/ Distributor · 27 November 2023Southeast affiliate based in Memphis, Tennessee, expanding the company's presence in the Southeast region.
• The HKC GroupcoreChannel Partner/ Reseller/ Distributor · 2 November 2023Dallas/Fort Worth Metroplex affiliate expanding the company's presence in the Texas market. Led by Heather Konopka.
• Sukhee KangcoreStrategic or Co-development Partner · 16 November 2016Former Mayor of Irvine joins as Chairman, Pacific Rim, leading expansion efforts in Asia including South Korea, China, Vietnam, Philippines, and other Pacific Rim countries. Kang brings 30+ years of business experience and strong international ties.
• BRC AdvisorsflagshipChannel Partner/ Reseller/ Distributor · 1 August 2016First affiliate to join Sperry Commercial Global Affiliates at launch. Los Angeles-based firm with five offices (Downtown LA, Beverly Hills, Manhattan Beach, Encino, Mid-Wilshire). CEO James Huang became President of Sperry platform. Firm closed over $750 million in transactions in 2015 with over 100 brokers.
• Sea Glass PropertiescoreStrategic or Co-development PartnerThrough SPERRY's residential partner, affiliates can refer clients seeking waterfront, resort, and lifestyle residential properties, expanding opportunities across both commercial and residential sectors.

Scale indicators14 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• CBRE Group: CBRE is the world's largest CRE services firm, offering investment sales, leasing, valuation, and property management globally. Represents the dominant broad incumbent against which Sperry's network positions itself as an agile, low-cost alternative.
• Colliers International: Colliers is a major global CRE services firm offering investment sales, leasing, valuation, and advisory across all major asset classes. Represents a larger incumbent competitor that Sperry affiliates compete against for institutional mandates.
• Cushman & Wakefield: Cushman & Wakefield is a top-tier global CRE services firm spanning investment sales, leasing, valuation, and property management. Larger incumbent operating broadly across the same asset classes Sperry serves.
• JLL (Jones Lang LaSalle): JLL is a global CRE services and investment management firm offering investment sales, leasing, property management, and advisory. Competes with Sperry across institutional investment sales and large landlord mandates.

Emerging players

• RE/MAX Commercial: RE/MAX Commercial is the commercial division of RE/MAX, leveraging the global residential franchise brand to offer CRE brokerage services. Comparable in offering CRE services through a franchise/affiliate network model.
• eXp Commercial: eXp Commercial is the CRE arm of the cloud-based eXp Realty brokerage, operating via a virtual/agent-centric model. Represents an emerging franchise-style competitor leveraging a tech-forward platform to recruit CRE agents.
• Keller Williams Commercial: Keller Williams Commercial is the commercial arm of the large residential franchise network, offering CRE services through affiliated brokers. Comparable in model (franchise/network) and in offering a CRE alternative inside a primarily residential platform — analogous to the Sea Glass/Sperry combination.

Direct peers

• NAI Global: NAI Global is a global CRE services network of independently owned brokerages — Jay Olshonsky was its President & CEO for 35+ years before becoming CEO of Sperry. Closest direct peer in structure (affiliate network model) and leadership lineage.
• Sperry Van Ness (SVN): SVN is the direct predecessor franchise platform co-founded by Rand Sperry. It operates a near-identical CRE brokerage franchise model (independently owned affiliates, technology platform, collaborative deal flow), making it the closest functional comparable to Sperry Commercial Global Affiliates.
• Marcus & Millichap: Marcus & Millichap is a publicly traded CRE investment sales brokerage with a national branch network specializing in multifamily, retail, office, and self-storage investment properties. Competes with Sperry affiliates for the same investment-sale mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sperrycga

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sperry Commercial Global Affiliates