Fresh Heads Lice Removal

What Fresh Heads Lice Removal does

Fresh Heads Lice Removal is a privately-held, woman-owned specialty services company founded in 2012 and headquartered in Jacksonville, Florida. It operates four physical treatment centers across Florida and Georgia (Jacksonville, Jacksonville Beach, Altamonte Springs/Orlando, and Pooler/Savannah) delivering professional head lice removal to families with school-aged children as its primary customer segment. The company is an authorized operator within the Lice Clinics of America network.

The core product is a single-visit lice removal service built around the AirAllé device, an FDA-cleared medical device that uses controlled heated air to dehydrate and eliminate lice and eggs. Source materials describe AirAllé as the only FDA-cleared heated-air lice-killing device, with peer-reviewed clinical evidence of 99.2% efficacy in a single ~90-minute session. A traditional comb-out service, a 60-day re-treatment guarantee, and an optional Fresh Heads Protection Plan complement the core treatment.

The business operates a direct-to-consumer model with flat-rate transparent pricing ($124.99–$199.99 for in-clinic treatments, $54.99 for DIY kits) plus insurance reimbursement assistance. Revenue streams include in-clinic professional treatments, at-home product retail through an e-commerce storefront, and a small recurring component from the Protection Plan. The company runs the Schools Without Lice community program targeting schools and educational institutions as a secondary vertical.

Name

Fresh Heads Lice Removal

Legal name

Fresh Heads Lice Removal

Website

https://freshheadsliceremoval.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Heads Lice Removal is a woman-owned specialty services company operating four Florida and Georgia clinics that provide FDA-cleared heated-air lice removal for families, supported by an at-home product line and a Schools Without Lice program.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Professional Lice Treatment Services: In-clinic lice removal services using FDA-cleared AirAllé technology. Services include AirAllé treatment, AirAllé Supreme treatment, and traditional comb-out services. Flat-rate pricing with insurance reimbursement assistance.
2. Retail Product Sales: Sale of lice treatment and prevention products including shampoos, conditioners, detangling sprays, combs, and at-home treatment bundles through online store and at clinic locations.
3. Protection Plan / Warranty: 60-day re-treatment guarantee included with AirAllé treatments. Fresh Heads Protection Plan offered as add-on coverage with extended warranty on treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fresh Heads Lice Removal operates professional head lice treatment centers offering single-visit AirAllé heated-air treatments, traditional comb-out services, and at-home retail lice treatment and preventative hair-care products. The company also runs the Schools Without Lice community program partnering with schools for screenings and outbreak response, supported by an industry-leading 60-day re-treatment guarantee.

Product overview

Fresh Heads Lice Removal operates lice treatment centers in Jacksonville, Orlando, and Savannah offering professional lice removal services centered on the FDA-cleared AirAllé heated air device (99.2% effective, single 90-minute treatment with 60-day guarantee) alongside traditional comb-out services. The company sells complementary at-home lice treatment products including the Nit Free Terminator Comb, 8oz Extra Strength Lice Neutralizer, 8oz Nit Combing Solution, and the Non-Toxic At Home Treatment Bundle. Their retail lineup includes the Fresh Heads branded preventative line (Lively Lemon Detangling Spray, Mango Madness Conditioner, Orange Oasis Shampoo) and the Glop and Glam hair care collection (Candy Apple Shampoo, Cake Batter Conditioner, Coconut Dream Leave-In, Blueberry Blast Shampoo, Pomegranate Curl Cream) containing natural lice-preventative ingredients. The company also runs the Schools Without Lice community program through its Lice Clinics of America network.

Differentiator

Problem solved

Functional benefit

Products and services

• AirAllé Head Lice Treatment In-clinic 90-minute professional head lice removal treatment using the FDA-cleared AirAllé heated-air medical device. Clinically proven 99.2% effective in a single session with no follow-up appointments required; includes a 60-day re-treatment guarantee and non-toxic topical rinse. For families and individuals with active head lice infestations.
• Traditional Comb-Out Service Manual professional lice removal using comb-out techniques with a non-toxic topical rinse, including a free 10-day follow-up service. For families seeking a lower-cost alternative to the AirAllé heated-air treatment.
• Fresh Heads Protection Plan Subscription-based extended warranty / re-treatment plan that adds ongoing coverage beyond the standard 60-day guarantee for customers of AirAllé treatments.
• Non-Toxic At Home Treatment Bundle Complete do-it-yourself at-home lice treatment kit containing products needed to remove nits, nymphs, and adult lice without a clinic visit. For consumers preferring self-administered treatment.
• Nit Free Terminator Comb Professional-grade nit comb with serrated bands and microgrooved teeth designed to physically remove nits from hair; the same comb used by professional lice salons.
• 8oz Extra Strength Lice Neutralizer Non-toxic dimethicone-based solution that smothers and suffocates live lice; applied on days 1, 5, and 10 as part of an at-home treatment regimen.
• 8oz Nit Combing Solution Natural enzyme solution that breaks down the glue holding nits to hair, making comb-out easier during at-home lice treatment.
• Fresh Heads Lively Lemon Lice Preventative Detangling Spray Detangling spray with hydrating natural ingredients and essential oils that lice dislike; used for daily lice prevention.
• Fresh Heads Mango Madness Lice Preventative Conditioner Deeply nourishing mango-scented conditioner that adds shine and defends hair against lice as part of a daily preventative routine.
• Fresh Heads Orange Oasis Lice Preventative Shampoo Sulfate-free preventative shampoo formulated with lice-repelling properties for daily hair-washing use.
• Glop and Glam Candy Apple Shampoo (25oz family size) Family-size shampoo and body wash that helps prevent lice while nourishing hair; naturally tear-free, paraben-, sulfate-, and alcohol-free.
• Glop and Glam Cake Batter Conditioner (25oz family size) Family-size nourishing conditioner that leaves hair silky soft and tangle-free while helping prevent lice; paraben- and alcohol-free.
• Glop and Glam Coconut Dream Leave-In Conditioner Weightless leave-in conditioner that hydrates, detangles, and adds shine while helping prevent lice; vegan, cruelty-free, and free from parabens, alcohol, sulfates, phthalates, and gluten.
• Glop and Glam Blueberry Blast Shampoo Clarifying shampoo excellent for swimmers; gently removes buildup with a blueberry scent and can be used daily while helping prevent lice.
• Rapunzel's Preventative Shampoo Shampoo infused with peppermint and tea-tree oil to help prevent head lice; 78% organic, sulfate-free, and gentle enough for the whole family.

Quantifiable outcome

• 99.2% effective in clinical testing
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lice Clinics of AmericacoreChannel Partner/ Reseller/ DistributorFresh Heads is an authorized Lice Clinics of America provider and part of their clinic network. The partnership grants access to the FDA-cleared AirAllé technology and brand affiliation. Fresh Heads operates as a licensed treatment center under the LCA brand umbrella, utilizing their proprietary equipment and following their treatment protocols. The network is viewed by media as an authority in lice treatment.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lice Clinics of America: Franchise/network of lice treatment clinics of which Fresh Heads is an authorized provider. Operates the same AirAllé technology and treatment protocol; directly comparable business model, customer base (families with school-aged children), and service offering.
• Lice Happens: Mobile and in-home head lice removal service operating across multiple US markets. Directly comparable one-time professional lice removal offering, though delivered via mobile model rather than clinic-based. Targets the same family-with-children customer segment.
• Lice Lifters: Multi-location head lice removal service provider using similar professional treatment methods. Operates in comparable regional markets with the same core service of single-visit lice elimination for families.
• Fairy LiceMothers: Professional head lice removal service delivering in-home and salon-based treatments. Directly comparable service offering and target customer (families with school-aged children), with a similar premium, results-oriented positioning.
• The Lice Place: Clinic-based head lice treatment service with multiple locations, offering professional lice removal and prevention products. Directly comparable in business model, customer segment, and product/service mix to Fresh Heads.
• Hair Fairies: Head lice removal salon and product retailer with multiple locations across the US. Comparable salon/clinic-based service model, professional lice treatment offering, and retail preventative product line targeting families with children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreshHeadsJacksonville
• Xx.com/freshheadslice
• LinkedInlinkedin.com/company/fresh-heads-lice-removal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Heads Lice Removal