Hair Fairies

What Hair Fairies does

Hair Fairies is a US-based clinical salon company founded in 1999 and headquartered in Los Angeles, California, specializing in the evaluation, treatment, and prevention of head lice. The company serves primarily families with school-aged children through professional manual lice removal services delivered at eight physical salon locations (seven in California — Burlingame, Los Angeles, Redondo Beach, Sacramento, San Diego, San Francisco — and one in Charlotte, North Carolina), supplemented by at-home visit services, virtual Zoom consultations, and text-based support. Its core technology is the proprietary Nit-Zapping™ manual removal technique performed by trained specialists using patented double-toothed combs and a line of all-natural, non-toxic products (Clenz Cream, Clenz Shampoo, Prevention Oil, Environmental Spray, Eucalyptus Laundry Detergent) marketed against the rise of treatment-resistant "super lice" and as a safer alternative to chemical over-the-counter treatments.

The business generates revenue through three streams: (1) professional lice removal services priced on a quote basis for in-salon and at-home treatments, (2) direct-to-consumer e-commerce product sales via shop.hairfairies.com with individual SKUs priced $11–$27.50 and bundled kits (Home Kit $54, Prevention Kit $55, Home Kit Ultimate $106), and (3) franchise and licensing fees from entrepreneurs operating Hair Fairies locations in exclusive territories. The company also positions its services as reimbursable by insurance and runs a school and camp partnership program offering free screenings and educational materials.

Hair Fairies holds the "#1 Pediatrician-Recommended" endorsement from the American Academy of Pediatrics and has been featured in major US media including Dr. Oz, The New York Times, The Wall Street Journal, ABC News, and The Washington Post. The company is privately held and founder-controlled by Maria Botham, with no disclosed institutional investment, operates with 11–50 employees, and has no AI/ML technology layer in its product or service stack.

Name

Hair Fairies

Legal name

Hair Fairies Inc.

Website

https://hairfairies.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hair Fairies is a US clinical salon company founded in 1999 that provides professional manual head lice removal services, home visits, virtual consultations, and a line of all-natural Nit-Zapping™ products to families with school-aged children across California and North Carolina.

Ownership category

akta.pro rank

Product category

Pediatric Lice Removal Services

NAICS

Personal Care Services (8121), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mobile Hair Removal (Waxing/Sugaring) (HSALAMAH)

akta.pro secondary industry

Mobile Hair Styling & Blowouts (HSALAMAA)

Keywords

• Lice removal services
• Head lice treatment
• Pediatric lice removal
• Lice prevention products
• Manual nit removal

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional Lice Removal Services: In-salon and at-home lice removal treatments performed by trained technicians. Services include screening evaluations, treatment sessions, and follow-up care.
2. Consumer Product Sales: E-commerce sales of home treatment and prevention products including the Home Kit ($54), Prevention Kit ($55), Home Kit Ultimate ($106), and individual products ranging from $15-$27.50.
3. Franchise/Licensing Fees: Revenue from franchise and licensing opportunities where entrepreneurs operate Hair Fairies locations under the established brand model with training and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hair Fairies is a clinical salon company that provides evaluation, treatment, and prevention of head lice for families and schools using its proprietary Nit-Zapping™ manual removal technique with patented combs and all-natural, non-toxic products. Services are delivered through company-owned salon locations, in-home visits, virtual coaching, and school screening programs, and the company also sells branded retail products and bundled home treatment kits through its e-commerce store.

Product overview

Hair Fairies is a professional lice removal service company offering both service-based and product-based solutions. The company operates through a network of lice removal salons and provides home visit services, virtual coaching, and school screening programs. The product portfolio centers on the Nit-Zapping system, which includes the Clenz Cream, Clenz Shampoo, and patented Lice Comb for manual lice removal, supplemented by prevention products (Prevention Oil, Prevention Spray, and Eucalyptus Laundry Detergent). Products are sold as individual items, bundled kits (Home Kit, Home Kit Ultimate, Prevention Home Kit), and are available for both salon use and home treatment. All products are marketed as natural, non-toxic, and aligned with manual removal methodology rather than chemical treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Fairies Home Kit Consumer bundle combining Clenz Cream, Clenz Shampoo, and the Nit-Zapping Lice Comb to help families eliminate head lice at home.
• Hair Fairies Home Kit Ultimate Comprehensive consumer kit that effectively eliminates lice and nits while protecting the family from future infestations.
• Nit-Zapping Clenz Cream All-natural cream that loosens the glue used by lice to attach their eggs to the hair shaft, easing nit removal.
• Nit-Zapping Clenz Shampoo Non-toxic shampoo with tea tree oil, lemongrass, rose hips, and witch hazel formulated to damage the nervous system of head lice.
• Nit-Zapping Lice Prevention Oil Prevention oil using tea tree, lavender, peppermint, and orange oils to deter lice outbreaks, applied to the scalp two to three times per week.
• Nit-Zapping Lice Prevention Spray Environmental spray that targets head lice on furniture, toys, bedding, car seats, and other household or classroom items.
• Nit-Zapping Eucalyptus Laundry Detergent Non-toxic laundry detergent that helps eliminate lice and their eggs from bedding and clothes during washing.
• Nit-Zapping Lice Comb Patented comb with a double-toothed interlocking mechanism designed to remove head lice and nits from hair safely and quickly.
• Hair Fairies Prevention Home Kit Bundle of the three prevention products (Clenz Prevention Oil, Lice Prevention Spray, and Eucalyptus Laundry Detergent) for ongoing lice defense.
• Professional Salon Lice Treatment In-salon professional lice removal using the patented Nit-Zapping™ technique, performed by trained specialists at company-owned salon locations.
• Home Visit Lice Treatment Professional lice removal treatment delivered at the customer's home by trained Hair Fairies specialists.
• Virtual Coaching/Consultation Remote video-based consultation and coaching for lice screening, treatment guidance, and prevention support.
• School Lice Screenings Professional lice screening services for schools to detect and help prevent head lice outbreaks among students.
• Professional Lice Treatment Service Full-service professional lice treatment including accurate screening, detailed nit removal with proper tools, and guidance for home cleanup and prevention.

Quantifiable outcome

• Manual removal is the only proven way to completely eliminate lice

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Schools (Unnamed Partners)coreStrategic or Co-development PartnerHair Fairies partners with schools across the country to offer free lice screenings and distribute informational materials to prevent the spread of lice. Services include professional, polite, informative, patient, and confidential lice management support for educational institutions.
• American Academy of PediatricscoreOthersHair Fairies is recognized as the #1 Pediatrician-Recommended lice treatment provider by the American Academy of Pediatrics, providing credibility and trust signal for parents seeking professional lice removal services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• RID (Bayer): Leading OTC chemical lice-treatment brand owned by Bayer, widely available in drugstores. Represents the traditional OTC substitute against which Hair Fairies' all-natural and service-based value proposition is differentiated.
• Vamousse: OTC pesticide-free lice-treatment product line (lotion, mousse, shampoo) sold in mass retail and drugstores. Adjacent competitor in the home-treatment segment that Hair Fairies' products also address.
• Robicomb: Manufacturer of electronic lice-removal combs sold to consumers and clinics. Comparable technology category to Hair Fairies' patented manual comb, representing an adjacent/different technological approach to the same problem.

Direct peers

• Licenders: New York-based professional lice-removal service offering in-home and in-office treatments using a manual combing methodology. Comparable to Hair Fairies' home-visit and salon service model, with similar parental target customer and pediatric focus.
• Lice Happens: Mobile in-home lice-removal and nit-picking service operating across multiple U.S. markets. Directly comparable to Hair Fairies' home-visit channel, sharing a manual removal approach and family-focused positioning.
• Fresh Heads Lice Removal: Salon-and-mobile lice-removal brand with locations across the Southeast U.S., offering manual removal and prevention products. Closely mirrors Hair Fairies' salon-plus-DTC-product business model.
• Nit Picky: Operates lice-removal salons in the Southeast and offers an in-home mobile service with all-natural products. Directly comparable to Hair Fairies across service delivery, target customer, and natural-product positioning.
• Lice Clinics of America: Operates the largest franchise network of professional lice-removal clinics in the U.S., using an FDA-cleared device-based heated-air treatment alongside manual methods. Directly comparable to Hair Fairies as a multi-location, franchised lice-treatment brand targeting families with children.
• The Lice Lounge: Professional lice-removal clinic chain providing screenings, treatments, and prevention products. Comparable service offering and target demographic to Hair Fairies' salon model.

Emerging players

• Fairy Tales Hair Care: Specialty haircare brand focused on lice-prevention shampoos, sprays, and styling products sold through retail and DTC channels. Comparable to Hair Fairies' prevention product line and target customer (parents of school-aged children).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hairfairiesinc
• YouTubeyoutube.com/@hairfairies/videos
• Facebookfacebook.com/HairFairies
• Instagraminstagram.com/hairfairiesinc
• TikToktiktok.com/@hairfairiesinc
• LinkedInlinkedin.com/company/hair-fairies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Fairies