Simmons Homes
Simmons Homes is a privately held, family-owned new-construction single-family home builder serving the Tulsa, Oklahoma metropolitan area with ENERGY STAR-certified floor plans priced from roughly $268,000 to $480,000 across twelve active communities.
- Company typePrivate
- Founded1996
- HeadquartersOwasso, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simmons Homes does
Simmons Homes is a privately held, family-owned home builder headquartered in the Tulsa, Oklahoma metropolitan area, founded circa 1995-1996. The company constructs and sells newly built single-family homes across the greater Tulsa market, with active communities in Bixby, Broken Arrow, Collinsville, Owasso, and Tulsa. Its product portfolio spans more than 35 floor plans ranging from a 1,213 sq ft entry-level 3-bedroom Willow ($268,400) to a 2,898 sq ft premium 5-bedroom Lauren ($430,090), all built to ENERGY STAR certification standards and offered across roughly 12 distinct communities with varied amenities such as gated access, pools, pickleball courts, ponds, walking trails, and half-acre homesites.
The core technical platform is conventional single-family construction standardized to ENERGY STAR certification requirements, paired with an in-person Design Studio where buyers customize cabinetry, paint, flooring, lighting, and hardware selections before or during build. The company supports both build-to-order and quick move-in (spec) inventory across its communities. Supporting buyer-facing services include financing guidance, comprehensive warranty coverage, and a structured Path to Ownership home-buying process. Lead capture and marketing run through the company website, Instagram (@simmons.homes), a 25,000+ follower Facebook page, video testimonials, and an inside-sales contact (Preslee) handling phone and text inquiries, supplemented by annual participation in the Parade of Homes regional showcase.
The business model is direct-to-consumer one-time home sales at unit pricing ranging from approximately $268,000 to $480,000, realized on closing. Customer segments span first-time buyers, growing families, move-up buyers, empty nesters, school-district-driven purchasers (Bixby, Owasso, Collinsville districts), and quick-move-in buyers with relocation or time-sensitive needs. Geographic reach is limited to a single metropolitan area, and revenue figures are not publicly disclosed.
Simmons Homes firmographics
Firmographics- Name
- Simmons Homes
- Legal name
- Simmons Homes
- Website
- https://simmonshomes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simmons Homes is a privately held, family-owned new-construction single-family home builder serving the Tulsa, Oklahoma metropolitan area with ENERGY STAR-certified floor plans priced from roughly $268,000 to $480,000 across twelve active communities.
- Ownership category
- akta.pro rank
Simmons Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Simmons Homes is headquartered
LocationHeadquarters
- HQ city
- Owasso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simmons Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Simmons Homes generates revenue through the sale of newly constructed single-family homes. Revenue is realized as one-time transactions upon home closing. Price points range from approximately $268,000 to over $480,000 depending on floor plan, size, location, and customization options.
- Design Studio Customization: Additional revenue generated through the Design Studio where customers select premium finishes, fixtures, and customization options beyond the base home price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level floor plans (1,200-1,500 sq ft) |
| Unit Pricing | Pay-as-you-go | Mid-range floor plans (1,600-1,900 sq ft) |
| Unit Pricing | Pay-as-you-go | Premium floor plans (2,000-2,500 sq ft) |
| Unit Pricing | Pay-as-you-go | Luxury floor plans (2,800+ sq ft) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Simmons Homes product offering
Product offeringCore offering
Simmons Homes designs, builds, and sells newly constructed ENERGY STAR-certified single-family homes across the Tulsa, Oklahoma metropolitan area. The company offers 35+ floor plans across 12 residential communities in Tulsa, Bixby, Broken Arrow, Collinsville, and Owasso, with prices ranging from approximately $268,400 to $480,000+. Customers can either select from quick move-in inventory homes or build to order, and customize finishes through the in-house Design Studio. Supporting services include financing assistance, comprehensive warranty coverage, and a guided Path to Ownership buying process.
Product overview
Simmons Homes is a Tulsa, Oklahoma-based home builder offering a comprehensive portfolio of single-family new construction homes. The company's product portfolio centers on 35+ distinct floor plan models ranging from entry-level 3-bedroom homes (starting at 1,213 sq ft, $268,400) to premium 5-bedroom plans (up to 2,898 sq ft, $430,090). These floor plans are situated within 12 distinct residential communities across the Tulsa metro area (Bixby, Broken Arrow, Collinsville, Owasso, and Tulsa), offering varied amenities such as gated access, pools, playgrounds, pickleball courts, walking trails, and ponds. Beyond the core home product, Simmons Homes provides supporting services including a Design Studio for finish customization, Path to Ownership guidance, Energy Innovation (all homes Energy Star certified), Financing assistance, Warranty coverage, Quick Move-In Homes (move-in ready inventory), and participation in annual Parade of Homes events. The company positions itself as a family-owned, locally operated builder with nearly 30 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Settler's Hill New home community in Tulsa, Oklahoma offering 3-4 bedroom single-family floor plans from 1,213-2,500 sq ft, starting from $275,600. Located in the Broken Arrow School District with community amenities including a pickleball court and covered pavilion.
- Henson Square Gated community in Bixby, Oklahoma offering single-family floor plans from 1,410-2,500 sq ft starting from $290,810. Community amenities include a playground, dog park, pickleball court, and gazebo picnic area.
- Pecan Ridge Estates Community in Bixby, Oklahoma offering 3-5 bedroom single-family floor plans from 1,755-2,898 sq ft, starting from $369,430. Community features ponds and trees.
- Magnolia Ridge Community in Owasso, Oklahoma with a single-family home product offering starting from $274,500.
- River Crest Gated community in Bixby, Oklahoma with pool amenities offering single-family floor plans from 1,801-2,350 sq ft, starting from $329,450.
- Pine Valley Ranch Community in Broken Arrow, Oklahoma with pickleball and walking trail amenities offering single-family floor plans from 1,535-2,500 sq ft, starting from $305,500.
- Morrow Place Community in Owasso, Oklahoma located near Owasso Schools, offering 4-bedroom single-family floor plans from 1,801-2,068 sq ft, starting from $332,900. Located on historical Morrow Ranch.
- Stone Lake Community in Collinsville, Oklahoma offering single-family homes on half-acre homesites, starting from $296,600.
- Addison Creek Crossing Community in Bixby, Oklahoma offering single-family homes with final opportunities available, starting from $365,740.
- Design Studio Customization Service Design consultation and customization service where customers select premium finishes, fixtures, cabinetry, paint colors, flooring, lighting, and hardware to personalize their new Simmons home.
- Quick Move-In Homes Inventory of move-in ready newly constructed homes available for immediate purchase across Simmons Homes communities in the Tulsa metro area, available at simmonshomes.com/new-homes/available/.
- Willow Floor Plan Entry-level single-family home floor plan offering 3 bedrooms and 1,213 sq ft of living space, priced from $268,400.
- Lauren Floor Plan Premium single-family home floor plan offering 5 bedrooms, 3 bathrooms, upstairs game room, gourmet kitchen, attached 3-car garage, and mother-in-law suite option, with 2,898 sq ft priced from $430,090.
- Home Financing Assistance Home financing assistance and guidance service to help prospective buyers secure mortgage funding for a new Simmons home.
- Home Warranty Program Comprehensive warranty program providing post-closing protection and peace of mind for owners of new Simmons Homes.
Quantifiable outcome
- Energy savings through ENERGY STAR certification standards exceed industry standard
Companies that use Simmons Homes
Customer profileSegments3 records
Ideal customer profiles3 records
Simmons Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simmons Homes partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Simmons Homes competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: The largest U.S. homebuilder by volume, with active new-construction operations across Oklahoma including the Tulsa metro. Competes with Simmons directly in entry-level and move-up segments at national scale.
- Lennar: National production homebuilder with a broad product portfolio from entry-level through luxury, operating in the Oklahoma/Tulsa region. Directly comparable in offering new single-family homes in planned communities.
- PulteGroup: National homebuilder operating Centex, Pulte, Del Webb, and John Wieland brands across multiple U.S. markets including Oklahoma. Overlaps with Simmons in move-up single-family construction.
- Taylor Morrison: Large U.S. homebuilder with active operations across multiple Sun Belt and Midwest markets; competes in the move-up and luxury new-construction segments where Simmons also fields floor plans up to ~2,900 sq ft.
- Beazer Homes: Public production homebuilder with a multi-state footprint including the south-central U.S.; competing on energy-efficient new single-family homes in planned communities, a category Simmons also serves.
- Meritage Homes: Public homebuilder differentiated by ENERGY STAR standards and energy-efficiency focus. Closely parallels Simmons' positioning around energy-efficient single-family construction in Sun Belt-adjacent markets.
- M/I Homes: Public homebuilder with a regional operating model across multiple U.S. metros, offering move-up and luxury single-family homes. Comparable in product breadth and community-based selling motion.
- Tri Pointe Homes: Public homebuilder with brands across multiple U.S. metros, focused on move-up and premium move-up buyers - directly overlapping with Simmons' mid- and upper-tier floor plans.
Direct peers
- LGI Homes: Public homebuilder specializing in entry-level and first-time-buyer new construction, with a standardized floor-plan approach similar to Simmons' pre-designed plan portfolio and quick-move-in inventory model.
- Century Communities: Public homebuilder focused on affordable to move-up single-family new construction in regional U.S. markets; mirrors Simmons' price band and community-based selling approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simmons Homes social profiles
Digital presenceSimmons Homes compliance and trust
Trust signalCompliance1 record
Simmons Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simmons Homes leadership team
Management profileNumber of profiles
Simmons Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simmons Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simmons Homes
What does Simmons Homes do?
Simmons Homes designs, builds, and sells newly constructed ENERGY STAR-certified single-family homes across the Tulsa, Oklahoma metropolitan area. The company offers 35+ floor plans across 12 residential communities in Tulsa, Bixby, Broken Arrow, Collinsville, and Owasso, with prices ranging from approximately $268,400 to $480,000+. Customers can either select from quick move-in inventory homes or build to order, and customize finishes through the in-house Design Studio. Supporting services include financing assistance, comprehensive warranty coverage, and a guided Path to Ownership buying process.
Is Simmons Homes a public or private company?
Simmons Homes is a private company. It is classified as family owned and is currently operating.
When was Simmons Homes founded?
Simmons Homes was founded in 1996. It employs 11 to 50 people.
Where is Simmons Homes based?
Simmons Homes is headquartered in Owasso, United States, in the North America region.
How does Simmons Homes make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are design Studio Customization.
Who are Simmons Homes's main competitors?
Broad incumbents on record are D.R. Horton, Lennar, PulteGroup, Taylor Morrison, Beazer Homes, Meritage Homes, M/I Homes and Tri Pointe Homes. Direct peers are LGI Homes and Century Communities.
Does Simmons Homes have an API?
No public API is recorded for Simmons Homes.
What industry is Simmons Homes in?
Simmons Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117.