Atalanta Bergamasca Calcio

What Atalanta Bergamasca Calcio does

Atalanta Bergamasca Calcio S.r.l. is an Italian professional football club founded in 1907 and headquartered in Bergamo, Italy, competing in Serie A Enilive and in UEFA club competitions (Champions League and Europa League). The club operates a vertically integrated football platform spanning the first team, Under-23, Primavera, and youth academy (Vivaio) teams, all based at the Centro Bortolotti training centre in Zingonia. The competitive foundation rests on a youth-development pipeline that historically produces saleable talent (e.g., Marco Palestra to Chelsea in July 2026, Benjamin Godfrey on loan to Rangers in June 2026).

The club's commercial infrastructure includes the UEFA-licensed New Balance Arena (rebranded from Gewiss Stadium on September 25, 2025), three Atalanta Store retail locations (Bergamo Centro, stadium, and Bergamo Airport), a global e-commerce storefront, an official mobile app, and broad social media presence. Sponsorship partners include New Balance (kit supplier and stadium naming rights), Gewiss (former naming sponsor), Lete (water), and Intesa Sanpaolo/Isybank.

Revenue is generated across six streams: matchday ticket sales and stadium experiences, broadcasting rights from Serie A and UEFA, commercial sponsorships and licensing, merchandise and retail sales (kits, training wear, accessories, personalization), player transfers (permanent and loan moves), and hospitality programs. Customer segments include season ticket holders (Abonati), individual match attendees, merchandise consumers, youth academy participants, and corporate partners. Go-to-market is event-driven around matchdays and community-led through programs such as La Scuola allo Stadio, Football Camps, and the Neonati Atalantini fan-registration initiative. Headcount is reported at 101-250 employees, and ownership links exist to Odissea S.r.l. and the Percassi family via shared facilities.

Name

Atalanta Bergamasca Calcio

Legal name

Atalanta Bergamasca Calcio S.r.l.

Website

https://atalanta.it

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Atalanta Bergamasca Calcio is a 1907-founded Italian professional football club based in Bergamo, competing in Serie A and UEFA competitions. It operates first team, Under-23, Primavera, and youth academy squads, monetizing matchday, broadcasting, sponsorship, merchandise, player transfers, and hospitality.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Serie A competitions
• Matchday ticketing
• Official merchandise retail
• Youth football academy

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for Serie A matches, UEFA competition home games, and other fixtures across the first team, Under-23 (U23), and Primavera (youth) levels at New Balance Arena.
2. Broadcasting Rights: Revenue from Serie A and UEFA competition broadcasting rights distributed to clubs participating in top-tier Italian and European football competitions.
3. Commercial Sponsorship: Partnerships with kit supplier (New Balance), stadium naming rights sponsor (New Balance Arena), technical sponsors (Gewiss), water sponsor (Lete), and additional commercial partners including Tao, Proxima Lab, Cava Ghisalba, Intesa Sanpaolo/Isybank, and Oricenter.
4. Merchandise and Retail: Sale of official Atalanta merchandise including match kits (home, away, third, fourth, goalkeeper), training wear, fashion lines, accessories, homeware, and personalized products through Atalanta Store locations and e-commerce platform.
5. Player Transfers: Revenue from permanent and loan transfers of player registration rights. Examples include Marco Palestra's permanent transfer to Chelsea and Benjamin Godfrey's loan to Rangers with option to purchase.
6. Hospitality and Stadium Experiences: Stadium tours, hospitality packages, corporate hospitality offerings, and matchday premium experiences at New Balance Arena through dedicated hospitality channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Atalanta Bergamasca Calcio operates a professional football club competing in Serie A and UEFA competitions, delivering live matchday experiences through match and season ticket sales at New Balance Arena. The club generates commercial revenue through official merchandise sold via owned Atalanta Store retail locations and a global e-commerce platform, corporate sponsorships, player transfer sales, stadium tours, and hospitality packages, alongside a youth development program via the Centro Bortolotti academy and Football Camps for children.

Differentiator

Problem solved

Functional benefit

Brands

• Atalanta Store: Official merchandise retail stores located in Bergamo Centro, at New Balance Arena, and at Aeroporto BGY.
• Atalanta Football Camp
• La Scuola allo Stadio
• Neonati Atalantini
• Centro Bortolotti
• Dea Card
• New Balance Arena
• Tribuna Rinascimento
• Curva Nord Pisani
• Curva Sud Morosini

Quantifiable outcome

• Development and sale of youth players to top European clubs including Marco Palestra to Chelsea and Benjamin Godfrey to Rangers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• New BalancecoreStrategic or Co-development Partner · 25 September 2025New Balance serves as Atalanta's official kit supplier and holds the stadium naming rights, with the venue renamed New Balance Arena since September 25, 2025. The partnership includes kit supply for all competitive teams and stadium branding and hospitality activation.
• GewisscoreStrategic or Co-development Partner · 1 July 2019Gewiss was the stadium naming sponsor from July 1, 2019 to June 30, 2025, with the venue known as Gewiss Stadium during this period. The partnership involved stadium branding and associated commercial activation.
• SnaifunminorGTM or Marketing PartnerSnaifun is the sponsor of Atalanta's Goal of the Season award initiative, running the Snaifun Goal of the Season competition for the 2025/26 season where captain Marten de Roon won with his strike against Genoa.
• LeteminorGTM or Marketing PartnerLete is Atalanta's official water sponsor, providing hydration and beverage services for the club's operations and fan base.
• Intesa Sanpaolo / IsybankminorGTM or Marketing PartnerIntesa Sanpaolo, through its digital banking subsidiary Isybank, is a commercial partner of Atalanta providing financial services sponsorship.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Udinese Calcio: Italian Serie A club long known for its scouting-and-resale model and player development pipeline, mirroring Atalanta's transfer-driven revenue approach in a similar mid-sized Italian market context.
• Torino FC: Mid-tier Italian Serie A club based in Turin with historical pedigree, comparable stadium operations, and similar Serie A/UEFA competition cadence to Atalanta.
• ACF Fiorentina: Historic Italian Serie A club with a strong youth academy tradition (e.g., producing high-value players) and recurring UEFA competition participation, operating on a comparable scale and revenue profile to Atalanta.
• Bologna FC 1909: Italian Serie A club with similar mid-sized market profile, UCL qualification ambitions, and Italian-rooted talent development focus — the closest direct peer to Atalanta within Serie A's competitive mid-tier.
• Real Sociedad: Spanish La Liga club with similar regional identity, mid-sized market, and a renowned youth academy (Zubieta) that has produced high-value transfers — a direct international analogue to Atalanta's talent model.
• Athletic Club: Spanish club with deep Basque community roots, strong youth academy tradition, and recurring European competition presence — structurally similar to Atalanta in its regional identity and talent-development DNA.

Emerging players

• RB Leipzig: European club that built its commercial ascent through aggressive youth development and talent sales — directly analogous to Atalanta's model and a useful international benchmark for the scalability of the academy-to-transfer flywheel.
• Sporting Clube de Portugal: Portuguese club with elite academy (famously producing Cristiano Ronaldo and many others) and consistent UEFA Champions League qualification — comparable international benchmark for the academy monetization model that Atalanta pursues.

Broad incumbents

• SS Lazio: Rome-based Serie A incumbent with comparable European competition history and revenue mix, operating at a slightly larger scale than Atalanta but in the same competitive bracket for UEFA qualification.
• AS Roma: Larger Italian Serie A club with significantly greater commercial resources and global fan base, but competing in the same domestic league and UEFA competitions, making it a key benchmark for Atalanta's upside trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Atalanta_BC
• YouTubeyoutube.com/user/AtalantaBC1907
• Facebookfacebook.com/atalantabc
• LinkedInlinkedin.com/company/atalantabc
• Instagraminstagram.com/atalantabc
• TikToktiktok.com/@atalanta_bc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atalanta Bergamasca Calcio