SS Lazio
HeyLink.me is a freemium link-in-bio platform serving 11.7M+ users across 195 countries, enabling creators, SMBs, musicians, agencies and enterprises to consolidate links, monetize via subscriptions, transaction fees, AdSense, and enterprise licensing, with 200+ integrations.
- Company typePrivate
- Founded1990
- HeadquartersRome, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What SS Lazio does
HeyLink.me operates a link-in-bio platform that lets users consolidate multiple destinations (social profiles, stores, music, video, payments, lead capture) into a single customizable URL, supported by analytics, AdSense-driven monetization, and 200+ integrations across social, e-commerce, music, NFT, and payment categories. Underlying capabilities include KODE.link QR code and digital business/wallet card generation, an internal apps Marketplace, and a tiered product surface spanning Starter (free), Pro (subscription), Business, Agency, and Enterprise (white-label API) plans.
The business model combines a freemium subscription (Pro at $5.90-$9.00 per month, with a 23% annual discount and a free 1-month trial) with transaction fees on e-commerce sales (9.9% + $0.30 on Starter; 3.9% + $0.30 on Pro), advertising revenue share via Google AdSense, and custom enterprise/agency licensing. Go-to-market is bifurcated: a self-serve PLG motion for individual creators and SMBs across 195 countries, supported by SEO, content marketing, organic social and AI-chatbot partnerships, and an enterprise field-sales motion for agencies and enterprises managing three or more accounts.
Customer segments are broad and primarily long-tail, targeting content creators and influencers, musicians and artists, NFT/crypto projects, small businesses and brands, agencies and enterprises, and verticals such as real estate, food and restaurants, and health and fitness. Distribution is amplified by localized sub-brands (HeyLink.au, NonProfit-Link.org), adjacent utility sub-products (RapidWombat SEO, Baby Passport & Visa Photo Maker), and partnerships spanning both core technology (Google AdSense, .LINK domain registry) and mutual GTM initiatives with NGOs and charities.
SS Lazio firmographics
Firmographics- Name
- SS Lazio
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HeyLink.me is a freemium link-in-bio platform serving 11.7M+ users across 195 countries, enabling creators, SMBs, musicians, agencies and enterprises to consolidate links, monetize via subscriptions, transaction fees, AdSense, and enterprise licensing, with 200+ integrations.
- Ownership category
- akta.pro rank
SS Lazio industry classification
Industry- Product category
- Link-in-Bio Software
- NAICS
- Custom Computer Programming Services (541511), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industries
- Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)
Keywords
Where SS Lazio is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Markets served
SS Lazio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Freemium model with Starter (free) and Pro ($5.90-$9.00/month) tiers. Pro tier provides additional links (100 vs 50), custom branding, custom domain, enhanced analytics, lower transaction fees (3.9% vs 9.9%), and priority support.
- Transaction Fees: Platform takes transaction fees on sales made through the e-commerce features: 9.9% + 30 cents per transaction for Starter tier, 3.9% + 30 cents for Pro tier.
- Advertising Revenue Share: Creators can activate Google AdSense ads on their HeyLink.me pages and earn revenue when users click on advertisements. HeyLink.me facilitates the integration.
- Enterprise Licensing: White-label solutions and custom API integrations for enterprise clients with flexible pricing starting at 3 accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free forever tier with basic features |
| Subscription | Multi-year contract | Pro - Paid tier with advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SS Lazio product offering
Product offeringCore offering
HeyLink.me is a link-in-bio SaaS platform that lets users consolidate all of their social media, content, e-commerce, payment, and contact links into a single customizable bio link page. The platform provides link management, social analytics, e-commerce with payment processing, Google AdSense monetization, and QR code generation through KODE.link. It serves individual creators, small businesses, agencies, and enterprises via a freemium and tiered subscription model.
Product overview
HeyLink.me is a comprehensive link-in-bio platform that provides a single URL solution for managing all online presence. The core HeyLink.me platform enables users to create customizable bio link pages with analytics and monetization options. The product ecosystem includes KODE.link for QR code solutions, specialized sub-brands like HeyLink.au and NonProfit-Link.org, and tools like RapidWombat for SEO. The platform offers tiered solutions including Business, Agency, and Enterprise tiers, with over 100 integrations in its Marketplace covering social media, e-commerce, music streaming, and payment processing. Templates library provides free designs across 15+ categories. Pricing includes a free Starter tier and Pro tier at $5.90/month (or $9 monthly / $7 yearly).
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: QR code solutions and digital card generation platform integrated with HeyLink.me services.
- RapidWombat
Products and services
- HeyLink.me Platform Core link-in-bio SaaS platform that allows users to create a single URL connecting all their social media profiles, websites, stores, and content. Provides customizable bio link pages with analytics, monetization, e-commerce, and 200+ integrations for content creators, small businesses, and enterprises.
- KODE.link Standalone QR code and digital business card solution integrated with HeyLink.me. Includes a custom QR code builder, digital business card creator, and Apple Wallet and Google Wallet digital card generators for creators and businesses.
- HeyLink.me for Business Business-oriented HeyLink.me tier offering lead generation forms, custom branding and domains, e-commerce capabilities, payment processing, and PRO analytics, designed for small businesses and brands converting followers into customers.
- HeyLink.me Agency Multi-account management offering for marketing agencies, social media management companies, and enterprises. Allows managing multiple HeyLink.me client accounts from a single dashboard with PRO account benefits.
- HeyLink.me Enterprise Enterprise tier of HeyLink.me providing white-label solutions, custom domain connectivity, a robust API for third-party integration, a comprehensive dashboard, and access to 200+ integrations. Designed for large organizations requiring customized link-in-bio deployments.
- HeyLink.au Australian-localized version of the HeyLink.me link-in-bio platform tailored for the Australian market.
- NonProfit-Link.org Nonprofit-focused link-in-bio solution under the NonProfit-Link.org brand, offering tailored features for charities and not-for-profit organizations.
- RapidWombat SEO and organic traffic tool integrated with HeyLink.me that helps users gain free organic traffic from search engines and AI platforms including Gemini, ChatGPT, and Perplexity.
- Baby Passport & Visa Photo Maker Photo creation tool for generating baby passport and visa photos, integrated into the HeyLink.me product ecosystem.
Companies that use SS Lazio
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
SS Lazio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature5 records
SS Lazio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NoWaste UkraineminorPartnership with NoWaste Recycling Station, a Ukrainian environmental initiative. HeyLink.me provides the platform for their digital presence and link management.
- TabletochkiminorPartnership with the largest Ukrainian crowdfunding charity foundation that advocates for and protects children with cancer. HeyLink.me supports their digital fundraising efforts.
- SOS AmazôniaminorPartnership with non-governmental environmental organization SOS Amazônia. HeyLink.me provides platform support for their digital outreach.
- Razom for UkraineminorPartnership with non-profit Ukrainian-American human rights organization. Custom theme provided for their HeyLink.me page.
- .LINK (Domain Registry)coreCustom domain partnership with .link generic top-level domain registry operator. Provides special domain offers for HeyLink.me users.
- Google AdSensecoreIntegration with Google AdSense for monetization. Users can activate ads on their HeyLink.me pages and earn revenue from clicks. AdSense automatically handles ad selection and payment processing.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
SS Lazio competitors and assessment
Company assessmentDirect peers
- Linktree: Market-leading link-in-bio platform with the closest product parity to HeyLink.me — single URL aggregating multiple social/content links with freemium model, templates, analytics, and integrations. Direct competitor in the same category.
- Beacons: Creator-focused link-in-bio platform with built-in monetization features (storefronts, email, media kits). Competes directly with HeyLink.me for the same creator/SMB persona.
- Taplink: Link-in-bio and microsite platform, particularly strong in Russia and CIS markets. Closely comparable in feature set, multi-tier pricing, and integration breadth — directly competitive especially in Eastern European geographies.
- Bento: Free link-in-bio platform for creators with a grid-style layout. Competes for the same creator persona with a different presentation format.
- Stan Store: Creator storefront and link-in-bio platform focused on digital product sales, bookings, and email capture. Direct competitor in the creator monetization niche where HeyLink.me's e-commerce features also compete.
- Bio.link: Direct link-in-bio competitor with similar free/paid tiers, integrations, and creator/SMB target audience.
- Shorby: Link-in-bio platform focused on creators and marketers with smart link features and retargeting pixels. Direct competitor in the mid-market link-in-bio segment.
- Lnk.Bio: Link-in-bio platform targeting Instagram and TikTok creators. Direct competitor with comparable feature set and target persona.
Broad incumbents
- Later: Established social media scheduling and management platform that also offers a link-in-bio product (formerly Milkshake). Competes as part of a broader social media toolkit rather than link-in-bio focus.
Others
- Bitly: URL shortening and link management platform. Adjacent rather than direct — competes in link management and analytics but does not offer a bio-link aggregation product.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SS Lazio social profiles
Digital presenceSS Lazio financial estimates
Financial estimateRevenue estimate
Valuation estimate
SS Lazio leadership team
Management profileNumber of profiles
SS Lazio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SS Lazio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SS Lazio
What does SS Lazio do?
HeyLink.me is a link-in-bio SaaS platform that lets users consolidate all of their social media, content, e-commerce, payment, and contact links into a single customizable bio link page. The platform provides link management, social analytics, e-commerce with payment processing, Google AdSense monetization, and QR code generation through KODE.link. It serves individual creators, small businesses, agencies, and enterprises via a freemium and tiered subscription model.
Is SS Lazio a public or private company?
SS Lazio is a private company. It is classified as unknown and is currently operating.
When was SS Lazio founded?
SS Lazio was founded in 1990. It employs 251 to 500 people.
Where is SS Lazio based?
SS Lazio is headquartered in Rome, Italy, in the Europe region.
How does SS Lazio make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Fees, advertising Revenue Share and enterprise Licensing.
Who are SS Lazio's main competitors?
Direct peers on record are Linktree, Beacons, Taplink, Bento, Stan Store, Bio.link, Shorby and Lnk.Bio. Later is listed as a broad incumbent. Bitly is listed as an others.
Does SS Lazio have an API?
Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity. The API enables enterprises to integrate HeyLink.me's powerful features directly into existing systems, ensuring a smooth, efficient, and tailored user experience. API availability is limited to Enterprise tier customers.
What industry is SS Lazio in?
SS Lazio's product category is Link-in-Bio Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of HDAEACAG, Managed File Transfer (MFT) & B2B/EDI Integration. Its NAICS code is 541511 and its SIC code is 7370.