Simon Brien Residential
Simon Brien Residential is Northern Ireland's leading estate agency providing residential sales, lettings, property management, valuations, and land advisory. Operating within Ireland's Sherry FitzGerald network, the firm serves individual and commercial property clients through 9 branches and a digital portal.
- Company typePrivate
- Founded2014
- HeadquartersBelfast, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Simon Brien Residential does
Simon Brien Residential (legally Simon Brien Estate Agents Northern Ireland) is Northern Ireland's leading estate agency, providing residential sales, lettings and property management across a 9-branch network in Belfast, Holywood, Newtownards, Newcastle, Newry, and Warrenpoint. The firm is positioned as the Northern Ireland franchise of Sherry FitzGerald, Ireland's largest estate agency (110 offices, 600+ professionals), and holds an exclusive affiliation with Knight Frank and Christie's International Real Estate that extends premium property marketing reach into 50+ international markets. Core services span residential and commercial sales and lettings, fully-managed and let-only landlord packages, RICS Red Book Registered valuations (residential, commercial, agricultural, healthcare and expert witness), new homes/development services, land consultation and strategy (including joint ventures), chartered surveying and ESG/sustainability advisory, and mortgage referral through partner Crawford Mulholland. The business operates a dual GTM: enterprise field sales via branch offices serving premium, commercial and developer clients, alongside a direct-to-consumer digital channel (MY Simon Brien customer portal, online valuation tool, email property alerts).
Revenue derives from five streams: transaction commissions on property sales (largest stream), recurring managed-services fees from lettings (Fully Managed and Let Only tiers), professional-services fees for RICS valuations, advisory fees for land consultation and commercial projects, and affiliate referral income from the Crawford Mulholland mortgage partnership. Customer mix is heavily skewed toward individual residential buyers, sellers, and landlords (long-tail, low concentration), with selected enterprise commercial relationships (e.g., Techemet, O'Reilly Group). Underlying technology is the proprietary MY Simon Brien portal supporting property search, viewing scheduling, offer submission, and mortgage appointments, supplemented by integrations with 10to8 (booking), Crawford Mulholland (mortgages), and Regus (serviced offices). Compliance and trust infrastructure includes RICS Red Book, Propertymark, and The Property Ombudsman (TPOS) memberships — anchored credentials for probate, matrimonial, and secured-lending valuation work.
Simon Brien Residential firmographics
Firmographics- Name
- Simon Brien Residential
- Legal name
- Simon Brien Estate Agents Northern Ireland
- Website
- https://simonbrien.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simon Brien Residential is Northern Ireland's leading estate agency providing residential sales, lettings, property management, valuations, and land advisory. Operating within Ireland's Sherry FitzGerald network, the firm serves individual and commercial property clients through 9 branches and a digital portal.
- Ownership category
- akta.pro rank
Simon Brien Residential industry classification
Industry- Product category
- Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Single-Family Rental (SFR) Property Management (BPAJAFAB), Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where Simon Brien Residential is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Simon Brien Residential business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
- Lettings and Property Management: Ongoing property management services with fully managed and let-only packages for landlords
- Professional Valuations: RICS-certified valuations for residential, commercial, agricultural, healthcare premises and expert witness services
- Land Consultation and Development Advisory: Strategic land advisory services including development land sales, joint venture agreements, and planning consultancy
- Mortgage Advisory Referrals: Referral partnership with Crawford Mulholland for mortgage advice services
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Simon Brien Residential product offering
Product offeringCore offering
Simon Brien Residential is a Northern Ireland estate agency facilitating residential property sales, lettings, and full management for landlords. It also delivers commercial property transactions, RICS-accredited valuations, new homes marketing for developers, land consultation, and Fine Homes premium property services through its Sherry FitzGerald network affiliation.
Product overview
Simon Brien is Northern Ireland's leading estate agent operating as part of Sherry FitzGerald (Ireland's largest estate agency). The company offers a comprehensive suite of property services organized as a unified platform with specialized divisions. Core services include residential property sales and lettings (with 'Fully Managed' and 'Let Only' options), commercial property transactions, and new homes development. Supporting services include Valuations & Professional Services (RICS-certified for residential, commercial, agricultural, and healthcare sectors), Fine Homes & Country Estates (leveraging Christie's International Real Estate partnership for premium properties), Land Consultation and Strategy (development land advisory with joint venture options), Commercial Projects & Technical Advisory (building surveying and project monitoring), and Mortgage Advice (through Crawford Mulholland partnership). The digital layer is anchored by MY Simon Brien customer portal and Online Valuation tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Core estate agency service facilitating the buying and selling of residential properties across Northern Ireland, including houses, apartments, bungalows, and farms, for individual homeowners and buyers.
- Property Lettings & Management Comprehensive lettings service offering two tiers - Fully Managed (rent collection, maintenance, inspections) and Let Only (tenant placement only) - for private landlords across Northern Ireland.
- Commercial Property Commercial sales, lettings, and advisory across office, retail, industrial, and leisure sectors, including investment properties and development land, targeted at commercial property investors, occupiers, and businesses.
- New Homes Dedicated land and new homes division offering comprehensive development services for housebuilders and developers, from site sourcing through to marketing of completed units.
- Valuations & Professional Services RICS Red Book Registered valuations for residential, commercial, agricultural, healthcare, accounting/pension, and expert witness purposes, plus RICS Level 1 and Level 2 Home Buyer Surveys, serving solicitors, accountants, trustees, businesses, and individuals.
- Fine Homes & Country Estates Premium property service leveraging partnership with Sherry FitzGerald and Christie's International Real Estate to market luxury homes, country estates, farms, and equestrian properties to international buyers through Knight Frank's global network spanning 50+ markets.
- Land Consultation and Strategy Strategic advisory services for landowners including development land sales (individual sites to 100+ acres), planning advice, financial appraisals, joint venture agreements, management agreements, and site fine agreements.
- Commercial Projects & Technical Advisory Chartered Surveyor services including technical due diligence, building inspections, feasibility assessments, schedule of condition, project monitoring, and ESG/sustainability advisory for commercial property.
- Mortgage Advice Mortgage advisory service delivered through partnership with independent financial advisor Crawford Mulholland, offering first-time buyer mortgages, remortgages, buy-to-let, and insurance products for residential buyers.
Quantifiable outcome
- 8,800 residential units sold by parent company Sherry FitzGerald last year
- +1 more outcomes
Companies that use Simon Brien Residential
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Simon Brien Residential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Simon Brien Residential partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Sherry FitzGeraldcoreSimon Brien is part of Sherry FitzGerald, Ireland's largest estate agency with 110 offices and 600+ professionals. This partnership provides access to the widest property network in Ireland, cross-border marketing capabilities, and the resources of the largest residential and commercial property agency on the island.
- Knight FrankcoreSherry FitzGerald is the exclusive Irish associate of Knight Frank, providing Simon Brien clients access to international property markets through Knight Frank's global network spanning more than 50 markets worldwide for premium property marketing.
- Christie's International Real EstateflagshipExclusive partnership for marketing premium properties through Christie's International Real Estate Magazine and international luxury property publications, providing global exposure for fine homes and country estates.
- Crawford MulhollandminorIndependent Mortgage Advisor partnership providing mortgage and insurance products for house buyers. Located in Belfast, they offer a range of mortgage products from the whole of the market for first-time buyers, home movers, and those re-mortgaging.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Simon Brien Residential competitors and assessment
Company assessmentDirect peers
- Belvoir Lettings: UK franchise-led lettings and property management network; comparable to Simon Brien's Fully Managed/Let Only lettings products and landlord services core.
- Foxtons: Premium-positioned UK estate and lettings agency with a hybrid digital platform and strong brand; comparable on premium residential sales, professional lettings/management, and high-touch customer service strategy.
- Chestertons: UK estate and lettings agency with premium London/international positioning and global referral network; comparable on premium residential, international buyer access, and full-service brokerage.
- Hunters: UK multi-branch estate and lettings agency; comparable on multi-branch residential sales, lettings, and mortgage referral model similar to Simon Brien's Sherry FitzGerald-affiliated network.
Broad incumbents
- CBRE: Global commercial real estate services firm with valuation and advisory capabilities; comparable on the commercial property, RICS valuations, and professional services offering that Simon Brien provides through its Commercial Projects & Technical Advisory team.
- Knight Frank: Global premium real estate services firm; Simon Brien accesses Knight Frank's 50+ market network through the Sherry FitzGerald partnership to market NI luxury stock, making it both a partner and the closest global functional peer for the Fine Homes business.
- Countrywide (Connells Group): One of the UK's largest estate agency and lettings groups with extensive branch network and diversified services; comparable to Simon Brien on residential sales, lettings, and mortgage referrals at scale.
- Savills: Global real estate services firm covering UK residential sales, lettings, valuations, and consultancy with strong premium positioning; directly comparable to Simon Brien's full-service residential, commercial, and professional services model.
- Sherry FitzGerald: Parent/network of which Simon Brien is the NI arm; Ireland's largest estate agency with 110 offices, €43M revenue, and shared access to Knight Frank and Christie's International. Directly comparable on services, scale, and premium positioning.
Emerging players
- Purplebricks: UK online/hybrid estate agency pioneering a fixed-fee model; represents the alternative distribution model that traditional agents like Simon Brien must defend against with their MY Simon Brien platform and service quality.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simon Brien Residential social profiles
Digital presenceSimon Brien Residential compliance and trust
Trust signalCompliance3 records
Simon Brien Residential financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simon Brien Residential leadership team
Management profileNumber of profiles
Profiles7 records
Simon Brien Residential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simon Brien Residential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simon Brien Residential
What does Simon Brien Residential do?
Simon Brien Residential is a Northern Ireland estate agency facilitating residential property sales, lettings, and full management for landlords. It also delivers commercial property transactions, RICS-accredited valuations, new homes marketing for developers, land consultation, and Fine Homes premium property services through its Sherry FitzGerald network affiliation.
Is Simon Brien Residential a public or private company?
Simon Brien Residential is a private company. It is classified as corporate owned and is currently operating.
When was Simon Brien Residential founded?
Simon Brien Residential was founded in 2014. It employs 101 to 250 people.
Where is Simon Brien Residential based?
Simon Brien Residential is headquartered in Belfast, United Kingdom, in the Europe region.
How does Simon Brien Residential make money?
Five revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Property Management, professional Valuations, land Consultation and Development Advisory and mortgage Advisory Referrals.
Who are Simon Brien Residential's main competitors?
Direct peers on record are Belvoir Lettings, Foxtons, Chestertons and Hunters. Broad incumbents are CBRE, Knight Frank, Countrywide (Connells Group), Savills and Sherry FitzGerald. Purplebricks is listed as an emerging player.
Does Simon Brien Residential have an API?
No public API is recorded for Simon Brien Residential.
What industry is Simon Brien Residential in?
Simon Brien Residential's product category is Estate Agency Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 5312 and its SIC code is 6531.