What Swedish Electrode does

Svenska Elektrod AB is a privately held Swedish distributor, system integrator, and training provider serving the welding and industrial automation market. Founded in 1981 in Täby, Sweden, the company operates under the 'Allt inom svets' (Everything in Welding) retail concept and runs three full-service physical stores (Täby, Skövde, Älvsjö), a Shopify-based e-commerce storefront with 80,000+ SKUs across 10 product categories, and mobile service buses for on-site machine repair. The portfolio spans welding machines (Lorch, Lincoln Electric), cutting/grinding/polishing consumables (PFERD), safety equipment, non-destructive testing (NDT), thermal spraying, surface treatment, and industrial gases.

Through its SE Automation division, the company functions as a Certified System Integrator and Authorized Training Center for Universal Robots, integrating UR3e/UR5e/UR10e/UR16e collaborative robot arms with Lorch welding sources, and as a Distribution Partner for Mobile Industrial Robots (AMRs). The company holds 3 IWE (International Welding Engineer) and 3 IWS (International Welding Specialist) certified staff and is an IIW-authorized training provider for the IWS certification course priced at 83,400 SEK. It also distributes the Soldamatic AR welding simulator (Seabery) for training applications.

The business model blends three revenue streams: (1) one-time product sales of equipment and consumables through retail and e-commerce, (2) project-based hardware-plus-integration revenue from automation systems (cobots, AMRs, positioners), and (3) professional services revenue from IWS/UR/VT training courses, on-site service and repair, and automation consulting. Primary customers are Swedish manufacturing companies and welding professionals, with the company directly addressing Sweden's skilled-labor shortage and high wage costs by making collaborative automation accessible to non-robotics-trained industrial workers.

Name

Swedish Electrode

Legal name

Svenska Elektrod AB

Website

https://svenskaelektrod.se

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska Elektrod AB is a Swedish welding equipment distributor and automation system integrator serving Swedish manufacturers with 80,000+ products, three retail stores, UR cobot integration, AMR distribution, and IIW-accredited welding training (IWS).

Ownership category

akta.pro rank

Product category

Welding Equipment Distribution and Industrial Automation Integration

NAICS

Welding and Soldering Equipment Manufacturing (333992), Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industries

Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD), Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD), Robotic Welding & Welding Automation Programming Training (EDAOADAI), Welding Codes, Safety & Compliance Training (AWS/ASME/OSHA) (EDAOADAG)

Keywords

• Welding equipment distribution
• Cobot system integration
• Industrial automation supplies
• Non-destructive testing equipment
• Welding consumables and safety

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Welding Equipment & Consumables): Sale of welding machines, accessories, cutting/sanding/polishing equipment, machines and tools, safety gear, industrial gases, and 80,000+ articles across 10 product categories. Revenue is generated through both physical retail stores and e-commerce.
2. Automation Systems & Integration (Cobots, AMRs): Sale and integration of Universal Robots collaborative arms, positioners, welding tractors, and Mobile Industrial Robots (AMRs). Deliverables range from components to fully programmed automation systems. Revenue is project-based, often including hardware + integration services.
3. Professional Training Courses: IWS (International Welding Specialist) course at 83,400 SEK; VT & Övervakning (Visual Testing & Monitoring) 1-2 day courses; Universal Robots Core Training. Training is delivered at company premises in Täby.
4. Service, Repair & Consulting: Service and repair of welding machines (on-site via service buses), consulting on welding methods, filler materials, automation solutions, and heat protection. Rental of welding equipment also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Svenska Elektrod is a Swedish welding supply distributor and automation system integrator that sells welding machines, welding consumables and accessories, cutting/grinding/polishing equipment, industrial safety gear, non-destructive testing instruments, thermal spraying and surface treatment products through three full-service retail stores and an e-commerce storefront. Through its SE Automation division, the company integrates Universal Robots collaborative robots and Mobile Industrial Robots AMRs into customer manufacturing operations, and it delivers IIW-authorized IWS welding specialist training along with on-site welding machine service and consulting.

Product overview

Swedish Electrode AB (Svenska Elektrod AB) operates as a comprehensive distributor and service provider for welding, automation, and industrial equipment under the 'Allt inom svets' (Everything in Welding) concept. The portfolio is organized into distinct product categories rather than a unified software platform: (1) Welding Machines including Lorch MicorMIG, MicorStick, MicorTIG, and Lincoln Electric POWERTEC/SPEEDTEC series; (2) Welding Automation featuring Universal Robots cobots (UR3e, UR5e, UR10e, UR16e), Mobile Industrial Robots AMR systems, ArcDroid plasma robots, and positioners; (3) Soldamatic 5.0 AR Welding Simulator for training; (4) Consumables including slag packages, wear parts, and gas equipment; (5) Cutting/Grinding/Polishing with 7,800+ PFERD products; (6) Machines & Tools, Safety Equipment, NDT equipment, Thermal Spraying, and Surface Treatment; (7) Services including IWS certification courses (83,400 SEK), VT/ÖV training, UR Core Training, on-site machine service, and automation consulting. With 80,000+ articles and 6 full-service stores across Sweden, the company serves manufacturing industries requiring welding, automation, and industrial consumables.

Differentiator

Problem solved

Functional benefit

Brands

• SE Automation: Automation division specializing in collaborative robots and AMR solutions.

Products and services

• SE Automation - Collaborative Robot and AMR Integration Turnkey automation services from the SE Automation division integrating Universal Robots cobots (UR3e, UR5e, UR10e, UR16e) and Mobile Industrial Robots AMRs into customer manufacturing operations, including hardware supply, application programming, CE documentation, and commissioned delivery. Targets Swedish manufacturers seeking to automate welding and material handling with collaborative rather than traditional industrial robots.
• Welding Machines (Lorch and Lincoln Electric lines) Sale of MIG/MAG, TIG, MMA, and pulsed welding machines from Lorch (MicorMIG, MicorStick, MicorTIG, S SpeedPulse XT series) and Lincoln Electric (POWERTEC, SPEEDTEC, Bester series), priced from approximately 5,895 SEK to 144,518+ SEK per unit. For professional welders and industrial manufacturing customers in Sweden.
• Welding Consumables and Accessories Over 881 articles in the Svets category including slag packages, wear parts (slitdelar), welding tables (svetsbord), hose packages (slangpaket), and gas equipment and regulators. For welding professionals requiring ongoing replenishment of consumables.
• Cutting, Grinding and Polishing Equipment (Pferd and others) 7,788 articles of cutting discs, grinding discs, flap discs, sliprondeller, polishing supplies, drills, brushes, files, saw blades, and abrasive media. Includes PFERD EHT, EH, and HEAVY DUTY cutting discs and POLIFAN / POLIVLIES flap discs. For metal fabrication and surface finishing operations.
• Personal Protective Equipment (Welding Helmets, Gloves, Clothing, Respiratory and Hearing Protection) 778 articles of PPE covering welding helmets (svetshjälmar), gloves (handskar), protective clothing (skyddskläder), safety glasses (skyddsglasögon), hearing protection (hörselskydd), and respiratory protection (andningsskydd), as well as fume extraction. For welders and industrial workers.
• Non-Destructive Testing (NDT) Equipment NDT instruments and consumables covering penetrant testing, magnetic particle testing, ultrasonic testing, X-ray (conventional and digital), UV lamps, vacuum testing, visual control, and Flyability Elios 3 drone inspection. For inspection and quality assurance teams in industrial settings.
• Thermal Spraying Equipment (Ibeda) Thermal spraying systems including Ibeda spray guns, powders, and accessories for surface coating applications. For industrial customers performing wear or corrosion protection coatings.
• Surface Treatment Products (Electrogilding, Pickling, Etching, 3D Scanning) Surface treatment solutions including electrogilding (elbetning), pickling (betning), etching and marking (etsning/märkning), plus 3D scanning equipment. For stainless steel fabricators and finishing operations.
• IWS (International Welding Specialist) Training Course IIW-authorized International Welding Specialist certification course comprising 298 lesson hours over 5 weeks, priced at 83,400 SEK excluding VAT, delivered at Täby premises. For welding professionals seeking internationally recognized specialist certification.
• VT/ÖV Visual Testing and Monitoring Training 1-2 day courses in visual control and monitoring of welding examination, held 2-3 times yearly, organized with Svetskoordinatorn Mattias Brogren. For welding inspectors and quality personnel.
• Universal Robots Core Training Authorized Universal Robots core-level training for programming collaborative robots, delivered at the Täby training facility. For manufacturing personnel adopting UR cobots.
• Welding Machine Service, Repair and Validation On-site and in-store service, repair, and validation of welding machines, supported by three mobile service buses. For owners of welding machines requiring maintenance, troubleshooting, and warranty support.
• Automation and Welding Consulting Consulting on welding methods, filler materials, automation solutions (cobots, AMRs), heat protection, and CE documentation. For manufacturers evaluating or implementing automation projects.
• Soldamatic AR Welding Simulator Seabery Soldamatic augmented reality welding simulator providing realistic interactive welding training with real-time feedback, eliminating material costs and safety risks during trainee practice. For welding schools, training centres, and industrial training functions.

Quantifiable outcome

• Skilled labor costs reduced by enabling regular industrial workers to program cobots without robot technician expertise
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Universal Robots A/ScoreTechnology or IntegrationSvenska Elektrod (through SE Automation division) is a Certified System Integrator (CSI) and Authorized Training Center for Universal Robots, the Danish collaborative robot manufacturer. They integrate UR cobot arms (UR3e, UR5e, UR10e, UR16e) into customer manufacturing operations and deliver official UR Core Training courses.
• Mobile Industrial Robots (MIR)coreTechnology or IntegrationDistribution Partner for Mobile Industrial Robots AMRs (Autonomous Mobile Robots). MIR's robots use LiDAR and SLAM technology for autonomous navigation in factories, moving pallets and carts of materials. SE Automation integrates these into customer facilities.
• Lorch Schweisstechnik GmbHcoreChannel Partner/ Reseller/ DistributorMajor supplier of welding machines. Products include MicorMIG, MicorStick, MicorTIG, and SpeedPulse XT series. Featured prominently in product catalog and SE Automation cobot-welding demonstrations (UR10 with Lorch S8 SpeedPulse XT-FP).
• Lincoln ElectriccoreChannel Partner/ Reseller/ DistributorKey supplier of welding equipment including BesterMIG, Bester 190C Multi, and Powertec series welding machines. Also provides welding consumables and accessories.
• Flyability SAminorChannel Partner/ Reseller/ DistributorDistributor of Flyability Elios 3 drone for confined space inspection and drone inspection applications, part of the Non-Destructive Testing (NDT) product category.
• Seabery (Soldamatic)minorChannel Partner/ Reseller/ DistributorRepresents Seabery's Soldamatic AR welding simulator — an augmented reality welding training tool. The company also serves as a distributor for Soldamatic systems in Sweden.
• AGA / LindeminorChannel Partner/ Reseller/ DistributorIndustrial gas supplier partner referenced in the context of IWS training and welding operations. Svenska Elektrod arranges IWS courses together with AGA/Linde.
• Mattias Brogren (Svetskoordinatorn)minorStrategic or Co-development PartnerExternal welding coordinator who co-organizes the Visual Testing & Monitoring (VT & Övervakning) training courses with Svenska Elektrod.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lincoln Electric: Global welding equipment and consumables manufacturer that is also a key supplier to Svenska Elektrod. Overlap is broad (welding machines, consumables, automation) but Lincoln operates at vastly larger scale and competes with Svenska Elektrod on the manufacturer/distributor boundary.
• ESAB: Global welding and cutting equipment manufacturer with a broad product range covering welding machines, consumables, and automation. Comparable in product breadth to Svenska Elektrod's welding offering but at global manufacturer scale, including direct automation solutions.
• Fronius International: Austrian manufacturer of welding systems (TPS/i, TransSteel) and solar/charging. Their welding division competes head-to-head with Lorch and Lincoln, with growing cobot-welding partnerships, making them a comparable European welding OEM with automation adjacency.
• Lorch Schweisstechnik: German premium welding equipment manufacturer and a key supplier to Svenska Elektrod. Comparable because Lorch and Svenska Elektrod both target the premium European welding segment, though Lorch is the OEM and Svenska Elektrod is its channel partner/integrator.
• voestalpine Böhler Welding: Global welding consumables manufacturer (a voestalpine division) listed as one of Svenska Elektrod's suppliers. Comparable as a premium welding consumables brand competing in the same Swedish end-market through similar distribution channels.
• Universal Robots: Danish collaborative robot manufacturer and Svenska Elektrod's most strategic partner (Certified System Integrator). Comparable because they both enable cobot deployment into Swedish manufacturing, though UR is a global OEM and Svenska Elektrod is its regional integration specialist.
• Mobile Industrial Robots (MiR): Danish AMR manufacturer and Svenska Elektrod distribution partner. Comparable as they both sell AMR solutions into Swedish factories, though MiR is the global OEM and Svenska Elektrod provides the local integration and support layer.

Direct peers

• Kemppi: Finnish welding equipment manufacturer with a similar Northern European industrial customer base and a strong automation/welding integrator offering (Kemppi Arc Equipment). Directly comparable as a Nordic-focused welding OEM that also sells through integrators.

Emerging players

• Yaskawa Nordic: Yaskawa's Nordic operations provide industrial and collaborative robot integration for welding, machine tending, and material handling — directly overlapping with Svenska Elektrod's SE Automation cobot-welding cell business in the Swedish market.

Regional players

• Tooltec Sverige: Swedish industrial tools and equipment distributor serving a similar manufacturing customer base. Comparable as a Swedish specialty industrial distributor, though Tooltec focuses more broadly on tools/equipment rather than welding-and-automation as their core specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/svenskaelektrodab
• Facebookfacebook.com/SvenskaElektrodAb
• LinkedInlinkedin.com/company/svenska-elektrod-ab
• Instagraminstagram.com/svenskaelektrod
• Xx.com/svenskaelektrod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Electrode