Meyers

What Meyers does

Meyers is a privately held Danish food company founded by entrepreneur Claus Meyer (co-founder of Noma) and currently led by CEO Peter Rønn-Petersen. It operates across canteen management, corporate catering, restaurants, bakeries, a cooking school (Meyers Madhus), retail products, and consulting/advisory services, with its headquarters at Dampfærgevej 10 in Copenhagen and all operations based in Denmark. The company serves both enterprise clients (corporate canteens and events) and consumers (diners, cooking-course participants, recipe-portal users), with anchor enterprise relationships dating back as far as 2004 (Bech-Bruun), 2007 (Pension Danmark), and 2012 (PKA).

The company's core technology is not software but a sustainable culinary operations platform: an extensive digital recipe library (192 baking recipes and 294+ articles) feeding both consumer content marketing and B2B menu development; published cookbooks (Meyers Hverdag, Meyers Bageskole, Meyers Kager, Meyers Glutenfri Bageskole); and a sustainability program reaching 55% organic ingredient sourcing, 31% CO2 reduction for raw materials (which constitute 95% of total emissions), 72 tons of pulse legumes purchased per year, and SBTi-validated targets of 50% CO2 reduction for raw materials by 2030. Six canteens hold Nordic Swan Ecolabel certification, supporting client ESG reporting. There is no evidence of proprietary AI/ML or software platform technology.

Revenue is generated through four streams: managed-services corporate canteen contracts (Kantine/Frokostordning), one-time corporate catering and events for up to 2,500 guests, consumer-facing restaurants and bakeries in Copenhagen, and retail distribution (notably the MENY pulse-legume partnership scaled to 40 stores). B2B pricing is custom-quoted; consumer pricing is not publicly aggregated. Distribution combines owned venues, direct enterprise sales, the Meyers Madhus cooking school, content/SEO-driven consumer acquisition, and earned media through events such as Folkemødet, Copenhagen Cooking, and the annual Verdens Bedste Skovtur.

Name

Meyers

Legal name

Meyers

Website

https://meyers.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meyers is a Danish food company operating corporate canteen management, catering, restaurants, bakeries, and a cooking school, anchored by long-tenured enterprise clients and SBTi-validated sustainability credentials. It serves enterprise customers across multiple industries plus Copenhagen-based consumers.

Ownership category

akta.pro rank

Product category

Food Service / Contract Catering

NAICS

Food Service Contractors (72231), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industries

Corporate Catering & Office Food Programs (HSACAGAC), Corporate & Office Catering (THAFAIAA), Corporate Catering & Refreshment Services (HSACADAD)

Keywords

• Corporate canteen services
• Organic catering solutions
• Culinary education courses
• Restaurant and bakery operations
• Sustainable food service

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant and Bakery Operations: Meyers operates a network of restaurants, bakeries, and cafés in Copenhagen, including locations at prominent addresses, a rooftop restaurant at Cinemateket (Filmtaget), and Fasangården in Frederiksberg Have.
2. Corporate Catering and Canteen Management: Full-service canteen operations and catering for corporate clients, including lunch solutions, event catering, and ongoing food service contracts with companies such as Pension Danmark, PKA, Bech-Bruun, Novonesis, and others.
3. Cooking Courses and Teambuilding: Culinary courses and team-building experiences offered at Meyers Madhus on Nørrebro, Copenhagen. Courses are open enrollment (typically 16 participants per kitchen) and available for private group bookings.
4. Retail Product Sales: Sale of Meyers-branded food products through retail partners including MENY stores, where Meyers and MENY co-launched pulse legume self-serve stations (bælgfrugtboder) across Denmark.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Meyers operates workplace canteens, corporate and private catering, restaurants and bakeries, and a cooking school (Meyers Madhus), built around organic, sustainable Danish cuisine and a proprietary recipe/content library. The company also provides retail food products, consulting/advisory services for public-sector kitchens, and digital recipe content for consumers.

Product overview

Meyers is a Danish food company offering a comprehensive portfolio of culinary services centered on quality ingredients, organic produce, and sustainable practices. The core offerings include canteen management (Kantine), corporate lunch solutions (Frokostordning), catering & events, and a network of restaurants and bakeries. The company operates Meyers Madhus as its culinary education and consulting arm, offering cooking courses and team building experiences, while Meyers Bageri produces artisan breads and pastries. Additional services include Foods terie, retail (Detail), and project consulting. The portfolio spans from workplace dining to fine dining experiences, cooking education, and large-scale event catering.

Differentiator

Problem solved

Functional benefit

Brands

• Meyers Madhus: Cooking school and culinary training facility located on Nørrebro in Copenhagen
• Meyers Bageri
• Verdens Bedste Skovtur
• Meyers Madhus
• Filmtaget
• Fasangården
• Brasserie Post
• Sult

Products and services

• Kantine (Corporate Canteen Management)
• Catering & Events
• Madkurser & Teambuilding (Cooking Courses & Team-Building)

Quantifiable outcome

• 31% CO2 reduction for raw materials (raw materials constitute 95% of total CO2 footprint), achieved one year ahead of target
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and major event.

• DR KoncerthusetcoreStrategic or Co-development Partner · 1 January 2024DR Koncerthuset entered a new partnership with Meyers to create the ultimate cultural experience. Restaurant KLANG opened in February 2024 with a modern Nordic profile that draws connections to Claus Meyer's TV debut on DR.
• CIP and Bech-Bruun (Nordø / Spidsen)coreStrategic or Co-development Partner · 1 January 2024Copenhagen Infrastructure Partners (CIP) and Bech-Bruun selected Meyers as gastronomic partner for the new Nordø office complex 'Spidsen' in Copenhagen. Meyers will operate staff restaurants and cafés serving more than 1,000 employees.
• MENYcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Meyers and MENY launched a self-serve pulse legume station (bælgfrugtbod) pilot, offering Nordic organic legumes in MENY stores. Following a 12% increase in MENY's total pulse legume sales nationwide, the concept expanded to 40 MENY stores across Denmark.
• FolksminorStrategic or Co-development Partner · 1 January 2021Meyers partners with the social enterprise Folks, which helps people with backgrounds other than Danish find employment. Folks' employees provide hospitality services (receiving, plating, clearing lunch) at several Meyers customer sites, creating meaningful job opportunities.
• PKAcoreStrategic or Co-development Partner · 1 January 2012Since 2012, Meyers has operated PKA's canteen in Tuborg Havn. Through close collaboration, a green food profile with high organic content has been developed, achieving a halving of meat consumption and strong employee involvement.
• Bech-BruuncoreStrategic or Co-development Partner · 1 January 2004Since 2004, Meyers has operated the Bech-Bruun canteen with focus on high quality, sustainability, and Mediterranean inspiration. The partnership now includes daily lunch, high-end meeting catering, and management of Bech-Bruun's private wine cellar. The 20-year anniversary was celebrated in October 2024.
• NovonesiscoreStrategic or Co-development PartnerNovonesis selected Meyers as gastronomic partner across nine Danish locations, managing both canteens and convenience offerings. The partnership serves more than 2,500 people and is designed to support Novonesis' ambitious sustainability goals while strengthening corporate culture.
• NimbcoreStrategic or Co-development PartnerThe partnership between Nimb and Meyers is anchored in a shared focus on quality, craftsmanship, and the best raw ingredients. Meyers provides gastronomic expertise and food service for Nimb's hospitality operations.
• Pension DanmarkcoreStrategic or Co-development PartnerSince 2007, Meyers has operated the canteen at Pension Danmark. Since kitchen chef Maurice Khayam joined in 2018, the partnership has focused on a canteen that combines innovation, taste, and hospitality. The canteen and Otium café received Swan Mark certification in 2023.
• Volkswagen (ID. BUZZ Experience)major eventStrategic or Co-development PartnerMeyers was main partner for the international world premiere of the Volkswagen ID. BUZZ Experience at Vilhelm Lauritzen Terminalen. Over 56 days, the team served more than 25,000 meals to 200-400 daily guests, all based on organic seasonal ingredients and carefully selected delicacies.
• Ed Sheeran (Crew Catering)minorStrategic or Co-development PartnerMeyers provided full-day catering (breakfast, lunch, and dinner) for 150 crew members for a full month during Ed Sheeran's Copenhagen concert, delivering professional, flexible hospitality in a high-pressure backstage environment.
• Novo NordiskcoreStrategic or Co-development PartnerMeyers delivered a bespoke 4-course menu for an exclusive dinner for 170 Novo Nordisk guests at Werkstatt on Refshaleøen in May 2023, in collaboration with Werkstatt's urban venue.
• Claus Meyer (Founder / Entrepreneur)coreStrategic or Co-development PartnerCo-founded by Claus Meyer (also co-founder of Noma), Meyers leverages the founder's culinary authority and brand. Meyer remains actively involved, including leading cooking sessions at client events (e.g., Plandent kokkeuge) and as patron of the Det Længste Bord project in Brøndby, supported by Novo Nordisk Foundation with 6 million DKK.
• Nordisk Ministerråd (Nordic Council of Ministers)minorStrategic or Co-development PartnerMeyers Madhus co-hosted the Nordic Food Innovation Summit in Malmö in December 2024, together with the Nordic Council of Ministers, Madkulturen, and NKJ, to mark the 20th anniversary of the Nordic Kitchen Manifesto and develop solutions for climate, biodiversity, and culinary skills crises.
• Copenhagen CookingminorStrategic or Co-development PartnerMeyers collaborates with Copenhagen Cooking on cultural food events, including long-table dinners during Distortion (Istedgade) and special culinary experiences at the annual Copenhagen Cooking festival.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• ISS A/S: Denmark-headquartered global facility services company with a substantial food services division. Directly comparable as a Danish-rooted, multi-vertical enterprise catering and canteen operator serving major corporate and public-sector clients.
• Sodexo: Global food services and facilities management company with significant Danish operations including corporate catering and workplace dining. Overlaps directly with Meyers' canteen management and corporate event catering offerings at enterprise scale.
• Compass Group: World's largest contract foodservice company, operating through subsidiaries such as Eurest in workplace dining, catering, and corporate hospitality. A natural head-to-head competitor for Meyers' enterprise contracts in Denmark.

Regional players

• Coor Service Management: Nordic facility services and food provider headquartered in Sweden, serving corporate workplaces across Scandinavia including Denmark. Comparable as a Nordic-rooted, sustainability-positioned managed-services peer for canteen operations.
• Fazer Food Services: Finnish food group with a corporate catering and workplace food services arm operating in the Nordics. Comparable as a regional, sustainability-focused competitor pursuing enterprise and institutional food contracts.

Direct peers

• Lagkagehuset: Danish bakery café chain with multiple Copenhagen locations producing artisan breads and pastries. Directly comparable to Meyers Bageri on artisan organic bakery products and Danish consumer footprint.
• Emmerys: Danish bakery and café chain operating across Denmark. Comparable to Meyers Bageri as a multi-location Danish bakery retailer with shared consumer customer base and ingredient-quality positioning.
• Dansk Cater: Danish catering and event company providing corporate and private event catering across Denmark. Comparable as a domestic Danish competitor targeting the same corporate events and meeting catering demand that Meyers addresses.

Emerging players

• Madklubben: Danish restaurant group operating multiple full-service restaurants in Copenhagen and Aarhus. Comparable to Meyers' owned restaurants (Filmtaget, Fasangården, Brasserie Post, Sult) on Copenhagen dining-market positioning and menu craftsmanship.
• Restaurant Nord (Noma): World-renowned Copenhagen fine dining restaurant co-founded by Claus Meyer. Although at a different price tier and operational scale than Meyers' restaurant portfolio, it shares founder DNA, Nordic culinary philosophy, and Copenhagen brand adjacency.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Meyersmad
• Facebookfacebook.com/meyersmad
• LinkedInlinkedin.com/company/meyersdk
• Instagraminstagram.com/meyers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyers