What Madklubben does

Madklubben is a privately-held, founder-owned Danish restaurant group founded in 2007 by Anders Aagaard and headquartered in Frederiksberg, Denmark. The company operates 40-45 restaurants across 5 Danish cities (Copenhagen, Aarhus, Odense, Esbjerg, and Lyngby) under a multi-brand portfolio of 16 distinct concepts spanning Danish classics, Asian (Hanzō), Italian (Frankies, Tonys, Lupo), Middle Eastern (Bazaar, Souk), French bistro (Bistro Royal), buffet (Food Club), and all-day dining (Sol & Luna). The group employs more than 1,700 people across restaurants, cocktail bars, and headquarters.

Madklubben generates revenue through a diversified mix: dine-in services across the restaurant estate, takeaway and delivery via the proprietary Madklubben+ mobile app and Wolt, corporate lunch subscriptions (Klassisk, Vegetar, Flex, and Bowls tiers priced 50-75 DKK per person per day), off-premise catering starting at 250 DKK per person, event hosting for groups of 25-200, and gift cards ranging from 100-2,500 DKK. The technology layer is conventional restaurant-industry tooling (EasyTable, HeapsGO, Lifepeaks, Klaviyo, HubSpot, Microsoft Clarity) with no disclosed proprietary AI capability. The Madklubben+ app serves as the digital front door for ordering, reservations, and member-exclusive deals.

The company pursues a horizontal segmentation strategy targeting both individual consumers and corporate/business customers, with an explicit sustainability positioning anchored by UN Global Compact membership (since 2018), Klub 12.3 food waste commitments, and 2030 CO2 reduction targets (30% by 2030). Madklubben is wholly bootstrapped with no disclosed external funding, and Anders Aagaard remains CEO and controlling owner.

Name

Madklubben

Legal name

Madklubben

Website

https://madklubben.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Madklubben is a founder-owned Danish restaurant group operating 45 restaurants across 16 brands in 5 Danish cities, serving individual consumers and corporate customers through dine-in, takeaway, catering, and subscription lunch programs.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Food Service Contractors (722310), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Casual dining restaurants
• Corporate catering services
• Lunch subscription programs
• Event catering
• Multi-brand restaurant group

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in services across 40+ restaurants offering various cuisines including Asian, Italian, Nordic, and Mediterranean.
2. Takeaway and Delivery: Takeaway services available at multiple restaurant locations across Denmark.
3. Catering Services: Off-premise catering for events ranging from intimate gatherings to corporate events, with menus starting from 250 DKK per person.
4. Corporate Lunch Programs: Business lunch subscription services offering weekly meal plans for companies with 4 options including Klassisk, Vegetar, Flex, and Bowls.
5. Gift Cards: Gift cards available from 100 DKK to 2500 DKK, valid across all Madklubben restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Madklubben is a Danish multi-brand restaurant group operating 40+ locations under 16 concepts, providing dine-in restaurant service, takeaway, off-premise catering, and corporate lunch subscription programs. Its portfolio spans Danish classics, Asian, Italian, French bistro, and Middle Eastern cuisines, with the proprietary Madklubben+ mobile app unifying ordering, reservations, and member benefits across all locations.

Product overview

Madklubben is a Danish restaurant group operating 40+ restaurants across Denmark under 16 different brands, founded in 2007 by Anders Aagaard. The portfolio includes the core Madklubben brand (classic Danish dining with 3-course menus), Food Club (seasonal buffet concept), Hanzō (Asian cuisine), Frankies (pizza), Sol & Luna (all-day dining), Bazaar and Souk (Middle Eastern), Tonys and Lupo (Italian), Bistro Royal (French bistro), and others. Services include full-service catering from 250 kr per person, corporate lunch programs (from 50-75 kr), takeaway via Madklubben+ app and Wolt, events for 25-200 guests, and gift cards. The Madklubben+ mobile app provides centralized access to takeaway ordering, table reservations, and exclusive deals across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Madklubben: Core restaurant brand offering Danish classics and seasonal menus
• Hanzō
• Food Club
• Frankies
• Bazaar
• Bistro Royal
• Clementine
• Juma
• Lupo
• Sol & Luna
• Souk
• Tonys
• Madklubben+
• Madklubben Catering
• Madklubben Frokostordning

Products and services

• Madklubben (Core Restaurant Brand)
• Food Club
• Hanzō
• Frankies
• Sol & Luna
• Bazaar
• Souk
• Tonys
• Bistro Royal
• Juma
• Lupo
• Clementine

Quantifiable outcome

• Reduce beef consumption by 30% by 2030
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Dankort ØremærketminorGTM or Marketing Partner · 1 January 2026Dankort Øremærket initiative where Madklubben donates 1 øre to Den Danske Naturfond for each Dankort payment. Supports wild and permanent nature conservation in Denmark, raising over 10 million DKK annually.
• Arla Food Movers x MadklubbenminorStrategic or Co-development Partner · 1 January 2025Educational initiative connecting Madklubben kitchens with local schools, providing inspirational cooking classes for school children. Goal: 100 school classes to visit during 2025-2026.
• Too Good To GocoreStrategic or Co-development Partner · 1 January 2018Food surplus partnership where Food Club locations sell 'luck bags' (overskudsmad) at reduced prices through the Too Good To Go app. This helps reduce food waste while offering affordable meals. Over 11,000 bags sold since 2018.
• Kirkens Korshærs HerbergminorStrategic or Co-development Partner · 1 January 2018Surplus food donations sent to Kirkens Korshærs Herberg, supporting socially vulnerable individuals in the community.
• ONE\THIRD - Danmark mod MadspildcoreStrategic or Co-development PartnerVoluntary reduction agreement part of 'Danmark mod Madspild' (Denmark Against Food Waste), committed to halving food waste by 2030 and reducing food loss in the Danish food industry.
• Fødevareministeriets Klub 12.3coreStrategic or Co-development PartnerFood Ministry Club 12.3 gathering top industry leaders committed to engaging 20 partners in the fight against food waste, demonstrating industry-wide commitment to sustainability.
• Carlsberg Research LaboratoryminorStrategic or Co-development PartnerCollaboration with Carlsberg Research Laboratory for the Langbordsmiddag (long table dinner) event at Carlsberg, where brewmaster Erik Lund guides guests through beer pairings.
• Fredericia FurnitureminorOthersFurniture supplier with B Corp certification and strong environmental credentials, providing sustainable furniture for Madklubben restaurants.
• Grøntgrossisten ApSminorOthersDanish and sustainable fruit and vegetable supplier, with 80% of their fleet now electric-powered for greener deliveries to Madklubben.
• MultiLineminorOthersPackaging supplier committed to Science-Based Targets Initiative (SBTi) with social compliance auditing of suppliers, ensuring ethical and sustainable procurement.
• HCS RenovationminorOthersWaste management partner transitioning to electric vehicles for deliveries, supporting Madklubben's sustainability goals.
• TextiliaminorOthersTextile services provider with Swan Label and ISO 14001 certification, working on CO2 reduction targets aligned with SBTi.
• Essity (TORK)minorOthersTissue and hygiene products supplier with FSC certification and EU-Ecolabel, ranked on Corporate Knights Global 100 list of most sustainable companies.
• KiiltominorOthersCleaning and dishwashing products supplier with Swan-labeled Kiilto Pro Natura series, made from renewable raw materials and 100% biodegradable.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Sodexo is a global food service and facilities management company with extensive corporate catering and workplace meal contracts, comparable to Madklubben's corporate lunch subscription and event catering services.
• Compass Group: Compass Group is the world's largest contract food service and support services company, a broad incumbent with overlapping capabilities in corporate catering, workplace lunch, and event catering comparable to Madklubben's B2B offerings.
• ISS A/S: ISS is a large Danish-headquartered global facility services company with substantial food service and catering contracts, a broad incumbent in corporate food service comparable to Madklubben's B2B lunch and catering lines.

Emerging players

• Big Mamma Group: Big Mamma is a European multi-brand restaurant operator running distinct cuisine concepts (Italian, etc.) across multiple cities, comparable to Madklubben's 16-brand multi-cuisine strategy at smaller international scale.

Direct peers

• Bone's Restaurant: Bone's is a Danish casual dining chain operating restaurants across major Danish cities, serving a similar broad consumer base with full-service dinner offerings comparable to Madklubben's core casual dining concept.
• Cofoco: Cofoco is a Copenhagen-based multi-brand restaurant group operating several distinct restaurant concepts across Denmark, directly comparable to Madklubben's 16-brand, multi-cuisine strategy in the same Danish casual dining market.
• Restaurant Flammen: Restaurant Flammen operates a Danish buffet-style casual dining chain with multiple locations, closely comparable to Madklubben's Food Club sub-brand in concept, customer target, and buffet operating model.
• Jensens Bøfhus: Jensens Bøfhus is a well-established Danish casual dining steakhouse chain with multiple locations nationwide, offering comparable full-service casual dining at accessible price points and overlapping consumer occasions.
• Meyers Madhus: Meyers Madhus is a Danish food and restaurant operator emphasizing sustainable, seasonal Nordic cuisine with multiple venues, comparable to Madklubben in mission-driven Danish casual dining and sustainability positioning.

Others

• Too Good To Go: Too Good To Go is a European food surplus marketplace that has been a strategic sustainability partner of Madklubben since 2018 (>11,000 "luck bags" sold), an ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookda-dk.facebook.com/Madklubbendk
• LinkedInlinkedin.com/company/madklubben
• Instagraminstagram.com/madklubben/?hl=da

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madklubben