Name

Tanner Friedman

Legal name

Tanner Friedman

Website

https://tannerfriedman.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

• Strategic communications consulting
• Public relations services
• Crisis communications management
• Media relations and training
• Brand building consulting

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic communications counsel, including public relations, crisis communications, media training, brand building, and internal communications services. Projects are customized for each client with fees based on scope of engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tanner Friedman is a strategic communications consultancy that develops customized communications programs using traditional and evolving communications vehicles to help organizations tell their stories and deliver messages to target audiences. Its offerings span public relations, brand building, media relations, media training, social media, multimedia production, fundraising and event communications, crisis communications, internal communications, community relations, and change communications. Engagements are scoped and delivered directly by the firm's principals alongside a flexible collaborative specialist network.

Product overview

Tanner Friedman is a strategic communications firm offering a unified portfolio of professional services. The core offering comprises eleven integrated service lines: Public Relations, Brand Building, Media Relations, Media Training, Social Media, Multimedia Production, Fundraising & Event Communications Management, Crisis Communications, Internal Communications, Community Relations, and Change Communications. These services work together to help clients identify objectives, develop coordinated strategies, and deliver messages to target audiences across traditional and digital platforms. The firm is led by two principals with major-market media and agency experience, serving clients ranging from global Fortune 100 corporations to local startups across industries including automotive, healthcare, technology, nonprofits, professional services, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations service to help clients develop, refine, and deliver messages while elevating their brand through thought leadership and reputation building. Aimed at organizations across industries seeking coordinated PR counsel.
• Brand Building Brand development and management service that identifies points of distinction, frames core brand attributes, and crafts communications materials to establish a consistent company identity. Aimed at organizations that need to position or refresh their brand.
• Media Relations Strategic media relations service covering news packaging, angle development, and targeted dissemination to key media decision makers for both triumphant and crisis communications situations. Aimed at organizations seeking top-tier earned media coverage.
• Media Training National-caliber media training sessions delivered nationwide that prepare executives and spokespeople for interviews, news conferences, panel discussions, and other media appearances through personalized preparation with real-world scenarios. Aimed at executives and spokespeople who face high-stakes media situations.
• Social Media Social media program management, guidance, and analysis service including strategic content development, blogging, video and photo sharing, social networking, and microblogging across platforms. Aimed at organizations that need outsourced social media management and strategy.
• Multimedia Production Multimedia content creation service covering conceptualization, writing, production, and placement of PR and advertising media campaigns that communicate messages in impactful video and audio formats. Aimed at organizations needing end-to-end multimedia content for PR and advertising.
• Fundraising & Event Communications Management Strategic communications support for fundraising campaigns and event promotion including messaging development, marketing materials, creative elements, strategic partnerships, and on-site coordination. Aimed at nonprofits and other organizations running fundraising or event initiatives.
• Crisis Communications Crisis communications counsel and management service that helps organizations respond quickly and honestly during crises threatening reputation and business continuity, ranging from natural disasters to litigation matters. Aimed at organizations facing acute reputational threats.
• Internal Communications Internal communications strategy development service that helps organizations effectively communicate with employees, maintain positive corporate culture, and achieve objectives including inclusion, crisis management, and change acceptance. Aimed at organizations undergoing internal change or culture initiatives.
• Community Relations Community relations strategy service that positions organizations within key marketplaces through strategic nonprofit partnerships, board leadership, and civic engagement activities. Aimed at organizations seeking deeper local or regional community presence.
• Change Communications Change management communications service combining crisis and internal communications expertise to help organizations manage change including mergers, acquisitions, layoffs, leadership transitions, and business relocations. Aimed at organizations undergoing significant operational transitions.

Quantifiable outcome

• Michigan Works! campaign reached 33M+ job seekers through targeted radio and digital advertising
• +2 more outcomes

Named customers9 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Rebuild GroupminorOthersTanner Friedman's website is identified as 'A Rebuild Group Website' indicating a relationship with Rebuild Group for website development and digital services. The Rebuild Group website is referenced for launching their own site.
• Creative Specialists NetworkcoreStrategic or Co-development PartnerFlexible 'best of the best' network of proven, experienced creative specialists called upon to complement internal skills and drive client results. Specialists in media buying, brand development, graphic design, video production, digital marketing, technical writing, and strategic operational advisory services.
• JAG In Detroit PodcastsminorStrategic or Co-development PartnerCollaborative partnership for podcast creation, writing, and production. Joint work on 'On Call for Men's Health' podcast for MIU Men's Health Foundation won 2023 Platinum International Hermes Creative Award.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marx Layne & Company: Detroit-area public relations and digital marketing agency serving corporate, nonprofit, and public-sector clients. Comparable to Tanner Friedman in regional positioning, full-service PR offering, and Detroit mid-market client base across multiple industries.
• Lambert: Detroit-headquartered, privately-held communications and public relations agency serving mid-market and enterprise clients across multiple industries. Directly comparable to Tanner Friedman in regional positioning, full-service PR/marketing offering, and Michigan-based mid-market client focus.
• Truscott Rossman: Michigan-based strategic communications and public affairs firm with strong public-sector and corporate practice. Comparable to Tanner Friedman in regional base, strategic communications focus, and government/association work.
• Identity: Metro Detroit-based branding, marketing, and public relations agency. Comparable in regional focus, full-service communications offering, and mid-market client base across multiple industries.
• Franco Public Relations Group: Detroit-based public relations and integrated communications firm serving corporate, nonprofit, and government clients. Highly comparable to Tanner Friedman in geography, service mix (PR, media relations, crisis, digital), and vertical breadth.
• Padilla: Minneapolis-headquartered integrated public relations and communications agency with strong healthcare, food, and consumer practices. Comparable in service breadth (PR, brand, crisis, social, multimedia) and full-service mid-market positioning, with broader geographic reach than Tanner Friedman.

Regional players

• Public Communications Inc. (PCI): Chicago-based public relations and integrated communications agency serving nonprofit, association, and corporate clients. Comparable to Tanner Friedman in mid-market positioning and service mix, but operates primarily in the Chicago/Illinois market rather than Detroit/Michigan.

Broad incumbents

• Edelman: World's largest privately-owned PR firm with full-service communications, crisis, media relations, and public affairs offerings. Comparable to Tanner Friedman across virtually all service categories but at vastly larger scale with global offices, analytics capabilities, and enterprise-grade delivery.
• Weber Shandwick: Global, IPG-owned public relations firm with deep crisis communications, media relations, and corporate communications capabilities. Comparable to Tanner Friedman on core service lines but operates at vastly larger scale with global reach, technology investments, and Fortune 500 dominance.
• Golin: Interpublic-owned global public relations agency with strong media relations, brand, and integrated communications capabilities. Comparable to Tanner Friedman in core PR services but with global geographic footprint, proprietary analytics platforms, and large enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tannerfriedman
• Facebookfacebook.com/tannerfriedman

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanner Friedman