Bob King Automotive Group

What Bob King Automotive Group does

Bob King Automotive Group is a privately-held, multi-brand automotive dealership group headquartered in Winston-Salem, North Carolina, founded in 1968 and operating 101-250 employees. The company sells new vehicles under four OEM franchises — Genesis, Hyundai, Kia, and Mazda — through four dedicated physical locations in the Winston-Salem metro, each at a distinct address (1545 Silas Creek Parkway for Genesis, 1601 Silas Creek Parkway for Hyundai, 1725 Link Rd for Kia, and 680 Peters Creek Parkway for Mazda). The group also runs a 264-vehicle pre-owned inventory spanning multiple brands, and operates authorized service departments for each franchised brand, with online service scheduling available per brand.

The underlying technology stack is described as standard dealership inventory management and customer relationship systems, with no proprietary AI, no patents, and no disclosed integrations beyond brand-specific websites and a consolidated group site (bobkingauto.com). Distribution is exclusively through four retail storefronts in a single US market (Southeast US), supplemented by top-of-funnel online inventory browsing and bottom-of-funnel online service scheduling.

Revenue is generated through three streams: one-time new vehicle sales at MSRP (with dealer incentives), one-time used vehicle sales at individually-priced unit prices ranging from roughly $3,997 to $73,988, and ongoing service and repair work for vehicles across all represented brands. The customer base is horizontal — individual vehicle buyers in the Winston-Salem metro — and the go-to-market is sales-led, with customers acquired via the websites and converted at physical locations. No revenue figures, funding history, M&A activity, or ownership disclosures beyond founder/management association are present in the available data.

Name

Bob King Automotive Group

Legal name

Bob King Automotive Group

Website

https://bobkingauto.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Bob King Automotive Group is a privately-held, multi-brand auto dealership founded in 1968 in Winston-Salem, NC, operating four franchise rooftops (Genesis, Hyundai, Kia, Mazda) that sell new and pre-owned vehicles and provide authorized service to individual consumers in the Winston-Salem metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Hyundai, Kia, Mazda, and Genesis vehicles through franchise dealerships. Revenue generated from vehicle sales at manufacturer suggested retail prices with potential dealer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple brands. The group maintains an inventory of 264 used vehicles including cars, trucks, and SUVs from various manufacturers.
3. Service and Repair: Vehicle maintenance and repair services for all vehicle brands. Service scheduling available online for Genesis, Hyundai, Kia, and Mazda vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bob King Automotive Group operates a multi-brand automotive dealership group in Winston-Salem, NC, selling new vehicles from four franchise brands (Hyundai, Kia, Mazda, and Genesis) and pre-owned vehicles from various manufacturers. The group supplements vehicle sales with vehicle maintenance, repair, and service scheduling operations across its four physical dealership locations.

Product overview

Bob King Automotive Group operates as a multi-brand automotive dealership offering new and pre-owned vehicle sales across four franchises (Hyundai, Kia, Mazda, and Genesis) along with vehicle service scheduling. The group consists of four dealership locations in Winston-Salem, NC, with dedicated websites for each brand. Their product offering centers on vehicle sales as the core business, supplemented by service operations for the brands they represent.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Vehicle Maintenance and Repair Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HyundaicoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement for Hyundai vehicle sales and service in Winston-Salem, NC area. Bob King Hyundai operates as an authorized Hyundai dealer offering new and certified pre-owned vehicles along with maintenance and repair services.
• KiacoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement for Kia vehicle sales and service in Winston-Salem, NC area. Bob King Kia operates as an authorized Kia dealer offering new and certified pre-owned vehicles along with maintenance and repair services.
• MazdacoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement for Mazda vehicle sales and service in Winston-Salem, NC area. Bob King Mazda operates as an authorized Mazda dealer offering new and certified pre-owned vehicles along with maintenance and repair services.
• GenesiscoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement for Genesis vehicle sales and service in Winston-Salem, NC area. Genesis of Winston-Salem operates as an authorized Genesis dealer offering new and certified pre-owned vehicles along with maintenance and repair services.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Flow Automotive Companies: Multi-brand automotive dealership group headquartered in Winston-Salem, NC. Directly comparable as a fellow multi-brand new-and-used dealer group operating in the same primary market, competing for the same regional buyer base.
• Sonic Automotive: Publicly traded (NYSE: SAH) Fortune 500 dealer group headquartered in Charlotte, NC. Operates franchised dealerships plus EchoPark used-vehicle stores — closely comparable multi-brand franchise retail model with strong Southeast U.S. presence.

Broad incumbents

• Hendrick Automotive Group: One of the largest privately held dealer groups in the U.S., based in Charlotte, NC. Comparable as a multi-brand, multi-location dealership group with a similar sales/service model and Southeast U.S. geographic overlap.
• Asbury Automotive Group: Large publicly traded (NYSE: ABG) dealer group operating franchised stores across multiple U.S. regions. Comparable as a multi-brand, multi-location franchised dealer group with similar new-and-used vehicle and F&I revenue mix.
• Group 1 Automotive: Publicly traded (NYSE: GPI) major franchised automotive retailer with ~200 dealerships across the U.S. and U.K. Comparable as a multi-brand franchised retailer with the same new-vehicle, used-vehicle, and service-and-parts revenue streams.
• AutoNation: Largest U.S. franchised automotive retailer (NYSE: AN) with nationwide stores. Comparable as a multi-brand franchised dealer operating the same new/used/service business model at significantly larger scale.
• Lithia Motors: Largest U.S. franchised dealer group by revenue (NYSE: LAD), operating hundreds of stores across the U.S., Canada, and the U.K. Comparable multi-brand franchise business model with similar revenue streams from new, used, F&I, and service.
• CarMax: Largest U.S. used-vehicle retailer (NYSE: KMX), focused on used cars but with growing new-car activity via CarMax Auto Finance and other channels. Comparable on the used-vehicle inventory and reconditioning operations of Bob King's 264-unit pre-owned business.
• Holman Automotive: Large privately held, family-owned automotive group operating franchised dealerships plus fleet services. Comparable as a multi-brand, multi-location franchised dealer group with similar founder/family ownership profile and a strong service-and-parts component.

Emerging players

• Carvana: Publicly traded (NYSE: CVNA) online-focused used-vehicle retailer with a national e-commerce and reconditioning model. Comparable as a competing used-car acquisition and retail channel that pressures traditional dealer used-vehicle gross margins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bob-king-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob King Automotive Group