Plus Fitness

What Plus Fitness does

Plus Fitness is an Australia-originated 24/7 fitness franchise founded in 1996, operating 300+ clubs across 12 countries on 4 continents. Indian operations are run by SARRANI WELLNESS LLP as the Master Franchisee since April 2018, headquartered in Ahmedabad, Gujarat. The company delivers fitness services through a franchise-led distribution model supplemented by direct-to-consumer membership sales.

Core offerings include 24/7 gym access (a model the company introduced in 2011), personal training, X-Cell group classes, and the Plus Fitness mobile app featuring 1400+ exercises. The technology stack includes integration with the Gabit Ring wearable for wellness tracking and biometric access systems at club entry. The Plus Fitness India mobile app was launched in 2023.

Revenue is generated through two primary streams: individual consumer memberships priced at Rs. 14,000-35,000 annually, and B2B franchise licensing requiring Rs. 85 lakh to Rs. 1.75 crore investment per location. Approximately 40-50% of franchisees operate multiple clubs, indicating an installed base of repeat franchise buyers. The brand carries 25+ years of operating history with recognition from Forbes and Hindustan Times.

Name

Plus Fitness

Legal name

SARRANI WELLNESS LLP

Website

https://plusfitness.co.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Fitness is a 24/7 fitness franchise founded in 1996 in Australia, operating 300+ clubs across 12 countries. Indian operations run via master franchisee SARRANI WELLNESS LLP, offering memberships, group classes, wearable-integrated wellness tracking, and franchise licensing.

Ownership category

akta.pro rank

Product category

Health and Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness franchise operations
• Gym membership services
• Personal training services
• Group fitness classes
• 24-hour gym facilities

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gym Membership Fees: Recurring membership fees charged to individual consumers for gym access. Standard membership provides home club access only, while Global/PAN India membership grants access to all clubs nationwide. Fees range from Rs. 14k-35k annually depending on location.
2. Personal Training Sessions: Optional personal training sessions available at additional cost above gym membership fees. Sessions are sold in packages (e.g., 12 sessions/month) and are valid only while gym membership is active.
3. Franchise Fees: One-time and ongoing fees charged to franchise operators for brand licensing, setup support, training, and operational systems. Franchise investment ranges from Rs. 85 lakh to Rs. 1.75 crore.
4. Membership Add-ons: Additional fees for Time Hold service (Rs. 1,500), membership transfer (Rs. 2,500), and personal access card replacement (Rs. 1,000).
5. 100% Cash Back Program: Members who complete 250 days of workouts within 12 months receive membership credit. Requires Rs. 3,000 upfront non-refundable fee plus Rs. 2,000-5,000 admin fee at redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Plus Fitness operates a 24/7 gym franchise providing members with round-the-clock access to fitness facilities featuring state-of-the-art equipment, personal training, and group X-Cell classes (Zumba, Aerobics, HIIT, Yoga). The company sells annual gym memberships (standard home-club or global/PAN India access), personal training packages, and a mobile fitness app, while also licensing its brand to franchise entrepreneurs who operate individual gym locations.

Product overview

Plus Fitness is an Australian-founded 24/7 gym franchise operating since 1996 with over 300 clubs globally. The company operates a platform-plus-services model centered on 24/7 gym access facilities combined with a mobile app, personal training, group X-Cell fitness classes, and the Gabit Ring wellness tracking wearable. The product portfolio includes: (1) Plus Fitness 24/7 Gym Access as the core offering with cardio, strength, and functional training; (2) Plus Fitness Mobile App integrated with the Gabit Ring for comprehensive wellness tracking; (3) Personal Training and Fitness Assessment services; (4) Unlimited X-Cell group fitness classes including Zumba, Aerobics, HIIT, and Yoga; (5) Gym Membership Plans with standard and global access tiers, including a 100% Cash Back promotional offer; and (6) a Franchise Program enabling entrepreneurs to open Plus Fitness gyms. The company also provides a free day pass for lead generation and operates across multiple countries including Australia, India, New Zealand, Philippines, Singapore, Malaysia, UK, and others.

Differentiator

Problem solved

Functional benefit

Brands

• X-Cell Classes: Fitness classes offered at Plus Fitness gyms
• Plus Fitness App

Products and services

• Gym Membership Plans Annual membership subscriptions granting access to Plus Fitness gym facilities. Standard membership provides home club access only, while Global/PAN India membership grants access to all Plus Fitness clubs across India. Pricing ranges from Rs. 14k-35k annually depending on location, with EMI financing options available.
• Plus Fitness 24/7 Gym Access Round-the-clock access to Plus Fitness gym facilities featuring cardio, strength, and functional training equipment, world-class amenities, Far Infrared Sauna, functional training zones, and digital check-in with video surveillance. Designed for health-conscious individuals seeking flexible gym access.
• Plus Fitness Mobile App Mobile application providing access to over 1400 exercises, goal setting, monthly challenges, class schedules, member deals, rewards, and community interaction features. Hosted on the EGym platform and integrates with the Gabit Ring wearable for wellness tracking.
• Personal Training and Fitness Assessment One-on-one personal training sessions with experienced fitness consultants who provide personalized training plans, form correction, nutritional guidance, body fat assessment, and accountability support. Sessions sold in packages (e.g., 12 sessions per month), valid only while gym membership is active.
• X-Cell Group Fitness Classes

Quantifiable outcome

• New gym opens worldwide every 21 days
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Jerai Fitness LimitedflagshipStrategic or Co-development Partner · 4 March 2026Strategic collaboration announced in March 2026 to open 100 gyms across India, combining Plus Fitness's global franchise expertise with Jerai Fitness's domestic manufacturing capabilities. The partnership introduces a bundled franchise and equipment model, integrating franchise support and equipment procurement into one streamlined system for aspiring gym entrepreneurs. The collaboration supports expansion into Tier 1, Tier 2, and Tier 3 cities across India.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Snap Fitness: 24/7 fitness franchise operating compact gym locations globally. Closely mirrors Plus Fitness's small-footprint, around-the-clock franchise model and member experience.
• Anytime Fitness: Global 24/7 fitness franchise with thousands of locations worldwide. Closest comparable to Plus Fitness given matching 24/7 operating model, franchise distribution, and global membership portability.
• F45 Training: Group-fitness-focused franchise with rapid global expansion. Comparable franchise economics, expansion cadence, and target audience (fitness-as-lifestyle consumers), though without the 24/7 access model.
• Gold's Gym India: International fitness franchise with significant presence in India. Competes with Plus Fitness for the same Indian premium and mid-market gym members via franchise-operated clubs.
• Cure.fit (Cult.fit): India's largest tech-enabled fitness chain offering gym access, group classes, and online coaching. Direct competitor to Plus Fitness in the Indian market with comparable membership pricing and class formats, though operating company-owned rather than franchise locations.

Emerging players

• 9Round Fitness: Kickboxing-themed fitness franchise expanding internationally. Comparable small-footprint franchise model to Plus Fitness, though differentiated by its specialized 30-minute circuit format rather than open-floor 24/7 access.

Broad incumbents

• Fitness First India: Premium global fitness club operator with Indian locations. Targets the upper end of the same member base Plus Fitness addresses in metros, offering broader amenity sets (pools, studios, spas) that Plus does not.
• Virgin Active: Premium global fitness club chain with Indian presence in metros. Targets affluent urban professionals similar to Plus Fitness's higher-tier members, with broader lifestyle amenities beyond the gym floor.
• World Gym: Established international fitness franchise with multi-decade operating history. Overlaps with Plus Fitness in franchise structure and equipment-led offering, but typically positions as a more premium brand.

Regional players

• Talwalkars Better Value Fitness: Long-standing Indian gym chain offering memberships across metros. Competes with Plus Fitness in price-sensitive Indian cities, though traditionally day-hours rather than 24/7 and historically company-operated rather than franchised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plus-fitness-24-7-india
• Xx.com/PlusFitnessIN
• Facebookfacebook.com/plusfitnessbodakdev

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Fitness