Mashed

What Mashed does

Mashed is a free, ad-supported food content website that publishes editorial articles spanning recipes, restaurant reviews, grocery shopping guidance, celebrity chef features, kitchen techniques, and food-related entertainment news. The site organizes its editorial output into ten primary categories (Recipes, Exclusives, News, Entertainment, Kitchen, Grocery, Restaurants, Facts, Holidays, Features), with Recipes further subdivided by course, dish type, dietary considerations, and trending formats such as TikTok and Copycat recipes. Content is produced by a named editorial team and is targeted at home cooks, food enthusiasts, and general-interest readers seeking meal-planning and dining-decision support. The product is delivered as an owned-and-operated web platform (mashed.com), supplemented by an email newsletter subscription service (subscribe.mashed.com) and social distribution across Facebook, Instagram, and Pinterest. There is no mobile application, no disclosed API, no pricing tiers, and no direct revenue from end users.

Mashed is not a standalone company; it is operated as a brand property of Static Media, a private U.S.-based digital media conglomerate headquartered in New York. Static Media's portfolio also includes Chowhound, Foodie, Food Republic, Tasting Table, The Daily Meal, and The Takeout. The firmographic profile lists 101-250 employees (likely portfolio-wide rather than brand-specific), a founding year of 2016, and an "operating" status with active publishing as of 2026. No funding rounds, M&A activity, leadership changes, or structural corporate actions are disclosed for Mashed as a standalone entity in the source data.

The implied business model is media advertising: monetize a high-volume, SEO-driven audience of food-interested consumers through programmatic display, sponsored editorial, and likely affiliate commerce (grocery, appliances, restaurants). Distribution is heavily weighted toward organic search, with social and email as secondary channels. There is no evidence of a transactional consumer product, B2B SaaS offering, paid subscription, or licensing model. Strategic positioning is that of a horizontal food-and-lifestyle publisher competing for keyword share and audience attention against other large food media networks.

Name

Mashed

Legal name

Static Media

Website

https://mashed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mashed is a free, ad-supported food-content website publishing recipes, restaurant reviews, celebrity chef features, grocery shopping guides, and food-related entertainment articles for home cooks and food enthusiasts, operated as a brand property within the Static Media digital media portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Mashed is a free digital media website that publishes food-related editorial content including recipes, restaurant chain reviews, grocery shopping guides, celebrity chef coverage, cooking techniques, kitchen tool recommendations, and holiday meal planning content. The site operates as an advertising-supported content platform under parent company Static Media, reaching consumers through organic search, social media, and newsletter distribution.

Product overview

Mashed is a food-focused content media platform operated by Static Media that publishes editorial articles, recipes, and guides across multiple content categories. The site functions as a single unified content platform offering recipe collections, food news, restaurant reviews, celebrity chef coverage, kitchen technique guides, grocery shopping tips, and seasonal/holiday content. The primary offering is the Mashed website itself, supplemented by a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Mashed Website (Content Platform) A free, advertising-supported digital content platform providing recipes, food news, restaurant reviews, celebrity chef content, kitchen tips, and grocery shopping guides for home cooks and food enthusiasts.
• Mashed Newsletter An email subscription newsletter delivering curated food content, recipes, and food news updates directly to subscribers' inboxes.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Serious Eats: Serious Eats is an editorial food publication focused on tested recipes, cooking technique, and equipment reviews — overlapping Mashed's Kitchen, Baking, and Recipes categories with a more deeply technical editorial voice.
• Delish: Delish is a Hearst-operated food content site publishing recipes, restaurant coverage, grocery tips, and viral food video content — virtually identical positioning to Mashed across audience, monetization model, and editorial categories.
• Tasting Table: Tasting Table is another sibling Static Media publication focused on recipes, food culture, and culinary trends — operating with the same parent infrastructure, audience, and editorial model as Mashed.
• Allrecipes: Allrecipes is a long-established recipe and food content platform with a massive user-submitted recipe archive, addressing the same home-cook persona that Mashed targets and competing head-to-head in food search.
• Chowhound: Chowhound is a sibling Static Media food brand focused on restaurant recommendations and food community content — a direct adjacent peer operating inside the same parent portfolio as Mashed.
• Eater: Eater is a Vox Media vertical covering restaurant news, dining trends, and food culture — a direct comparator to Mashed's Restaurants, News, and Entertainment categories for the same audience segment.
• The Takeout: The Takeout is a sister Static Media brand under the same parent, covering food news, restaurant chains, and viral food content with nearly identical content taxonomy and target persona to Mashed.
• The Daily Meal: The Daily Meal is a Static Media sister brand publishing recipes, restaurant reviews, and grocery guidance — substantively identical in audience, model, and category structure to Mashed.
• Bon Appétit: Bon Appétit is a Condé Nast food media brand publishing recipes, restaurant coverage, food news, and video — directly comparable to Mashed's editorial mix and audience, with a more premium brand association.

Broad incumbents

• Food Network (Discovery): Food Network is a much larger, established food media brand operated by Discovery/Warner Bros. Discovery — same food vertical, broader media portfolio (TV shows, streaming, recipes), serving the same audience with overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MashedHQ
• Facebookfacebook.com/MashedFood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashed