GoTraveler

What GoTraveler does

GoTraveler is a Chicago-based, privately held company founded in 2017 that operates a free, ad-supported streaming television (FAST) channel dedicated to travel content. The channel delivers 24/7 linear travel programming with no subscription, account creation, or payment required, and is monetized entirely through advertising sold against brand-safe, travel-themed inventory. The company's viewer base is the primary audience; advertisers seeking a premium travel/lifestyle environment are the paying counterpart.

The core product is an always-on streaming channel distributed across 16+ FAST and connected TV platforms, including Local Now, LG Channels, Sling, Plex, Xumo, DIRECTV, Vizio WatchFree+, Fire TV, Xiaomi, TCL TV Plus, MyBundle, RAD, Stremium, Glewed TV, Anoki, and Whale TV, with an embedded live stream also available directly on gotraveler.com. GoTraveler does not own its distribution infrastructure; it relies on Amagi for live streaming and FAST channel distribution and uses Squarespace for its website, analytics, and cookie management. Its content slate is organized around signature series covering house-hunting (Twice the Life for Half the Price), culinary travel (Exploring Mexico's Kitchen with Rick Bayless, Anthony Bourdain: A Cook's Tour), nature documentaries (Yellowstone: America's First National Park), and sustainable living (Escape to River Cottage), supported by a blog segmented into Tour Guides, Culinary Experts, and National Treasures categories.

GoTraveler is a small organization (11-50 employees) with no disclosed funding rounds, management team, or financial information. Its go-to-market is platform-driven: revenue accrues from ads served by Amagi and its advertising partners on the embedded feed and across partner platforms, and growth depends on the breadth of FAST distribution rather than on direct user acquisition. The business model is single-revenue-stream (advertising) and single-product (one themed channel), which concentrates risk on ad-market conditions and on the company's ability to maintain placement across third-party CTV ecosystems.

Name

GoTraveler

Legal name

GoTraveler

Website

https://gotraveler.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GoTraveler operates a free, ad-supported 24/7 travel streaming channel distributed across 16+ FAST and CTV platforms including Local Now, LG, Sling, Plex, Xumo, DIRECTV, Vizio, and Fire TV, monetized through advertising aimed at travel and lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Advertising Revenue: GoTraveler generates revenue through advertising. The channel is free to watch and supported entirely by ads. Brand-safe advertising opportunities are offered through premium, always-on travel programming designed for lean-back viewing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GoTraveler operates a free, ad-supported travel streaming channel (FAST channel) delivering 24/7 curated travel, culinary, nature, and lifestyle programming. The channel is distributed across 16+ streaming platforms globally and is also available as an embedded live stream on gotraveler.com, with no subscription or account creation required. Revenue is generated entirely through advertising sold to brands seeking brand-safe environments in premium travel programming.

Product overview

GoTraveler is a free, ad-supported travel channel (FAST) delivering nonstop streaming travel programming across multiple content verticals. The core offering is an always-on linear travel channel distributed across 16+ streaming platforms, featuring signature show series such as Twice the Life for Half the Price (international house-hunting), Exploring Mexico's Kitchen with Rick Bayless and Anthony Bourdain: A Cook's Tour (culinary travel), Yellowstone: America's First National Park (nature documentaries), and Escape to River Cottage (sustainable living). Supporting the channel is a blog featuring editorial content organized into three thematic categories: Tour Guides (destination exploration), Culinary Experts (food and culture), and National Treasures (landmarks and heritage).

Differentiator

Problem solved

Functional benefit

Products and services

• GoTraveler FAST Channel A free, ad-supported travel streaming channel (FAST) delivering 24/7 curated travel, culinary, nature, and cultural programming to viewers globally. The channel is available across 16+ streaming platforms including Local Now, LG Channels, Sling, Plex, Xumo, DIRECTV, Vizio WatchFree+, Fire TV, and others, and is also accessible as an embedded live stream on gotraveler.com. No subscription or account creation is required.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• AmagicoreTechnology or IntegrationAmagi serves as GoTraveler's FAST distribution partner, providing the technology infrastructure for live streaming functionality and FAST channel distribution. Their embedded live streaming feed powers the viewing experience on the GoTraveler website and enables distribution across multiple streaming platforms.
• Local NowcoreChannel Partner/ Reseller/ DistributorLocal Now is a streaming platform where GoTraveler's channel is available as part of their channel lineup.
• LG ChannelscoreChannel Partner/ Reseller/ DistributorLG Channels distributes GoTraveler as part of their smart TV channel offerings.
• Sling TVcoreChannel Partner/ Reseller/ DistributorSling TV includes GoTraveler in their channel lineup for free streaming viewers.
• PlexcoreChannel Partner/ Reseller/ DistributorPlex distributes GoTraveler as a live TV channel on their platform.
• XumocoreChannel Partner/ Reseller/ DistributorXumo (owned by Comcast) distributes GoTraveler as part of their free streaming channel lineup.
• DIRECTVcoreChannel Partner/ Reseller/ DistributorDIRECTV includes GoTraveler in their streaming channel offerings.
• Vizio WatchFree+coreChannel Partner/ Reseller/ DistributorVizio's WatchFree+ platform distributes GoTraveler's free ad-supported channel.
• Fire TVcoreChannel Partner/ Reseller/ DistributorAmazon Fire TV distributes GoTraveler as a free streaming channel.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lonely Planet: Globally recognized travel media brand producing travel guides, articles, video, and digital content. Comparable as a content-led travel brand targeting similar travel enthusiast audiences, though primarily digital publishing rather than FAST.
• Travel Channel: Long-established travel-themed television channel now owned by Warner Bros. Discovery, distributed via cable, satellite, and streaming. Most directly comparable peer as a linear travel content brand with both traditional pay-TV and streaming/FAST distribution.
• MagellanTV: Streaming service specializing in documentary content including nature, science, history, and travel programming. Comparable as a documentary-focused streaming brand with travel genre overlap and similar lean-operator economics.
• Tastemade: Multi-platform food, travel, and lifestyle media company with significant FAST channel distribution and ad-supported revenue. Comparable digital-first lifestyle brand offering streaming travel/culinary content across similar CTV platforms.
• AFAR Media: Travel media brand producing editorial content across digital, social, video, and experiential channels. Comparable travel-content brand targeting culturally curious travelers, similar to GoTraveler's viewer persona.
• Outside TV: Free ad-supported streaming channel focused on outdoor adventure, travel, and active lifestyle content, distributed across FAST and CTV platforms. Closest comparable peer by business model (FAST-first, ad-supported travel/lifestyle channel) and audience overlap.

Broad incumbents

• Condé Nast Traveler: Premium travel media brand under Condé Nast producing editorial travel content across print, digital, and video. Comparable established travel-content brand targeting affluent travel enthusiasts, significantly larger scale.
• Travel + Leisure: Major travel media brand (print magazine, digital, video) producing premium travel editorial and video content. Comparable established travel-content brand, though much larger in scale and operating primarily in publishing rather than FAST distribution.
• National Geographic: Global premium media brand producing travel, nature, exploration, and documentary content across TV, streaming, and digital. Comparable as established incumbent in travel/exploration content space with category-leading brand recognition.
• BBC Travel: BBC's travel content vertical producing editorial travel stories, video, and documentary features. Comparable established travel-content media brand with much larger global reach and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thegotraveler
• Facebookfacebook.com/TheGoTraveler
• LinkedInlinkedin.com/company/gotraveler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoTraveler