Make it Clear

What Make it Clear does

Make it Clear (legal entity: Clear Graphics Limited) is a UK-based strategic design consultancy founded in 2004 and headquartered in Twickenham, with additional offices in London Borough and Manchester. The firm operates as a boutique, founder-led practice led by Owner and Director Sarah Edwards, employing 15+ specialists across research and strategy, UX design, and branding. Its service offering is organised around three core pillars — Consultancy & Research (design sprints, digital strategy, user research, usability testing, customer journey mapping, service blueprints, user personas, competitor research), UI/UX Services (information architecture, wireframing, prototyping, UI design, style guides, design systems, conversion rate optimisation), and Brand & Design Services (brand identity, tone of voice, brand purpose, print, video and animation, corporate presentations, social assets, design retainers) — supplemented by packaged offerings such as UX Benchmarking, UX Audits, Digital Product Accelerator, and UI/UX Design Systems.

Underlying practice is anchored by an Evidence-Based Design Approach and a proprietary four-stage Definition-Solution-Implementation-Optimisation process framework. Deliverables are produced in Figma and follow WCAG AA accessibility standards, with web sustainability practices embedded in design choices. The firm does not operate a SaaS product, API, or platform; all output is professional-services based.

The business model is project-based consultancy with retainer overlays. Revenue streams include discrete design consultancy engagements and ongoing design retainers where the firm acts as an extension of the client's team. No public pricing is disclosed; prospective clients are routed through free consultations. The go-to-market is sales-led, direct-to-client, primarily within the UK, supported by content marketing (blog, Learning Centre, case studies), a Mailchimp newsletter, and presence on LinkedIn, Instagram, and YouTube. Customer base is enterprise-skewed and diversified across technology, data security, banking, telecommunications, education, government/defence, and cultural sectors, with named logos including Google, Barclays, Virgin Media, Thales, Spamhaus, 1Spatial, Cambridge University Press, Imperial College London, the UK Ministry of Defence, and the Design Museum. The company is privately held, has no external funding rounds, and maintains no parent or subsidiary entities.

Name

Make it Clear

Legal name

Clear Graphics Limited

Website

https://makeitclear.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Make it Clear is a UK-based, founder-led design consultancy offering research, UI/UX, and branding services to enterprise clients across technology, government, defence, education, and financial sectors from offices in Twickenham, London, and Manchester.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Consultancy Services: Project-based design consultancy engagements including research, strategy, UI/UX design, and branding services. Work is scoped per project with clear deliverables.
2. Design Retainers: Ongoing consultancy arrangements where the company acts as an extension of client teams, providing advice, devising campaigns, and co-owning design systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Make it Clear is a UK-based strategic design consultancy delivering research-led UX design, UI/UX services, and brand and design services. It operates through a four-stage process framework (Definition, Solution, Implementation, Optimisation), acting as an extension of client teams for project-based engagements and ongoing design retainers. The offering is service-based with no packaged software product, API, or platform.

Product overview

Make it Clear is a UK-based branding and design agency offering research-led consultancy, UI/UX design, and brand & design services. The company operates as a consultancy firm with no SaaS product or platform — it delivers professional services engagements across three core disciplines: (1) Consultancy & Research — covering design sprints, digital/web strategy, user research, customer journey mapping, usability testing, and competitor research; (2) UI/UX Services — covering information architecture, wireframing & prototyping, UI design, style guides, design systems, and conversion rate optimisation; and (3) Brand & Design Services — covering brand identity, tone of voice, video & animation, print design, and corporate presentations. These core services are supplemented by structured service packages including UX Benchmarking Services, UI/UX Consulting Services, UI/UX Design Systems, Digital Product Accelerator, UI/UX App Design, UI/UX Design Services, User Persona Creation, UX Audits, Digital Branding, and Digital Product Marketing. The company also maintains a Learning Centre with articles and workbooks, and applies a four-stage process framework (Definition, Solution, Implementation, Optimisation) across all engagements. Make it Clear does not sell a packaged software product, API, or platform — its offering is entirely service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy & Research Services Research-led consultancy including design sprints, digital/web strategy, content strategy, user research, customer journey mapping, usability testing, user personas, competitor research, and research repository management for enterprise clients.
• UI/UX Services Full digital design process covering information architecture, wireframing, prototyping, UI design, style guides, design systems, user flows, A/B testing, and conversion rate optimisation for enterprise digital products.
• Brand & Design Services Crafting brand purpose, principles, and personality including brand identity, tone of voice, brand values, event support, print design, design retainers, video & animation, artworking, corporate presentations, social asset creation, and creative campaign services.
• UX Benchmarking Services A packaged service that benchmarks a digital product's user experience against established usability principles and real user behaviour, providing actionable recommendations for improvement.
• UI/UX Consulting Services Advisory engagement providing expert UI/UX guidance, recommendations, and strategic support tailored to client digital products.
• UI/UX Design Systems Structured design system development including typography, colour palette, UI components, states, transitions, and governance frameworks, delivered in Figma.
• Digital Product Accelerator An accelerated engagement to rapidly create, rebuild, or improve digital products and services end-to-end.
• UI/UX App Design Specialist UI/UX design service focused on mobile and tablet application interfaces, covering research, wireframes, prototyping, and visual design.
• User Persona Creation Development of representative user personas based on research insights to inform and guide design decisions.
• UX Audits Structured assessment of an existing digital product's user experience, identifying friction points and realigning approaches to reflect user needs and organisational objectives.
• Digital Branding Branding services focused on digital contexts, including brand identity refresh, visual language development, and guidelines for digital products.
• Digital Product Marketing Marketing support for digital products including campaign assets, promotional videos, eDMs, social media graphics, and banner adverts.

Quantifiable outcome

• 50% speed increase in application performance
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• 1SpatialcoreStrategic or Co-development PartnerMake it Clear was invited by 1Spatial to be their UX/UI research and design partner for a Ministry of Defence project. Within a complex programme of transformation being delivered by a consortium of suppliers, Make it Clear redesigned an application managing aeronautical information for the Royal Air Force (RAF).
• Frontier Smart TechnologiescoreStrategic or Co-development PartnerFrontier Smart Technologies, a pioneer in connected audio technologies powering over 50 million devices worldwide, partnered with Make it Clear to overhaul and improve the OKTIV app's user experience. Make it Clear conducted UX audit, stakeholder workshops, competitor analysis, and full redesign.
• Thales Cloud Protection and LicensingcoreStrategic or Co-development PartnerMake it Clear has been working alongside Thales CPL for over seven years, providing campaign and marketing support for various projects including Data Discovery and Classification promotional video and CipherTrust Data Security Platform launch campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global pioneer design consultancy offering strategy, design research, and innovation services. Larger and broader, but competes for the same enterprise design mandates.
• Pentagram: Independent global design consultancy with a London partner office. Competes for high-end brand identity and design system engagements.
• Wolff Olins: Global brand consultancy with strong UK presence, delivering brand strategy, identity, and digital design. Overlaps significantly on the brand and design services side of Make it Clear's portfolio.
• Accenture Song: Global consulting giant's design and creative practice. Increasingly competing with mid-sized consultancies by bundling design into transformation engagements.

Direct peers

• ustwo: London-headquartered digital product studio delivering UX, UI, and brand work for enterprise clients. Comparable service portfolio and target verticals, slightly larger scale and broader international footprint.
• Clearleft: UK-based UX and design consultancy offering research, strategy, and product design services. Closely comparable in size, geography, and service mix, with overlapping emphasis on evidence-based UX and accessibility.
• Beyond: UK digital design and customer experience consultancy. Competes directly for enterprise UX and brand engagements and shares a similar mid-market positioning in London.
• Foolproof: UK-originated experience design consultancy (now part of Accenture Song) specializing in UX research and product design. Direct competitor in the UK enterprise UX space.
• Studio Output: London-based creative and digital design agency offering brand, UI/UX, and campaign work for enterprise clients. Highly comparable in size, client profile, and service breadth.

Regional players

• Dotdash Meredith Design: US-headquartered content and design operation; relevant as a US-based comparator for digital UX/branding services rather than a direct UK competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyi1Mzu1v_CLrvrS0ilc7eg
• LinkedInlinkedin.com/company/makeitclear-ldn
• Instagraminstagram.com/makeitclear.ldn
• Xx.com/make_it_clear

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make it Clear