Beyond
Beyond is a Google Cloud Premier Partner and Europe's largest dedicated Google Cloud services firm, delivering cloud modernisation, AI, security, and customer experience solutions to enterprise and public sector clients across 12 cities.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Beyond does
Beyond is a Google-first engineering and professional services firm that designs, builds, and operates cloud, data, security, and customer experience solutions exclusively on the Google Cloud platform. The company serves enterprise customers across regulated financial services, global retail, technology, automotive, telecommunications, pharmaceuticals, and the public sector, with named engagements spanning HSBC, Deutsche Bank, PayPal, Lloyds, PUMA, Snap, Google, Juniper/HPE, JLR, BMW, BT, GSK, Diageo, WPP, Paramount, and UK public sector bodies such as UK Parliament, the Ministry of Defence, and NHS Trusts. Headquartered in Manchester with operational hubs in London, San Francisco, New York, Lisbon, Örebro, Utrecht, Iași, Buenos Aires, Mexico City, and Cebu, the company employs what it describes as 700+ Google Cloud expert engineers and is positioned as Europe's largest dedicated Google Cloud partner.
Beyond's offering combines five service practices — Infrastructure Modernisation, AI & Data Activation, Digital Workplace, Customer Experience, and Security — with three named proprietary/solution platforms: Beyond AppsFlow (a Vertex AI-powered cloud migration planning engine), Agentic SOC (an AI-agent-augmented security operations centre built on Google SecOps, Google Threat Intelligence, and Mandiant), and Agentic Commerce (a solution preparing enterprises for AI-agent purchasing channels). It is a Google Cloud Premier Partner and Global Strategic Cyber Security Partner, an authorised reseller of Google security products, and a co-sell partner through the Google ecosystem. The business model is enterprise-led, quote-based professional services and managed services, supplemented by named productised IP and reseller margin on Google licences.
The company is privately held and backed by Marlin Equity Partners, with PCB Partners engaged as M&A advisor. It was formed in late 2023 from the merger of Appsbroker and CTS to create Qodea, has since acquired tmc3 (cyber security, Nov 2024), the US-based entity also called Beyond (Jul 2025), and TIQQE (Nordic/Philippines, Sep 2025), and rebranded from Qodea to Beyond in April 2026. It is led by CEO Alan Paton (ex-PwC, ex-Google, ex-Accenture) with CRO Paul Hoyle (ex-Google/AWS/Amazon/Cisco) and CDO Divya Sampath (ex-Google/Stripe/Accenture).
Beyond firmographics
Firmographics- Name
- Beyond
- Legal name
- BYND LIMITED
- Website
- https://bynd.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beyond is a Google Cloud Premier Partner and Europe's largest dedicated Google Cloud services firm, delivering cloud modernisation, AI, security, and customer experience solutions to enterprise and public sector clients across 12 cities.
- Ownership category
- akta.pro rank
Beyond industry classification
Industry- Product category
- Cloud Consulting Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
- akta.pro secondary industries
- Hybrid Cloud Migration, Modernization & Integration (HDABAMAH), Cloud Data Platforms & Analytics Migration (BPAEACAI), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
Keywords
Where Beyond is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Beyond business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services: Consulting and implementation services for Google Cloud transformation, including infrastructure modernization, AI & data activation, security, digital workplace, and customer experience. Senior practitioner-led delivery with clear measures of success.
- Managed Security Services: 24/7 managed detection and response, proactive threat hunting, vulnerability management, and managed SOC services. Authorized reseller of Google security products.
- AI & Data Solutions: Data activation, machine learning, and AI implementation services including GenAI workflows, MLOps pipelines, and real-time data platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Beyond product offering
Product offeringCore offering
Beyond is a Google Cloud Premier Partner delivering enterprise cloud transformation services and proprietary platforms. It sells five professional service practices — Infrastructure Modernisation, AI & Data Activation, Digital Workplace, Customer Experience, and Security — plus three named solutions: AppsFlow® (an AI-powered cloud migration planning engine), Agentic Commerce, and Agentic SOC (an AI-driven security operations center). Engagements are senior-practitioner-led and tailored to large enterprises and regulated public-sector clients.
Product overview
Beyond is a Google-first engineering company that operates as a services and solutions firm built around Google Cloud. Rather than a single unified product, Beyond's portfolio is structured as a set of proprietary platforms (Beyond AppsFlow®) and named solutions (Agentic Commerce, Agentic SOC) layered atop a core suite of professional services. The services span five practice areas: Infrastructure & Application Modernisation, AI & Data Activation, Digital Workplace, Customer Experience, and Security. On the cx.bynd.com subdomain, a complementary set of cloud and customer-experience services is offered under the Beyond brand (AI + Data Readiness, Cloud Implementation, Operations Support, Customer Platforms, Workplace Transformation). The proprietary Beyond AppsFlow® platform is the key differentiator — an AI-powered migration planning engine used across transformation engagements. Named solutions like Agentic Commerce and Agentic SOC represent packaged intellectual property addressing specific AI-era challenges (AI agent purchasing readiness and AI-scale security operations, respectively). Beyond also publishes the Antibias tool as a public resource for inclusive hiring.
Differentiator
Problem solved
Functional benefit
Products and services
- Infrastructure & Application Modernisation
Quantifiable outcome
- 55% faster retailer growth during French pilot programme for JLR
- +8 more outcomes
Companies that use Beyond
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Beyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
Beyond partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TIQQEcoreLeading Swedish cloud engineering consultancy acquired to expand into Nordic region and unlock distributed engineering capability in the Philippines. Known for agentic AI tools, modern software engineering, automation, DevOps, and highly efficient distributed delivery model.
- Beyond (original entity)coreUS-based Google Cloud partner acquired to expand into North America. Combined technical expertise delivers comprehensive full-stack service offering.
- tmc3coreCloud services and cyber security specialist acquired to enhance comprehensive, secure, and scalable digital transformation solutions. Experience with UK Parliament, Ministry of Defence, NHS, Metropolitan Police, BMW, and Post Office.
- Google CloudcoreBeyond is a Google Cloud Premier Partner and Global Strategic Cyber Security Partner. The company operates at the centre of the Google Cloud ecosystem as both a strategic delivery partner and trusted provider to Google itself. Deep expertise across the full Google stack including Google Workspace, Chrome Enterprise, Gemini, Vertex AI, BigQuery, Looker, SecOps, and Mandiant.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Beyond competitors and assessment
Company assessmentBroad incumbents
- Rackspace Technology: Rackspace is a long-standing cloud services/managed services partner (including for Google Cloud and AWS) with a similar managed services and migration offering — broader multi-cloud, more mature but in overlapping competition.
- Infosys: Infosys is a global IT services leader with Google Cloud partnerships and competing enterprise cloud/AI/digital offerings — a scale competitor for large transformation mandates in regulated industries.
- Capgemini: Capgemini is a global IT services and consulting giant with a significant Google Cloud partnership and overlapping cloud migration/modernization capabilities — a key competitor for large enterprise transformation deals.
- TCS (Tata Consultancy Services): TCS is one of the largest global IT services firms delivering cloud, AI, and digital transformation services with significant Google Cloud partnership — competing with Beyond primarily for large enterprise RFPs.
- Accenture: Accenture is the largest global technology and management consulting firm — a top-3 competitor for cloud transformation, security, and AI services and the firm that previously employed Beyond's CEO and CDO.
Direct peers
- Thoughtworks: Thoughtworks is a publicly listed technology consultancy providing digital transformation, cloud, and data services to enterprise clients with a senior-led, engineering-first culture analogous to Beyond's engineer-led model.
- Pythian: Pythian is a data-and-cloud-focused services firm (Google Cloud, AWS, Azure partner) doing analytics, migration, and managed services — directly comparable in cloud-only mid-sized specialist territory.
- Slalom: Slalom is a privately held, $5B+ revenue technology and business consulting firm heavily invested in Google Cloud partnerships with similar enterprise sales-led GTM and engineer-led delivery model — a directly comparable mid-sized tech consultancy.
- SADA (an Insight company): SADA is a Google Cloud Premier Partner (now owned by Insight) focused on cloud transformation, data, and managed services — directly comparable to Beyond as another elite Google-exclusive pure-play that scaled via M&A before a $500M+ exit.
- Onix Group: Onix is a Google Cloud Premier Partner and one of Beyond's closest direct rivals in the Google-only cloud professional services segment, serving similar mid-market and enterprise clients with migration, data/AI, and managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Beyond social profiles
Digital presenceBeyond compliance and trust
Trust signalCompliance6 records
Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond leadership team
Management profileNumber of profiles
Profiles13 records
Beyond subsidiaries and ownership
Company hierarchySubsidiaries2 records
Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond
What does Beyond do?
Beyond is a Google Cloud Premier Partner delivering enterprise cloud transformation services and proprietary platforms. It sells five professional service practices — Infrastructure Modernisation, AI & Data Activation, Digital Workplace, Customer Experience, and Security — plus three named solutions: AppsFlow® (an AI-powered cloud migration planning engine), Agentic Commerce, and Agentic SOC (an AI-driven security operations center). Engagements are senior-practitioner-led and tailored to large enterprises and regulated public-sector clients.
Is Beyond a public or private company?
Beyond is a private company. It is classified as private equity controlled and is currently operating.
When was Beyond founded?
Beyond was founded in 2023. It employs 101 to 250 people.
Where is Beyond based?
Beyond is headquartered in San Francisco, United States, in the North America region.
How does Beyond make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are managed Security Services and AI & Data Solutions.
Who are Beyond's main competitors?
Broad incumbents on record are Rackspace Technology, Infosys, Capgemini, TCS (Tata Consultancy Services) and Accenture. Direct peers are Thoughtworks, Pythian, Slalom, SADA (an Insight company) and Onix Group.
Does Beyond have an API?
No public API is recorded for Beyond.
What industry is Beyond in?
Beyond's product category is Cloud Consulting Services. Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization, with a secondary code of HDABAMAH, Hybrid Cloud Migration, Modernization & Integration. Its NAICS code is 541512 and its SIC code is 7370.