TEG Live
TEG Live is a Sydney-based live entertainment promoter and division of TEG (Ticketek Entertainment Group), producing concerts, sports events, comedy tours, and festivals across Australia, New Zealand, and the United States for global touring artists and local audiences.
- Company typePrivate
- Founded1972
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TEG Live does
TEG Live is the live entertainment and sports promotion division of TEG (Ticketek Entertainment Group), a privately held Australian entertainment conglomerate. Headquartered in Sydney and founded in 1972, TEG Live promotes concerts, comedy tours, sporting events, festivals, esports, and exhibitions primarily across Australia and New Zealand, with growing operations in the US through its TEG Rugby Live sub-brand. The company works with globally recognized touring artists — including Niall Horan, Jason Derulo, ICEHOUSE, Jim Jefferies, Dom Dolla, Chase & Status, and Cirque du Soleil — and co-presents major events with sibling TEG entities such as Laneway Presents, Untitled Group, and TEG MJR. Operationally, TEG Live functions as the events arm of TEG, routing ticket sales through the parent group's Ticketek platform and Ticketmaster.
The company's revenue model is transaction-fee-based, generated through ticket sale commissions, event production fees, sponsorship, and hospitality services. TEG Live does not operate its own ticketing platform; instead, it redirects consumers to authorized agencies (Ticketek as primary, Ticketmaster as secondary) via its website (teglive.com.au). Value-add services include VIP and corporate hospitality under the VIP Now brand, and exclusive presale partnerships with Telstra, Qantas Frequent Flyer, Spotify Premium, and PayPal. Sponsorship, brand activation, and partnership services target corporate clients seeking audience access through live entertainment properties.
TEG Live has structured related entities including Left Field Live Pty Ltd, Rugby Live Pty Ltd, and TEG Van Egmond Pty Ltd (trading as TEG Sports), enabling segmented operations across music, sport, and lifestyle verticals. The company is investing in geographic expansion (TEG Live USA, anchored by the World Rugby partnership for HSBC Rugby Sevens events ahead of the 2028 LA Olympics), genre diversification (dedicated country music division under new SVP Brad Turcotte), and festival IP (Out 2 Lunch Festival). The forward booking slate through 2027 indicates pipeline visibility, though festival economics remain exposed to cost pressures. The company's competitive position rests on its integration within the TEG parent — providing distribution, ticketing, and venue advantages — rather than on proprietary technology.
TEG Live firmographics
Firmographics- Name
- TEG Live
- Legal name
- TEG Live Pty Ltd
- Website
- https://teglive.com.au
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TEG Live is a Sydney-based live entertainment promoter and division of TEG (Ticketek Entertainment Group), producing concerts, sports events, comedy tours, and festivals across Australia, New Zealand, and the United States for global touring artists and local audiences.
- Ownership category
- akta.pro rank
TEG Live industry classification
Industry- Product category
- Live Event Promotion
- NAICS
- Arts, Entertainment, and Recreation (71), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where TEG Live is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TEG Live business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Live Event Ticketing and Promotion: TEG Live generates revenue primarily through promoting and producing live music, sport, family entertainment, esports, and exhibition events. Revenue comes from ticket sales, event production fees, and associated hospitality services.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
TEG Live product offering
Product offeringCore offering
TEG Live is a live entertainment promotion company that produces and promotes concerts, tours, festivals, sporting events, and family entertainment across Australia, New Zealand, and select international markets including the United States. It connects fans with live experiences and provides supporting services including VIP hospitality through its VIP Now brand, corporate sponsorship activation, and event production. The company operates as the live touring and events division of TEG (Ticketek Entertainment Group).
Product overview
TEG Live is a live entertainment promotion company offering a portfolio of products across live music, sport, comedy, family entertainment, esports, and exhibitions. The core offering is live event promotion and production — including arena/stadium concerts (Niall Horan, Jason Derulo, ICEHOUSE, Chase & Status, Jim Jefferies), festivals (Out 2 Lunch Festival), and sporting events (TEG Rugby Live). It operates as the live touring and events division of TEG (Ticketek Entertainment Group), a global entertainment and ticketing business. TEG Live adds value to events through add-on services including sponsorship, partnership, hospitality, and VIP offerings. The company maintains a digital ticketing redirect model, sending fans to authorized ticketing agencies (Ticketek, Ticketmaster), and does not operate its own ticketing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- TEG Live Core Live Event Promotion Core live event promotion and production service including arena and stadium concerts, comedy tours, and touring events for major international and Australian artists (e.g., Jason Derulo, Niall Horan, ICEHOUSE, Jim Jefferies) for live entertainment consumers across Australia and New Zealand.
- TEG Rugby Live Promotes international rugby sevens events in the United States, including HSBC Rugby Sevens tournaments at Sports Illustrated Stadium in New Jersey, as part of World Rugby's U.S. expansion strategy ahead of the 2028 Los Angeles Olympics.
- Out 2 Lunch Festival Major multi-city music festival presented by TEG Live featuring FISHER and other artists across Australian venues.
- Hospitality and VIP Services (VIP Now)
Companies that use TEG Live
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
TEG Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
TEG Live partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- World Rugby (TEG Rugby Live)flagshipTEG Rugby Live partners with World Rugby to deliver HSBC Rugby Sevens events in the US market, including the first New York metro event at Sports Illustrated Stadium in Harrison, New Jersey, as part of World Rugby's broader U.S. expansion strategy ahead of the 2028 Los Angeles Olympics.
- Sports Illustrated Stadium (SI Stadium)coreVenue partner for HSBC Rugby Sevens first New York metro area event, serving as a test venue for Rugby World Cup matches and high-profile internationals ahead of 2028 LA Olympics.
- Untitled GroupcoreCo-presenter of major events including Dom Dolla's milestone stadium show at Allianz Stadium (December 2024), where Untitled Group co-founded the event alongside TEG Live and Laneway Presents.
- Laneway PresentscoreCo-presenter of multiple tours including Ninajirachi's Dark Crystal V tour and Dom Dolla's stadium show. Part of the TEG group of companies.
- TicketekflagshipPrimary ticketing agency partner within the TEG parent company network. TEG Live is owned by TEG which also operates Ticketek, Ticketek Marketplace, and international Ticketek operations across UK, New Zealand, Malaysia, Philippines, and Singapore.
- VIP NowcoreTEG Live's VIP and hospitality brand offering premium event experiences, corporate hospitality, and exclusive access services.
- TEG MJR (MJR Presents)coreCo-presenter of Jeremy Loops Australia and New Zealand tour 2026, part of the TEG group companies operating across live entertainment.
- New World ArtistsminorCo-presenter of Ninajirachi's Dark Crystal V tour alongside Laneway Presents and TEG Live.
- Cirque du SoleilcoreTEG Live has presented Cirque du Soleil CRYSTAL performances in Australia (2023), demonstrating partnership with major international entertainment productions.
- Diljit DosanjhcoreTEG Live presented the Born To Shine Tour by Diljit Dosanjh in 2023, showcasing international touring partnerships.
- Delta GoodremcoreTEG Live presented Delta Goodrem's Innocent Eyes 20th Anniversary Tour in 2023.
- TelstraPresale partner for select TEG Live tours, offering Telstra customers early access to ticket purchases.
- QantasminorPresale partner for Niall Horan Australian tour 2027, offering Qantas Frequent Flyer members early ticket access.
- SpotifyminorPresale partner for Niall Horan Australian tour 2027, offering Spotify Premium users early ticket access.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TEG Live competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: Global live entertainment and ticketing giant operating Ticketmaster. Directly comparable as a promoter of touring music acts and sports events, but at vastly larger scale and with owned ticketing infrastructure, which TEG Live lacks.
- ASM Global: World's largest venue management and live-event services company operating arenas, stadiums and convention centres globally. Adjacent incumbent peer — TEG Live relies on similar venues for its arena/stadium shows and competes for premium booking dates.
Direct peers
- AEG Presents: One of the world's largest live music promoters, operating across North America, Europe and Asia. Directly comparable to TEG Live in promoting global touring artists in arenas and stadiums, with overlapping artist rosters and similar sponsor/presale monetisation.
- Frontier Touring: Australia and New Zealand's largest concert promoter and the closest direct competitor to TEG Live domestically, with a similar artist roster and venue footprint across ANZ arenas and theatres.
- Chugg Entertainment: Australian-founded live music promoter with global reach, founded by Michael Chugg. Directly comparable as a promoter of international touring artists in the ANZ market, competing head-to-head for similar headline acts.
- Mushroom Group: Australian diversified entertainment company spanning live events, festivals and recorded music. Comparable as an ANZ live-entertainment peer with overlapping music and festival programming, including events like Let Them Eat Rock and festivals that compete for similar audiences.
- Untitled Group: Australian electronic music promoter and festival operator that co-presented Dom Dolla's 40,000+ Allianz Stadium show with TEG Live. Comparable as a direct festival and electronic-music touring peer in the ANZ market.
- Cirque du Soleil Entertainment Group: Major international live entertainment production company that has partnered with TEG Live to bring CRYSTAL to Australia. Comparable as a producer of large-scale touring family entertainment experiences that tour across global markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TEG Live social profiles
Digital presenceTEG Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEG Live leadership team
Management profileNumber of profiles
Profiles1 record
TEG Live subsidiaries and ownership
Company hierarchySubsidiaries3 records
TEG Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEG Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEG Live
What does TEG Live do?
TEG Live is a live entertainment promotion company that produces and promotes concerts, tours, festivals, sporting events, and family entertainment across Australia, New Zealand, and select international markets including the United States. It connects fans with live experiences and provides supporting services including VIP hospitality through its VIP Now brand, corporate sponsorship activation, and event production. The company operates as the live touring and events division of TEG (Ticketek Entertainment Group).
Is TEG Live a public or private company?
TEG Live is a private company. It is classified as corporate owned and is currently operating.
When was TEG Live founded?
TEG Live was founded in 1972. It employs 11 to 50 people.
Where is TEG Live based?
TEG Live is headquartered in Sydney, Australia, in the Oceania region.
How does TEG Live make money?
One revenue line is on record: live Event Ticketing and Promotion.
Who are TEG Live's main competitors?
Broad incumbents on record are Live Nation Entertainment and ASM Global. Direct peers are AEG Presents, Frontier Touring, Chugg Entertainment, Mushroom Group, Untitled Group and Cirque du Soleil Entertainment Group.
Does TEG Live have an API?
No public API is recorded for TEG Live.
What industry is TEG Live in?
TEG Live's product category is Live Event Promotion. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships. Its NAICS code is 71 and its SIC code is 7900.