TEG Live

What TEG Live does

TEG Live is the live entertainment and sports promotion division of TEG (Ticketek Entertainment Group), a privately held Australian entertainment conglomerate. Headquartered in Sydney and founded in 1972, TEG Live promotes concerts, comedy tours, sporting events, festivals, esports, and exhibitions primarily across Australia and New Zealand, with growing operations in the US through its TEG Rugby Live sub-brand. The company works with globally recognized touring artists — including Niall Horan, Jason Derulo, ICEHOUSE, Jim Jefferies, Dom Dolla, Chase & Status, and Cirque du Soleil — and co-presents major events with sibling TEG entities such as Laneway Presents, Untitled Group, and TEG MJR. Operationally, TEG Live functions as the events arm of TEG, routing ticket sales through the parent group's Ticketek platform and Ticketmaster.

The company's revenue model is transaction-fee-based, generated through ticket sale commissions, event production fees, sponsorship, and hospitality services. TEG Live does not operate its own ticketing platform; instead, it redirects consumers to authorized agencies (Ticketek as primary, Ticketmaster as secondary) via its website (teglive.com.au). Value-add services include VIP and corporate hospitality under the VIP Now brand, and exclusive presale partnerships with Telstra, Qantas Frequent Flyer, Spotify Premium, and PayPal. Sponsorship, brand activation, and partnership services target corporate clients seeking audience access through live entertainment properties.

TEG Live has structured related entities including Left Field Live Pty Ltd, Rugby Live Pty Ltd, and TEG Van Egmond Pty Ltd (trading as TEG Sports), enabling segmented operations across music, sport, and lifestyle verticals. The company is investing in geographic expansion (TEG Live USA, anchored by the World Rugby partnership for HSBC Rugby Sevens events ahead of the 2028 LA Olympics), genre diversification (dedicated country music division under new SVP Brad Turcotte), and festival IP (Out 2 Lunch Festival). The forward booking slate through 2027 indicates pipeline visibility, though festival economics remain exposed to cost pressures. The company's competitive position rests on its integration within the TEG parent — providing distribution, ticketing, and venue advantages — rather than on proprietary technology.

Name

TEG Live

Legal name

TEG Live Pty Ltd

Website

https://teglive.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

TEG Live is a Sydney-based live entertainment promoter and division of TEG (Ticketek Entertainment Group), producing concerts, sports events, comedy tours, and festivals across Australia, New Zealand, and the United States for global touring artists and local audiences.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Arts, Entertainment, and Recreation (71), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live event promotion
• Concert tour management
• Festival promotion
• Sports event management
• Hospitality services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Event Ticketing and Promotion: TEG Live generates revenue primarily through promoting and producing live music, sport, family entertainment, esports, and exhibition events. Revenue comes from ticket sales, event production fees, and associated hospitality services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

TEG Live is a live entertainment promotion company that produces and promotes concerts, tours, festivals, sporting events, and family entertainment across Australia, New Zealand, and select international markets including the United States. It connects fans with live experiences and provides supporting services including VIP hospitality through its VIP Now brand, corporate sponsorship activation, and event production. The company operates as the live touring and events division of TEG (Ticketek Entertainment Group).

Product overview

TEG Live is a live entertainment promotion company offering a portfolio of products across live music, sport, comedy, family entertainment, esports, and exhibitions. The core offering is live event promotion and production — including arena/stadium concerts (Niall Horan, Jason Derulo, ICEHOUSE, Chase & Status, Jim Jefferies), festivals (Out 2 Lunch Festival), and sporting events (TEG Rugby Live). It operates as the live touring and events division of TEG (Ticketek Entertainment Group), a global entertainment and ticketing business. TEG Live adds value to events through add-on services including sponsorship, partnership, hospitality, and VIP offerings. The company maintains a digital ticketing redirect model, sending fans to authorized ticketing agencies (Ticketek, Ticketmaster), and does not operate its own ticketing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• TEG Live Core Live Event Promotion Core live event promotion and production service including arena and stadium concerts, comedy tours, and touring events for major international and Australian artists (e.g., Jason Derulo, Niall Horan, ICEHOUSE, Jim Jefferies) for live entertainment consumers across Australia and New Zealand.
• TEG Rugby Live Promotes international rugby sevens events in the United States, including HSBC Rugby Sevens tournaments at Sports Illustrated Stadium in New Jersey, as part of World Rugby's U.S. expansion strategy ahead of the 2028 Los Angeles Olympics.
• Out 2 Lunch Festival Major multi-city music festival presented by TEG Live featuring FISHER and other artists across Australian venues.
• Hospitality and VIP Services (VIP Now)

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• World Rugby (TEG Rugby Live)flagshipStrategic or Co-development Partner · 14 March 2026TEG Rugby Live partners with World Rugby to deliver HSBC Rugby Sevens events in the US market, including the first New York metro event at Sports Illustrated Stadium in Harrison, New Jersey, as part of World Rugby's broader U.S. expansion strategy ahead of the 2028 Los Angeles Olympics.
• Sports Illustrated Stadium (SI Stadium)coreStrategic or Co-development Partner · 14 March 2026Venue partner for HSBC Rugby Sevens first New York metro area event, serving as a test venue for Rugby World Cup matches and high-profile internationals ahead of 2028 LA Olympics.
• Untitled GroupcoreStrategic or Co-development PartnerCo-presenter of major events including Dom Dolla's milestone stadium show at Allianz Stadium (December 2024), where Untitled Group co-founded the event alongside TEG Live and Laneway Presents.
• Laneway PresentscoreStrategic or Co-development PartnerCo-presenter of multiple tours including Ninajirachi's Dark Crystal V tour and Dom Dolla's stadium show. Part of the TEG group of companies.
• TicketekflagshipChannel Partner/ Reseller/ DistributorPrimary ticketing agency partner within the TEG parent company network. TEG Live is owned by TEG which also operates Ticketek, Ticketek Marketplace, and international Ticketek operations across UK, New Zealand, Malaysia, Philippines, and Singapore.
• VIP NowcoreChannel Partner/ Reseller/ DistributorTEG Live's VIP and hospitality brand offering premium event experiences, corporate hospitality, and exclusive access services.
• TEG MJR (MJR Presents)coreStrategic or Co-development PartnerCo-presenter of Jeremy Loops Australia and New Zealand tour 2026, part of the TEG group companies operating across live entertainment.
• New World ArtistsminorStrategic or Co-development PartnerCo-presenter of Ninajirachi's Dark Crystal V tour alongside Laneway Presents and TEG Live.
• Cirque du SoleilcoreStrategic or Co-development PartnerTEG Live has presented Cirque du Soleil CRYSTAL performances in Australia (2023), demonstrating partnership with major international entertainment productions.
• Diljit DosanjhcoreStrategic or Co-development PartnerTEG Live presented the Born To Shine Tour by Diljit Dosanjh in 2023, showcasing international touring partnerships.
• Delta GoodremcoreStrategic or Co-development PartnerTEG Live presented Delta Goodrem's Innocent Eyes 20th Anniversary Tour in 2023.
• TelstraGTM or Marketing PartnerPresale partner for select TEG Live tours, offering Telstra customers early access to ticket purchases.
• QantasminorGTM or Marketing PartnerPresale partner for Niall Horan Australian tour 2027, offering Qantas Frequent Flyer members early ticket access.
• SpotifyminorGTM or Marketing PartnerPresale partner for Niall Horan Australian tour 2027, offering Spotify Premium users early ticket access.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: Global live entertainment and ticketing giant operating Ticketmaster. Directly comparable as a promoter of touring music acts and sports events, but at vastly larger scale and with owned ticketing infrastructure, which TEG Live lacks.
• ASM Global: World's largest venue management and live-event services company operating arenas, stadiums and convention centres globally. Adjacent incumbent peer — TEG Live relies on similar venues for its arena/stadium shows and competes for premium booking dates.

Direct peers

• AEG Presents: One of the world's largest live music promoters, operating across North America, Europe and Asia. Directly comparable to TEG Live in promoting global touring artists in arenas and stadiums, with overlapping artist rosters and similar sponsor/presale monetisation.
• Frontier Touring: Australia and New Zealand's largest concert promoter and the closest direct competitor to TEG Live domestically, with a similar artist roster and venue footprint across ANZ arenas and theatres.
• Chugg Entertainment: Australian-founded live music promoter with global reach, founded by Michael Chugg. Directly comparable as a promoter of international touring artists in the ANZ market, competing head-to-head for similar headline acts.
• Mushroom Group: Australian diversified entertainment company spanning live events, festivals and recorded music. Comparable as an ANZ live-entertainment peer with overlapping music and festival programming, including events like Let Them Eat Rock and festivals that compete for similar audiences.
• Untitled Group: Australian electronic music promoter and festival operator that co-presented Dom Dolla's 40,000+ Allianz Stadium show with TEG Live. Comparable as a direct festival and electronic-music touring peer in the ANZ market.
• Cirque du Soleil Entertainment Group: Major international live entertainment production company that has partnered with TEG Live to bring CRYSTAL to Australia. Comparable as a producer of large-scale touring family entertainment experiences that tour across global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teg_live
• YouTubeyoutube.com/@teglive
• Facebookfacebook.com/TEGLive
• LinkedInlinkedin.com/company/teg-live-pty-ltd
• Instagraminstagram.com/teg_live
• TikToktiktok.com/@tegliveaunz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEG Live